Frank Strong

Five Ways to Inspire a Culture for Content Marketing

By: Frank Strong | April 23, 2013 | 
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Tweet180 Buffer Share28 Share40 +124 Pin4Shares 276“Culture eats strategy for breakfast.” That’s a quote credible sources attribute to Peter Drucker. I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept. There’s a divide among these camps—a distance that will widen with the increasingly important role [&hellip... Read More
Gini Dietrich

Get Media Attention: Six Tips to Pitch Journalists on Your Own

By: Gini Dietrich | April 23, 2013 | 
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Tweet119 Buffer Share66 Share49 +141 Pin5Shares 280When I began my career, like many of us, I was thrown into the deep end of the media relations pool. The expectation, of course, was if I could create relationships with journalists, I’d eventually be able to do the same with the executives within our office, and finally with the executives at our client’s offices. To do that (and [&hellip... Read More
Nathalie Lussier

Five SEO Basics that Will Get Your Website Ranking

By: Nathalie Lussier | April 22, 2013 | 
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Tweet136 Buffer Share23 Share27 +117 Pin2Shares 205When it comes to search engine optimization, there’s so much confusion and new rumors popping up all the time, it can be hard to know what to focus on. Google changes their algorithms once a month and it’s hard to keep up on the latest ways to manage your website or blog content. Whether you have an online business or [&hellip... Read More
Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
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Tweet65 Buffer Share46 Share26 +122 Pin2Shares 161I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have it [&hellip... Read More
Lindsay Bell

The Three Things, Edition 29

By: Lindsay Bell | April 21, 2013 | 
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Tweet26 Buffer Share15 Share9 +1 PinShares 50Welcome to 29th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and – for the last time, as Gini’s back on Monday – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday [&hellip... Read More
Rebecca Todd

Gin and Topics: Inspiration Edition

By: Rebecca Todd | April 19, 2013 | 
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Tweet53 Buffer Share51 Share20 +1 Pin1Shares 125I awoke to my sister shaking my shoulders, holding me at the top of the stairs saying “Becki! Run! RUN!” I ran down the stairs with her hot at my heels. I had just turned 9 at the time, and while my memories of this fateful night are disjointed, they are also crystal clear. My big sister Heidi running outside [&hellip... Read More
Andrew Isidoro

Public Relations SEO: How AuthorRank Can Help

By: Andrew Isidoro | April 18, 2013 | 
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Tweet104 Buffer Share28 Share21 +114 PinShares 167Despite being a professional search marketer, at school my goal was a career in public relations. I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator. Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over the [&hellip... Read More
Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
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Tweet112 Buffer Share47 Share57 +117 Pin3Shares 236I love editorial calendars. They help you plan better and outline exactly what needs to be completed. They are my lifeline. These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish. I read a post on the Bad Pitch Blog written [&hellip... Read More
Yvette Pistorio

The Work from Home Debate: Myths and Facts

By: Yvette Pistorio | April 17, 2013 | 
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Tweet109 Buffer Share84 Share63 +121 Pin1Shares 278Our fearless leader, Gini Dietrich, has talked at length about how our virtual office works, so I won’t rehash the details. Suffice it to say, I think my team does a great job of collaborating and holding each other accountable for our goals. However, there’s been a lot of discussion lately about certain companies requiring employees to physically work from the office. It seems Best Buy and [&hellip... Read More
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