Yvette Pistorio

Social Media Marketing: Tactics Versus Strategy

By: Yvette Pistorio | July 25, 2013 | 
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By Yvette Pistorio I read an interesting article this past weekend on MITSloan Management Review by Gerald Kane, and can’t get it out of my head. It was about how undergraduate students have a strong procedural understanding of social media tools, whereas graduate students have a stronger strategic understanding. I’ll admit it – that’s how it was for me. When I first started working in social [&hellip
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Martin Waxman

Community Management is the New PR

By: Martin Waxman | July 24, 2013 | 
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By Martin Waxman Yesterday I talked about the future of PR and why the industry is at a crossroads. I touched on the challenges we face, and the choice we must make to redefine and recreate who we are, and what it is we do. So here goes: I believe community management is the new PR. I’m not the first to say this. For several years, Shonali [&hellip
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Gini Dietrich

Join Chuck Hemann for a Special Livefyre Q&A Today

By: Gini Dietrich | July 24, 2013 | 
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By Gini Dietrich Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months). He made it six months (he clearly didn’t listen to me) and then the winter got to him and he went back [&hellip
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Martin Waxman

What’s the Future of PR?

By: Martin Waxman | July 23, 2013 | 
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By Martin Waxman There’s an old joke about the difference between advertising and PR. In advertising you pay…in PR you pray. These days, however, all the marketing disciplines seem to be doing their fair share of praying. We’re all trying to figure out where the seismic shifts are taking us
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Lindsay Bell

Coffitivity: Coffee Shop Noise and Creativity

By: Lindsay Bell | July 23, 2013 | 
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By Lindsay Bell-Wheeler Noise. We all live with it. Everyday. All day long. For most of us, the first sound we hear in the morning is the alarm clock. It’s annoying. And loud. And it just keeps getting louder. Garbage and delivery trucks. Non-stop construction and/or road works. Traffic congestion – horns honking, motorcycles revving. Sirens blaring from emergency vehicles. Public transit vehicles near destroying our [&hellip
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Kate Finley

Free Google Penalty Checker Tool: Check Your Site in Two Minutes!

By: Kate Finley | July 22, 2013 | 
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By Kate Finley If I could pick a theme song for Google this year, it would be: The Times They are a changin.’ Dylan reference aside, we’ve seen some major changes at Google during the past few months. From the demise of Google Reader and restrictive access in the Keyword Tool to the lackluster remains of Google Alerts and the sunset of Feedburner, it’s clear the [&hellip
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Gini Dietrich

The Rebel’s Guide to Email Marketing Webinar

By: Gini Dietrich | July 22, 2013 | 
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By Gini Dietrich When I speak, particularly to groups of business owners, one of the stats I show is how many emails were sent just last year (529 trillion). I use this to prove a point: Email marketing is far from dead and, while we have new and shiny tools to use, it’s one we tend to forget about. Not only does it work effectively, if [&hellip
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Lindsay Bell

The Three Things, Edition 40

By: Lindsay Bell | July 21, 2013 | 
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By Lindsay Bell-Wheeler Welcome to the 40th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that [&hellip
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Gini Dietrich

Gin and Topics: Michael Jackson Reincarnate and Boys as Girls

By: Gini Dietrich | July 19, 2013 | 
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By Gini Dietrich I know. I know. I’m not supposed to be doing Gin and Topics anymore. I CAN’T HELP MYSELF! I think it was Mark Twain who said being is writer is like having a disease. You’re not better until you get it out of your head. Plus, so many of you sent me such great videos this week, I felt like I had to [&hellip
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