Gini Dietrich

How to Be Paid to Write a Strategic PR Proposal

By: Gini Dietrich | June 15, 2016 | 
The new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas... Read More
Les Kodlick

Work Ethic: The Best Way to Be Paid What You’re Worth

By: Les Kodlick | June 14, 2016 | 
Is your work ethic ordinary or extraordinary? The trait that separates the best performers from the rest is a strong work ethic. They understand the value of incomparable performance, a positive attitude, taking the initiative and dedication. Read on to learn more... Read More
Gini Dietrich

Blogging Most Certainly Is Not Dead

By: Gini Dietrich | June 14, 2016 | 
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains... Read More
Tara Thomas

Why You Need a Messenger Platform On Your Website

By: Tara Thomas | June 13, 2016 | 
Messenger platforms are all the rage right now. These platforms set themselves apart from traditional Live Chat as they are more intuitive to use, and can be used for a variety of things. Tara Thomas looks at ways a messenger platform can help you grow your business... Read More
Laura Petrolino

Four Elements of Successful Brand Storytelling

By: Laura Petrolino | June 13, 2016 | 
Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too. ... Read More
Gini Dietrich

Gin and Topics: The Tony Awards Prep

By: Gini Dietrich | June 10, 2016 | 
On this week's Gin and Topics, we help prepare you for The Tony Awards, which air on Sunday. That and other hilarity ensues... Read More
Ben Sailer

How to Synchronize Your Content Marketing With an Editorial Calendar

By: Ben Sailer | June 9, 2016 | 
Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level... Read More
Gini Dietrich

Use SEO to Augment Your Business Development Plan

By: Gini Dietrich | June 9, 2016 | 
One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting... Read More
Nadya Khoja

Six Effective Ways to Repurpose Content and Generate Traffic

By: Nadya Khoja | June 8, 2016 | 
Taking the time to write long-form, well-research articles is hard. Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. Here are some ideas... Read More