Arment Dietrich

Defining Marketing: Traditional, Online, and Digital

By: Arment Dietrich | August 3, 2010 | 
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A few weeks ago, in the digital marketing community, we discussed whether or not traditional marketing was going to go away. Then became the reoccurring question of defining marketing and how traditional, online, and digital all fit together. I used to think of it as traditional and new. But now there is too much “new” to fit into one category... Read More
Gini Dietrich

Hijacking of the Fast Company Influence Project

By: Gini Dietrich | August 3, 2010 | 
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A few weeks ago, Fast Company launched their Influence Project, a contest of sorts to find some of the most online socially influential people. Billed as an experiment to find a compass of where real influence lies on the Internet, it’s had some pretty bad publicity from bloggers and influencers alike. The experiment is being named a bad popularity contest with no real measure of influence... Read More
Arment Dietrich

Addicted to Social Media

By: Arment Dietrich | August 2, 2010 | 
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Guest post by Martin Waxman, co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. It started innocently enough with my first BlackBerry. I think I would call that my gateway connection. Or maybe it happened earlier. With webmail and the email inbox I had to check at all hours of the day and [&hellip... Read More
Gini Dietrich

The Time for Location-Based Marketing Is Now

By: Gini Dietrich | August 2, 2010 | 
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Last week Mashable did a story on how few people are using Foursquare and that, perhaps, business owners should wait to do any marketing through the location-based program. At the time, I was in a hurry and tweeted it with, “Not sure I agree with @mashable on waiting until later to do location based marketing.” I’ve had some time to think about it and now I’m [&hellip... Read More
Arment Dietrich

Content As Conversation On Your Business Blog

By: Arment Dietrich | August 1, 2010 | 
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Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. As the word count on the comment I began to leave for her continued to grow, I realized I just might have a blog post of my own on my hands. In her post, Catherine quotes Cory Doctorow (via Clay Shirky): “Conversation is King, content is just something to [&hellip... Read More
Arment Dietrich

Five Things the Air Force Knows About Social Media That You Should Too (Seriously)

By: Arment Dietrich | July 29, 2010 | 
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Guest post by Nancy Lyons and Meghan Wilker of the Geek Girls Guide. The above flowchart (full-size image here) is an edited version of an official document authored and circulated by the Air Force – the “United States Air Force’s Web Response Assessment.” We use this document often (with permission) and believe it to be an ideal example of a social media response plan. We love [&hellip... Read More
Gini Dietrich

A Visit from Gini Dietrich’s Mom

By: Gini Dietrich | July 29, 2010 | 
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My mom, Christy Norton, is visiting me from my hometown of Salt Lake City and the Arment Dietrich Facebook fans thought it’d be fun to have her make a guest appearance in today’s video. So, here she is, answering the question, “Did Gini always show signs of being an entrepreneur and, if yes, what did you do to instill that in her?” (If you’re viewing this [&hellip... Read More
Arment Dietrich

To Trade or Not to Trade: Five Tips for Business Bartering

By: Arment Dietrich | July 28, 2010 | 
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Guest post by Laura Scholz, president of Scholz Communications. When you first start your solo PR practice, bartering services can seem like a win-win. You get amazing experience, exposure, and valuable services; your “clients” get your professional expertise at virtually no cost. During the past three years, I’ve traded for web design, haircuts, Pilates and yoga classes, personal training, head shots, nutrition advice, office space, and [&hellip... Read More
Gini Dietrich

Understanding PR 1.0 Before You Can Consult on PR 2.0

By: Gini Dietrich | July 28, 2010 | 
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Martin Waxman, Joe Thornley, and I are finally getting our chemistry down (it only took something like 12 weeks) and we’re having a blast recording InsidePR! Well, I’m having a blast because I get to make fun of Joe’s slight accent (aboot instead of about) and Martin’s “step forward” when he delivers a punch line. They might not appreciate it, but you are sure to enjoy [&hellip... Read More