Gini Dietrich

LeBron James: A PR Nightmare

By: Gini Dietrich | July 13, 2010 | 
42
I know none of us want to give any more ink to LeBron James, but I have something to say about the PR nightmare he created for himself. Look, I wanted him to come to Chicago just as much as the next guy (but maybe not as much as Philip Nowak). I wanted him to take the challenge the Bulls created, with help from Leo Burnett, [&hellip... Read More
Gini Dietrich

Ten Tips to Improve Your Writing

By: Gini Dietrich | July 13, 2010 | 
14
Guest blog written by Susan Hart, APR, the founder of Hart Public Relations I knew I’d be a writer when my eighth-grade English teacher told me to read aloud my essay on her two-page assignment called “If I could go anywhere in the world, where would that be and why?” While everybody else tried to stretch into two pages dreams of DisneyWorld, Six Flags, or the [&hellip... Read More
Gini Dietrich

Begin to Move Out of Your Comfort Zone

By: Gini Dietrich | July 12, 2010 | 
60
I rode my first ever time trials yesterday morning…a scary and nerve-wrecking experience. It was 50K (just a bit more than 31 miles) and it was two loops in the corn and soybean fields. The sun was fierce, the blacktop was radiating heat up, the wind was blowing right into our faces in at least two directions, it was hilly, and I had no idea what to [&hellip... Read More
Gini Dietrich

Why Social Media Isn’t Dying

By: Gini Dietrich | July 8, 2010 | 
13
Guest post by Jelena Woehr, community coordinator for Associated Content by Yahoo! What Would Juvenal Tweet? Last week, Patrick Reyes asked “Is Social Media Dying?” Although Patrick’s post was insightful, I must disagree with its premise. In order to ask whether or not social media is dying, one must agree that social media was born, that social media currently lives, and that social media can die... Read More
Gini Dietrich

The Predictable Success Contest

By: Gini Dietrich | July 8, 2010 | 
1
Did I mention we’re going to have more contests and giveaways? I think I did! It will come as no surprise, to those of you who read Spin Sucks daily, that I am a big fan of Les McKeown and that I love his book, Predictable Success. He has been kind enough to donate 10 books to us to giveaway to you! So we bring you…The [&hellip... Read More
Arment Dietrich

Managing An Online Community

By: Arment Dietrich | July 7, 2010 | 
40
Well, I’m three weeks into my job here as community manager of Spin Sucks. It’s an exciting position that brings new interactions with different people every day. It’s so much fun playing in the sandbox with you all that it doesn’t feel like a job at all! As I continue to wrap my head around what exactly it means to “manage” an online community and what/who [&hellip... Read More
Gini Dietrich

Spin Sucks Relaunches!

By: Gini Dietrich | July 7, 2010 | 
74
A few of you have been dying for today to arrive (cough, Courtney Dial and Valerie Simon, cough) and it’s finally here! Spin Sucks relaunches with a new design, look, and feel! But that’s not all…check out what’s to come! As a recap, what you can expect to see every day: * More content under communication, advertising, marketing, social media, SEO, and business growth * Guest [&hellip... Read More
Guest

Blog List Posts: Popularity Contests or Effective Community-Building Tools?

By: Guest | July 6, 2010 | 
15
Guest post by Arik Hanson, APR, the principal of ACH Communications If you’re a regular reader of this blog, you know it recently won Blog of the Year in annual PR Readers’ Choice Awards. Quite an honor, right? An award solely based on votes and nominations from your blogging peers. Well, not everyone sees it that way. Some see lists like this as popularity contests – [&hellip... Read More
Gini Dietrich

Who Are We to Judge?

By: Gini Dietrich | July 6, 2010 | 
38
During our Independence Day festivities, I had a conversation with four-year-old Ellie, the daughter of a family friend. It went like this… Gini: Ellie, what do you want to be when you grow up? Ellie: I’m not sure yet. I don’t have to decide until my birthday. Gini: You don’t have to decide until your birthday? When is your birthday? Ellie: November. I will be five. [&hellip... Read More