Gini Dietrich

Five Ways to Deal with Negative Online Comments

By: Gini Dietrich | December 13, 2011 | 
When I speak, it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?” The fact of the matter is, people are already saying bad things about you. You have unhappy employees, upset customers, even belligerent investors. The web doesn’t change that. Sure, those people now have a megaphone, but you have a huge opportunity. Because ... Read More

Cross-Domain Tracking In Google Analytics

By: Guest | December 12, 2011 | 
Today’s guest post is written by Tim Frick. Google analytics  offers a wealth of tools for tracking website performance. But what if the most important site functions—such as e-commerce, donations, event registration, or ticket purchases—take place on another site? You’re in luck, Google has a powerful data tracking app for this... Read More
Gini Dietrich

Disclosure and Ethics In PR

By: Gini Dietrich | December 12, 2011 | 
Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. So they banned us. More recently they changed the rules to allow us back on, with the policy around conflict of interest pretty darn clear: All users must disclose their ... Read More
Gini Dietrich

Gin and Topics: Playboy, Siri, and a 666 Sticker

By: Gini Dietrich | December 9, 2011 | 
It snowed! It snowed! It finally snowed! Granted, it’s just a dusting, but now I can say December 9 is when we FINALLY got snow in Chicago. I think this is the latest we’ve ever had snow. I hope Mother Nature makes up for it in the coming weeks. While I’m thinking about snow, which makes me think about Christmas, you only have 15 shopping days ... Read More

Two Major Changes to SEO this Year

By: Guest | December 8, 2011 | 
Today’s guest post is written by Adam Justice. SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes. This year, in particular, has been especially harsh on websites ... Read More
Gini Dietrich

Measuring Results at the Enterprise Level

By: Gini Dietrich | December 8, 2011 | 
That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel, a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results. He thinks marketing expertise and elbow ... Read More
Arment Dietrich

Five Ways to Be Productive While Unemployed

By: Arment Dietrich | December 7, 2011 | 
Today’s guest post is written by Molli Megasko.  Did you know 9.2 percent of 25- to 34 year-olds are unemployed in America? I’m not an expert at being out of a job. In fact, I don’t know what it’s like, and I’m definitely not sitting here saying it’s easy by any means. What I do know is how to look attractive while being unemployed. Besides the ... Read More
Gini Dietrich

Women Are Our Own Worst Enemies

By: Gini Dietrich | December 7, 2011 | 
“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker There is a very interesting debate happening online. It’s being highlighted with the Miss Representation Sundance film about media being derogatory to women. The trailer shows media talking about Hillary Clinton “looking haggard and 92.” It shows a clip of Sarah Palin being asked by a reporter if she has breast implants. It ... Read More

Does Big Box Fear Your Content?

By: Guest | December 6, 2011 | 
Today’s guest post is written by Terence Stephens. Business inspiration and ideas come from funny places. In an October episode of The Office, Robert California launched into a short monologue saying customers either know what they want and buy it on the Internet, or they don’t know, and go to stores with customer service to help them figure out what they want. Because of this, he continues, big ... Read More