Gini Dietrich

Skills PR Pros Need

By: Gini Dietrich | July 22, 2010 | 
Coming to you from Modesto, Calif., the city of “water, wealth, contentment, and health”, I pay homage to Lois Arbogast, a freshly minted U.S. citizen, and answer a question from Alex Parker. Alex asks, “What new skills and initiative do new and mid-level PR pros need now and in the future?” Watch the video and see if you agree. What skills do YOU think PR pros [&hellip... Read More
Arment Dietrich

Creating Your Own Facebook Community

By: Arment Dietrich | July 21, 2010 | 
After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? I didn’t want to share it on my personal Facebook page, as most of my friends and family couldn’t care less.  I thought about Twitter, but I only check that once a day so the conversation would mostly stop after one [&hellip... Read More
Gini Dietrich

Live the Golden Rule

By: Gini Dietrich | July 21, 2010 | 
I first published this on Sarah Robinson’s blog, Escaping Mediocrity. So if you read it there last week, you won’t learn anything new by reading it here today. But, by all means, don’t be shy about leaving a comment! On June 30,  Matt Lauer had  Elizabeth Edwards onThe Today Show to talk about life, family, her revised book as it comes out in paperback, criticism she’s received, and [&hellip... Read More
Gini Dietrich

A Look At An Innovative Communication Tool

By: Gini Dietrich | July 20, 2010 | 
Guest post by Ryan Knapp, a recovering linguist What if I told you there is an innovative communication tool that allows you to talk with millions of new people in a way you’ve never been able to before? What if I told you this new way to communicate would integrate seamlessly with all forms of social media you currently use? What innovative tool would I be [&hellip... Read More
Gini Dietrich

Twitter, Not An Engagement Tool, But An SEO Tool?

By: Gini Dietrich | July 19, 2010 | 
I’ve been thinking a lot about how to use Twitter, not as an engagement tool, but as an SEO tool for some of our clients. And then, one of my favorite Canadians, Danny Brown, blogged about using social media in a way that’s right for you. And, just like he always does, he pulled the rug right out from under me! Okay, not really, but it [&hellip... Read More
Gini Dietrich

Use Gen Y Stereotypes to Your Advantage

By: Gini Dietrich | July 19, 2010 | 
Guest post by Matt Cheuvront, founder of MATTCHEVY and part of Gen Y What is the first thing you think of when you hear “Gen Y”? Almost unanimously, the first adjective that comes to mind is “entitled.” Yep, Generation Y is arrogant, conceited, ungrateful, and demands instant gratification. We know more than you, we’re better than you, so if you could just accept that, we’d all [&hellip... Read More
Gini Dietrich

Outdoor Exercise: The Rules of the Road

By: Gini Dietrich | July 19, 2010 | 
On Friday, Angelica Colantuoni and I were riding our bikes along the Lakefront (Chicago, for those of you who have never been). Just as we rounded the corner at North Avenue Beach, we saw a jogger go flying across the path, as a cyclist ran right into her. The jogger crossed the path, from east to west, without looking to see if anyone was coming from [&hellip... Read More
Arment Dietrich

Tips for Getting More Comments On Your Blog

By: Arment Dietrich | July 18, 2010 | 
Spin Sucks reader Kara Vanskike sent me an email recently saying: “Our blog has been up and running for about a year and a half.  We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.” Despite what many people think, it’s not as easy as starting a blog, publishing a few posts, and [&hellip... Read More
Gini Dietrich

Brainstorming: “Yes, and” Like an Improviser

By: Gini Dietrich | July 15, 2010 | 
Guest post by Liz Caradonna, an associate at Zócalo Group and a lifelong improviser In improv, “yes, and” is shorthand for the state of being completely open, accepting and uncritical toward the contributions of your scene partner. So accepting, in fact, that you’re able to embrace and extend your partner’s ideas as if they were your own. Someone on stage just called you “Grandpa”? Accept and [&hellip... Read More