Gini Dietrich

Five Skills You Need You Won’t Learn In PR Class

By: Gini Dietrich | February 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 446In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog, on YouTube, on Facebook, on [&hellip... Read More
Arment Dietrich

Seven Steps to Better Media Relations

By: Arment Dietrich | February 8, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 140Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro, I have been mostly on the receiving end of pitches, not on the pitching side. It’s been [&hellip... Read More
Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 413A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot. I respect the heck out of [&hellip... Read More

Social Selling: How to Ethically Reach your Followers and Drive Sales

By: Guest | February 7, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 128Today’s guest post is written by Kieran Flanagan.  In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social [&hellip... Read More
Gini Dietrich

How to Make Your Content Go Viral

By: Gini Dietrich | February 7, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 262We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your [&hellip... Read More

Is Content More Important than Conversation?

By: Guest | February 6, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 237Today’s guest post is written by Brian Carter.  I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. It extends [&hellip... Read More
Gini Dietrich

Komen Provides Excellent Crisis Management Case Study

By: Gini Dietrich | February 6, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 238So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? Or did they cave because they were caught not applying their “we don’t fund organizations under investigation” rule across the board (Penn State receives funding and Bank of America [&hellip... Read More
Gini Dietrich

Gin and Topics: No Toilet Paper, Tech Terms, and Puppies

By: Gini Dietrich | February 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 56It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No snow in June! As a side note, Anne Weiskopf took the [&hellip... Read More
Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 32Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she [&hellip... Read More
Gini Dietrich

A Little Break from PR and Marketing

By: Gini Dietrich | February 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 57It’s Facebook question of the week time (clap, clap, clap)! Except. I didn’t record a video. I’m not really sure what happened. Typically I get up long before the sun comes up. This morning, however, Mr. D’s alarm went off at 5:45 and it woke me from the dead. It means I was a little more than an hour [&hellip... Read More