Lindsay Bell

Step Outside Your Comfort Zones…Online and Off

By: Lindsay Bell | September 11, 2013 | 
By Lindsay Bell Those of you who know me, know I enjoy the odd tipple (not this early in the morning, mind you!). You might also know I live in the slightly blue collar east end area of Toronto. Directly to the north are million dollar homes on a gorgeous ravine. To the south, million dollar homes on the beach. Where I live? Not so much. [&hellip

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Kent Barnds

The Worth Claim Affects Branding Differently than a Value Proposition

By: Kent Barnds | September 10, 2013 | 
By Kent Barnds For most of us in higher education, it’s nearly impossible to convey a brand that is genuinely distinguishable in a crowded college landscape. We must convince our consumers (students) we are worth more than another college with essentially the same brand, even if they have a cooler mascot and logo. We need to convince people to pay more for what we offer, because [&hellip

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Gini Dietrich

Seven Years of Blogging. Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 10, 2013 | 
By Gini Dietrich Seven years ago tomorrow, Spin Sucks was born. Seven years. That’s kind of crazy, isn’t it? I’ve been thinking about this anniversary a lot this year. We’ve come a long way and I thought it’d be fun to share where it started. In the Beginning We launched this blog because some of the industry leaders were talking about this blogging thing. Back then, [&hellip

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Maritza Diaz

Want Improved Employee Morale? Treat Them Like Clients

By: Maritza Diaz | September 9, 2013 | 
By Maritza Diaz A recent trip to the fitness center caught me by surprise. My favorite instructor was no longer there. I was stunned. She was an amazing teacher who was well admired. Her best attribute? She treated everyone the same and with grace. She had an amazing ability to connect and quality customer service came easy to her. It made me wonder if her employer [&hellip

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Gini Dietrich

The Branding Marathon: How to Use the Web to Grow Your Business

By: Gini Dietrich | September 9, 2013 | 
By Gini Dietrich When I began my speaking career nearly five years ago, the thing I heard over and over again was, “This whole doing business on the Internet thing is a fad.” I even once had someone pull me aside after a three hour workshop and tell me he was rooting for me as I traveled down a dark path not everyone wanted to follow. [&hellip

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Lindsay Bell

The Three Things, Edition 47

By: Lindsay Bell | September 8, 2013 | 
By Lindsay Bell-Wheeler Welcome to the 47th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip

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Lindsay Bell

Gin and Topics: Hip Hop, Bench Presses, and Funny Old People

By: Lindsay Bell | September 6, 2013 | 
By Lindsay Bell Yes, yes, it’s me again, serving up some delicious Gin and Topics for your viewing pleasure. It’s been a short week – but, as per usual – short weeks always seem longer and harder than the regular ones do. What’s up with that? Also, what’s up with the weather? It’s like the kids all officially go back to school and BOOM – someone [&hellip

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Jon Mikel Bailey

Business Success: The Secret Sauce is YOU!

By: Jon Mikel Bailey | September 5, 2013 | 
By Jon-Mikel Bailey I remember when we started Wood Street. We were networking fools back then. It was 2002 so it was before social media and smartphones (although my flip-phone was still pretty sweet!). We drove – a lot. I was at one of those networking events waiting for the meeting to start. A man sat down across from me, introduced himself and then asked me [&hellip

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Gini Dietrich

Create In-Depth Articles to Increase Your Google Authority

By: Gini Dietrich | September 5, 2013 | 
By Gini Dietrich In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day. I began by “reading” Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all, all work and no play makes a very boring [&hellip

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