Arment Dietrich

Old news dies hard.

By: Arment Dietrich | January 28, 2009 | 
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Three years ago, Matt Leinart was at the top of his game.  Selected in the top 10 of the 2006 draft, winner of the coveted Heisman Trophy as a junior, and had acheived celebrity status.  Now, three years later, he’s going to Super Bowl XLIII.  Just not in the exact position he hoped... Read More
Arment Dietrich

$1,400 for a trash can???

By: Arment Dietrich | January 26, 2009 | 
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It is difficult not to become outraged when reading the article reporting that John Thain; CEO at Merrill Lynch spent $1.2 million to lavishly decorate his office early last year while the firm was fighting to survive and that he also doled out executive bonuses a month ahead of schedule; days before the struggling Merrill Lynch firm was acquired by Bank of America. ... Read More
Gini Dietrich

Perception or Reality?

By: Gini Dietrich | January 23, 2009 | 
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It makes me sad that Chicago has lost a few great boutique PR firms in the past 12 months.  But it’s hard to sympathize when there is spin surrounding the closing of a shop. On Sept. 11, 2008, Crain’s Chicago Business reported that Lannon Communications was “closing its office and laying off staff while it restructures from the economy’s thumping of the retail industry.”  This made [&hellip... Read More
Arment Dietrich

Walking a Fine Line

By: Arment Dietrich | January 21, 2009 | 
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US Airways’ unfortunate incident last week has the marketing world talking, predicting and weighing in with opinions on how to use or not use the event in future communications with the public... Read More
Gini Dietrich

President Barack Obama's Inauguration

By: Gini Dietrich | January 20, 2009 | 
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I’ve always wanted to be a rock star.  I mean, how cool would it be to be playing to thousands of people and hear them sing every word to all of your songs? But today’s inauguration beats that feeling.  I’ve never experienced the excitement, passion, and belief that nearly 1.8 million people held as they watched as President Barack Obama was sworn in. Despite the freezing [&hellip... Read More
Arment Dietrich

Facebook and social networks have multiple talents

By: Arment Dietrich | January 16, 2009 | 
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Who thought Facebook was just a social network for teenagers keeping up with one another through messaging, funny photos, and even videos? The social network should not be held to those limits or categorized as well. Facebook was created for one thing, a way to keep in touch in a new technology form, yet it is used for multiple things that were not in the initial [&hellip... Read More
Arment Dietrich

Good dad or sneaky spin doctor?

By: Arment Dietrich | January 15, 2009 | 
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Alright, so I love Barack Obama and the hope he brings to our nation’s future, but when I read this letter to his daughters, I couldn’t help but question his intensions.     What started out to be, in my mind, a sweet, light-hearted letter to his daughters about his pursuit for the White House, drastically turned into what sounded like a speech from his campaign [&hellip... Read More
Gini Dietrich

The Word "Spin" Does Not Exist!

By: Gini Dietrich | January 12, 2009 | 
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My friend Eric Seidel is a professional media trainer who has worked both on the media side and the client side.  He has Fortune 100 experience and works with top executives. He recently wrote a blog post called, “Get ‘spin’ out of your lexicon.” He goes on to say it’s bad for your business health because “reporters know when you’re spinning and they use it as [&hellip... Read More
Arment Dietrich

In response to: “New Year’s Resolutions Journalists Wish PR Practitioners Would Make.”

By: Arment Dietrich | January 7, 2009 | 
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As I read through your wish list of resolutions you would like public relations professionals to commit to — while I completely agree with and understand your frustration — I am hopeful you have ever encountered a successful relationship with a public relations practitioner. I agree with every one of your resolutions, especially those regarding knowing who you are talking to and what beat the journalist [&hellip... Read More
Arment Dietrich

John Lennon … endorsing from above

By: Arment Dietrich | January 6, 2009 | 
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I am a Beatles fan — not an over-the-top fan — but I have traveled to Beatles Fest, I own a few books and some memorabilia, and I did brag about having a two-minute conversation with George Harrison’s sister for about six months.  So why am I just now hearing about John Lennon coming back to life to endorse The One Laptop Per Child Foundation? The creepy thing [&hellip... Read More