Gini Dietrich

How Do You Know When It’s Time to Fire a Client?

By: Gini Dietrich | January 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 215Yes, I know it’s Facebook question of the week time, but we’re trying something new this week. You see, Social Fresh wrote last week about the best times of the week and day to blog, in order to get social shares. Historically, Mondays and Tuesdays on Spin Sucks are our big days, but the Social Fresh research proves we [&hellip... Read More
Arment Dietrich

FTC Guidelines and Disclosure for PR Agencies

By: Arment Dietrich | January 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 120Today’s guest post is written by Lisa Gerber. In the past few weeks, I’ve been asked on more than one occasion why we add “(client)” to the end of certain tweets. In 2009, when the FTC revised their guidelines for online endorsements and testimonials, there was a lot of discussion on how this affected PR agencies and brands when [&hellip... Read More
Gini Dietrich

The Pinterest Debate Between Two Friends

By: Gini Dietrich | January 25, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 225This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. I said something about how he was off his rocker (except I think I was a bit more [&hellip... Read More

Five Reasons QR Codes Suck

By: Guest | January 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 152 Today’s guest post is written by John Fitzgerald.  A recent study revealed 79 percent of college students have no idea how to scan a QR code. Let that sink in for a second. Four out of five 18- to 22-year-olds don’t know what to do when they see an ugly barcode slapped on a print ad targeted at [&hellip... Read More
Gini Dietrich

Privacy and Autonomy for Introverts at Work

By: Gini Dietrich | January 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 178Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “The Rise of the New Groupthink” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” You see, I’m an introvert. And, until about two years ago, I [&hellip... Read More
Arment Dietrich

Google Search Plus Your World: The Debate

By: Arment Dietrich | January 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 101Today’s guest post is written by Molli Megasko. I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. If we break it down, I see two different debates [&hellip... Read More
Gini Dietrich

Ocean Marketing Fired and Crisis Managed

By: Gini Dietrich | January 23, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 97As most of you know, N-Control recently was the brunt of a social media consultant gone rogue. The issue was a N-Control customer sent an email asking why his delivery was delayed and, taking the role of customer service, the company’s social media firm, Ocean Marketing, responded, IN WRITING, in ways most of us would never even think to do. The [&hellip... Read More
Gini Dietrich

Gin and Topics: Aunt Carol, Old Men, and Star Wars Dogs

By: Gini Dietrich | January 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 65GUESS WHAT?!? It is snowing again! This makes me so happy! Jack Bauer and I will be out cross-country skiing at lunchtime. Well, I’ll be skiing. He’ll be marking every tree along the lakefront as his. This week’s Gin and Topics turned into all videos. You know what happens? People send me links and videos or post them on [&hellip... Read More

Six Reasons to Practice Social Media Authenticity

By: Guest | January 19, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 36Today’s guest post is written by Tyler Orchard.  The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. Social media has offered people unconfined opportunities to tap into [&hellip... Read More