Guest

PR Pros: Freshen Your Thinking to Retain Your Best Clients

By: Guest | February 11, 2013 | 
12
Today’s guest post is by Victoria Harris. Many PR consultancies spend a significant amount of their time and resources on proactively searching for new business and developing proposals. Some larger agencies will have teams who spend all of their time on this area. However, with increased competiveness due to the challenging economic climate, agencies would be short-sighted to focus disproportionately on generating new business, while neglecting [&hellip
... Read More
Gini Dietrich

I Hate PR People: The Rules of Pitching Bloggers and Media

By: Gini Dietrich | February 11, 2013 | 
338
I hate PR people. I can say that because I am one, but also because those of you who do blogger and media relations disappoint me. Greatly. It’s rare these days for me to go out with friends without hearing a story of how a PR person didn’t do their research or prepare their client for an interview before a blogger or “social media influencer” was [&hellip
... Read More
Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
8
Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over [&hellip
... Read More
Gini Dietrich

Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO

By: Gini Dietrich | February 8, 2013 | 
36
Well, here we are again. Another Friday. Another week that went by way too quickly. The storm the east coast is getting started here yesterday, but it must be picking up steam as it moves because we really just have one giant snow cone without the syrup. I’ll admit I’m insanely jealous you’ll be getting two feet of snow. I still haven’t been able to use [&hellip
... Read More
Guest

Big Data: Why PR Pros Need to Harness its Power

By: Guest | February 7, 2013 | 
13
Today’s guest post is by Jim Delaney. During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights. But it can be an overwhelming task to sift through mountains [&hellip
... Read More
Gini Dietrich

Five Things You Can Do to Be Successful in PR

By: Gini Dietrich | February 7, 2013 | 
85
I was trolling through our Google analytics the other day and found several people had come here by Googling,”How to be successful in PR.” Spin Sucks is the first listing in search rankings for that phrase. Which is great! But it isn’t. You see, the post is more than two years old and it’s written by a guest author. Not that that’s bad. It isn’t. We [&hellip
... Read More
Lindsay Bell

The Top 10 Guest Blog Posts of 2012 (July – December)

By: Lindsay Bell | February 6, 2013 | 
32
Today’s guest post is by Lindsay Bell. Here at Spin Sucks we highly value our amazing community (the crazies, as Gini Dietrich affectionately calls you), and our incredible (and ever growing) roster of guest bloggers provide an invaluable resource to each and every one of us. That old adage “you learn something new every day” certainly rings true for me as I get to work with each [&hellip
... Read More
Gini Dietrich

One Compelling Video Idea for You to Steal

By: Gini Dietrich | February 6, 2013 | 
128
Several years ago, I was leaving the office. I had on my coat and hat; I was holding my gloves until the moment right before I stepped outside. My bags were full of things to take home to work on. And I stopped in one of our account executive’s offices to say goodnight. She was sitting there with two other colleagues and they were talking about [&hellip
... Read More
Guest

Office Life: Google Hits it Out of the Park

By: Guest | February 5, 2013 | 
42
Today’s guest post is by Ralph Dopping.  When you think of Google, the last thing you probably consider is how their office space looks. We have all heard about the crazy stuff they do for their people. I had an opportunity to tour their new Toronto offices recently and got a firsthand peek behind the curtain. As of today, Google has approximately 53,546 employees. That’s a jump [&hellip
... Read More