Matthew Myers

From Barbie to Birchbox: The Evolution of Content Marketing

By: Matthew Myers | July 20, 2015 | 
Content marketing, of course, isn't new. Organizations such as Barbie, P&G, and American Express have been doing it for decades. Here are some new tips... Read More
Laura Petrolino

A Bodybuilder’s Guide to Communications Strategy

By: Laura Petrolino | July 20, 2015 | 
Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success... Read More
Gini Dietrich

Gin and Topics: Faceketball with King James

By: Gini Dietrich | July 17, 2015 | 
In this week's Gin and Topics, Jimmy Fallon is back with a game of faceketball with Lebron James. We also have talking animals, doggy daycare, and more... Read More
Bryan Adams

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

By: Bryan Adams | July 16, 2015 | 
It's easy to be a lazy marketer, particularly when inspiration does not strike. But Bryan Adams has 11 content marketing ideas to keep you motivated... Read More
Gini Dietrich

Give and Take Leadership: When to Be Assertive vs Tentative

By: Gini Dietrich | July 16, 2015 | 
In research for his book, Give and Take, Adam Grant looked at the difference between assertive vs tentative leaders and proactive vs passive employees... Read More
Aly Saxe

What Every Business Blogger Can Learn from SaaStr

By: Aly Saxe | July 15, 2015 | 
Content marketing isn't easy. There are tons of "experts" out there who tell you how to go from zero to 1,000 in four steps. SaaStr is more honest than that... Read More
Gini Dietrich

Join Fred Cook for a Special Author Q&A Today

By: Gini Dietrich | July 15, 2015 | 
Fred Cook is the CEO of GolinHarris, a top 10 PR firm in the world, and the new author of Improvise. He joins us for our monthly author Q&A to talk careers... Read More
Zachary Evans

The CrossFit PR Nightmare

By: Zachary Evans | July 14, 2015 | 
CrossFit recently tweeted about diabetes and alienated an entire population of potential customers. Here is more about the CrossFit PR nightmare... Read More
Gini Dietrich

The Pan Am Games Won’t Let You Link to Them

By: Gini Dietrich | July 14, 2015 | 
A publication in the U.K. uncovered a slight issue with the Pan Am Games: They won't let you link to their website or use their hashtag without permission... Read More