Online Relationship Building and Offline Sales

By: Guest | March 14, 2013 | 
Tweet124 Buffer Share41 Share39 +118 PinShares 222Today’s guest post is by Eden Spodek. Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? Maybe it’s just me, but I’ve always been a firm believer that online relationship building has a [&hellip... Read More
Gini Dietrich

RIP Google Reader: There are Other Options for You

By: Gini Dietrich | March 14, 2013 | 
Tweet203 Buffer Share65 Share51 +139 Pin1Shares 359Nooooooo! Google Reader is leaving us! Mr. D is all upset they’re sunsetting iGoogle and now I join his sadness after learning last night they’re going to do away with Reader on July 1. Reader is the web-based program that allows you to subscribe to great blogs (like Spin Sucks!) without having them all come into your inbox. It grew [&hellip... Read More
Arment Dietrich

Have Skills Gaps Become the New Normal?

By: Arment Dietrich | March 13, 2013 | 
Tweet77 Buffer Share33 Share24 +110 PinShares 144Today’s guest post is by Allen Mireles. Google the phrase “skills  gaps” and you come up with enough reading material to keep you busy for hours. And it’s not all happy news. Industries ranging from manufacturing and construction to IT and technology are expressing grave concerns about their abilities to find talent with the required skills to fill available jobs. [&hellip... Read More
Gini Dietrich

How Communicators Should Work with Difficult Executives

By: Gini Dietrich | March 13, 2013 | 
Tweet141 Buffer Share32 Share58 +136 PinShares 267The other day we were talking about Elon Musk in the comments here and Brad Marley asked, “How do we deal with difficult executives?” This is hard for me because I am an executive so I have an advantage many don’t: Other business leaders see me as a peer, which gives me some leeway in counseling them to do something [&hellip... Read More

The Anatomy of an Apology

By: Guest | March 12, 2013 | 
Tweet126 Buffer Share26 Share53 +128 Pin7Shares 240Today’s guest post is by Deirdre Breakenridge. The words “I’m sorry” can be very powerful and carry great meaning. However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship. Just stating, “I apologize” or “I’m sorry” is not enough today. Being [&hellip... Read More
Gini Dietrich

Seven Ways to Convert Your Superfans into Customers

By: Gini Dietrich | March 12, 2013 | 
Tweet145 Buffer Share37 Share40 +138 Pin2Shares 262I’ve been thinking a lot about this blogging thing lately and whether or not we’re converting our superfans to clients or referral partners. You see, the big, big vision of Spin Sucks is to change the perception of the PR industry. It may not happen in my lifetime, but I want it to be my legacy. It’s somewhat selfish because [&hellip... Read More

Social Media AKA the Trust Network

By: Guest | March 11, 2013 | 
Tweet134 Buffer Share38 Share21 +114 PinShares 207 Today’s guest post is by Julia Rosien. Being on Twitter is a little like knocking on the gates to the Emerald City. Oh, the wondrous opportunities waiting on the other side. But it comes with a price. Opening an account and tweeting is an invitation to the world that you’re available. You’re here to talk, get to know people, do business [&hellip... Read More
Gini Dietrich

The Risk of Earned Media without a Communications Professional

By: Gini Dietrich | March 11, 2013 | 
Tweet112 Buffer Share45 Share44 +122 Pin1Shares 224Elon Musk is a very smart man. After all, he co-founded PayPal and then took that money and founded SpaceX (a company designed to get man on Mars, where he wants to die) and co-founded Tesla Motors (a company designed to make really fast, really awesome, really beautiful, really expensive electric cars). He’s enjoyed a pretty admirable reputation. Everything he [&hellip... Read More
Gini Dietrich

The Three Things, Edition 23

By: Gini Dietrich | March 10, 2013 | 
Tweet35 Buffer Share9 Share13 +110 Pin1Shares 68Welcome to 23rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed [&hellip... Read More
Gini Dietrich

Gin and Topics: Cuppa Cheese! Cuppa Cheese!

By: Gini Dietrich | March 8, 2013 | 
Tweet41 Buffer Share20 Share17 +16 PinShares 84It’s SxSW weekend, which means the entire social media world is in Austin to learn, drink, party, and drink some more. I’m kind of glad I broke my foot and can’t go. If I were in Austin, I’d want to be riding my bike so I’d be skipping great sessions and then would have wasted my money in buying a [&hellip... Read More