Jess Ostroff

Twelve Productivity Tools for the Digital Marketing Pro

By: Jess Ostroff | December 19, 2013 | 
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Many of us manage multiple social media accounts, create different types of content daily, and still have to find a way to track and measure our efforts. Take control of your digital marketing tasks with these 12 productivity tools... Read More
Clay Morgan

Crisis Communications: How Chick-fil-A Weathered the Storm

By: Clay Morgan | December 19, 2013 | 
105
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain... Read More
Kerry Gorgone

Avoid This Common (and Costly) Copyright Mistake

By: Kerry Gorgone | December 18, 2013 | 
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By Kerry Gorgone Not every use of copyrighted material is “fair” and one of the most commonly misunderstood areas of copyright law involves “fair use.” Many times, someone who uses a picture, some music, or a written article that doesn’t belong to them will claim “fair use” when the copyright holder contacts them about using their work without permission. First and foremost, it’s important to realize that [&hellip... Read More
Gini Dietrich

Join Jay Baer for a Special Livefyre Q&A Today

By: Gini Dietrich | December 18, 2013 | 
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Join Jay Baer to discuss his latest book, Youtility, during a live one-hour Livefyre Q&A chat. Ask him questions, read the transcript, or just stalk the page. If you leave a comment, however, you will be entered to win a copy of his book... Read More
Kelley McGrath

Viral Videos in Social Advertising

By: Kelley McGrath | December 17, 2013 | 
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By Kelley Anne McGrath Have you heard that Ylvis song “What Does the Fox Say?” I’m sure you have, or maybe you live in a van down by the river. That same parody band — in their absurdist, whimsical style — also released “Stonehenge.” Watch the video here: Here’s a question for you after you’ve finished watching the video: Did you see the Honda Civic planted [&hellip... Read More
Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
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When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids... Read More
Steff Moore

Five Social Media Lessons from the Spice Girls

By: Steff Moore | December 16, 2013 | 
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Everyone loves the Spice Girls and guest blogger Steff Moore is an uber fan. When recently attending the movie made about their careers, Steff started to think how much alike they are to social media. If your brand were a Spice Girl, who would it be... Read More
Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
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It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list... Read More
Lindsay Bell

The Three Things, Edition 59

By: Lindsay Bell | December 15, 2013 | 
11
Welcome to the 59th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip... Read More