Laura Petrolino

Be Optimistic: Improve Your Job and Your Life

By: Laura Petrolino | March 21, 2016 | 
34
Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More
Gini Dietrich

Gin and Topics: POTUS is Crazy Cool

By: Gini Dietrich | March 18, 2016 | 
10
This week's Gin and Topics features not one, but two videos with POTUS, who is exercising his cool factor his last few months in office... Read More
Joel Roberts

Five Reasons Entrepreneurs Should Use Mind Mapping

By: Joel Roberts | March 17, 2016 | 
1
Entrepreneurs face a unique challenge. They must plan for the unpredictability of the business world and somehow turn this element to their advantage. Effective use of mind mapping tools helps to create thought patterns that are organized, but at the same time fluid and adaptable. ... Read More
Gini Dietrich

Crisis Communications Lessons from the FBI and Apple

By: Gini Dietrich | March 17, 2016 | 
7
Not every brand is Apple and not every brand will be asked by the FBI to work on anti-terrorism, but there are crisis communications lessons to be had... Read More
Kimberly Erskine

Google+: The Social Platform We All Love to Hate

By: Kimberly Erskine | March 16, 2016 | 
19
Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently... Read More
Gini Dietrich

New York State Wants You to Register As a Lobbyist

By: Gini Dietrich | March 16, 2016 | 
9
The great state of New York wants every PR pro to register as a lobbyist because they consider media relations work lobbying. This could be bad... Read More
Kornel Bohm

How Crisis Communication is Like Blood

By: Kornel Bohm | March 15, 2016 | 
3
Have you thought about the similarities between blood and crisis communication? Kornel Bohm says they have more in common than we think. Hear him out ... Read More
Bob LeDrew

The Secret Behind Crisis Communications

By: Bob LeDrew | March 15, 2016 | 
15
If we look at crises as opportunities to show our skills under great challenge, perhaps we should all work a little harder at simulating those challenges on a day-to-day basis in order to keep our tools shiny, sharp, and effective... Read More
Anna Olinger

Seven Online Presentation Tools and Services

By: Anna Olinger | March 14, 2016 | 
1
Need a better speech? Anna Olinger shares seven presentation tools to help you create more engaging slides so you don't have to rely on text or reading them... Read More
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