Lindsay Bell

The Three Things, Edition 41

By: Lindsay Bell | July 28, 2013 | 
5
By Lindsay Bell-Wheeler Welcome to the 41st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that [&hellip
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Arment Dietrich

Gin and Topics: Of Cats, Dogs, and Logos Gone Wild

By: Arment Dietrich | July 26, 2013 | 
39
By Jason Konopinski   This is the part of summer that has me looking forward to cool nights, bonfires, and hoodies. We hit triple digits here in central Pennsylvania last week — with a heat index of 108°. It’s been downright soupy out there. The good news is I have a pretty rad cyclist’s tan, and the sweat gives me a nice shine. (Ed.’s note: EW!) [&hellip
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Debra Ellis

Gmail Hosted Email: Will the New Inbox Affect Email Marketing?

By: Debra Ellis | July 25, 2013 | 
22
By Debra Ellis What would have happened to the effectiveness of television advertising if people had to act to see the ads? Think about TiVo for a minute. When technology that allowed people to skip advertisements first appeared, marketers feared the medium would lose effectiveness. Years later there are mixed reviews but nothing that indicates the DVR has significantly reduced the return-on-investment from televisions ads. Like [&hellip
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Yvette Pistorio

Social Media Marketing: Tactics Versus Strategy

By: Yvette Pistorio | July 25, 2013 | 
51
By Yvette Pistorio I read an interesting article this past weekend on MITSloan Management Review by Gerald Kane, and can’t get it out of my head. It was about how undergraduate students have a strong procedural understanding of social media tools, whereas graduate students have a stronger strategic understanding. I’ll admit it – that’s how it was for me. When I first started working in social [&hellip
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Martin Waxman

Community Management is the New PR

By: Martin Waxman | July 24, 2013 | 
32
By Martin Waxman Yesterday I talked about the future of PR and why the industry is at a crossroads. I touched on the challenges we face, and the choice we must make to redefine and recreate who we are, and what it is we do. So here goes: I believe community management is the new PR. I’m not the first to say this. For several years, Shonali [&hellip
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Gini Dietrich

Join Chuck Hemann for a Special Livefyre Q&A Today

By: Gini Dietrich | July 24, 2013 | 
265
By Gini Dietrich Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months). He made it six months (he clearly didn’t listen to me) and then the winter got to him and he went back [&hellip
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Martin Waxman

What’s the Future of PR?

By: Martin Waxman | July 23, 2013 | 
30
By Martin Waxman There’s an old joke about the difference between advertising and PR. In advertising you pay…in PR you pray. These days, however, all the marketing disciplines seem to be doing their fair share of praying. We’re all trying to figure out where the seismic shifts are taking us
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Lindsay Bell

Coffitivity: Coffee Shop Noise and Creativity

By: Lindsay Bell | July 23, 2013 | 
52
By Lindsay Bell-Wheeler Noise. We all live with it. Everyday. All day long. For most of us, the first sound we hear in the morning is the alarm clock. It’s annoying. And loud. And it just keeps getting louder. Garbage and delivery trucks. Non-stop construction and/or road works. Traffic congestion – horns honking, motorcycles revving. Sirens blaring from emergency vehicles. Public transit vehicles near destroying our [&hellip
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Kate Finley

Free Google Penalty Checker Tool: Check Your Site in Two Minutes!

By: Kate Finley | July 22, 2013 | 
35
By Kate Finley If I could pick a theme song for Google this year, it would be: The Times They are a changin.’ Dylan reference aside, we’ve seen some major changes at Google during the past few months. From the demise of Google Reader and restrictive access in the Keyword Tool to the lackluster remains of Google Alerts and the sunset of Feedburner, it’s clear the [&hellip
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