Gini Dietrich

Getting More Done: My Secret

By: Gini Dietrich | November 7, 2011 | 
142
I was scrolling through my Twitter stream a couple of days ago and I saw the following phrase: Why bosses should beware of pasta and peanut butter. But then I got distracted and never had the opportunity to click through to see what it meant. Until now. According to The Corner Office at BNET, it has the following meaning... Read More
Arment Dietrich

Contest: Top 25 Social Media Wins and Gaffes

By: Arment Dietrich | November 6, 2011 | 
9
We are having a contest through the month of November and it is your opportunity to win fame, fortune, and fabulous prizes. Well, a great wine opener anyway. And a seat to our December webinar; The Spin Sucks Second Trends Webinar. (More on that later.) And this lamp. (Not really a lamp; that’s a joke.) We are in search of the most horrendous, and the most [&hellip... Read More
Gini Dietrich

Gin and Topics: Are Star Wars Toys Worth Dying Over?

By: Gini Dietrich | November 4, 2011 | 
40
I swear Mother Nature is punishing me. My mom called last night to say they’re getting snow in Utah. My sister-in-law called to say they’re getting snow in Southern Missouri. The east coast got snow last weekend. Denver is getting snow. I live in the Northern arctic. WHERE IS MY SNOW?!? Mother Nature, I’m sorry! Whatever I did, I’m sorry! I realize that has nothing to [&hellip... Read More
Gini Dietrich

Review: Humanize by Maddie Grant and Jamie Notter

By: Gini Dietrich | November 4, 2011 | 
50
It’s time for a new series to begin. I hope you’re as excited as I am! On the first Friday of every month, I will review a PR, marketing, or social media book here. It is going to replace one #FollowFriday. Don’t worry! It’s just once a month. The photo used is here is the stack of books I have received, but haven’t reviewed yet. So [&hellip... Read More
Guest

Social Proof or Social Spoof?

By: Guest | November 3, 2011 | 
55
Today’s guest post is written by Andy Crestodina.  Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation…The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken; a phenomenon sometimes referred to as herd [&hellip... Read More
Gini Dietrich

Effective Ways to Respond to Bad PR Pitches

By: Gini Dietrich | November 3, 2011 | 
73
I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed. I don’t want to get up! In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City. But that doesn’t mean we can’t [&hellip... Read More
Arment Dietrich

Enjoy the Ride

By: Arment Dietrich | November 2, 2011 | 
47
Today’s guest post is written by Lisa Gerber. My stepfather and mother were visiting me this past weekend and I was looking forward to it. I happen to know my stepfather  has been a bit concerned lately that I have taken, in his opinion, perhaps some unnecessary risks in my professional life. So I was happy to have the opportunity to defend my position, in person. [&hellip... Read More
Gini Dietrich

What Is Public Relations? We Have a Perception Issue

By: Gini Dietrich | November 2, 2011 | 
118
Last week Heather Whaling wrote a blog post called Dear PR Pro, Is PR Just Professional BSing? The gist of it is that she was teaching a college course and one of the students said her family and friends thinks she’s going in to a field to professionally BS. If you’re in PR, you’ve heard this from your friends and family. I remember when Wag the [&hellip... Read More
Guest

Four Tips to a Better Client/Agency Relationship

By: Guest | November 1, 2011 | 
51
Today’s guest post is written by Ken Mueller. It’s always sad when a relationship ends. But sometimes it has to happen. Recently I was in a year-long relationship that was doomed from the start. And this past month it ended by mutual agreement. Now it’s time to learn and share some lessons. The Backstory There were three parties in this relationship (and it was a business relationship, [&hellip... Read More
Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
68
It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here to tell you that’s horse hockey... Read More