Guest

Operation Name Drop: A New Communication Method

By: Guest | September 13, 2011 | 
97
Tweet Share Share +1 Pin EmailTotal Shares 24Today’s guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. So, [&hellip... Read More
Gini Dietrich

PR for Products vs. Services: Do They Work the Same?

By: Gini Dietrich | September 13, 2011 | 
149
Tweet Share Share +1 Pin EmailTotal Shares 33A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet [&hellip... Read More
Guest

Roadmap to a Bloggers’ Roundtable

By: Guest | September 12, 2011 | 
11
Tweet Share Share +1 Pin EmailTotal Shares 13 Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag even asked John McCain if he knew the difference between YouTube and MySpace.) Yet roundtables never really took off as a form of outreach. That’s too bad, because as a vehicle for companies to engage many customers at [&hellip... Read More
Gini Dietrich

Blogger Relations: Know Your Audience

By: Gini Dietrich | September 12, 2011 | 
139
Tweet Share Share +1 Pin EmailTotal Shares 36In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino’s, Pizza Hut, Coke, Pepsi, and now Marie Callender’s. Last [&hellip... Read More
Gini Dietrich

Gin and Topics: The Muppets, Grad School, and Groupon

By: Gini Dietrich | September 9, 2011 | 
74
Tweet Share Share +1 Pin EmailTotal Shares 20The 9/11 10 year anniversary is this weekend and, I don’t know about you, but it’s really hard to watch the images of the World Trade Center crumbling over and over and over again. It’s understandable to want to make a big deal about this milestone, but watching the footage puts me right back in the Nebraska cornfields where [&hellip... Read More
Guest

Agency vs. Corporate: Which One is Best for You?

By: Guest | September 8, 2011 | 
15
Tweet Share Share +1 Pin EmailTotal Shares 29Today’s guest post is written by Jeanine Black. Gini Dietrich recently wrote about the pros and cons of working for a large or a boutique agency. It made me think about the same arguments for agency vs. corporate sides. There is green grass on both sides; deciding which side you like best is key. I have worked at a small [&hellip... Read More
Gini Dietrich

Failure In Entrepreneurship: Is It Okay?

By: Gini Dietrich | September 8, 2011 | 
87
Tweet Share Share +1 Pin EmailTotal Shares 27It’s Facebook question of the week time (clap, clap, clap!). I’m coming to you today from a social media day that Porter Novelli is putting on for one of their clients. It’s a pretty cool concept; I’ll let you know how it goes and if I think it’s an idea some of you should adopt (er, steal). Christopher Barger [&hellip... Read More
Arment Dietrich

Open Call for Content Contributions

By: Arment Dietrich | September 7, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 33This post is written by Lisa Gerber. Bring me your case studies, your articles, your podcasts, and your webinars! Two weeks ago, I shared with you How to Create an Editorial Calendar, based in part, on work we are doing for Spin Sucks Pro. We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and [&hellip... Read More
Gini Dietrich

White House Creates Crowdsourcing Site

By: Gini Dietrich | September 7, 2011 | 
79
Tweet Share Share +1 Pin EmailTotal Shares 29“We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.” – the preamble of the Constitution of the United States. And now [&hellip... Read More