Ralph Dopping

The Shock of the New: Technology and Work Space Solutions

By: Ralph Dopping | June 27, 2013 | 
25
Being in close proximity to each other is how we have traditionally harnessed, and leveraged, our collective knowledge. Then along came technology. Asking if technology has changed communication is like asking if the concentration of CO2 in the atmosphere has changed the climate. We inherently know it has, but we are so immersed it’s hardly noticeable. Sure, we still meet, talk, and work together, but because [&hellip
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Gini Dietrich

Starting a Public Relations Firm: The Business Side of Things

By: Gini Dietrich | June 27, 2013 | 
51
I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. But not one to do things the easy way, I figured the school of trial and error would show me the way (plus that whole problem with authority thing that [&hellip
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Arment Dietrich

Content Marketing Strategy: What Does Relevance Really Mean?

By: Arment Dietrich | June 26, 2013 | 
20
I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating [&hellip
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Gini Dietrich

AirPR: Is this the Beginning of PR as a Commodity?

By: Gini Dietrich | June 26, 2013 | 
69
Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we’d heard of AirPR. Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more. AirPR is a startup that “matches” companies with PR professionals. Billed as a dating-like site for PR, you input when you want [&hellip
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Vincent Clarke

Build Customer Relationships with Active Listening

By: Vincent Clarke | June 25, 2013 | 
14
As consumers, we are the perfect marketers. We know exactly how brands we trust should improve their products or approach their customer service. We have a ton of suggestions – and if only they were fulfilled – we’d fall in love with these brands all over again. So why is it, when it comes to our own companies and marketing strategies, the last thing we do [&hellip
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Gini Dietrich

Entrepreneurs and Intrapreneurs are America’s Future

By: Gini Dietrich | June 25, 2013 | 
58
I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it. But along the way, it began to feel like, while the arrogance was still there, we were losing ground in our leadership position. I remember the first [&hellip
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Jeannie Walters

B2B Sales? Do Your Homework!

By: Jeannie Walters | June 24, 2013 | 
34
Good salespeople are out there. They are the ones who do their homework, understand the prospect, and actually listen. But they don’t seem to be the ones calling me. The ones calling me are the ones who not only have no idea who I am, but they say things such as “enterprise solutions” about five seconds after I answer the phone. Solutions to WHAT, exactly? And I’m [&hellip
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Gini Dietrich

The Four Different Types of Media

By: Gini Dietrich | June 24, 2013 | 
77
A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than 10 years – it’s pretty certain you only ever had [&hellip
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Gini Dietrich

The Three Things, Edition 37

By: Gini Dietrich | June 23, 2013 | 
2
Welcome to the 37th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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