Arment Dietrich

Breast Cancer Mystery Messages

By: Arment Dietrich | October 14, 2010 | 
9
How many of you received a message through Facebook asking you to post where you like to keep your purse as a status update to help raise awareness of breast cancer?  How many of you made the status post? Men, were you wondering what was going on on Facebook when you saw updates such as “I like it on the kitchen table?” Last year to raise [&hellip... Read More
Gini Dietrich

What Is the Future of Press Releases?

By: Gini Dietrich | October 14, 2010 | 
8
Yesterday was rough. First the food poisoning and then I had to get myself out of the fetal position to get on a plane. As I was carrying my suitcase down the stairs, I fell. I have a GIGANTIC bruise on my rear end so every time I sit, I’m reminded of what a dummy I am. Hoogly moogly. But I’m feeling better! I’m dehydrated and [&hellip... Read More
Arment Dietrich

What My 8-Week-Old Son Can Teach Us About Failure

By: Arment Dietrich | October 13, 2010 | 
6
Guest post by Tim Jahn of Beyond The Pedway. I’m a new dad and an entrepreneur, so I’m familiar with the idea of failure. I have a hunch you are too. We’ve all experienced failure from time to time. The key is to harness that failure into useful lessons. My son is only about two months old. He has yet to attempt standing up, crawling, walking, [&hellip... Read More
Gini Dietrich

A Quick Round-Up of the Week’s Post (So Far)

By: Gini Dietrich | October 13, 2010 | 
6
I woke up at 2:08 this morning with an overwhelming feeling that something was wrong. And then something was wrong. I’ll spare you the details, but I think it’s food poisoning. So, rather than write my blog post at 5:14 a.m., which is what I typically do (and what time it is as I write this sentence), I’m going to soak in the tub and slowly [&hellip... Read More
Guest

Social Media: Plan Smart. Implement Smarter.

By: Guest | October 12, 2010 | 
2
Guest post by Heather Whaling, co-moderater of #pr20chat. “If you build it, they will come” may have worked for Kevin Costner in “Field of Dreams,” but it’s not a wise approach to social media (or any communication for that matter). Yet, we’ve all heard stories about companies that simply created a Twitter account or Facebook page without a plan – only to be disappointed in the [&hellip... Read More
Gini Dietrich

Having Children Means You Can’t Run a Start-Up

By: Gini Dietrich | October 12, 2010 | 
117
This past Sunday, I received a nice note from my hilarious friend, Laura Petrolino, asking me to comment on Saturday’s TechCrunch story, “Women don’t want to run start-ups because they’d rather have children.” If you’ve not yet had a chance to read the story, you can find it here.  First, congratulations to Penelope Trunk, the founder of Brazen Careerist. The article was well-written and she makes [&hellip... Read More
Guest

Do Social Media ‘Conversations’ Sell Anything?

By: Guest | October 11, 2010 | 
7
Guest post by Mark Schaefer, author of {grow}. I was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.” I recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. A blog comment is not a [&hellip... Read More
Gini Dietrich

New Gap Logo Deserves Applause

By: Gini Dietrich | October 11, 2010 | 
92
I’m strugging to understand why everyone is making such a big deal about the new Gap logo. Sure, it looks like someone without any creativity designed it, but let’s be real – so did the original logo. So why, then, is everyone all up in arms about this? A few people DM’d me on Twitter asking me my thoughts and during the weekend I read what [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 8, 2010

By: Gini Dietrich | October 8, 2010 | 
28
We’re on day three of the Livefyre commenting system and I think I’m in love. I may want to marry it, but first I want to hear from you. Do you like it? Do you like how you can @ reply someone and bring them into the conversation? Do you like how it sends one email with a bunch of comments in it instead of 16 [&hellip... Read More