Is It Time To Stop Listening to Social Media?

By: Guest | May 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 144Today’s guest post is written by Elissa Freeman.  Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism. Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes [&hellip... Read More
Gini Dietrich

Facebook Creates Organ Donor Update

By: Gini Dietrich | May 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 220I have to admit, Facebook is doing something I can really get behind. They want to lower the number of people who die each year waiting for an organ donation. What? Facebook, the social network? Yes, indeedy. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save [&hellip... Read More

Mad Men, Pancake Syrup, and Analytics

By: Guest | May 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 83 Today’s guest post is written by Justin Graves.  Yes, they have something in common! As anyone who watches any television at all has surely noticed, the new “Mad Men” season has finally started. It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos [&hellip... Read More
Gini Dietrich

Seek or Shout: A Review

By: Gini Dietrich | May 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 148I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile. But the service itself is not juvenile (apparently that’s just me). For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter [&hellip... Read More

Join Razoo on June 14 for Twive and Receive

By: Guest | May 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 87Today’s guest post is written by Geoff Livingston. Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. Consider that 83 percent of Americans want [&hellip... Read More
Gini Dietrich

The Web Is Dead! Long Live Smartphones!

By: Gini Dietrich | May 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 331The sky is falling! The sky is falling! The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. I really hate being wrong. It rarely happens. Yet here we are. What are we going to do? I discovered this disturbing news as I’ve been reading [&hellip... Read More

LinkedIn: Don’t Overlook The Social Media Underdog

By: Guest | April 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 191Today’s guest post is written by Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered [&hellip... Read More
Gini Dietrich

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

By: Gini Dietrich | April 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 49It’s the end of April. How did this happen? I feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the [&hellip... Read More

Five Ways to Get Your CEO to Embrace Social Engagement

By: Guest | April 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 174Today’s guest post is written by Jeff Hunt.  We just conducted a study which found companies who fully embrace social engagement have four times more business success than less-engaged companies. Four times. The study also found, in the most socially engaged companies, the chief executive officer and other C-suite executives are the vital advocates for change to make social engagement possible [&hellip... Read More