Arment Dietrich

PR team makes a smooth move

By: Arment Dietrich | February 18, 2009 | 
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According to an article on Entertainment Weekly’s Web site, “Octomom,” Nadya Suleman’s PR team “gave up on her” after receiving threatening calls and letters.              ... Read More
Arment Dietrich

Ever hear of a camera phone?

By: Arment Dietrich | February 16, 2009 | 
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Before November when you heard the name Michael Phelps you were reminded of a 14-time Olympic gold medal winner.  Unfortunately, since November many would be reminded of the picture of him smoking from a bong at a party article... Read More
Gini Dietrich

Shoemakers Children Don't Have Shoes

By: Gini Dietrich | February 15, 2009 | 
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Isn’t that the old adage? The shoemakers children don’t have shoes?  That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Disingenuous. These are words used in U.K. newspaper coverage of the public relations industry. PR, oddly enough, doesn’t have great PR. People tend to think that PR involves [&hellip... Read More
Arment Dietrich

Cause Marketing–A Win-Win

By: Arment Dietrich | February 9, 2009 | 
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I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than 20 years ago. Which idea? Cause marketing, also known as cause-related marketing... Read More
Arment Dietrich

Enough said…

By: Arment Dietrich | February 4, 2009 | 
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http://lateshow.cbs.com/latenight/lateshow/video_player/index/php/977181.phtml... Read More
Arment Dietrich

Sex doesn’t sell this time around

By: Arment Dietrich | February 2, 2009 | 
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With all the talk about living healthier lives by eating right, PETA, People for the Ethical Treatment of Animals, took a large step over the line. In a video created for one of the ever-so-pricey and popular Super Bowl spots, PETA mixed sexy girls in lingerie with vegetables. Great combination to educate people on how to keep their new year’s resolutions going, but do models live [&hellip... Read More
Arment Dietrich

On a BROADER issue

By: Arment Dietrich | January 30, 2009 | 
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Two days ago, as I reminisced with one of my colleagues, I was reminded of a course I took my senior year in college called advanced public relations writing. Throughout the semester, the focus of our class was food – How it’s made? What’s it made with? Is it good for you?  ... Read More
Arment Dietrich

Old news dies hard.

By: Arment Dietrich | January 28, 2009 | 
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Three years ago, Matt Leinart was at the top of his game.  Selected in the top 10 of the 2006 draft, winner of the coveted Heisman Trophy as a junior, and had acheived celebrity status.  Now, three years later, he’s going to Super Bowl XLIII.  Just not in the exact position he hoped... Read More
Arment Dietrich

$1,400 for a trash can???

By: Arment Dietrich | January 26, 2009 | 
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It is difficult not to become outraged when reading the article reporting that John Thain; CEO at Merrill Lynch spent $1.2 million to lavishly decorate his office early last year while the firm was fighting to survive and that he also doled out executive bonuses a month ahead of schedule; days before the struggling Merrill Lynch firm was acquired by Bank of America. ... Read More
Gini Dietrich

Perception or Reality?

By: Gini Dietrich | January 23, 2009 | 
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It makes me sad that Chicago has lost a few great boutique PR firms in the past 12 months.  But it’s hard to sympathize when there is spin surrounding the closing of a shop. On Sept. 11, 2008, Crain’s Chicago Business reported that Lannon Communications was “closing its office and laying off staff while it restructures from the economy’s thumping of the retail industry.”  This made [&hellip... Read More