Gini Dietrich

Gin and Topics: The Perfect Night and It’s Not About the Nail

By: Gini Dietrich | May 24, 2013 | 
24
We’re a week behind the Canadians, but the U.S. finally gets their long weekend! Although, it was 37 degrees in Chicago on Thursday so I don’t know what our long weekend is going to bring us, weather-wise. Perhaps I’ll have to spend it reading and writing, instead of riding my bike a gazillion miles. BBQs, pool parties, neighborhood corn hole, gardening…what are each of you up [&hellip
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Amy Sept

Cause-Related Marketing: When Doing Good Goes Bad

By: Amy Sept | May 23, 2013 | 
17
“I don’t know how other people do it. I won’t work with non-profit clients ever again!” And so it begins: Another marketing pro frustrated by the way things work, and sometimes don’t, within the non-profit world. We all have work we love, and work that we…love less. I will never forget the woman who told me — not realizing I was the writer behind it — [&hellip
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Gini Dietrich

Answering the Top Five Social Media Questions Marketers Ask

By: Gini Dietrich | May 23, 2013 | 
65
The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released earlier this week and the results aren’t overwhelmingly surprising. More than 3,000 marketers were surveyed and, while the report finds they place very high value on social media, the increase is only three percent from last year. That said, the percentage – 86 percent – is pretty high. In other words, more [&hellip
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Marjorie Clayman

Social Media Networks: Robot Friends with Off Switches

By: Marjorie Clayman | May 22, 2013 | 
36
In Sherry Turkle’s amazing book, Alone Together, she tells the story of a man named Adam. Adam has the goal of becoming either a songwriter or a screenwriter, but at the time Turkle meets him, he is just trying to make ends meet so that he can work on his passion projects. There’s a problem, though. Adam is not feeling productive or validated in anything he [&hellip
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Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 
337
I’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel. Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, blogger, music lover, and author. His [&hellip
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Andy Crestodina

Beer Blogging: If Your Blog was a Beer…

By: Andy Crestodina | May 21, 2013 | 
46
Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like beer, some are light and some are heavy. Some [&hellip
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Gini Dietrich

How to Choose a PR Firm for Your Business

By: Gini Dietrich | May 21, 2013 | 
58
You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their name in lights. After all, if celebrities, sports figures, [&hellip
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Yvette Pistorio

Four Tips for Dealing with a Plagiarism Accusation

By: Yvette Pistorio | May 20, 2013 | 
37
The last few weeks have definitely been interesting, but enough ink – and enough angst – has been spilled about what happened, so let’s move on. That said, I did learn some valuable lessons from the suggestion I had plagiarized someone’s work. In today’s digital day and age, these social plagiarism accusations are fairly common, and there’s a chance it could happen to you, if it [&hellip
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Gini Dietrich

How to Choose Social Media Tools

By: Gini Dietrich | May 20, 2013 | 
94
If you are reading this in your email or Reader today, click over and stop by the blog today. Something new and exciting is there. If you’re reading on the blog, surprise! Thanks to Nick Harrison at Dashal and our fearless content director, Lindsay Bell-Wheeler, the site has a brand, spanking new design. A few things to note: The big orange “Go Pro” button takes you [&hellip
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