Gini Dietrich

The Death of Traditional Book Publishing

By: Gini Dietrich | August 25, 2010 | 
On Sunday afternoon, because of a comedy of errors that included Joe Thornley pouring himself a glass of scotch and wondering what he was getting ready for (and not remembering what it was until Monday) and my being so tired after the big ride with my dad in Oregon that I was asleep at 5:00, we had to reschedule our InsidePR recording for this afternoon. Getting [&hellip... Read More
Arment Dietrich

The Four Elements of Online Marketing

By: Arment Dietrich | August 24, 2010 | 
I keep seeing these long lists everywhere on how to use social media for business purposes and although a lot of them touch on some important factors, they are usually too complicated so I’m breakin’ it down for you.  It doesn’t matter if your company is B2B, B2C, or A2Z, online marketing programs all have the same four elements. RESEARCH. This element seems to be lost [&hellip... Read More
Gini Dietrich

I’m Behind

By: Gini Dietrich | August 24, 2010 | 
There is no way around it – I’m behind. Traveling and speaking these last two weeks truly got the best of me. I’m behind on coaching my team. I’m behind on client work. I’m behind on reading my RSS feeds. I’m behind on Twitter. I’m behind on LinkedIn. I’m behind on Facebook. I’m behind on comments here on the blog. I’m behind on laundry and grocery [&hellip... Read More
Arment Dietrich

Back to the Future of Social Media

By: Arment Dietrich | August 23, 2010 | 
Guest post by Joey Strawn, president of Empty Jar Marketing and blogger at I’m about to take you back to the future of social media. Because the future is here. Now. Growing up, my favorite movies dealt with how the future would turn out. I would watch and re-watch “Logan’s Run,” “Blade Runner,” “Star Wars,” and of course, “Back to the Future, Part II.” When [&hellip... Read More
Gini Dietrich

Facebook Places: Be Cautiously Curious

By: Gini Dietrich | August 23, 2010 | 
Now that Facebook Places (a location-based tool that is likely going to compete with Foursquare and Gowalla) has been in full force for a few days, have you tried it? It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Several weeks ago, Facebook opened the platform to search engines, which means a few [&hellip... Read More
Arment Dietrich

Facebook Places: Location Sharing Goes Mainstream

By: Arment Dietrich | August 19, 2010 | 
Guest post by Barry Graubart, vice president, product strategy & business development for Alacra, a leading content technology company. Facebook announced the launch of Facebook Places, its long-awaited solution for location sharing, a space that’s been driven by upstarts Foursquare and Gowalla. In its announcement, Facebook indicated that Places was built on three tenets... Read More
Gini Dietrich

Using Social Media At Camp: A Question from a Five Year Old

By: Gini Dietrich | August 19, 2010 | 
Last week, Mr. D was in New York visiting friends and, out of the blue, I received a video question from Sabrina, their five year old daughter. She asks me a question about using social media at camp. Watch her question to me (she’s not old enough yet  to get on Facebook to ask!) and my answer is next. I’m not patient enough to figure out [&hellip... Read More
Arment Dietrich

Mentoring Young Adults

By: Arment Dietrich | August 18, 2010 | 
Guest post by John Christianson, CFA, founder and president of Highland Capital Management and author of the Wealth Clarity blog. On my blog, Wealth Clarity, I talk a lot about the journey of significance and creating a life of meaning, alignment, and authenticity. When asked to guest blog for Spin Sucks, I wanted to pass along some thoughts beyond my wealth management expertise. Knowing that Gini [&hellip... Read More
Gini Dietrich

Is Social Media Forcing Retirement?

By: Gini Dietrich | August 18, 2010 | 
When I speak, it’s almost exclusively to entrepreneurs turned CEOs or “hired guns” – the CEOs/COOs hired by the entrepreneur because they know they can’t (or don’t want to) grow a company. You can guess where that audience typically lies…50+ white men. So you can also guess the resistance I get when I begin to talk about the shift in how we communicate and how technology [&hellip... Read More