Gini Dietrich

The Chrysler Tweet: The Take from An Agency Owner

By: Gini Dietrich | March 14, 2011 | 
144
When I was 23, I was a freshly promoted account executive. I had just led a very successful campaign for potato farmers across the country. We created Franklin planners for them so they would not only be organized, but have all of the information they needed for controlling weeds, insects, and fungus in their fields. It was for BASF and it was so far out of [&hellip... Read More
Gini Dietrich

An Interview with the Franchise King

By: Gini Dietrich | March 13, 2011 | 
3
This ran in the March issue of Franchise Times, which is why the bent is toward that audience. But I think you’ll get some value from the interview I did with Joel Libava, aka The Franchise King. Are you getting tired already of experts and everyone telling you to get on the social networks without a real tie to your marketing strategy or business results? Me, [&hellip... Read More
Gini Dietrich

Gin and Topics: Anonymity and the F Bomb

By: Gini Dietrich | March 11, 2011 | 
59
I think Arik Hanson, Lisa Gerber, and I are the only people not in Austin this weekend for SXSW. Arik is turning off Foursquare updates, Lisa is turning off Facebook, and I’m turning off Twitter. OK. Not really. Let’s be real. I’d die without Twitter, and I’m pretty sure my friends would die without their social networks. Even if we sit here and get more and more [&hellip... Read More
Guest

Curiosity: An Essential in Every PR Pro’s Toolkit

By: Guest | March 10, 2011 | 
21
As digital PR specialist at Mall of America, Lisa Grimm’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. “I read once, which I loved so much, that this great physicist who won a Nobel Prize said that every day when he got home, his dad asked him not what he learned in school but his dad said, [&hellip... Read More
Gini Dietrich

Pros and Cons of the Facebook Comments Plugin

By: Gini Dietrich | March 10, 2011 | 
64
It’s Facebook question of the week time (clap, clap, clap)! Ken Colburn asks, “What are the pros and cons of the new Facebook Comments plugin that just launched?” For those of you who don’t know, last week (last week? two weeks ago?) Facebook launched a service that allows you to post your blog comments to your stream. From the development blog: Comments Box is a social [&hellip... Read More
Arment Dietrich

Social Media Pet Peeves

By: Arment Dietrich | March 9, 2011 | 
107
Grammar Pet Peeves was a big hit last month and I couldn’t help but notice that a LOT of us were having fun. I honestly hesitated writing this because I felt like I might be preaching to the choir. A lot of us get it. We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. But every day, [&hellip... Read More
Gini Dietrich

Quora Is Not for Normal People

By: Gini Dietrich | March 9, 2011 | 
93
Although she meant it for Facebook question of the week, Abbie Fink asked us about Quora and I thought I’d answer it today AND do a video question of the week, from another Facebook friend, tomorrow. She asked, “Quora: Do or do not. Why or why not? Figured I’d rather ask you than ask Quora.” My response? Do not. At first I was really pleased with [&hellip... Read More
Guest

QR Codes & Mobile: The Time is Now

By: Guest | March 8, 2011 | 
16
Stephanie True Moss, is chief creative officer at True Moss Communications, Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. Smart phones are everywhere and so are QR Codes! By now you have seen and may have scanned your share of QR Codes. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that [&hellip... Read More
Gini Dietrich

Using Evernote for Better Time Management

By: Gini Dietrich | March 8, 2011 | 
116
A few months ago,  Danny Brown, Frank Dickinson, and I had a comments conversation on Danny’s blog about Evernote. I said I love it; they both couldn’t understand why. Frank asked me if I’d write a guest post on why I love the tool. Yes, it’s taken me a few months to get to it. Oy. But I’m here now! This first ran on Frank’s blog and caught the attention [&hellip... Read More