Guest

Five Priorities for Your Online Advertising

By: Guest | August 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 157 Today’s guest post is written by Dominick Frasso.  Every company knows they need to devote some of their advertising resources to the web. The question isn’t whether or not you need to be using it, it’s “how?” The fact is, you can spend a lot of money on techniques that produce little to nothing in the way of results. Moreover, [&hellip... Read More
Gini Dietrich

Pintology Tests Pinterest Ideas to Save You Time

By: Gini Dietrich | August 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 210For most of the second half of last year, my only sister (I also have four brothers) kept asking me if I was on Pinterest yet. Not needing yet another addiction, I kept telling her no. So, when I was home for the holidays, not only did she make me get on there, she got me completely addicted. I’m pretty [&hellip... Read More
Guest

The Challenges of Cross-Cultural Communications

By: Guest | August 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 136Today’s guest post is written by Bhaskar Sarma. In 1969 and 1970, a large part of Iraq was hit by a severe drought and famine causing a shortage of wheat. With seed reserves running low, the Iraqi government imported nearly one hundred thousand tons of high yielding Mexipak wheat from Mexico and the United States. The wheat, however, was laced with [&hellip... Read More
Gini Dietrich

Blogging Mistakes Equal Lessons Learned

By: Gini Dietrich | August 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 187A couple of weeks ago, I made a blogging mistake. I didn’t do all of my research before I posted something and it came back to bite me in the butt. You see, I’ve been traveling. A ton. And I was getting ready to go on stage for the fourth time in as many days, in another country, and I was [&hellip... Read More
Gini Dietrich

Gin and Topics: Nationals Bullpen Reads Fifty Shades of Grey

By: Gini Dietrich | August 3, 2012 | 
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Tweet Share Share +1 Pin EmailShares 72Happy full Olympics week! I have to say, even among all the controversy with NBC and tape delays and Twitter accounts being suspended, I’ve really enjoyed the Games this year. This morning, I started to cry when they told the story of Oscar Pistorius running the 400 meter race for South Africa…on prosthetic legs. It’s pretty freaking amazing what human beings can [&hellip... Read More
Guest

Three Ways To Drive Revenue With Content

By: Guest | August 2, 2012 | 
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Tweet Share Share +1 Pin EmailShares 139 Today’s guest post is written by Rusty Speidel.  Businesses today are under a great deal of pressure to create more efficient sales engines, especially online. With all the competition and noise in the space, it isn’t easy to differentiate . Sales reps must make their funnel of prospects perform better with less, while the gaps between product features are constantly shrinking [&hellip... Read More
Gini Dietrich

Convergence is the Name of the Game for PR Pros of Tomorrow

By: Gini Dietrich | August 2, 2012 | 
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Tweet Share Share +1 Pin EmailShares 313Earlier this year, PRSA undertook the big task of redefining public relations. Before that, the industry was working with a definition that was 40 years old. A lot has changed since 1982. Social media has turned the industry on its head. And technology is changing more quickly than ever before. Tweet Share Share +1 Pin EmailShares ... Read More
Guest

Social Media: The New Olympic Sport

By: Guest | August 1, 2012 | 
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Tweet Share Share +1 Pin EmailShares 172 Today’s guest post is written by Elissa Freeman. Embracing social media is something the Olympic movement knew it had to do. With this medium moving at warp speed in popularity since the 2008 Beijing Games, and gaining considerable speed during Vancouver 2010, industry veterans knew that Twitter, Facebook, and Pinterest would have their own podium finishes at London 2012. But [&hellip... Read More
Gini Dietrich

Get Your Summer Reading On While You Still Can

By: Gini Dietrich | August 1, 2012 | 
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Tweet Share Share +1 Pin EmailShares 189Summer is coming to an end. Some even go back to school in two weeks! But August also represents the biggest vacation month of the year, which means some of you still have some time to catch up on this year’s reading. So we’ve put together a list of books you should read this summer, if only to get you [&hellip... Read More
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