Guest

Six Step Process to Clean Up a Company’s Online Presence

By: Guest | May 22, 2012 | 
31
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 236Today’s guest post is written by Nikki Little.  Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? If you haven’t encountered this already, I [&hellip... Read More
Gini Dietrich

Arment Dietrich Creates Partnership with Thornley Fallis

By: Gini Dietrich | May 22, 2012 | 
198
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 263 You know how you plan and plan and plan for something so things fall into place one big event at a time and then it never goes that way? Kind of like when you get married and suddenly you’re also moving to a new city, buying a new house, and starting a new job. Lots of [&hellip... Read More
Guest

To Grow Your Audience, Become a DJ For Your Content

By: Guest | May 21, 2012 | 
16
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 148Today’s guest post is written by Hilary Marsh.  For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ [&hellip... Read More
Gini Dietrich

Five Things Facebook Must Do Now that They’re Public

By: Gini Dietrich | May 21, 2012 | 
61
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 191It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Named the 29th richest [&hellip... Read More
Gini Dietrich

Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer

By: Gini Dietrich | May 18, 2012 | 
15
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 57It has been a crazy, but totally fun, week! Thank you to all of you who participated in the Marketing in the Round launch! Thanks to all of the photos everyone posted and the Facebook Timeline, Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots [&hellip... Read More
Guest

Seven Ways to Present a 360 Degree View of Your Brand

By: Guest | May 17, 2012 | 
2
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 169Today’s guest post is written by Heidi Cohen.  Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. By increasing the value of the products, companies, and people they represent, brands are an essential element of PR. Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off. [&hellip... Read More
Gini Dietrich

Is Facebook Making Us Lonely?

By: Gini Dietrich | May 17, 2012 | 
170
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 290Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers, the former Playmate and actress who was found dead in her home a year after she died. Her computer was still on and, when they checked her phone to see who she [&hellip... Read More
Arment Dietrich

Where Big Ideas Come From

By: Arment Dietrich | May 16, 2012 | 
45
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 129Today’s guest post is written by Lisa Gerber. I wrote the first draft of this post by hand. I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. But first, the reason for this little epiphany: [&hellip... Read More
Gini Dietrich

The Case for Integrating Social into a Larger Marketing Mix

By: Gini Dietrich | May 16, 2012 | 
37
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 205I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. Particularly on Pinterest because they take [&hellip... Read More
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