Gini Dietrich

Unleashing Project Jack Bauer

By: Gini Dietrich | April 4, 2011 | 
145
It’s finally here, if you can believe it! How long have we been teasing you? We’re ready to unleash Project Jack Bauer and, as we swallow our waves of panic and try to get some sleep through our excitement, we hope you’re as ready (if not more) for this as we are. Introducing….Spin Sucks Pro! What Is Spin Sucks Pro? If you’ve ever heard me interviewed, [&hellip... Read More
Gini Dietrich

Two Tools for Bloggers

By: Gini Dietrich | April 3, 2011 | 
65
Isn’t it fun being a blogger? You’re always trying to keep up with the latest and greatest without (in most cases) spending any money. People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. But I’m here to help! Without spending any money building an app or creating a new version of your blog for [&hellip... Read More
Gini Dietrich

Gin and Topics: The Elephant Rise In Social Media

By: Gini Dietrich | April 1, 2011 | 
41
Happy April Fool’s and Opening Day! The helicopters were circling our house at 6:00 this morning (we live in Wrigleyville) in preparation for the big Cubs home opener. That means spring is almost here! Of course, the east coast got snow today, but like I told Ken Mueller, that means allergies are at bay a few more days (it also means that cycling season hasn’t begun [&hellip... Read More
Guest

Five Ways to Drive Employee Engagement through Blogging

By: Guest | March 31, 2011 | 
10
Kimberly Tate-Nuwar is internal communications manager for LexisNexis. We began internal blogging at LexisNexis last October, which coincided with the launch of our new Intranet. That’s right. Internal blogging. After going through a large acquisition, we needed to bring the two cultures together, and social media presented a good platform to get people talking to one another. In less than six months, there are more than 60 bloggers [&hellip... Read More
Gini Dietrich

Social Media Permission Marketing

By: Gini Dietrich | March 31, 2011 | 
62
It’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. Today’s question comes from Bob Reed, co-founder of Element-R, author of No Silver Bullet, [&hellip... Read More
Arment Dietrich

LOL News Stories

By: Arment Dietrich | March 30, 2011 | 
19
The news lately has been pretty depressing.  Between the wars, Mother Nature, and radiation leaks, it seems you can’t escape right now.  So I’m bringing you two LOL news stories. I follow what’s going on in the world pretty closely and as I mentioned it’s been depressing, so you can image my delight when I stumbled upon a video of President Obama answering some questions at [&hellip... Read More
Gini Dietrich

eCommerce Marketing: Do Free Trials Work?

By: Gini Dietrich | March 30, 2011 | 
66
I was talking to Erik Hare yesterday about how we both have blog posts in some sort of process for days, sometimes even weeks. I’ve already written shells of the blog posts for Friday, Sunday, and Monday. And I have a half-written guest post for Troy Claus. Typically, I walk Jack Bauer and I think about that day’s intro (and also curse Marcus Sheridan because I [&hellip... Read More
Guest

#Fakehashtaggery

By: Guest | March 29, 2011 | 
24
Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). “The pen is mightier than the sword” -Edward Bulwer-Lytton 1839  from ‘Richelieu’ If this is true, and I believe it is, then the combination of the keyboard (21st century pen) when combined with tweeting, would kick Edward’s pen’s ass. Sure there will be skeptics.  [&hellip... Read More
Gini Dietrich

Look At Your Site Through A First-Time Visitor’s Eyes

By: Gini Dietrich | March 29, 2011 | 
32
On Sunday, I was stalking Ricardo Bueno’s blog, which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month. He wrote a post last week called, “Watch how first-time readers use your blog.” Interested, I clicked on it and found Clue, a “fun and easy way to test what people remember on your site.” It shows [&hellip... Read More