Martin Waxman

Mad Men: Ad Agency of the Future

By: Martin Waxman | May 2, 2013 | 
28
We’ve come a long way in the last few years. Pretty much everyone knows the definition of blog. Most ad agencies – and people, for that matter – are on Facebook. We’ve stopped putting ‘the’ in front of Twitter and LinkedIn. And many of the Big Insights and thought leadership we’ve heard and re-tweeted have simply become the way we connect and do day-to-day business. The [&hellip
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Gini Dietrich

The Future of PR: It’s Our Time to Lead

By: Gini Dietrich | May 2, 2013 | 
43
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended questions, when I asked it if [&hellip
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Lindsay Bell

CEOs: Team Leadership Training Starts at the Bottom

By: Lindsay Bell | May 1, 2013 | 
17
Last week I wrote about humility in leadership. And, as usual, I had some really interesting conversations with you lot. Before I move on, let me just say this: The Spin Sucks community ROCKS! Ok, back to the conversations. One chat I had in particular, about team leadership training, really stuck with me. It was with J.D. Robertson, who, after a little sleuthing, I discovered is [&hellip
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Gini Dietrich

Seven Tips for Dealing with Online Trolls

By: Gini Dietrich | May 1, 2013 | 
101
Yesterday afternoon, I took a break and went out for a bike ride. It went from winter to summer in Chicago and it’s supposed to go back to winter tomorrow so it’s important I take advantage of the warm weather when I can! As I turned onto our tree-lined street that has four-way stops at every other block, an SUV behind me honked. Apparently she didn’t [&hellip
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Adam Toporek

When Great Customer Service to One is Bad to Many

By: Adam Toporek | April 30, 2013 | 
26
A few months ago, Gini Dietrich told the story of Dan, the Starbucks barista who engaged in a long-distance conversation with her through coffee cups. Gini’s husband picked up the coffee, and one day he ordered her a larger size than usual. Dan the Barista noticed, and wrote a short note on Gini’s coffee cup. So began a many month exchange of notes via coffee cups. [&hellip
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Gini Dietrich

Ten Steps for Managing an Online Crisis

By: Gini Dietrich | April 30, 2013 | 
35
In 2006, Wal-Mart was caught redhanded cheating its way through the Internet to receive attention. Their PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience. This was before anyone really realized how the social web works and many organizations were taking some risk to figure it out. But in 2013? [&hellip
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Mike Mullet

Speaking Well: Five Tips on Public Speaking

By: Mike Mullet | April 29, 2013 | 
20
Winston Churchill once observed that of all the talents bestowed upon men, none is so precious as the gift of oratory. The ability to speak well, he opined, is a power “more durable than that of a great king.” Certainly, the prestige we might assign to oratory prowess has changed considerably since Churchill’s day. While we are able to recognize a great speaker when we hear [&hellip
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Gini Dietrich

Three Ways a PR Firm Can Help You

By: Gini Dietrich | April 29, 2013 | 
44
Just a little more than a year ago, the Public Relations Society of America set out to redefine public relations. You see, it’d been 30 years since the last definition and, with all the turmoil the industry has seen since 2008, the organization thought it was time. The definition they settled on is, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations [&hellip
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Gini Dietrich

The Three Things, Edition 30

By: Gini Dietrich | April 28, 2013 | 
6
Welcome to 30th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip
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