Guest

Movies and Marketing: Three Lessons from John Hughes

By: Guest | November 12, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 129Today’s guest post is by Tracy Paden. A recent mobile ad campaign for one of my clients wasn’t performing as well as I’d hoped. Despite the ample number of impressions, click-through rates were down. I turned to our advertising partner for some insight, and I was less than pleased to hear back, “Well. . . your app [&hellip... Read More
Gini Dietrich

Fire the Prima Donna! Three Reasons it Will Save Your Business.

By: Gini Dietrich | November 12, 2012 | 
69
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 224A couple of weeks ago, Scott Forstall, the Apple executive in charge of iOS and the maps debacle associated with the iPhone 5 release, was categorically fired. According to Gigaom, Forstall was asked to co-sign (with Apple CEO, Tim Cook) an apology letter to customers for the maps issue. He refused, which looks to be the straw [&hellip... Read More
Gini Dietrich

The Three Things, Edition 7

By: Gini Dietrich | November 11, 2012 | 
6
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 80Welcome to the seventh edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Howie’s birthday was last Sunday and I should have mentioned it in last week’s post, but I didn’t realize it until it’d already been published. So join me in wishing him a very happy belated birthday! For those of you [&hellip... Read More
Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 87Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun! It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family. Did anyone see [&hellip... Read More
Guest

To Blog for Yourself or Contribute to Others

By: Guest | November 8, 2012 | 
3
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 136Today’s guest post is by Jessica Valenzuela. It’s fairly indisputable that thought leadership is good for one’s brand. In today’s digital world that thought leadership can come in many forms: Regular, thoughtful tweets, LinkedIn group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and [&hellip... Read More
Gini Dietrich

The PR Industry of the Future Must Happen Now

By: Gini Dietrich | November 8, 2012 | 
54
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 339I think I might be in love with Procter & Gamble chief brand building officer Marc Pritchard. He spoke at the PR Summit – put on by The Holmes Report – in Miami last week and what he said makes me want to kiss him. During his keynote address, he used their “Thank You, Mom” Olympic campaign as [&hellip... Read More
Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 155Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing [&hellip... Read More
Gini Dietrich

Employer Ensures Employees Aren’t Happy by Leading with Fear

By: Gini Dietrich | November 7, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 180This morning, 600 employees at Heritage Hills Golf Resort & Conference Center in York, Pa., are looking for new jobs. They knew this day was coming because on Sunday night, Matt DeRose, their fearless leader, sent an email to all staff saying if President Obama won a second term, “increasing expenses brought on by recent regulations, taxes, [&hellip... Read More
Guest

The Melbourne Mandate and the Changing Role of PR

By: Guest | November 6, 2012 | 
4
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 74Today’s guest post is by Daniel Tisch. In a world where citizens, consumers, shareholders, and stakeholders walk around with global publishing power in their pockets, how does the role of public relations change – and what is the profession’s value to organizations, and to society? That’s a question each of us needs to think about as we [&hellip... Read More
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