Gini Dietrich

Facebook: Creating a Fan Page

By: Gini Dietrich | March 1, 2010 | 
This post is guest blogged by Molli Megasko, an account executive with Arment Dietrich. Molli started her career with us and has been integral in how we’ve moved our business model in the past 18 months. She is our Facebook guru and is here to talk to you about creating a fan page, engaging with your fans, and developing creative ideas for posts and photos. Yesterday [&hellip... Read More
Gini Dietrich

The Tagline Contest Winner!

By: Gini Dietrich | March 1, 2010 | 
The tagline contest started on my personal Facebook page when one of my crazy friends suggested we have a slogan such as Arment Dietrich: Better than Sex. As you can imagine, it created a fun little conversation, which got me thinking, “What if we practiced what we preach and crowdsource a new tagline?” So we started the conversation on Facebook and then we moved it here. [&hellip... Read More
Gini Dietrich

SEO Search Engine Optimization for Blogs

By: Gini Dietrich | February 22, 2010 | 
In all of my years working with Web guys, I’ve never found someone as good at search engine optimization (SEO) as Nick Harrison at Dashal. Watching him work SEO is like watching a carefully choreographed ballet. Everything he does has a part and, when it all comes together, you suddenly own not just the first couple of listings, you own the entire first page. I asked [&hellip... Read More
Gini Dietrich

Tiger Woods: A PR Disaster

By: Gini Dietrich | February 21, 2010 | 
A lot of people have asked me what I think about Tiger Woods and the apology he gave on Friday. I’m never one to react with a knee jerk. I like to let it all soak in, discuss opposing sides, and then tell you what I think. But this one is a little bit different…mostly because the incident happened three months ago (so I’ve had plenty [&hellip... Read More
Gini Dietrich

Getting Started On Social Media: Nine Tips

By: Gini Dietrich | February 16, 2010 | 
I spend a lot of time of time on the road speaking to Vistage groups, doing keynotes, providing workshops, and sitting on panels. The topic?  Social media for executives. The one thing all of my audiences have in common is they all are business leaders and they don’t understand how to translate social media to their companies... Read More
Gini Dietrich

Using the Power of Media Relations to Grow Your Business

By: Gini Dietrich | February 15, 2010 | 
Even though my monthly article is targeted toward the franchise market, the rules apply to any business. How can you use media relations to build your businesses’ brand and help increase sales? You don’t necessarily need to hire a publicist, but it is going to take some time and patience. To read my six steps for using the power of media relations to grow your [&hellip... Read More
Gini Dietrich

In the Midwest? Get Involved Locally with HAPPO

By: Gini Dietrich | February 10, 2010 | 
Last January I had to make a really tough decision – keep people employed for a few more months and close the business or lay them off right then and save the business. Then (last year sucked), when we realized the business model was completely changing, I had to make another hard decision: Keep people who I really liked having around or let them go so [&hellip... Read More
Gini Dietrich

Toyota Recall: A PR Crisis?

By: Gini Dietrich | February 7, 2010 | 
Throughout my career, I’ve had opportunity to work on some pretty big crisis. My stance has always been, if a crisis develops from a PR perspective, someone should get fired (think Tiger Woods). Either the PR firm for not counseling correctly or the client for not listening. And you’d be surprised how often the client doesn’t listen... Read More
Gini Dietrich

Help a PR Pro Out

By: Gini Dietrich | February 5, 2010 | 
A couple of weeks ago, I received an email from my friend Arik Hanson. He had an idea that he thought would help out-of-work PR professionals network with the jobs that are becoming more readily available at both agencies and companies. The big idea: On Friday, February 19, from 10 am – 2 pm CT, PR bloggers, agency leaders, and PR professionals from across the country will [&hellip... Read More