Guest

Five Common Digital PR Problems

By: Guest | April 28, 2011 | 
13
Stacey Acevero is the social media community manager at Vocus and PRWeb. Marketing today looks very little like it did even the last four to five years.  The explosion of the social and niche destinations continues to change the marketing landscape for small and large businesses alike. If you are newer to the world of digital marketing, your campaigns may be springing a leak or two. [&hellip... Read More
Gini Dietrich

The Extinction of Social Media Agencies

By: Gini Dietrich | April 28, 2011 | 
124
I’ve learned a new trick! If I record the Facebook question of the week on Wednesdays, I don’t have to get up at the butt crack of dawn on Thursdays to shower and record. Yay me! Before we go to this week’s question, who is ready for the Royal Wedding? I will admit it – I’m obsessed. I don’t know why, but the obsession is almost [&hellip... Read More
Arment Dietrich

The Three Stages of the Entrepreneurial Mind

By: Arment Dietrich | April 27, 2011 | 
15
During the past five years, I’ve had the opportunity to work directly under someone (cough, Gini Dietrich) as she has evolved through each of the following entrepreneurial minds. I’ve now come to a point where I think I’ve figured out how these minds work.  Yes, they say it’s lonely at the top for this select group of individuals, but because they move too fast for the [&hellip... Read More
Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 
176
Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers. Really great point and I agree with him. In fact, I agree [&hellip... Read More
Guest

What American Idol Can Teach Us About Branding

By: Guest | April 26, 2011 | 
4
Becky Johns is a PR professional, blogger, and photographer. American Idol fans were outraged the last two weeks as we watched some of our “favorite” contestants get eliminated from the show. How could this happen when the results are based on the popular vote? The judges were shocked, the media played up the story as a huge upset and many people were confused why perhaps the [&hellip... Read More
Gini Dietrich

Social Isn’t About Advertising Or PR

By: Gini Dietrich | April 26, 2011 | 
104
Mondays are my super busy days. I do all staff and client meetings on Mondays in order to get the week on the right foot and (kind of) prepare for anything unexpected. I’m in meetings or on the phone for 10 hours straight, with little time to use the bathroom or eat. So yesterday, when Shelly Kramer tagged me on Facebook to read this article and [&hellip... Read More
Guest

When Metrics Lie

By: Guest | April 25, 2011 | 
2
Steve McKee is a BusinessWeek.com columnist and chief blogger at StalledStuckorStale.com. The other night I had the most amazing bite of peanut butter chocolate cheesecake. I say “bite” because, while I did my best to clean my plate, by the time the slice was halfway done I was all done. It was too rich to finish, and I went from shoveling it in to shoving it [&hellip... Read More
Gini Dietrich

Social Media Success In Five Steps

By: Gini Dietrich | April 25, 2011 | 
62
This first ran over at The Whale Hunters. It’s written with the business leader in mind, but the process outlined below works for anyone responsible for using the web. Hell has frozen over! Oh wait. The Cubs haven’t won the World Series yet. Never mind. But it does seem that way, doesn’t it, with all the changes in technology? You run a business. You don’t have [&hellip... Read More
Gini Dietrich

Two New Social Tools to Check Out

By: Gini Dietrich | April 24, 2011 | 
34
Happy Easter to those of you who celebrate! I’m going to finish this blog post and then set off to make a standing rib roast, a bunch of spring veggies, and molten chocolate cake for dessert. Dinner is at 2:00, if you want to come by. I know it’s a holiday for most of you and you’ll be with family, but there are three new tools/platforms I [&hellip... Read More