Gini Dietrich

Gin and Topics: A Blind Dog and a Phone Talking Elephant

By: Gini Dietrich | March 30, 2012 | 
41
Tweet Share Share +1 Pin EmailShares 64Holy. Cow. What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? Well, today is very apparent I am introvert. I haven’t had more than three hours of sleep since Sunday night. I spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, and then I [&hellip... Read More
Guest

The Realities of Successful Entrepreneurs

By: Guest | March 29, 2012 | 
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Tweet Share Share +1 Pin EmailShares 170Today’s guest post is written by Mark Harai. I often read articles about the bliss, excitement, and glory of being an entrepreneur. Don’t get me wrong, these are certainly part of the overall journey, but typically just the icing on the cake. Everything in between the start of the climb to the icing at the top define you as a [&hellip... Read More
Gini Dietrich

Seven Principles to Building an Online Reputation

By: Gini Dietrich | March 29, 2012 | 
100
Tweet Share Share +1 Pin EmailShares 299Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen, asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. So I thought I’d do something a little bit [&hellip... Read More
Arment Dietrich

Five Steps to a Social Listening Program

By: Arment Dietrich | March 28, 2012 | 
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Tweet Share Share +1 Pin EmailShares 193Today’s guest post is written by Lisa Gerber. I guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? And would that decision be influenced the [&hellip... Read More
Gini Dietrich

Facebook Speaks Out Against Employers Asking for Passwords

By: Gini Dietrich | March 28, 2012 | 
116
Tweet Share Share +1 Pin EmailShares 243I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. Some business leaders [&hellip... Read More
Guest

Big Data: Five Essential Skills for Public Relations to Master

By: Guest | March 27, 2012 | 
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Tweet Share Share +1 Pin EmailShares 282 Today’s guest post is written by Kami Huyse.  Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. We are great writers, we love strategy, we think broadly about issues, we are connectors, and we “love people” (that is a little PR joke). But math and analytics? Most [&hellip... Read More
Gini Dietrich

Why Goldman Sachs Needed a Crisis Plan

By: Gini Dietrich | March 27, 2012 | 
38
Tweet Share Share +1 Pin EmailShares 102 It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing right by clients” [&hellip... Read More
Guest

Four Ways to Optimize Content for B2B Search

By: Guest | March 26, 2012 | 
21
Tweet Share Share +1 Pin EmailShares 179Today’s guest post is written by Anna Barcelos.  Two weeks ago, the Wall Street Journal reported Google will be changing its search engine (“The changes to search are among the biggest in the company’s history…”) to include semantic search. Semantic search will help the search engine to better understand meanings of words to provide more relevant search results. Not long after [&hellip... Read More
Gini Dietrich

Apple Should Not Buy Twitter

By: Gini Dietrich | March 26, 2012 | 
100
Tweet Share Share +1 Pin EmailShares 136I was just reading a GigaOm article titled, “Should Apple Buy Twitter?” It likely comes as no surprise to you that I’m shocked Twitter is still around. While I love it and spend a good amount of time on it, I have no idea how they’re surviving. Yes, they were just valued at $9 billion. Yes, they have tons of [&hellip... Read More
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