Gini Dietrich

Use the Google Keyword Tool for Content Ideas

By: Gini Dietrich | December 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 284GEEK ALERT! Last night at dinner, I sat between Andy Crestodina and Jeannie Walters and we talked about content. Yes, we are a bunch of geeks who find this interesting dinner talk. You see, like anyone else, we all have trouble coming up with ideas. And, she was lamenting how she doesn’t come up in search results around certain terms. [&hellip... Read More
Yvette Pistorio

Spam Sucks: The Fallout from Recent Facebook Changes

By: Yvette Pistorio | December 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 126Today’s guest post is by Yvette Pistorio. There’s been a lot of talk about Facebook recently. Mostly regarding brand reach and costs. We’ve even talked about it here on Spin Sucks. In September, Facebook made some changes to crack down on spammy content. Will Cathcart, the product manager for news feed at Facebook, spoke to TechCrunch about the EdgeRank algorithm change, “We [&hellip... Read More
Gini Dietrich

Google+ Communities, Twitter Photos Change Social Game

By: Gini Dietrich | December 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 144I love social media. I love what it’s allowed us to do for both this blog and Arment Dietrich. I love the people I’ve met and the people I’ve hired because of it. I love nearly everything about it, except…the social networks copying each other is driving me crazy. First, Facebook took a stab at my beloved Pinterest with Collections [&hellip... Read More
Guest

Memes and Marketing: Sell it Like You Meme it!

By: Guest | December 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 94Today’s guest post is by Thomas Ford.  Whether or not you’re a fan of golf, you’ve probably heard about the 2012 U.S. Open. Not just because young underdog Webb Simpson beat fantastic odds and won the championship by one stroke, but because of the guy who interrupted his victory speech. Just as the camera panned to a grinning Simpson cradling [&hellip... Read More
Gini Dietrich

The True Art of PR is Combining Creativity with Results

By: Gini Dietrich | December 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 248Last week, we talked about the idea that many of our bosses or clients think we’re not creative enough. It created a lot of really good conversation about why we’re not creative enough, what being creative really means, and how to bring that back into the trade while remaining focused on measurable results. Then Alex Wood sent me an article [&hellip... Read More
Guest

Are Forums the Forgotten Medium?

By: Guest | December 10, 2012 | 
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Tweet Share Share +1 Pin EmailShares 168Today’s guest post is by Jessica Malnik. I’m just going to say it. Online forums are the forgotten medium. During the past few years, brands have become enamoured by sexier social media platforms, such as Facebook, Twitter, Pinterest, and Instagram. These channels have a massive reach, and because of that there is a perception everyone is active on them. Often [&hellip... Read More
Gini Dietrich

The Three Things, Edition 11

By: Gini Dietrich | December 9, 2012 | 
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Tweet Share Share +1 Pin EmailShares 55Welcome to the eleventh edition of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. Just a little more than two weeks until Christmas. Are you ready? I was buying shampoo and conditioner yesterday and the clerk asked me if my shopping was finished. I laughed and said, “I haven’t even started.” Thank heaven for the Internet! For those of [&hellip... Read More
Gini Dietrich

Gin and Topics: Amazing Kids, a Christmas Song, and Instagram

By: Gini Dietrich | December 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 103Well, my team leaves today and I am sad. The awesome thing about having a virtual company is we’re so excited to get together because we never see one another. And it’s been super fun to watch Lindsay Bell see Chicago for the first time, both in person and via Facebook. She even got a photo of Wrigley Field and the [&hellip... Read More
Guest

Career Subreddits to Inspire, Motivate, and Empower You

By: Guest | December 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 91Today’s guest post is by Bryce Christianson. Reddit is like a jungle in the tropics. When you take your first step into the canopy, you are quickly overwhelmed by what to do there. There are lots of paths to take, you see hints of things that interest you, and you want to explore more, but you have no guide. Maybe [&hellip... Read More
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