Arment Dietrich

Chicago marathon: Come and gone?

By: Arment Dietrich | October 15, 2008 | 
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Bank of America Chicago Marathon held last weekend on the streets of Chicago had 45,000 people registered to run.  Only 33,000 of those showed up, and not being a runner myself but an interested viewer, I heard very little about the race at all... Read More
Gini Dietrich

Can PR Capitalize More On Digital Media?

By: Gini Dietrich | October 15, 2008 | 
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The financial crisis is showing its first signs of hitting the communication industries, as evidenced by this article in the Wall Street Journal this morning. “In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these “experimental” budgets are among [&hellip... Read More
Arment Dietrich

How to spot spin

By: Arment Dietrich | October 14, 2008 | 
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Over the past couple years posting on FADS I have come to find that spin can appear in all shapes and sizes.  Spin doesn’t hate against color or race or religion or class.  But how do you spot spin?  The real question is; how do you know when you’re being spun? ... Read More
Gini Dietrich

"Funnest" is Not a Word

By: Gini Dietrich | October 10, 2008 | 
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Dear Steve (Jobs, of course), Word on the street is that you are the most hands-on CEO in business today.  Therefore I am writing to let you know “funnest” is not a word. You might want to send your copywriter back to school. Signed, A Huge Fan... Read More
Arment Dietrich

Whodunit This Time?

By: Arment Dietrich | October 8, 2008 | 
2
Wait until next year Another year is wasted. T-shirts with beer stains and tears permanently on them are now tucked away in dressers; hats are place neatly on bedroom racks, and bank accounts of many Wrigleyville residents are showing signs of normalcy — well, at least mine is. Yes, the Chicago Cubs 2008 season is over with…and man did I fight the keyboard to type that [&hellip... Read More
Arment Dietrich

Short-term Revenue vs. Long-Term Lasting Business Relationship?

By: Arment Dietrich | October 2, 2008 | 
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Our firm has experienced growth and will be expanding in the next few months.  I was asked to contact current vendors to inquire as to the terms of our current contract, as well as a buy-out figure.  Most vendors were helpful and seemed to want to retain our business.  There is always an exception and in this case it was with Global-com Web site... Read More
Arment Dietrich

What they wrote and what I read

By: Arment Dietrich | September 26, 2008 | 
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Earlier this week, two pop-culture news stories broke in the media – Clay Aiken announced he’s gay and Lindsey Lohan announced she and Samantha Ronson are an item. To my disappointment, two of the most respected, well-known media outlets released the information without any regard for professionalism or poise.      ... Read More
Arment Dietrich

Let me get my spinoculars on …

By: Arment Dietrich | September 22, 2008 | 
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A spin spotter?  Come on.  First of all it’s one thing to push blame of spin on PR people but how lazy do we think newspapers are that they need spinoculars?   Apparently, there is a new program for journalists to download and it catches any bias or spin in their pieces.  As Katherine asks the question herself “do you think this product is performing a [&hellip... Read More
Gini Dietrich

Where Is Communication Inside A Bankruptcy Filing?

By: Gini Dietrich | September 18, 2008 | 
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What a shame that Lehman Brothers employees found out the bankruptcy protection filing through the media.  The New York Times earlier this week reported that, while Dick Fuld tried to the very last minute to save the company, he ended up issuing a news release at 12:30 on Monday morning announcing the filing. Where is his PR team?  Do they not have a seat at the [&hellip... Read More
Arment Dietrich

Choosing the right celebrity spokesperson…

By: Arment Dietrich | September 17, 2008 | 
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As a mother, I have always tried to persuade my children to make healthy, nutritious food choices.  When my son was young his cereal of choice was sugar based and almost always had some toy inside that he just couldn’t live without.  I read with interest the 9/16/08 article in PR Week by Kimberly Maul read more and was reminded of a day in 1992 (I think)…   when Michael Jordan changed my [&hellip... Read More