Matt Boyd

Your Startup Checklist: Five Key Things to do Before You Launch

By: Matt Boyd | August 13, 2013 | 
15
By Matt Boyd The biggest responsibility of an early stage entrepreneur is answering this question: Do people want or need the product you’re offering? It’s a bit of a catch 22. No product, no testing. No testing, no feedback. No feedback…well, you see where I’m going with this. Fortunately, there’s good news! I’ve made a list of some simple ideas that worked for us at Sqwiggle [&hellip
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Gini Dietrich

Six Tips for Better Public Speaking

By: Gini Dietrich | August 13, 2013 | 
101
By Gini Dietrich I love Mexican food. If I could eat it every day, I would. I used to try to limit it to once a month, but I decided a couple of years ago, I exercise enough, I can eat it once a week. When I’m in a new city or we want to try a new Mexican restaurant, I judge the place by their [&hellip
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Tara Geissinger

Did Google Just Kill Online News Releases?

By: Tara Geissinger | August 12, 2013 | 
25
By Tara Geissinger There is a lot of discussion taking place right now regarding anchor text links and online news releases. The recent update from Google now also warns against over optimization of anchor text within news releases, in addition to article sites. Does this mean news releases are suddenly “bad?” Of course not. They have been an important part of the marketing and PR mix since long before [&hellip
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Gini Dietrich

What the Opt-Out Generation Means Longer-Term

By: Gini Dietrich | August 12, 2013 | 
137
By Gini Dietrich In yesterday’s The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home. It made both of our blood boil. Hers because of the women they portrayed (upper-class, country club, 9,000 square foot homes, highly-educated) who have (or had) husbands who made a good [&hellip
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Lindsay Bell

The Three Things, Edition 43

By: Lindsay Bell | August 11, 2013 | 
33
By Lindsay Bell-Wheeler Welcome to the 43rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that [&hellip
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Lindsay Bell

Gin and Topics: Football, Culture Shock, and the Cutest Seal Ever

By: Lindsay Bell | August 9, 2013 | 
22
By Lindsay Bell I think this might be my first ever Gin and Topics! Wheee! I must admit, working on this has me feeling like I’ve been wasting time surfing YouTube and slacking off at work. Related: I seriously love my job. I’m off on a week of holidays starting in three…two…one…and I didn’t want any of you to forget about me (as if), so without [&hellip
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Laura Click

Customized Content for Each Social Media Channel

By: Laura Click | August 8, 2013 | 
38
By Laura Click I recently read an article on Marketo’s blog about the need to modernize the traditional news release. The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens of social media. For instance, will the release headline stand out in the Facebook stream? Can you distill the information down to a [&hellip
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Gini Dietrich

PR Firms: How Do You Know it’s the Right Fit?

By: Gini Dietrich | August 8, 2013 | 
37
By Gini Dietrich My team and I were in a meeting with the founder of a new startup a few weeks ago. A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do. As is very typical of us, [&hellip
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Rebecca Todd

Business Lessons Learned: The Meeting I Completely Blew

By: Rebecca Todd | August 7, 2013 | 
38
By Rebecca Todd Whilst reading Lindsay Bell’s post today, I realized I could put this off no longer. Ladies, Gentlemen, Crazies…here are the business lessons I learned, and the story of The Meeting I Totally and Completely Blew. Picture this: It is late fall of 2011. I am on my first sales road trip in my new role at Ivey Publishing. My agenda was aggressive, to say [&hellip
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