Gini Dietrich

Blogging Mistakes Equal Lessons Learned

By: Gini Dietrich | August 6, 2012 | 
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Tweet115 Buffer Share27 Share26 +117 Pin2Shares 187A couple of weeks ago, I made a blogging mistake. I didn’t do all of my research before I posted something and it came back to bite me in the butt. You see, I’ve been traveling. A ton. And I was getting ready to go on stage for the fourth time in as many days, in another country, and I was [&hellip... Read More
Gini Dietrich

Gin and Topics: Nationals Bullpen Reads Fifty Shades of Grey

By: Gini Dietrich | August 3, 2012 | 
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Tweet49 Buffer Share9 Share14 +1 PinShares 72Happy full Olympics week! I have to say, even among all the controversy with NBC and tape delays and Twitter accounts being suspended, I’ve really enjoyed the Games this year. This morning, I started to cry when they told the story of Oscar Pistorius running the 400 meter race for South Africa…on prosthetic legs. It’s pretty freaking amazing what human beings can [&hellip... Read More
Guest

Three Ways To Drive Revenue With Content

By: Guest | August 2, 2012 | 
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Tweet101 Buffer Share9 Share16 +113 PinShares 139 Today’s guest post is written by Rusty Speidel.  Businesses today are under a great deal of pressure to create more efficient sales engines, especially online. With all the competition and noise in the space, it isn’t easy to differentiate . Sales reps must make their funnel of prospects perform better with less, while the gaps between product features are constantly shrinking [&hellip... Read More
Gini Dietrich

Convergence is the Name of the Game for PR Pros of Tomorrow

By: Gini Dietrich | August 2, 2012 | 
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Tweet208 Buffer Share19 Share44 +136 Pin6Shares 313Earlier this year, PRSA undertook the big task of redefining public relations. Before that, the industry was working with a definition that was 40 years old. A lot has changed since 1982. Social media has turned the industry on its head. And technology is changing more quickly than ever before. Tweet208 Buffer Share19 Share44 +136 Pin6Shares ... Read More
Guest

Social Media: The New Olympic Sport

By: Guest | August 1, 2012 | 
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Tweet135 Buffer Share16 Share20 +18 Pin1Shares 180 Today’s guest post is written by Elissa Freeman. Embracing social media is something the Olympic movement knew it had to do. With this medium moving at warp speed in popularity since the 2008 Beijing Games, and gaining considerable speed during Vancouver 2010, industry veterans knew that Twitter, Facebook, and Pinterest would have their own podium finishes at London 2012. But [&hellip... Read More
Gini Dietrich

Get Your Summer Reading On While You Still Can

By: Gini Dietrich | August 1, 2012 | 
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Tweet80 Buffer Share14 Share17 +1 Pin78Shares 189Summer is coming to an end. Some even go back to school in two weeks! But August also represents the biggest vacation month of the year, which means some of you still have some time to catch up on this year’s reading. So we’ve put together a list of books you should read this summer, if only to get you [&hellip... Read More
Guest

Kintsugi, Innovation, and Organizational Democracy

By: Guest | July 31, 2012 | 
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Tweet70 Buffer Share13 Share8 +19 PinShares 100 Today’s guest post is written by Jason Konopinski.  Kintsugi (“gold joinery”) is a traditional Japanese restoration technique used in the repair of cracked and broken ceramicware. First developed at some point in the 15th century, the technique uses a lacquer resin to reattach cracked and broken ceramic ware; the resulting veins are then coated with silver or gold powder. [&hellip... Read More
Gini Dietrich

Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage

By: Gini Dietrich | July 31, 2012 | 
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Tweet163 Buffer Share24 Share28 +121 Pin1Shares 237Have you ever heard of censorship? According to Dictionary.com, censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., for the purpose of suppressing parts deemed objectionable on moral, political, military or othergrounds.” And now the “etc.” has extended to Twitter. A critic of NBC and it’s coverage of the Olympics [&hellip... Read More
Guest

Defining the True Elements of Brand

By: Guest | July 30, 2012 | 
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Tweet115 Buffer Share14 Share15 +110 Pin1Shares 155 Today’s guest post is written by Brad Breininger. A quick search for “buy logo” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.” Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit in [&hellip... Read More
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