Arment Dietrich

Three Things They Don’t Teach You in Business School

By: Arment Dietrich | March 2, 2011 | 
12
I’ve been at Arment Dietrich for almost five years, and as any longer-term employee at a company can tell you, I’ve learned much more than I ever did in business school. Yes, I’ve learned about marketing, HR and management theories, a dibble-dabble in finance, but there are three main ideas that have been presenting themselves to me as I reach my half-a-decade-mark that I would like [&hellip... Read More
Gini Dietrich

Facebook Is Sharing Your Home Address and Phone Number

By: Gini Dietrich | March 2, 2011 | 
48
It’s time to change your Facebook settings again. This time? Your profile. Good ol’ Zuck, in an effort “to encourage users to be more liberal in sharing their data and online activity,” is going to be sharing your home address and phone number(s) with external sites. Yes, you read that correctly. Your phone number and address soon will not be private on Facebook, allowing them to share [&hellip... Read More
Guest

Bad Advice Night at the Mixer

By: Guest | March 1, 2011 | 
34
Davina K. Brewer is doing solo PR as 3Hats Communications, helping Atlanta small businesses with marketing, design, dog washing or whatever hat she wears that day. I was at a networking thingy the other night, one of those business card swap meets with everyone trolling for new customers. Yes that includes myself as, shockingly enough, Apple and Coke aren’t beating down my door, wanting to give [&hellip... Read More
Gini Dietrich

Overachieving vs. High Performing

By: Gini Dietrich | March 1, 2011 | 
40
If you read this blog often, you know I’m a big fan of Les McKeown and his Predictable Success. If you follow both of us on Twitter, you’d be surprised to hear me say that. He started it. Last week he sent me a direct message on Twitter that said his blog post that day was reflective of the work I am doing as a leader. [&hellip... Read More
Guest

Hiring a PR Firm and Hiring a Client

By: Guest | February 28, 2011 | 
16
Guest post by Abbie S. Fink, vice president/general manager of HMA Public Relations. The recent New York Times article written about the problem with public relations, which was explored on Spin Sucks this morning, makes Abbie’s guest post even more relevant. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.  She included a great checklist but talked mostly about evaluating expertise [&hellip... Read More
Gini Dietrich

What Is Wrong with PR?

By: Gini Dietrich | February 28, 2011 | 
132
It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper, Mack Collier, Shannon Paul, and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. When we started Spin Sucks, it was with the idea that we would be able [&hellip... Read More
Guest

Everything I Know About Marketing I Learned from ‘Inception’

By: Guest | February 26, 2011 | 
9
Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks, signed your CCO, Lisa Gerber. He is an account executive at McKee Wallwork Cleveland Advertising and is pretty sure the spinning top never stopped spinning. Christopher Nolan’s mind-twisting action-thriller wowed movie-goers last summer with a multi-layered [&hellip... Read More
Gini Dietrich

Gin and Topics: Get a Job!

By: Gini Dietrich | February 25, 2011 | 
5
It’s Friday! On Wednesday Bill Prettyman emailed me about something we normally do on Thursdays and, when I told him it was only Wednesday, I think I took a few seconds of his life. Bill! It’s Friday now! We’re getting ready to launch beta 1.0 of Project Jack Bauer next week and soon you will know what the heck it is, what name we’ve chosen, and [&hellip... Read More
Guest

Knee-Jerk Syndrome: How Social Has Created a Sense of Immediacy?

By: Guest | February 24, 2011 | 
42
Shonali Burke is the IABC-accredited, award-winning principal of Shonali Burke Consulting, where she helps you turn your corporate codswallop into community cool. Are you suffering from what I call KJS, or Knee-Jerk Syndrome? I know I have to watch out for it. Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll [&hellip... Read More