Dave Link

Native Advertising is Just Good Advertising

By: Dave Link | December 26, 2013 | 
20
By Dave Link There has been an immense amount of discussion in the marketing and public relations industries surrounding “native advertising” during the past few months. In case you’ve missed the deluge of posts, this new and groundbreaking type of advertisement is set to change the way we all market our products. Or is it? Native advertising is just well thought-out content with a focus on [&hellip... Read More
Lindsay Bell

Boxing Day: Respite and Resolutions

By: Lindsay Bell | December 26, 2013 | 
19
It's Boxing Day in Canada and the day after Christmas in the rest of the world. It should be one of rest, relaxation, and planning New Year's resolutions!... Read More
Michael Cahill

The Solopreneur’s Guide to the Affordable Care Act

By: Michael Cahill | December 23, 2013 | 
7
Running a business - even if you don't have employees - is full of lots of duties that aren't within your core expertise. Michael Cahill has tips on what solopreneurs and small business owner should follow when working with the Affordable Care Act... Read More
Laura Petrolino

The Inside-Out Strategy for Reaching Business Goals

By: Laura Petrolino | December 23, 2013 | 
32
When setting business goals aligned around cultural change, taking an inside-out approach is most effective. Laura Petrolino outlines four questions you should ask yourself as you embark on a new year and a new plan... Read More
Lindsay Bell

The Three Things, Edition 60

By: Lindsay Bell | December 22, 2013 | 
3
Welcome to the 60th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip... Read More
Gini Dietrich

Gin and Topics: Howling Puppy and Xmas Jammies

By: Gini Dietrich | December 20, 2013 | 
14
This week's Gin and Topics has a 20-day-old howling puppy, xmas jammies, the best bridal toast ever, cell phone crashing, and dealing with thigh gap. Look out, ladies! You have lots to think about with this one... Read More
Jess Ostroff

Twelve Productivity Tools for the Digital Marketing Pro

By: Jess Ostroff | December 19, 2013 | 
29
Many of us manage multiple social media accounts, create different types of content daily, and still have to find a way to track and measure our efforts. Take control of your digital marketing tasks with these 12 productivity tools... Read More
Clay Morgan

Crisis Communications: How Chick-fil-A Weathered the Storm

By: Clay Morgan | December 19, 2013 | 
105
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain... Read More