Gini Dietrich

The Big Question: What Are the Most Important PR Skills for the Future?

By: Gini Dietrich | April 7, 2017 | 
2
On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice to our future selves.
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Dan Curran

Content Marketing Success: Three Ways to Think Like a Publisher

By: Dan Curran | April 6, 2017 | 
1
It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? Dan Curran explains
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Gini Dietrich

The Four Pitfalls (and Fixes) of Your PR Content Strategy

By: Gini Dietrich | April 6, 2017 | 
12
There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. But there are easy fixes for each of them, which Gini Dietrich shares here
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Erika Heald

Are You Contributing to Fake News?

By: Erika Heald | April 5, 2017 | 
2
Fake news explosion affects all of us in our professional and personal life. Some of the fake news sites are getting pretty good at convincing the casual viewer they are legitimate. How do you vet the publications and individuals who pitch you to make sure they’re aligned with your brand values? Erika Heald shares some tips
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Gini Dietrich

Is a PR Firm Really Worth the Money?

By: Gini Dietrich | April 5, 2017 | 
8
Executives want to know, if they hire a PR firm to coordinate media relationships and write news releases, is it worth the money. The answer is: It depends. Gini Dietrich describes when a PR firm is worth the money, when it isn't, and what the hiring organization needs to do to secure effectiveness
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Chad Rubin

How to Use PR to Build Backlinks to Your E-Commerce Store

By: Chad Rubin | April 4, 2017 | 
1
Promoting an e-commerce store means adopting digital marketing practices like SEO, social media, and building site reputation. While there are many ways, building relationships is a great low-cost way to build links that benefit your exposure and conversions when done well. Chad Rubin has more
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Gini Dietrich

Five Easy Ways to Put the Social Back in Social Media

By: Gini Dietrich | April 4, 2017 | 
5
Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media
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Paul Kelly

Building Relationships: The Killer PR App

By: Paul Kelly | April 3, 2017 | 
5
Building relationships with journalists is just as important in PR as building a fact-filled infographic, measuring campaign metrics, using social media for targeted audiences, and writing a bright, tight news release. Paul Kelly has more
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Laura Petrolino

Business Spring Cleaning: Communications Strategy Success

By: Laura Petrolino | April 3, 2017 | 
0
How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts.
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Gini Dietrich

Gin and Topics: Be Prepared to Never, Ever Sleep Again

By: Gini Dietrich | March 31, 2017 | 
5
On this week's Gin and Topics, we feature Stephen King's "IT" official trailer. We also have another Stephen (Hawking) who auditions new voice actors. That and more for your viewing pleasure
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