Gini Dietrich

Carnival Cruise Lines Silent About Latest Accident

By: Gini Dietrich | February 28, 2012 | 
We’re about to find out if Carnival Cruise Lines has learned their social media crisis lesson or if they’re going to continue their silence vows. Yesterday, the Costa Allegra (of the Costa Concordia line) had a fire erupt in the generator room, leaving the ship without lights and air conditioning. The soonest rescue boats will reach the ship is sometime today. According to the Chicago Sun-Times, ... Read More

Four Ways to Become Indispensable

By: Guest | February 27, 2012 | 
Today’s guest post is written by Eric Wittke.  My first major dose of career advice wasn’t quite something I’d call “inspirational.” In fact, for someone new to the job force like I was, it was downright discouraging. “Always remember: No matter what your job is, you will always be dispensable.” This comes as a no-brainer to anyone who has ever worked a job. There will always ... Read More
Gini Dietrich

Change Your Culture to Invite Social Media Use

By: Gini Dietrich | February 27, 2012 | 
Last week, we talked about social media use at work. I wrote it about first for my weekly column in Crain’s, the Chicago business journal because so many of the audience members when I speak are now shifting and asking, “How do I get my employees to use social media for work?” There wasn’t much direct conversation on the article, but I had a few private ... Read More
Gini Dietrich

Gin and Topics: TV for Dogs and Creepy Marketing

By: Gini Dietrich | February 24, 2012 | 
It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday. I wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone. So here I sit, watching it snow, and hoping we get a little bit more ... Read More

Social Media and the Solution to Your Problems

By: Guest | February 23, 2012 | 
Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat, and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As ... Read More
Gini Dietrich

How Not to Get Promoted At Work

By: Gini Dietrich | February 23, 2012 | 
I was scrolling through some draft posts to get an idea for what I would write today. Last year, I copied a link (I think I remember my friend Rusty Speidel sending it to me) called “7 Sneaky Ways to Get Promoted” into my drafts folder and I just revisited it. I’m not sure why I didn’t write about this a year ago, because it has ... Read More
Arment Dietrich

Austerity Measures and Raising the Bar Do Not Mix

By: Arment Dietrich | February 22, 2012 | 
Today’s guest post is written by Lisa Gerber. I’ll never forget the day the Counselors Academy brochure arrived in the mail. It was Jan 2009, and my PR business was almost five years old. I had been growing it every year in double digits and had added an employee in 2008. And then it all hit the fan, and I lost about 40 percent of my ... Read More
Gini Dietrich

Seven Tips for Gaining Business from Speaking Engagements

By: Gini Dietrich | February 22, 2012 | 
More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. You see, I’m not ... Read More

The Three Elements of Storytelling

By: Guest | February 21, 2012 | 
Today’s guest post is written by Erik Hare. The black and white TV images flickered inside the homes of viewers. A woman in a long dress and heels sashayed to the rhythm of the announcer proclaiming how easy the Robo-matic washer is to use ahead of the punchline – “Goodbye, Blue Monday!” The baseball player could not slam the ball through the plastic that acted just ... Read More