By: Arment Dietrich | July 25, 2008 |
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As I entered into my first year in college, the 2004 political debate was at its peak. Students living on my floor gathered in the hallways at night to discuss candidates, issues, and who was right or wrong until their faces beat red. But I never got it. I never understood how people could tolerate the endless, and seemingly meaningless, banter that inevitably resulted in an ... Read More
By: Arment Dietrich | July 16, 2008 |
Hamilton is the story heard around baseball — drafted number one overall in 1999 by the Tampa Bay Rays, a golden boy that idolized The Natural, a fictional character played by Robert Redford in one of the greatest sports movies ever. But, like you see in many cases, young adults with access to all the money and fame in the world never seem to turn out ... Read More
By: Arment Dietrich | July 14, 2008 |
With a burning flag in the fireplace and an assault weapon on his wife’s arm, Senator Obama’s camp is calling the most recent cover of The New Yorker, “offensive.” And rightfully so. The magazine is now defending the “satirical lampoon” saying that it is only stating what some secretly think, and the author wants to show the public how ridiculous those assumptions are... Read More
By: Gini Dietrich | July 10, 2008 |
Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” ran last week and quotes, GASP!, PR people who support the notion that if you sensationalize a headline, the story will run in most ... Read More
By: Arment Dietrich | July 7, 2008 |
Will Smith’s new movie, Hancock, was a box office hit this past Fourth of July weekend. As a badass superhero with an even bad-er attitude, Hancock works with a public relations practitioner, played by Jason Bateman, to help with an image-makeover. ... Read More
By: Arment Dietrich | June 26, 2008 |
We are in an industry and era where digital success equals company greatness. The hard part is proving it to the old fashioned. I just got an email from my good friend who decided to pack up and travel the world before settling down with his life. Staying in touch with someone who is traveling the world can be very tough or expensive if you dare ... Read More
By: Arment Dietrich | June 24, 2008 |
With new design comes new opportunities! We found out just this morning that your one-and-only spinsucks.com is nominated for best marketing blog by the Blogger’s Choice Awards! And by somebody we don’t even know. So thank you “lamsemjaza”, we appreciate the readership and the love for the nomination. So, if you hate spin and love FADS, vote here! ... Read More
By: Arment Dietrich | June 19, 2008 |
We went to the PRSA social media luncheon earlier this week, and it turned out to be pretty interesting. And the food was good, for a change! We weren’t going to blog about this. But yesterday, we saw that one of the panelists, the Chicago Tribune’s Eric Benderoff, blogged on it. As if that wasn’t a sign we should jump in, the comments on his blog ... Read More
By: Arment Dietrich | June 13, 2008 |
My younger sister, Mimi, celebrated her 14th birthday on May 17, this year, making her eight years younger than me for the next 10 months. Despite our age gap, many family members and close friends call her my “mini-me” due to our striking resemblance. And they have every reason to–we’re the same height, have the same eyes, wear the same clothes, talk the same and, oh ... Read More
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