Gini Dietrich

The Spin Sucks Blogging Process

By: Gini Dietrich | April 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 196Last week, Mitch Joel wrote a blog post called, “Watching Me Blog.” It was in response to Chris Brogan’s piece, “Watching Mitch Joel Blog,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. But the [&hellip... Read More
Gini Dietrich

Gin and Topics: A Cardboard Arcade and Texts from My Dog

By: Gini Dietrich | April 13, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 70For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. I hope I chose correctly! Let’s see. I have [&hellip... Read More

In Search of My Voice

By: Guest | April 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 104Today’s guest post is written by Brent Carnduff. Ahh voice – that mystical, alluring, and evasive quality that defines successful writers and defies the rest of us. Where does it come from? How do you find it? As near as I can tell, its much like what Supreme Court Justice Robert Stewart said about pornography, “It is hard to define, [&hellip... Read More
Gini Dietrich

Instagram, LinkedIn, and Google+ News

By: Gini Dietrich | April 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 141It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of [&hellip... Read More
Arment Dietrich

Suspend Facebook, Lock the Door, Hang Up the Phone

By: Arment Dietrich | April 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 182 Today’s guest post is written by Lisa Gerber. We have an important announcement: Effective immediately at Arment Dietrich, we will be disconnecting our phone service. We no longer have the time or the resources to answer the phone. It just keeps ringing. And it won’t stop! People have questions! And they want us to do work for them! [&hellip... Read More
Gini Dietrich

The Communication Crisis Groupon Created for Itself

By: Gini Dietrich | April 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 195Oh Groupon. What are we going to do with you? Remember when Google offered them $6B and they walked away? Then they went public, in the hopes they would make more than $6B (they were valued at $17B, but raised only $700 million), and now Crain’s Chicago Business is calling for adult supervision, based on the accounting irregularities they [&hellip... Read More

Seven Tips for Preparing for a Broadcast Interview

By: Guest | April 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 145You Want Me? Not My Client? Today’s guest post is written by Allen Mireles. Last month I was interviewed on a CBS affiliate’s public affairs program about the viral success of the Kony 2012 video. According to the Wall Street Journal, The Kony 2012 video has set the mark as the fastest spreading viral video ever. The show’s host [&hellip... Read More
Gini Dietrich

By the Numbers…Where Social Media is Today

By: Gini Dietrich | April 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 234I’m on a plane again, which means I have takeoff and landing time to catch up on reading. In the bundle I packed with me this trip is the April issue of Inc. (you’re welcome, Margie…now you don’t have to read this one either). In the “Crunching the Numbers” section, they take a look at how many of us [&hellip... Read More

Three Little-Known Ways to Use Pinterest to Promote Your Business

By: Guest | April 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 278Today’s guest post is written by Jessica Lawlor. You know a site has made it big when even the President of the United States is on board. Seemingly everyone is using the wildly popular social network, Pinterest, and blog post after blog post touts the benefits of the latest social media darling. Even though you’ve likely already read several [&hellip... Read More