Lindsay Bell

Business Lessons Learned: Remember to Watch Your Step

By: Lindsay Bell | July 31, 2013 | 
42
By Lindsay Bell-Wheeler As Kristen Matthews mentioned in her post yesterday, I too love life lessons. Those moments where you realize you’ve made a bad decision, or chose incorrectly. Now, as much as I love life lessons, I don’t love business lessons learned at the expense of a client. Derp. That said, much like our fearless leader Gini Dietrich (and Kristen!), I do love sharing life/business [&hellip
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Kristen Matthews

Blogging for Pay: Should Brands Pay for Mentions?

By: Kristen Matthews | July 30, 2013 | 
36
By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d call a one-sided perspective. This became really apparent when I wrote [&hellip
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Gini Dietrich

Seven Reasons the Publicis Omnicom Merger is a Big Deal

By: Gini Dietrich | July 30, 2013 | 
48
By Gini Dietrich On Sunday, when I read the announcement of Omnicom and Publicis merging, I said to a friend, “This will be interesting. Having worked for Omnicom, I know how hard it is to work with the sister agencies. The partners are incentivized to get the most profit out of their P&L. They’re not incentivized to work with the sister agencies. Not to mention the [&hellip
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Mike Zammuto

How and When to Respond to Negative Reviews

By: Mike Zammuto | July 29, 2013 | 
14
By Mike Zammuto For business owners, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. These include drop-offs in sales, increases in refund [&hellip
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Gini Dietrich

Perspective: Public Speaking and Time as a Gift

By: Gini Dietrich | July 29, 2013 | 
47
By Gini Dietrich I just finished reading Ender’s Game. Wait, that is a lie. I just finished listening to Ender’s Game (I’ve discovered Audible while I ride). It wasn’t my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me about it. Here are these genius children who are brought up in [&hellip
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Lindsay Bell

The Three Things, Edition 41

By: Lindsay Bell | July 28, 2013 | 
5
By Lindsay Bell-Wheeler Welcome to the 41st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that [&hellip
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Arment Dietrich

Gin and Topics: Of Cats, Dogs, and Logos Gone Wild

By: Arment Dietrich | July 26, 2013 | 
39
By Jason Konopinski   This is the part of summer that has me looking forward to cool nights, bonfires, and hoodies. We hit triple digits here in central Pennsylvania last week — with a heat index of 108°. It’s been downright soupy out there. The good news is I have a pretty rad cyclist’s tan, and the sweat gives me a nice shine. (Ed.’s note: EW!) [&hellip
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Debra Ellis

Gmail Hosted Email: Will the New Inbox Affect Email Marketing?

By: Debra Ellis | July 25, 2013 | 
22
By Debra Ellis What would have happened to the effectiveness of television advertising if people had to act to see the ads? Think about TiVo for a minute. When technology that allowed people to skip advertisements first appeared, marketers feared the medium would lose effectiveness. Years later there are mixed reviews but nothing that indicates the DVR has significantly reduced the return-on-investment from televisions ads. Like [&hellip
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Yvette Pistorio

Social Media Marketing: Tactics Versus Strategy

By: Yvette Pistorio | July 25, 2013 | 
51
By Yvette Pistorio I read an interesting article this past weekend on MITSloan Management Review by Gerald Kane, and can’t get it out of my head. It was about how undergraduate students have a strong procedural understanding of social media tools, whereas graduate students have a stronger strategic understanding. I’ll admit it – that’s how it was for me. When I first started working in social [&hellip
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