Gini Dietrich

Create a Business Blogging Strategy While You’re On Vacation

By: Gini Dietrich | July 1, 2010 | 
On today’s video…I am a total dork, three housekeeping items (including something BIG coming here next week), and (the real meat) how to create a business blogging strategy while you’re on vacation... Read More
Gini Dietrich

Do You Have a Conversation Strategy?

By: Gini Dietrich | June 30, 2010 | 
Guest post by Dr. Jon Buscall, an online communications consultant based in Sweden. Forget about thinking in terms of communications, marketing or PR for a moment. What’s your conversation strategy? How are you setting out to talk to the people that matter for your business – whether it’s prospects or even mainstream media... Read More
Gini Dietrich

People Protesting Peacefully at the G20

By: Gini Dietrich | June 30, 2010 | 
On this week’s InsidePR, Martin, Joe, and I spend a bit of time talking about the G20, how it was perceived to the U.S., how people protested peacefully, and not so peacefully, and where we were getting our news surrounding the conference. But, as Martin and Joe continued the conversation about what G20 meant to Toronto and how the “news” was coming via Twitter from people not [&hellip... Read More
Gini Dietrich

Why Is Generation Y Not Into Twitter?

By: Gini Dietrich | June 29, 2010 | 
Guest blog written by Courtney Dial, the editor of the entertaining inspiration site Pizzazzerie. According to a study by Pingdom, the average age of the Twitter user is 39 and more than 60 percent of all Twitter users are 35 or older. Why is Generation Y not into Twitter? As a Gen Y’er myself, I have found Twitter useful both personally and professionally, but I’m in the [&hellip... Read More
Gini Dietrich

BlogCatalog is Saying One Thing and Doing Another

By: Gini Dietrich | June 29, 2010 | 
You know I’m not one to mince words and that I value my integrity as one of my best traits, so I’m always SHOCKED when someone isn’t as overtly honest as me. Right now, I’m reeling from a situation I just learned about from friend, blogger, and wickedly smart entrepreneur Danny Brown. I’m so shocked and angry, I don’t really know where to begin... Read More
Gini Dietrich

What Keeps You Up At Night?

By: Gini Dietrich | June 28, 2010 | 
A couple of weeks ago, Elizabeth Sosnow, a managing director with BlissPR, a B2B-based public relations firm in New York and Chicago, wrote on PR Breakfast Club, The Secret Worries of a PR Firm Boss. In her post, her worries include: Positioning more broadly, employee turnover and cultural changes, divvying up the profits, employees who don’t like one another, and loss of clients. She and I [&hellip... Read More
Gini Dietrich

New Community Manager at Arment Dietrich

By: Gini Dietrich | June 24, 2010 | 
I am super excited to introduce you to Dan Hindin, the new community manager at Arment Dietrich! While Dan is with us for only three months while he finishes his master’s degree in integrated marketing communications at Northwestern University, we’re all hoping he decides to join us full-time after he graduates. In today’s vlog, I ask Dan the one thing he wants to accomplish by the [&hellip... Read More
Gini Dietrich

How to Podcast a Book

By: Gini Dietrich | June 23, 2010 | 
I consider myself pretty savvy when it comes to communication, marketing, and technology, but the idea of podcasting a book is new to me. So, after Joe, Martin, and I talked on InsidePR about Terry Fallis and his new book, I did some research on how to podcast a book. Turns out, I’m not the only one who hasn’t considered this opportunity. There is very little [&hellip... Read More
Gini Dietrich

Is Social Media Dying?

By: Gini Dietrich | June 22, 2010 | 
Guest blog by Patrick Reyes, the digital strategy and analysis manager for Buick and GMC. I recently read a blog post from Justin Kistner (through SocialFresh) where he theorizes that “social media” will reach its peak by 2012. If social media is dying how can organizations set themselves up for success in this continuously growing and evolving area... Read More