Gini Dietrich

What Is Wrong with PR?

By: Gini Dietrich | February 28, 2011 | 
132
It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper, Mack Collier, Shannon Paul, and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. When we started Spin Sucks, it was with the idea that we would be able [&hellip... Read More
Guest

Everything I Know About Marketing I Learned from ‘Inception’

By: Guest | February 26, 2011 | 
9
Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks, signed your CCO, Lisa Gerber. He is an account executive at McKee Wallwork Cleveland Advertising and is pretty sure the spinning top never stopped spinning. Christopher Nolan’s mind-twisting action-thriller wowed movie-goers last summer with a multi-layered [&hellip... Read More
Gini Dietrich

Gin and Topics: Get a Job!

By: Gini Dietrich | February 25, 2011 | 
5
It’s Friday! On Wednesday Bill Prettyman emailed me about something we normally do on Thursdays and, when I told him it was only Wednesday, I think I took a few seconds of his life. Bill! It’s Friday now! We’re getting ready to launch beta 1.0 of Project Jack Bauer next week and soon you will know what the heck it is, what name we’ve chosen, and [&hellip... Read More
Guest

Knee-Jerk Syndrome: How Social Has Created a Sense of Immediacy?

By: Guest | February 24, 2011 | 
42
Shonali Burke is the IABC-accredited, award-winning principal of Shonali Burke Consulting, where she helps you turn your corporate codswallop into community cool. Are you suffering from what I call KJS, or Knee-Jerk Syndrome? I know I have to watch out for it. Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll [&hellip... Read More
Gini Dietrich

Facebook Question: Bloggers Who Blawg

By: Gini Dietrich | February 24, 2011 | 
39
It’s Facebook question of the week time! This week’s question comes from Mark Robins, the CEO of LawyerLocate in Canada (I love my Canadians!). He asks, “Lawyers who blog and use the term “blawg,” are they elitist and do they risk alienating the public they are trying to reach?” I answer his question in the video (if you’re reading this in your Reader, you can click [&hellip... Read More
Arment Dietrich

There Is Nothing to Fear In Fear Itself

By: Arment Dietrich | February 23, 2011 | 
24
See that picture? That’s me. Crying with joy, because I just rappelled down a 40-foot icefall halfway into a day-long cross-country ski tour. I signed on for that little adventure knowing full well what I was getting into. And I was scared to death until I got past it and was able to relax the rest of the afternoon. Some of us love to scare ourselves, [&hellip... Read More
Gini Dietrich

Being More Productive Every Day

By: Gini Dietrich | February 23, 2011 | 
28
My friend Sarah Robinson has this cool thing going on over at her blog, Escaping Mediocrity, this month. It’s 28 days of getting your shit together and highlights guest bloggers each day who have new and interesting ways for you to, well, get your shit together. I blogged on day three, which was at the beginning of the month. This is what I had to say. [&hellip... Read More
Guest

Being a PR Pro In Bulgaria

By: Guest | February 22, 2011 | 
9
Petya N. Georgieva is a PR specialist and a blogger who lives and works in Bulgaria. We asked her to blog for us today because we are going to begin exploring the similarities and differences of the communication industry in different countries. Thanks, Petya, for being the first from Bulgaria! As I am the first Bulgarian PR pro to guest blog at Spin Sucks, I am [&hellip... Read More
Gini Dietrich

Klout Needs to Target and Segment for It to Work

By: Gini Dietrich | February 22, 2011 | 
50
I didn’t really want to add to the conversation about Klout. Shonali Burke did a nice analysis, Mark Schaefer created quite the conversation, Trey Pennington discussed why it’s necessary, and even the Wall Street Journal is on board. I didn’t feel like I had anything new to add. But then. I received an email from Klout asking if I am interested in learning more about some new [&hellip... Read More