Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
65
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment

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Martin Waxman

From Optimist to Optimize: The Future of PR?

By: Martin Waxman | May 5, 2014 | 
23
PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories

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Gini Dietrich

Spin vs. Positioning: How to Choose One Over the Other

By: Gini Dietrich | May 5, 2014 | 
29
Positioning most certainly could be seen as spin, but if done well and without stretching the truth, it will humanize your brand and endear your customers

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Gini Dietrich

Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

By: Gini Dietrich | May 2, 2014 | 
22
In this week's Gin and Topics we have a lip-sync battle with Emma Stone, the big sprinkler rainbow conspiracy, a synchronized swimming talent show, and more

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Mary Anne Keane

To Bot or Not? The Future of Journalism

By: Mary Anne Keane | May 1, 2014 | 
6
The digital world is changing rapidly and news is being broken faster than ever. Will bots take over the world of journalism as we know it?

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Gini Dietrich

Women Can’t Be Awesome: What’s Really the Root of the Problem

By: Gini Dietrich | May 1, 2014 | 
106
The root at the empowerment for women isn't that we don't lean in or that we're bossy, it's that we instinctually scorn other women for being awesome

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Danny Brown

PR in the Digital Age: Where Now?

By: Danny Brown | April 30, 2014 | 
32
It's time to quell the myths, stop the turf wars, and get to the bottom of what the future of PR is now that we are in the middle of a digital age

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Eleanor Pierce

Are the Days of “Free” Social Media for Brands Numbered?

By: Eleanor Pierce | April 30, 2014 | 
27
Facebook's Reach'ocalypse is just one example of how social media for brands is becoming a "pay to play" sport. Will other networks follow suit

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Laura Petrolino

Communications Lessons from an Extrovert

By: Laura Petrolino | April 29, 2014 | 
20
Introverts shouldn't be the only ones getting attention for their online communications styles. Learn three important lessons from a proud extrovert

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