Rebecca Benison

A News Release is Not an Article and Vice Versa

By: Rebecca Benison | April 9, 2013 | 
37
The more often we read a news release in our job every day, the more we find journalists have transitioned into the PR field. This is great news for all involved because it is advantageous for a professional to understand both ends of the spectrum. But, while former journalists often make wonderful PR pros, the two career paths are very different. The same goes for the [&hellip
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Lindsay Bell

Brainstorming for Grown-ups

By: Lindsay Bell | April 9, 2013 | 
88
Let’s play a round of ‘would you rather.’ You know, that game the kids play these days where they ask you things like “Would you rather cut your arm off with a pen knife or poke out both your eyeballs with a dull stick?” Either way – ouch! Now how about this one: Would you rather spend 12 hours in a dentist’s chair or 12 hours [&hellip
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Mack Collier

Brands: Customers aren’t Your Social Media Mouthpieces

By: Mack Collier | April 8, 2013 | 
47
A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO spilled the beans, “We are excited about [&hellip
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Arment Dietrich

Collaborate: Five Heads are Better than One

By: Arment Dietrich | April 8, 2013 | 
56
Internal collaboration is essential in today’s marketplace. The world is moving too quickly; products and services are changing before our eyes every day. The pace of life feels frantic. We need to be able to collaborate. If we don’t put our heads together and share ideas and viewpoints, we risk missing something essential in the blur of the hours racing by in any given day. “If [&hellip
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Gini Dietrich

The Three Things, Edition 27

By: Gini Dietrich | April 7, 2013 | 
10
Welcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: A Home Made Firework and a Dancing Usher

By: Gini Dietrich | April 5, 2013 | 
47
Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for me. If you have videos you [&hellip
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Liz Reusswig

The Problem with Multitasking

By: Liz Reusswig | April 4, 2013 | 
50
Hi, my name is Liz and I am a persistent multitasker. I can hear all you fellow multitaskers droning, “Hi, Liz.” They say the first step to changing is admitting you have a problem. That’s the issue, though, is multitasking a problem? I’ve always been proud of my “ability” to multitask, do I really need to change? So, I started a quest to determine whether or not [&hellip
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Gini Dietrich

Nine Tips to Write a Great Blog Post

By: Gini Dietrich | April 4, 2013 | 
196
As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but there are very few people who [&hellip
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Arment Dietrich

New Grads: Five Tips for Success in PR and Marketing

By: Arment Dietrich | April 3, 2013 | 
35
It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning to turn. You have to stand [&hellip
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