Eleanor Pierce

Eight PR Sins Every PR Pro Should Avoid

By: Eleanor Pierce | January 19, 2015 | 
23
Dear PR pros: In honor of the Kirby Delauter (Kirby Delauter) gaffe, we're listing eight PR sins the journalists in your life would love to see extinct... Read More
Gini Dietrich

Gin and Topics: The Birds and the Bees

By: Gini Dietrich | January 16, 2015 | 
48
On this week's Gin and Topics, we have parents talking to their kids about the birds and the bees for the first time, a kid dancing to Thriller, and more... Read More
Lindsay Bell

Earned Media: Three Steps to a Killer Pitch

By: Lindsay Bell | January 15, 2015 | 
53
Are your earned media efforts tanking? Lindsay Bell shares her three top steps to take to nail a killer pitch, and land your perfect media placement. ... Read More
Gini Dietrich

The Ultimate Guide to Media Interviews

By: Gini Dietrich | January 15, 2015 | 
30
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity. ... Read More
Sue Duris

Understanding the Mechanics of Measurement

By: Sue Duris | January 14, 2015 | 
6
Some marketers just don't know how or what to measure, and why. Don't blame big data. All communicators should understand the mechanics of measurement. ... Read More
Eleanor Pierce

Vanity Metrics: Are They Here to Stay?

By: Eleanor Pierce | January 14, 2015 | 
58
Why do we love social media vanity metrics? Hello? Ego! Also, they're easy. That said, Eleanor Pierce reminds us there's more to metrics than pure vanity. ... Read More
Jeremy Durant

Beyond SEO: The Power of Brand Building

By: Jeremy Durant | January 13, 2015 | 
10
John Deere. AllState. Kleenex. They are brands that immediately bring to mind their industries. Here's why you must focus on brand building for your company... Read More
Gini Dietrich

An Editorial Calendar Equals Lots of Content from One Idea

By: Gini Dietrich | January 13, 2015 | 
59
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea... Read More
Laura Petrolino

Earned Media ROI in Three Steps

By: Laura Petrolino | January 12, 2015 | 
19
Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero... Read More