Gini Dietrich

Top Five Stories for Week Ending Jan. 21, 2011

By: Gini Dietrich | January 21, 2011 | 
64
I’ve had one of those weeks that I thought, “It’s OK, Gin. Just get through the week and you can write the top five on the plane Friday morning.” But then the plane didn’t have WiFi and then I had a small fire to put out so now I’m writing this under serious pressure. Come on! I can do this! I have 20 minutes. With no [&hellip... Read More
Guest

How Long is Too Long?

By: Guest | January 20, 2011 | 
356
Ingrid Abboud aka ‘Griddy‘ is a whole lot of things with a ridiculous amount of interests. Get your mind out of the gutter people! I’m talking about posts and comments. Jeez! When the fabulous Aunt Gini (editor’s note: She calls me this because of the Christmas video with my nieces and nephew) asked me to guest post on Spin Sucks, I was ecstatic. But I’ll be honest [&hellip... Read More
Gini Dietrich

Guidelines for Working with Guest Bloggers

By: Gini Dietrich | January 20, 2011 | 
45
Chris-Tia Tgin Donaldson asks Gini Dietrich on the Arment Dietrich Facebook question of the week, “What are your guidelines for working with guest bloggers? Do you still invite them to write? Do they mainly approach you? Do you require exclusivity for some period of time?” What we do/require is in my answer below (or click here from your reader). What are your guidelines... Read More
Guest

Never Dedicate a Blog Post to Disagreeing with Someone

By: Guest | January 19, 2011 | 
122
Editor’s note: I (Gini) asked Martyn Chamberlin to republish a blog post he wrote last week after I wrote about Chris Brogan’s bigger ear marketing advice. I’m a big believer in listening to all sides of a debate and opening our minds because, you never know, you might change your mind. At the very least, you’ll become more wise and understanding. As humans, we love a good [&hellip... Read More
Gini Dietrich

Gaining Respect for Yourself and the PR Industry

By: Gini Dietrich | January 19, 2011 | 
135
A few weeks ago, Doug Davidoff wrote an open letter to PR professionals, which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having [&hellip... Read More
Guest

Wine, Food, Shoes and Marketing

By: Guest | January 18, 2011 | 
9
Barbara Weaver Smith is founder and president of The Whale Hunters, a strategic sales coaching company that helps small businesses grow fast by selling bigger deals to bigger customers. She is having Gini on her monthly Expert Series call tomorrow and asked if we wouldn’t mind reposting the information about the show, what you’ll learn, and how you can register (free, but registration is required). Gini [&hellip... Read More
Gini Dietrich

Four Mobile Marketing Growth Areas

By: Gini Dietrich | January 18, 2011 | 
60
This first ran on MyMobiManager, a company that creates content management systems for the mobile web. Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in [&hellip... Read More
Guest

Living with the Pregnant Widow

By: Guest | January 17, 2011 | 
131
Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. The Russian poet Alexander Herzen wrote that after a revolution we are left with “not an heir, but a pregnant widow…a long night of chaos” in which the old is gone but the new has not yet arrived. Hello, I’m your client. Nice to meet you. Um…thanks, that’s [&hellip... Read More