Gini Dietrich

The Future of PR: Beyond Media Relations

By: Gini Dietrich | January 9, 2013 | 
Tweet236 Buffer Share70 Share97 +150 Pin204Shares 657I get asked all the time what I think is the future of PR. In fact, I’m keynoting the Ragan Conference on the very topic in Chicago on May 1. Clearly it’s hard to shake my Magic 8 ball and predict a future, but because the industry remained the same for more than 50 years, it is pretty easy to [&hellip... Read More

Programmed Content Kills Community

By: Guest | January 8, 2013 | 
Tweet125 Buffer Share25 Share43 +111 Pin4Shares 208Today’s guest post is by Kary Delaria. A few weeks ago I watched “Airplay: The Rise and Fall of Rock Radio.” The documentary on the history of rock radio was told from the perspective of radio deejays – the community managers of the airwaves. The best deejays of their time had such a clear understanding of their content and their [&hellip... Read More
Gini Dietrich

Submit Your Questions for {Free} Webinar with Mitch Joel

By: Gini Dietrich | January 8, 2013 | 
Tweet57 Buffer Share59 Share23 +134 Pin2Shares 175It’s a new year, which means some fun and different things are coming to Spin Sucks and Spin Sucks Pro! First, we are going to continue our Livefyre Q&A series with authors and already have January through July confirmed. As soon as  we hear from a couple of other people, we’ll publish the calendar so you can be sure to [&hellip... Read More

What Warby Parker Teaches Us about Brand Loyalty

By: Guest | January 7, 2013 | 
Tweet164 Buffer Share84 Share49 +112 Pin7Shares 316Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning combination [&hellip... Read More
Gini Dietrich

How Native Advertising Will Affect Public Relations

By: Gini Dietrich | January 7, 2013 | 
Tweet180 Buffer Share49 Share56 +134 Pin7Shares 326It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during television programs. Combine that with the fact that we’re spending [&hellip... Read More
Gini Dietrich

The Three Things, Edition 14

By: Gini Dietrich | January 6, 2013 | 
Tweet49 Buffer Share5 Share11 +1 Pin1Shares 66Happy New Year! Welcome back to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 14th edition and you may notice I’ve added “books” to what you can expect here. You’ll see why when you get to my selection. For those of you new to [&hellip... Read More
Gini Dietrich

Gin and Topics: Rap Songs, Royal Doctor, and Social Media

By: Gini Dietrich | January 4, 2013 | 
Tweet61 Buffer Share53 Share14 +1 Pin1Shares 129Happy New Year! Did anyone else feel like this was the longest short week of their life? One of my goals this year is to work no more than 12 hours a day and I blew that on Wednesday, my first day back. But I managed only 12 hours yesterday. Baby steps! Hopefully your New Year’s resolutions are going better [&hellip... Read More

Five Reasons to Add a Content Budget to Your SEO Campaign

By: Guest | January 3, 2013 | 
Tweet171 Buffer Share30 Share38 +126 PinShares 265Today’s guest post is by George Zlatin. There has been a paradigm shift in the SEO community during the last year. Google has made their algorithm more favorable for companies that focus on creating unique quality content. This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways. Google has always preached about [&hellip... Read More
Gini Dietrich

Spin Sucks: The Book

By: Gini Dietrich | January 3, 2013 | 
Tweet127 Buffer Share161 Share43 +142 Pin1Shares 374It’s official! During the holidays, I submitted and signed a contract to write Spin Sucks. I know I said I wasn’t going to write another book so quickly, but the opportunity presented itself and this is the book I’ve always wanted to write (at least for the past six years). It’ll come out in December of this year, but my [&hellip... Read More