Arment Dietrich

Distribution Methods: Match Your Content With Your Audience

By: Arment Dietrich | November 6, 2013 | 
42
By Clay Morgan I developed a theory I still think might be partially right – Jeff Bezos purchased the Washington Post to study newspaper distribution methods. I may be wrong and I think he’ll undoubtedly bring some unique perspectives to the iconic paper, but I can’t help but wonder if that’s the case. After all, when I was still running the DNJ Media Group, just a week [&hellip
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Jessica Davis

How Content Marketing and Human Emotion are Interrelated

By: Jessica Davis | November 5, 2013 | 
12
By Jessica Davis It is a common belief among marketers that consumers make buying decisions based on emotions, and rationalize their choices based on logic. This is perhaps one of the oldest and most revered thoughts in marketing. When it comes to content marketing, however, this idea is a bit modified. Consumers today are influenced by research, social proof, and a variety of other factors before making [&hellip
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Gini Dietrich

How Content and Social Media Fit into a CEO’s Day

By: Gini Dietrich | November 5, 2013 | 
80
By Gini Dietrich On Sunday afternoon, I sat down to chat – via Skype video – with Dan Cristo, the co-founder of Triberr. He’s speaking at SES Chicago this week on the topic of blogging and, rather than go into a room full of people and extol his wisdom on the topic, he has collected soundbites from bloggers that he’ll show during his presentation. (A very [&hellip
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Lee Polevoi

Business Jargon: Just Say No!

By: Lee Polevoi | November 4, 2013 | 
23
By Lee Polevoi Jargon in business writing is like mold. It sets in while you’re looking elsewhere and before you know it, your prose and the message you want to send to the world are thoroughly infested. The words you use represent your business and your brand – to your customers and employees, vendors, investors, and more. The use of shopworn or technical language confuses and alienates [&hellip
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Gini Dietrich

Miley Cyrus: A PR Case Study in Flawless Execution

By: Gini Dietrich | November 4, 2013 | 
79
By Gini Dietrich At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation. Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but the foundation was laid. I started the presentation off by talking about the PR case study that is Miley Cyrus. Love her or hate her, the launch of [&hellip
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Lindsay Bell

The Three Things, Edition 54

By: Lindsay Bell | November 3, 2013 | 
7
Welcome to the 54th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – this week from Laura Petrolino, Howie Goldfarb (Blue Star Strategic Marketing), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry [&hellip
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Arment Dietrich

Gin and Topics: Space Bloopers, a Spaceman, and Space’y NYPD

By: Arment Dietrich | November 1, 2013 | 
17
By Jason Konopinski Holy smokes, where does the time go? It’s November. NOVEMBER. Fall has, without question, settled in here in central Pennsylvania, but we won’t talk about the fact that it’s nearly 70 degrees right now. I finally caved and turned the heat on last week, though I was really trying to hold out for a few more weeks. Now, I have no excuse. The [&hellip
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Arment Dietrich

Big Data: The Future of the Data-Driven Marketer

By: Arment Dietrich | October 31, 2013 | 
13
By Jason Konopinski The ability to tell the story of numbers – to extract meaning from spreadsheets and analytics reports, to tease out insights from seeming mountains of data – will be the future of marketing. The creativity and innovative campaigns of today and tomorrow will ring hollow without the benefit of clearly defined content goals, robust performance metrics, and proficiency with data analysis methodologies and [&hellip
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Gini Dietrich

How the Economy Affects PR…and Your Job

By: Gini Dietrich | October 31, 2013 | 
49
By Gini Dietrich Happy Halloween! Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning. I thought it’d be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt), but alas. My creativity is failing me. Instead [&hellip
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