Gini Dietrich

Oracle Social Screws Up the Social Media Game

By: Gini Dietrich | November 13, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 182This past Saturday morning, I was tagged (along with six other friends) in a Facebook post by Danny Brown. In it, he questions why Oracle Social, which launched their page just a mere five days prior had 456,000 likes (it’s now more than a million in six days). I took a stroll over to the Oracle Social page and, [&hellip... Read More
Guest

Movies and Marketing: Three Lessons from John Hughes

By: Guest | November 12, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 129Today’s guest post is by Tracy Paden. A recent mobile ad campaign for one of my clients wasn’t performing as well as I’d hoped. Despite the ample number of impressions, click-through rates were down. I turned to our advertising partner for some insight, and I was less than pleased to hear back, “Well. . . your app just isn’t [&hellip... Read More
Gini Dietrich

Fire the Prima Donna! Three Reasons it Will Save Your Business.

By: Gini Dietrich | November 12, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 224A couple of weeks ago, Scott Forstall, the Apple executive in charge of iOS and the maps debacle associated with the iPhone 5 release, was categorically fired. According to Gigaom, Forstall was asked to co-sign (with Apple CEO, Tim Cook) an apology letter to customers for the maps issue. He refused, which looks to be the straw that broke [&hellip... Read More
Gini Dietrich

The Three Things, Edition 7

By: Gini Dietrich | November 11, 2012 | 
6
Tweet Share Share +1 Pin EmailTotal Shares 80Welcome to the seventh edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Howie’s birthday was last Sunday and I should have mentioned it in last week’s post, but I didn’t realize it until it’d already been published. So join me in wishing him a very happy belated birthday! For those of you new to [&hellip... Read More
Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 87Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun! It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family. Did anyone see the movie [&hellip... Read More
Guest

To Blog for Yourself or Contribute to Others

By: Guest | November 8, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 136Today’s guest post is by Jessica Valenzuela. It’s fairly indisputable that thought leadership is good for one’s brand. In today’s digital world that thought leadership can come in many forms: Regular, thoughtful tweets, LinkedIn group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and much more. [&hellip... Read More
Gini Dietrich

The PR Industry of the Future Must Happen Now

By: Gini Dietrich | November 8, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 339I think I might be in love with Procter & Gamble chief brand building officer Marc Pritchard. He spoke at the PR Summit – put on by The Holmes Report – in Miami last week and what he said makes me want to kiss him. During his keynote address, he used their “Thank You, Mom” Olympic campaign as an example [&hellip... Read More
Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 155Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and [&hellip... Read More
Gini Dietrich

Employer Ensures Employees Aren’t Happy by Leading with Fear

By: Gini Dietrich | November 7, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 180This morning, 600 employees at Heritage Hills Golf Resort & Conference Center in York, Pa., are looking for new jobs. They knew this day was coming because on Sunday night, Matt DeRose, their fearless leader, sent an email to all staff saying if President Obama won a second term, “increasing expenses brought on by recent regulations, taxes, and the [&hellip... Read More
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