Gini Dietrich

Gin and Topics: Brothers Are the Best

By: Gini Dietrich | April 15, 2016 | 
On this week's Gin and Topics, we have five hilarious videos, as usual, but the video about the Zombie Apocalypse takes the cake. That and more!... Read More
Julie Petersen

How Difficult Is It to Break into the World of Freelance Writing?

By: Julie Petersen | April 14, 2016 | 
Julie Peterson answers the tough question: "How difficult is it to break into the freelance writing market?" Here is what she has to say... Read More
Gini Dietrich

Seven Questions to Ask Your Team Consistently

By: Gini Dietrich | April 14, 2016 | 
It's easy to provide answers when people ask questions, but it's incredibly difficult to ask questions back to develop morale and empower decision making. ... Read More
Aly Saxe

Seven Signs It’s Time to Fire Your Client

By: Aly Saxe | April 13, 2016 | 
When it comes to taking on the wrong PR client – and rectifying that decision - a few considerations come into play. As the PR firm, you have a responsibility to do what’s best for the client – even if it means letting them go. Aly Saxe shares seven signs it’s time to go your separate ways... Read More
Gini Dietrich

Business Success Varies By Person. What’s Your Definition?

By: Gini Dietrich | April 13, 2016 | 
It takes 10 years to have overnight success in business, yet many people play the "keeping up with the Joneses" game. What is YOUR definition of success... Read More
Bryan Adams

What Did the Comedian Say to the Marketer?

By: Bryan Adams | April 12, 2016 | 
If professional storytellers, Hollywood screenwriters or stand-up comedians, ran our marketing departments, what would they do differently to produce content that resonates with and enchants people... Read More
Gini Dietrich

Be the First to Create an Industry Disruption

By: Gini Dietrich | April 12, 2016 | 
The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar... Read More
Scott Merritt

The Dangers of Virality Above Journalistic Integrity

By: Scott Merritt | April 11, 2016 | 
With more news being shared than reported, the danger of a misreported story reaching official viral status is real. Scott Merritt analyzes the controversy behind the removal of swastikas from the Tappan Zee High School production of Mel Brooks’ now-classic musical comedy ‘The Producers.'... Read More
Laura Petrolino

Build Customer Relationships for Successful Communication

By: Laura Petrolino | April 11, 2016 | 
All successful communication efforts start with solid customer relationships. Build them first to achieve your goals... Read More