Gini Dietrich

How Often Should I Send Email Newsletters?

By: Gini Dietrich | December 1, 2011 | 
It’s Facebook question of the week time (clap, clap, clap)! I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them. Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it wasn’t everyone. But they both said, “Don’t ... Read More
Arment Dietrich

Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas

By: Arment Dietrich | November 30, 2011 | 
Today’s guest is post is written by Lisa Gerber. Between Occupy Wall Street and Black Friday madness, I’m not sure if I should be knitting handmade items for my loved ones or donning my riot gear and bracing the furious frenzy for a $2 waffle iron. This stuff is like a train wreck to me. I watch it through squinty eyes wondering about the average IQ ... Read More
Gini Dietrich

Providing PR Counsel to Penn State

By: Gini Dietrich | November 30, 2011 | 
I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. I learned about a PR guy in Arizona who tweeted about “midgets” and “special ed” persons…all while working with the Special Olympics. Then I received an email last night of, what ... Read More

Content Strategist vs. Content Analyst

By: Guest | November 29, 2011 | 
Today’s guest post is written by Tim Otis. It’s no secret we’re overwhelmed with content. But where is all the good content? How do you define it? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? Stories come and go. And they become the inspiration for other stories strewn about people’s social feeds ... Read More
Gini Dietrich

Politicians Trying to Control What Is Said Online

By: Gini Dietrich | November 29, 2011 | 
Let’s talk politics today, shall we? OK, not really politics, but the politicians who don’t know how to use the web appropriately. In one corner we have Mike Winder, West Valley City (Utah) Mayor, who was using a false identity to write news stories that were published in at least three different publications. In the other corner we have Sam Brownback, the Kansas governor, who demanded ... Read More

Using Twitter for Effective Media Relations

By: Guest | November 28, 2011 | 
Today’s guest post is written by Keredy Andrews. The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Emails too easily get lost in the melee and when you catch them on the phone, they often don’t have time to listen to a pitch and ask you to send an ... Read More
Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to ... Read More
Arment Dietrich

Five Tips for Working from Home

By: Arment Dietrich | November 23, 2011 | 
Today’s guest post is written by Molli Megasko. Whenever I tell people I work from home, they respond with an “ah…” But being a telecommuter means more than wearing your PJ’s all day (although, uh, that is a really great perk). As virtual companies are on the rise, you might be presented with the opportunity to work remotely. And if you’re a person who procrastinates or ... Read More
Gini Dietrich

Happy Thanksgiving from My Family to Yours

By: Gini Dietrich | November 23, 2011 | 
It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year. The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say. We know you’re thankful for that stuff. And you’d BETTER ... Read More

Refine and Improve: The Fifth Step to Social Media Mastery

By: Guest | November 22, 2011 | 
Today’s guest post is written by Nic Cartwright. Before you get too far into this post, make sure you have read the excellent series on The Five Steps in Social Media Excellence here on Spin Sucks. Once you have done that, onwards soldiers…. You’ve found the right tools to maximize your listening experience, you’ve spent some time assessing the noise you are hearing (and hopefully by now ... Read More