Mad Men, Pancake Syrup, and Analytics

By: Guest | May 2, 2012 | 
Today’s guest post is written by Justin Graves.  Yes, they have something in common! As anyone who watches any television at all has surely noticed, the new “Mad Men” season has finally started. It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos that launched advertising into the business it is ... Read More
Gini Dietrich

Seek or Shout: A Review

By: Gini Dietrich | May 2, 2012 | 
I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile. But the service itself is not juvenile (apparently that’s just me). For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter Out, created by Peter Shankman and then ... Read More

Join Razoo on June 14 for Twive and Receive

By: Guest | May 1, 2012 | 
Today’s guest post is written by Geoff Livingston. Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. Consider that 83 percent of Americans want their favorite brands to invest in causes. ... Read More
Gini Dietrich

The Web Is Dead! Long Live Smartphones!

By: Gini Dietrich | May 1, 2012 | 
The sky is falling! The sky is falling! The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. I really hate being wrong. It rarely happens. Yet here we are. What are we going to do? I discovered this disturbing news as I’ve been reading about the Facebook purchase of Instagram. You ... Read More

LinkedIn: Don’t Overlook The Social Media Underdog

By: Guest | April 30, 2012 | 
Today’s guest post is written by Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered users, way below the nearly one billion ... Read More
Gini Dietrich

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

By: Gini Dietrich | April 27, 2012 | 
It’s the end of April. How did this happen? I feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the day off with the very first keynote ... Read More

Five Ways to Get Your CEO to Embrace Social Engagement

By: Guest | April 26, 2012 | 
Today’s guest post is written by Jeff Hunt.  We just conducted a study which found companies who fully embrace social engagement have four times more business success than less-engaged companies. Four times. The study also found, in the most socially engaged companies, the chief executive officer and other C-suite executives are the vital advocates for change to make social engagement possible – and profitable. But how do you ... Read More
Gini Dietrich

10 Ways to Improve Landing Page Conversions

By: Gini Dietrich | April 26, 2012 | 
We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). Having specific landing pages tied to different pieces of content is ... Read More
Arment Dietrich

Saving the Millennial Workforce from Bad Perceptions

By: Arment Dietrich | April 25, 2012 | 
60 Minutes aired a segment on the Millennial generation shown in not the best light. I fall into this category and I was pretty upset about their generalization. To them, we are self-fish, sheltered, spoiled, coddled by our parents, and ill prepared for a demanding workplace. The episode goes on to some extreme examples of moms calling bosses to talk about their kids’ annual review and organizations changing their management style to fit the “emotional needs” of people my age... Read More