Gini Dietrich

Bah Humbug! New Study Shows PR Industry Lacks Creativity

By: Gini Dietrich | December 4, 2012 | 
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Tweet Share Share +1 Pin EmailShares 240Boy, it’s a tough time to be in PR. First, the web (and particularly social media) has upended what the industry has done for more than 50 years, leaving us to scramble and fight for social, content, crisis, reputation management, influencer relations, and more. Now a study by the Holmes Report, NowGoCreate, and Ketchum shows the industry is lacking in [&hellip... Read More
Guest

I Hate Social Media

By: Guest | December 3, 2012 | 
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Tweet Share Share +1 Pin EmailShares 261Today’s guest post is by Andy Crestodina. We all know someone who scoffs at Twitter, fears Facebook, and has no interest in Pinterest. Some of these people are lawyers, some are boomers. They call it trivial, narcissistic, and the end of quality human interaction. They hate social media. But, they don’t need to be completely left out. Here are three [&hellip... Read More
Gini Dietrich

Four Ways Leaders Can Integrate Social Media

By: Gini Dietrich | December 3, 2012 | 
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Tweet Share Share +1 Pin EmailShares 293Before the Coopr event on Thursday night (where I spoke in Amsterdam), I was talking to a local journalist about social media and its role among an executive team. He asked me, “How important is it for the leader to be involved in using social media if they want their organization to use it?” I said it’s extremely important and emphasized [&hellip... Read More
Gini Dietrich

The Three Things, Edition 10

By: Gini Dietrich | December 2, 2012 | 
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Tweet Share Share +1 Pin EmailShares 45We’re moving on up! Not to the East Side, but to nearly three months of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. I am headed back home from Amsterdam. What an amazing city! I’m very happy to have been invited to speak here. Big, big thanks to Jody Koehler, Jos Govaart, and the Coopr team. They really know how [&hellip... Read More
Gini Dietrich

Gin and Topics: Cats, Dogs, and Our Friends

By: Gini Dietrich | November 30, 2012 | 
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Tweet Share Share +1 Pin EmailShares 51Hello from Amsterdam! I am totally in love with this city. It is not what I expected. There are bikes everywhere and they have their own lanes, with traffic signals, and the cars respect them. I might have to move here. The business culture is also very interesting. After I spoke last night, I had a conversation with two lovely young [&hellip... Read More
Gini Dietrich

Facebook Gifts Launch and Mobile Gift-Giving Grows

By: Gini Dietrich | November 29, 2012 | 
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Tweet Share Share +1 Pin EmailShares 119With one billion birthdays listed on Facebook, the social network finally decided allowing you to send gifts through the social network was a good idea. Woo hoo! Sure, the company already has your email address, your family pictures, and your political beliefs.  Now they want you to store your credit card number and mailing address in there too. And, with [&hellip... Read More
Guest

Curating Content and Community

By: Guest | November 29, 2012 | 
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Tweet Share Share +1 Pin EmailShares 102Today’s guest post is by Mark Nicholson. While engaging through social media is essential, few things measure up to creating a dialogue on your own website that create referrals, repeat visitors, and even a sense of community. The value this can provide is a huge win for your brand, although difficult to achieve. In some markets, it might not be feasible [&hellip... Read More
Lindsay Bell

Dear Manager: You Might Need a Tuneup

By: Lindsay Bell | November 28, 2012 | 
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Tweet Share Share +1 Pin EmailShares 87Today’s guest post is by Lindsay Bell. It’s no secret here in the SpinSucks space that I have a great boss. And while I get teased mercilessly about my appreciation for Gini (I’m looking at YOU, Danny Brown), people need to stop and ask themselves why I’m so appreciative. There are many reasons I gush over Gini. She treats me [&hellip... Read More
Gini Dietrich

Poor Grammar Sucks: Four Resources for Better Writing

By: Gini Dietrich | November 28, 2012 | 
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Tweet Share Share +1 Pin EmailShares 321Last night I took an overnight international flight and had all of three hours of sleep. But the sun is rising in the United Kingdom and it’s already Wednesday while most of you are still sleeping away Tuesday. During the flight, I had an amazing customer experience. I don’t know if it’s because the cabin crew for British Airways is [&hellip... Read More
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