Gini Dietrich

A Visit from Gini Dietrich’s Mom

By: Gini Dietrich | July 29, 2010 | 
29
My mom, Christy Norton, is visiting me from my hometown of Salt Lake City and the Arment Dietrich Facebook fans thought it’d be fun to have her make a guest appearance in today’s video. So, here she is, answering the question, “Did Gini always show signs of being an entrepreneur and, if yes, what did you do to instill that in her?” (If you’re viewing this [&hellip... Read More
Arment Dietrich

To Trade or Not to Trade: Five Tips for Business Bartering

By: Arment Dietrich | July 28, 2010 | 
16
Guest post by Laura Scholz, president of Scholz Communications. When you first start your solo PR practice, bartering services can seem like a win-win. You get amazing experience, exposure, and valuable services; your “clients” get your professional expertise at virtually no cost. During the past three years, I’ve traded for web design, haircuts, Pilates and yoga classes, personal training, head shots, nutrition advice, office space, and [&hellip... Read More
Gini Dietrich

Understanding PR 1.0 Before You Can Consult on PR 2.0

By: Gini Dietrich | July 28, 2010 | 
25
Martin Waxman, Joe Thornley, and I are finally getting our chemistry down (it only took something like 12 weeks) and we’re having a blast recording InsidePR! Well, I’m having a blast because I get to make fun of Joe’s slight accent (aboot instead of about) and Martin’s “step forward” when he delivers a punch line. They might not appreciate it, but you are sure to enjoy [&hellip... Read More
Arment Dietrich

Short and Sweet: Five Tips to a Better Blog Post

By: Arment Dietrich | July 27, 2010 | 
12
Guest post by Jason Verhoosky, creative director/owner of Old Beauty Design & Media. As the father of a two-year-old, I am constantly reminded that it is not always necessary to tell the long story to get your point across. In fact, my loving wife reminds me on a daily basis that my daughter tunes me out after the first four to six words. I share this [&hellip... Read More
Arment Dietrich

Why Your Customer Experience is Directly Tied to Your PR – Now More Than Ever

By: Arment Dietrich | July 26, 2010 | 
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Guest post by Jeannie Walters, Principal at 360Connext. Picture a CEO in a suit, with a cigar in his mouth, saying to his PR team: “Our customers don’t know what they’re talking about.” I witnessed this reaction from a CEO (ok, sans cigar and suit) when he received unfortunate news from his PR team. Word on the street about the current customer experience was, um, bad. [&hellip... Read More
Gini Dietrich

Marketing Your Business through the Use of Podcasts

By: Gini Dietrich | July 26, 2010 | 
15
I’m an English major. I love to read. I consume a ton of media – business books, fiction, articles, blog posts, tweet streams, e-Books, pretty much anything I can get my hands on. So the idea that video and audio work as marketing tools better than the written word scared me. I don’t watch many online videos. I don’t listen to many podcasts. So the rest [&hellip... Read More
Arment Dietrich

A Letter to LinkedIn

By: Arment Dietrich | July 25, 2010 | 
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Dear LinkedIn programmers, We all know the purpose of LinkedIn is for business connections, either client prospects or job referrals, but I have an idea that can help boost LinkedIn to become more of an interactive Rolodex... Read More
Gini Dietrich

Geo-Location Marketing

By: Gini Dietrich | July 22, 2010 | 
14
Guest post by Danny Brown, the social sensei at Bonsai Interactive Ah, geo-location marketing. It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet&#... Read More
Gini Dietrich

Skills PR Pros Need

By: Gini Dietrich | July 22, 2010 | 
30
Coming to you from Modesto, Calif., the city of “water, wealth, contentment, and health”, I pay homage to Lois Arbogast, a freshly minted U.S. citizen, and answer a question from Alex Parker. Alex asks, “What new skills and initiative do new and mid-level PR pros need now and in the future?” Watch the video and see if you agree. What skills do YOU think PR pros [&hellip... Read More