Gini Dietrich

Eight Tools for Social Media Listening

By: Gini Dietrich | October 4, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 191There are five steps in social media we always recommend to new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening While each step is important, the foundation to any online effort is listening. And it’s the one step you can do without any of the others. [&hellip... Read More
Guest

Hey Loehmanns! Tweet Me Right!

By: Guest | October 3, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 27 Today’s guest post is written by Anne Weiskopf. A little more than a week ago, I wrote about the discount chain Loehmanns, sharing wonderful childhood memories of shopping with my mother. The intent was to let them know their direct marketing efforts (which I continue to receive) only serve to remind me, a long time loyal customer, that [&hellip... Read More
Gini Dietrich

Five Tools to Prep You for 2012

By: Gini Dietrich | October 3, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 56It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). What are you doing to take advantage of it? Whatever your plans, taking advantage of some of the newest technology can help you. Following are some examples of how five new technologies [&hellip... Read More
Gini Dietrich

Gin and Topics: Two-Faced Cat and Weekend at Bernie’s

By: Gini Dietrich | September 30, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 55There are so many things happening in the news this week, I don’t really know where to begin. First, did you hear the Kardashian clan is going to co-host the fourth hour of The Today Show next week? I’m pretty sure that means the show has jumped the shark. As Mr. D would say…Kim is famous for a sex [&hellip... Read More
Guest

Your Employee Is an Online Celebrity. Now What?

By: Guest | September 29, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 111Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s [&hellip... Read More
Gini Dietrich

Using LinkedIn to Prospect for New Business

By: Gini Dietrich | September 29, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 44It’s Facebook question of the week time (clap, clap, clap)! Today we talk Panera Bread and eavesdropping and LinkedIn use and there is a special guest appearance from someone (something?) you may or may not have already met. But, before the video, a little background. My friend Rich Burghgraef owns Randolph Sterling, a company that helps you with business development. I’m [&hellip... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 56Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, [&hellip... Read More
Guest

How to Adjust Communication to Motivate and Influence

By: Guest | September 27, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 59Today’s post is written by Brian Tolle. Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and manage even the most [&hellip... Read More
Gini Dietrich

Blogger Outreach: Three Steps to a Successful Program

By: Gini Dietrich | September 27, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 118A couple of months ago Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of Valeria Maltoni, Adam Singer, David Meerman Scott, and Ann Handley) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. There wasn’t enough [&hellip... Read More