Gini Dietrich

PR Agencies: What the Visa Shakeup Could Mean for the Industry

By: Gini Dietrich | November 18, 2013 | 
57
By Gini Dietrich In 2001, I made the big move to Chicago (from Kansas City) to work for an advertising agency. My directive? To help build a PR department within the organization. It was like shooting fish in a barrel. All we had to do was go to the agency’s existing clients and offer our services. We generated $6 million and hired 20 people in less [&hellip
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Lindsay Bell

The Three Things, Edition 56

By: Lindsay Bell | November 17, 2013 | 
19
Welcome to the 56th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Laura Petrolino, Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: Sad Clown and Wicked Dance Moves

By: Gini Dietrich | November 15, 2013 | 
48
By Gini Dietrich Well, here we are. Another weekend. Another Gin and Topics. I feel like last weekend was just yesterday, but truth be told, I’m glad there is a week in between my sorrow of the Bears losing to the Lions. Again. This weekend we play the Ravens and I will never hear the end of it from Dallas Kincaid if we lose. If you [&hellip
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Bruce Hiebert

Leadership: Why Everything You Know About It is Wrong

By: Bruce Hiebert | November 14, 2013 | 
38
By Bruce Hiebert, Ph.D. You can’t help it, but almost everything you think you know about leadership is wrong. Worse still, you can’t see the problem. That’s because the problem is inside your head. It’s your brain that’s misleading you. Leadership: Learning From the Cavemen Here is how it works: Your brain is wired to be highly sensitive to the exceptional. It is what kept your [&hellip
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Lindsay Bell

The Cold Pitch and How to Nail One

By: Lindsay Bell | November 14, 2013 | 
62
By Lindsay Bell In the last year and a half of being the boss-lady of this blog (I mean, second to Gini Dietrich, of course), I’ve learned a ton. I’ve learned about SEO and programming. I’ve learned about planning and patience (lots of patience!). And I’ve learned a thing or two about following my gut. I’ve always been a big ‘gut-follower.’ Whether people, possibilities, or a [&hellip
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Jacques van der Wilt

Google Shopping: Four Reasons to Focus on the Feed

By: Jacques van der Wilt | November 13, 2013 | 
9
By Jacques van der Wilt Google Shopping is rapidly becoming the best-selling channel for many merchants. When it moved to a paid model, product listings ads (PLAs) got a top spot in search results. These image-driven ads have higher conversion rates and lower cost per clicks. RKG reported a 22 percent higher ROI for PLAs compared to non-branded text ads last April. Creating the right product targets and [&hellip
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Gini Dietrich

Join Ahava Leibtag for a Special Livefyre Q&A Today

By: Gini Dietrich | November 13, 2013 | 
163
By Gini Dietrich Raise your hand if you create content every day. (My hand is raised.) Raise your hand if there are days you have absolutely no idea what you’re going to write. (My hand is raised.) Raise your hand if your boss or your client wants you to write content for the web that is too self-serving or promotional. (My hand is raised.) I have [&hellip
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Dave Link

How to Create a Social Media Policy that Works

By: Dave Link | November 12, 2013 | 
23
By Dave Link During the past several years, those of us with careers as social media, marketing, and public relations professionals have seen some crazy changes to the way we all conduct business – the rise and fall of numerous platforms, continual search algorithm updates, and constant upheaval in how we choose to interact with consumers. The one unchanging variable through all of that chaos has [&hellip
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Gini Dietrich

Home Depot Crisis: Social Media Requires Being Human

By: Gini Dietrich | November 12, 2013 | 
76
By Gini Dietrich Last Thursday, Home Depot did some clean-up after an offensive tweet went out from their account. Sponsors of College GameDay on ESPN, the tweet was meant to drive some engagement and have some fun. Instead, it was racist and insulting. The corporation’s main account tweeted, “Which drummer is not like the other?” and accompanied a photo of two African-American men flanking a man [&hellip
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