Gini Dietrich

The Chemistry of Thought Leadership, Content, and PR

By: Gini Dietrich | July 26, 2016 | 
Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy... Read More
Jon Schickedanz

A Client Breakup is Hard: Learn And Move Forward

By: Jon Schickedanz | July 25, 2016 | 
Have you ever asked your clients: “What does my competition have to do to get your business?” This is a bold, yet a great question that can help you sense an imminent breakup with your client. It will help you engage with your client, take the initiative to challenge and change the relationship... Read More
Laura Petrolino

Three Business Lessons from Our Team

By: Laura Petrolino | July 25, 2016 | 
The people you work with—both leaders and colleagues—are important sources of business lessons. Laura Petrolino discusses three lessons she's learned from three members of the Arment Dietrich/Spin Sucks team, and how they can improve your professional development as well. ... Read More
Gini Dietrich

Gin and Topics: FLOTUS Carpool Karaoke

By: Gini Dietrich | July 22, 2016 | 
On this week's Gin and Topics, we have FLOTUS singing carpool karaoke with James Corden, a cat riding on the back of a scooter, a Rocky baby, and more... Read More
Corina Manea

Five Reasons Working For a Small PR Firm is Good For Your Career

By: Corina Manea | July 21, 2016 | 
Working for a small PR firm gives you an amazing opportunity to learn…a lot! The roles are not so specialized, and you will have access to all the projects and company's clients. Corina Manea shares more advantages of starting your career in a small firm... Read More
Gini Dietrich

How a Harmless Office Prank Engages a Team

By: Gini Dietrich | July 21, 2016 | 
For some, the office prank might be a bit over-the-top and maybe even considered mean, but Gini Dietrich describes why it shows deep respect... Read More
Eddie Newquist

The Importance of Music In Marketing Campaigns

By: Eddie Newquist | July 20, 2016 | 
Music in marketing has the power to move an audience in ways other mediums can’t. Don't forget about it during your next event or live campaign. Eddie Newquist has more... Read More
Gini Dietrich

Politics Have Divided Us; How Do We Solve Our Differences?

By: Gini Dietrich | July 20, 2016 | 
In a time where politics has divided us even more than normal, people look to their leaders for advice on how to speak out and get involved. ... Read More
Hanna Knowles

Creating a Campaign for Maximum Productivity

By: Hanna Knowles | July 19, 2016 | 
Being productive is not about getting more done in a finite number of hours. It’s about managing our time in a manner that allows us to make a measurable difference for more productive organizations and lives. Hanna Knowles shares a success formula you too can use... Read More