Gini Dietrich

Seven Reasons You’re Not Ready to Hire a PR Firm

By: Gini Dietrich | April 3, 2013 | 
120
Tweet164 Buffer Share50 Share59 +120 Pin7Shares 300We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that [&hellip... Read More
Mauro D'Andrea

A Month to Build a Blog Post: Crazy? Or Brilliant?

By: Mauro D'Andrea | April 2, 2013 | 
36
Tweet83 Buffer Share18 Share20 +110 Pin1Shares 132Have you ever spent 30 days on a blog post? I know, it seems crazy. With that amount of time you could easily write many, many blog posts. Why did I do that? Let me tell you about my experiment, and you’ll understand why I spent an entire month on a single blog post. And why you might want to [&hellip... Read More
Christian Arno

How to Approach Social Media Internationally

By: Christian Arno | April 1, 2013 | 
6
Tweet130 Buffer Share17 Share48 +16 Pin2Shares 203Back in October, Mark Zuckerberg announced Facebook had broken the one billion landmark for active monthly users. The company’s end of year report revealed there were in fact, 1.06 billion monthly active users (MAUs), as of December 2012. To put that in perspective, more than one in seven of the world’s population are now hooked up to the social media [&hellip... Read More
Gini Dietrich

Lots of Changes at Google: What it Means for You

By: Gini Dietrich | April 1, 2013 | 
123
Tweet517 Buffer Share205 Share187 +1130 Pin5Shares 1KAll of the changes at Google are enough to make you want to cry over spilled milk. As if it wasn’t enough to hear rumors Feedburner is shutting down, then they announce Reader is retiring and now Alerts is next? I’ve always said we’re not the user of Google – we’re the product – so it shouldn’t be so devastating [&hellip... Read More
Gini Dietrich

The Three Things, Edition 26

By: Gini Dietrich | March 31, 2013 | 
2
Tweet40 Buffer Share5 Share12 +1 Pin1Shares 58Welcome to 26th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you [&hellip... Read More
Gini Dietrich

Gin and Topics: The Truth Fairy and a Dump Truck

By: Gini Dietrich | March 29, 2013 | 
25
Tweet48 Buffer Share33 Share10 +1 Pin2Shares 93Our office is officially closed today, but I am taking a writing vacation in exactly nine days so have lots to do! Yes, it’s true. I will be away from here for two whole weeks! But it means I’m taking advantage to most people being off today and getting some work done. That means you get the regularly scheduled Gin [&hellip... Read More
Guest

Why Counselors Academy is a Must for PR Firm Leaders

By: Guest | March 28, 2013 | 
5
Tweet129 Buffer Share34 Share29 +111 Pin1Shares 204Today’s guest post is by Deborah Weinstein. Leading a successful PR firm is a delicate balancing act. I speak from experience as an entrepreneur and president of Toronto PR firm, Strategic Objectives. Founded in 1983, we remain proudly independent and prove the power of PR to build brands, change minds, and sell stuff, everyday. Balancing your people, clients, and communities [&hellip... Read More
Gini Dietrich

Treat People Like Adults and You’ll Have High Productivity

By: Gini Dietrich | March 28, 2013 | 
181
Tweet177 Buffer Share177 Share75 +138 Pin3Shares 470My dad forwarded me an email yesterday. It was from one of his colleagues who talked about the fact that external websites – including sites they need to access to do their jobs – had been shut down in an effort to “control non-work related web visits.” If a site is pertinent to one’s job, they have to request an [&hellip... Read More
[postmatic_subscribe_widget]
[postmatic_subscribe_widget]