Joe Cardillo

Design Can Scale Joy in Project Management

By: Joe Cardillo | October 14, 2013 | 
40
By Joe Cardillo Design has crept into my life. But I’m not a designer. In fact, on a semi-regular basis I find myself asking an actual designer for something, and immediately follow up with “Never mind. That’s a bad idea.” That’s how Not a Designer I truly am. That said, there’s just something about creating curves and lines and maps and shapes that intrigues me, whether [&hellip
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Gini Dietrich

The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

By: Gini Dietrich | October 14, 2013 | 
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By Gini Dietrich When we started blogging seven years ago, it was a complete disaster. There was no such thing as blogs written about blogging. No such thing as FeedBlitz or email subscriptions. No such thing as social share buttons or Livefyre. Nowhere to go for blogging inspiration. It was just a blank screen, some incomplete thoughts, and a publish button (at least for us it [&hellip
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Gini Dietrich

The Three Things, Edition 52

By: Gini Dietrich | October 13, 2013 | 
5
Welcome to the 52nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

Gin and Topics: Girls Don’t Poop and Cat Massages

By: Gini Dietrich | October 11, 2013 | 
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By Gini Dietrich How about that Bears game on Thursday night? Holy cow. I didn’t think they were going to pull it out. I thought, for sure, I was going to have to listen to my friends taunt me about how MY team lost to the 0-5 Giants. Instead I’m listening to how much our defense sucks and how it’s shameful we let the Giants score [&hellip
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Jesse Aaron

Reddit: Five Tips to Earn Front Page Status

By: Jesse Aaron | October 10, 2013 | 
29
By Jesse Aaron In June 2005, the cyber-culture phenomenon known as Reddit was born. Marked as “the front page of the internet” Reddit has the stats to boast. With 60-70 percent of the front page containing images, it’s an appealing place to be. Not only is it visually appealing, it influences the way we communicate, our purchasing habits, and our perceptions of events, people, and companies. As [&hellip
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Gini Dietrich

Experience: The One Business Regret I Have

By: Gini Dietrich | October 10, 2013 | 
101
By Gini Dietrich Kate Finley and I were having a conversation the other day about owning a business. She asked me if I have any regrets. I thought for a minute and then told her my biggest regret is not getting more experience before going out on my own…not understanding the business side of the PR business before I ventured out. Of course, if we know [&hellip
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Steff Moore

Difficult Clients: The Clint Eastwood Guide to Managing Them

By: Steff Moore | October 9, 2013 | 
26
By Steff Moore “Now remember, things look bad and it looks like you’re not gonna make it, then you gotta get mean. I mean plumb, mad-dog mean. ‘Cause if you lose your head and you give up then you neither live nor win. That’s just the way it is.” – Clint Eastwood. As professionals, we talk a lot about how to satisfy our clients. How to [&hellip
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Yvette Pistorio

Instagram: How to Use it to Build Your Brand

By: Yvette Pistorio | October 9, 2013 | 
99
Sharing images with your community is fun, which is why Instagram is such a popular app. It makes all photos look good, photographer or not. With  more than 150 million active users, I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the social network. In comes TrackMaven, a competitive analysis firm, that recently released a report to [&hellip
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Joe Forte

Four Video Marketing Tips for PR Professionals

By: Joe Forte | October 8, 2013 | 
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By Joe Forte Editor’s Note: Yesterday we talked about the types of videos every organization should produce. Today we bring you more great tips! In today’s global economy, one medium of marketing has transcended all others because of its affect across every industry: Video marketing. Video marketing refers to the promotional strategies of companies through the use of short, engaging visuals. From changing the game of [&hellip
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