Guest

Five Reasons to Add a Content Budget to Your SEO Campaign

By: Guest | January 3, 2013 | 
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Tweet171 Buffer Share30 Share38 +126 PinShares 265Today’s guest post is by George Zlatin. There has been a paradigm shift in the SEO community during the last year. Google has made their algorithm more favorable for companies that focus on creating unique quality content. This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways. Google has always preached about [&hellip... Read More
Gini Dietrich

Spin Sucks: The Book

By: Gini Dietrich | January 3, 2013 | 
161
Tweet127 Buffer Share161 Share43 +142 Pin1Shares 374It’s official! During the holidays, I submitted and signed a contract to write Spin Sucks. I know I said I wasn’t going to write another book so quickly, but the opportunity presented itself and this is the book I’ve always wanted to write (at least for the past six years). It’ll come out in December of this year, but my [&hellip... Read More
Yvette Pistorio

Blogging 101: Five Lessons to Take into the New Year

By: Yvette Pistorio | January 2, 2013 | 
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Tweet183 Buffer Share18 Share49 +117 Pin4Shares 271Today’s guest post is by Yvette Pistorio. When I was in journalism school I wanted to be Andy Andersen, the how-to girl in “How to Lose a Guy in 10 Days.” My plan was to move to New York City and work for Cosmo or one of the Condé  Nast publications. None of it happened. At the time, I never [&hellip... Read More
Gini Dietrich

Six Tips to Improve Your Leadership through Communication

By: Gini Dietrich | January 2, 2013 | 
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Tweet177 Buffer Share58 Share82 +136 Pin2Shares 355It’s a new year. The Mayans were wrong. That means it’s time to buckle down and be an even better leader this year. Study after study has been done that shows the very best leaders are great communicators. And, as a communications professional, I run into people all the time who think everyone communicates so there must be nothing to [&hellip... Read More
Guest

Nine Quasi-Crazy Predictions for the Communications Industry in 2013

By: Guest | December 27, 2012 | 
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Tweet88 Buffer Share16 Share18 +17 PinShares 129Today’s guest post is by Lou Hoffman.  Looking into the communications crystal ball is fraught with peril. Who could have predicted HP would buy a company for $10.3 billion only to discover they misread the price tag by a few billion? And yes, this does fit under the communications umbrella, as you’ll see in a moment. Still, my crack research team of [&hellip... Read More
Gini Dietrich

Tips for Using Evernote Effectively

By: Gini Dietrich | December 27, 2012 | 
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Tweet157 Buffer Share22 Share74 +125 Pin94Shares 372I’m taking a few days off to recharge before hitting it hard again next week. But in order to not go completely dark here, I took a look at some of the most popular blog posts of 2011. This blog post about Evernote was in the top five AND I have some things to add to it that will be [&hellip... Read More
Lindsay Bell

Boxing Day: Saint Stephen, Sales, and Spin Sucks

By: Lindsay Bell | December 26, 2012 | 
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Tweet40 Buffer Share9 Share8 +1 PinShares 57Today’s guest post is by Lindsay Bell. How y’all doing today? Satiated? Stuffed full of turkey (or tofurkey)? Spinning from chocolate overload? Yes, it’s the day after Christmas 2012, an event that crept up on us with the stealth of a hungry jungle cat (at least it did in this household), and BOOM, just like that, it’s over. But it’s [&hellip... Read More
Gini Dietrich

The 10 Most Popular Blog Posts of 2012

By: Gini Dietrich | December 26, 2012 | 
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Tweet134 Buffer Share11 Share27 +139 Pin1Shares 212Last summer, I spoke at the Vocus Users Conference, where I got to meet Valeria Maltoni, Steve Farnsworth, and Adam Singer in person for the first time. At the time, Adam was working for Lewis PR and we had a good time sharing agency stories (along with a crazy meal that Steve found on Yelp, which turned out to be [&hellip... Read More
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