Gini Dietrich

The Three Things, Edition 13

By: Gini Dietrich | December 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 62Welcome to the 13th edition of The Three Things by  Michael Schechter, Howie Goldfarb, and me! Two days until Christmas. How many of you will be at the mall tomorrow? Thankfully, I will not see you there. I am finished. Before I give you this week’s links, everyone wish a very happy birthday to my dad! Growing up, I thought it [&hellip... Read More
Gini Dietrich

Gin and Topics: The Holiday Edition

By: Gini Dietrich | December 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 84T minus four days until Christmas. Do you have your shopping done? During the Bears/Packers game on Sunday (I don’t want to talk about it), I got all of my shopping done. Thank heaven for the Internet and free shipping! Though, as Josh Wilner pointed out last week, I could have been done before Thanksgiving if I were Jewish. Seeing [&hellip... Read More
Guest

What’s Next for Media Democratization?

By: Guest | December 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 125Today’s guest post is by Paul Mayze. The Gutenberg Press changed everything. (Stick with me here…) Before its invention, only the extremely wealthy could afford scribes to record the written word for them. Suddenly, the written word was available to a much greater portion of the population. There was an explosion of ideas. Pamphleteers could write their thoughts, get them printed, [&hellip... Read More
Gini Dietrich

2012 Digital Marketing Year in Review

By: Gini Dietrich | December 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 159It’s my last blog post of the year (next week we’re going to rerun some older posts) and I’m sitting in my office, in the dark, listening to the rain pound against the windows, trying to decide what to write about. Yes, rain. I still haven’t gotten my beloved snow a mere five days before Christmas. There wasn’t even any [&hellip... Read More
Lindsay Bell

Reflections on Change: Why I Left Twitter for Facebook

By: Lindsay Bell | December 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 196Today’s guest post is by Lindsay Bell. As this year winds down, many of you are pausing and reflecting. I’m no different. This year (and a half) has been a tough one for me and my family. My husband and I were both laid off – twice – at the exact same time. We’re one of those annoying couples who [&hellip... Read More
Gini Dietrich

Six Digital Marketing Trends for 2013

By: Gini Dietrich | December 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 604It’s time for the annual Spin Sucks predictions for next year! You thought I forgot, didn’t you? I like writing this, mostly to see if I was right at the end of the year (and because it’s awesome for SEO). In 2010, I wrote eight social media and communication trends for 2011. We did, indeed, see the rise (and fall) [&hellip... Read More
Guest

Online Reputation Management: A Gift that Keeps on Giving

By: Guest | December 18, 2012 | 
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Tweet Share Share +1 Pin EmailShares 192Today’s guest post is by John Millen. During the holidays, most of us take some time to reflect on where we’ve been and where we’re going. This year, why not consider a new tradition: Manage your online reputation. After all, a strong online reputation is truly the gift that keeps on giving. Your online digital footprint is now your digital life [&hellip... Read More
Gini Dietrich

Use of Social Media Comes with Huge Responsibility

By: Gini Dietrich | December 18, 2012 | 
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Tweet Share Share +1 Pin EmailShares 411When I began speaking four years ago, business owners told me the whole Internet thing and, particularly social media, was a fad. Soon they began to comment they understood it might be here to stay, but it was just something for their spouses to use to keep up with kids and grandkids. Just this year, they began to ask me [&hellip... Read More
Guest

On Continuous Improvement through Honest Feedback

By: Guest | December 17, 2012 | 
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Tweet Share Share +1 Pin EmailShares 157Today’s guest post is by Rebecca Todd. I have to admit the whole idea of writing thoughts that will be read on the Internet scares the bejesus out of me. When Lindsay Bell first asked if I may be able to conjure up some words to be shared on Spin Sucks, the excitement and honor of being asked propelled me down [&hellip... Read More
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