Guest

The Giant Robot Guide to Combining Marketing Tactics

By: Guest | October 9, 2012 | 
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Tweet Share Share +1 Pin EmailShares 192Today’s guest post is by Andy Crestodina When I was a kid, I watched Voltron, Defender of the Universe. Unlike other giant robots, Voltron was actually five robotic lions that could combine into one huge robot. I loved it. Those robot lions were tough, but there’s no way they could have defended the universe by themselves. Your marketing is no [&hellip... Read More
Gini Dietrich

NFL Crowdsources Videos; Increases Social Media Presence

By: Gini Dietrich | October 9, 2012 | 
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Tweet Share Share +1 Pin EmailShares 156I love football. I love everything about it. The weather, the game, the stadium…everything. Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan. And, after moving to Chicago some 15 years later, I got myself season tickets. But [&hellip... Read More
Guest

Six Tips to Clear and Effective Communication

By: Guest | October 8, 2012 | 
15
Tweet Share Share +1 Pin EmailShares 284Today’s guest post is by Luke Capizzo With rapidly multiplying communications channels and increasingly instantaneous expectations, one critical piece of our basic writing can be lost: The correct tone and organization to get our messages across effectively. We’re constantly searching for how to get more accomplished while staring at glowing rectangles. The answer can be as straightforward as writing internal [&hellip... Read More
Gini Dietrich

Should Journalists Be Required to Link to Inspiration Sources?

By: Gini Dietrich | October 8, 2012 | 
112
Tweet Share Share +1 Pin EmailShares 199Martin Waxman, Joe Thornley, and I always record Inside PR late on Friday afternoons. It gives us time to reflect on the week, plus we typically don’t have any interruptions that late so it’s a good time to focus. This past week, which will run on Wednesday, Joe asked us if we’d read, “Acknowledging Antecedents, Again” by Darren Barefoot (an [&hellip... Read More
Gini Dietrich

The Three Things, Edition 2

By: Gini Dietrich | October 7, 2012 | 
15
Tweet Share Share +1 Pin EmailShares 90Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie, and I don’t yet have a photo together. If you [&hellip... Read More
Gini Dietrich

Gin and Topics: The Hexaflexagon and the Most Adorable Boy

By: Gini Dietrich | October 5, 2012 | 
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Tweet Share Share +1 Pin EmailShares 105I think winter arrived in Chicago overnight. When I went to bed last night, it was in the upper 60s. When I woke up this morning, it was so cold, Jack Bauer was snuggled up as close as he could get to me, under the blankets! Neither one of us wanted to get out bed. Guess that means it’s time [&hellip... Read More
Guest

Are Blog Subscribers the Only Success Metric?

By: Guest | October 4, 2012 | 
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Tweet Share Share +1 Pin EmailShares 187Today’s guest post is by Jayme Soulati  If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Would you love every minute of it and revel in your success? Or would it suck the joy out of it for you? Let’s back up…when you launched your [&hellip... Read More
Gini Dietrich

KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well

By: Gini Dietrich | October 4, 2012 | 
191
Tweet Share Share +1 Pin EmailShares 705I woke up this morning to a flurry of emails about KitchenAid. Apparently, whomever runs their Twitter account made the fatal mistake others before have done. Brands such as Chrysler, Kenneth Cole, and CelebBoutique have all made the mistake of tweeting something offensive from the business account, when it clearly was meant for the person’s personal account. It should be [&hellip... Read More
Arment Dietrich

Tips for Creating a Profitable Trade Show Experience

By: Arment Dietrich | October 3, 2012 | 
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Tweet Share Share +1 Pin EmailShares 193 Today’s guest post is by Allen Mireles Have tradeshows become obsolete? Our digital world makes so many things possible today. Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information. We now reach across geographic and cultural boundaries easily and inexpensively–in real time. Makes old-school marketing tactics such as events and trade [&hellip... Read More
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