Gini Dietrich

Gin and Topics: Dog Rides Bicycle and Squirrel Learns to Purr

By: Gini Dietrich | May 25, 2012 | 
Tweet57 Buffer Share3 Share6 +14 Pin6Shares 76It’s time for a long weekend (sorry Canadians, you got yours last weekend)! YAY! And so begins summer in Chicago – the best season this city has to offer. And many days of cycling, which means an awkward tan requiring me to always wear sleeves and skirts at least knee length. I hope you have fun plans for the weekend [&hellip... Read More

Content Curation: Are You Doing it Right?

By: Guest | May 24, 2012 | 
Tweet111 Buffer Share6 Share25 +117 Pin7Shares 166 Today’s guest post is written by Susan Young. Content curation is the hot ticket item in social media and business these days. Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. While Google alerts will locate and list stories and articles, and platforms such as may work for amateurs, [&hellip... Read More
Gini Dietrich

Five Step Process for Using the Social Web

By: Gini Dietrich | May 24, 2012 | 
Tweet238 Buffer Share25 Share65 +131 Pin14Shares 373I had a different blog topic in mind today when I read Danny Brown’s, “Being Where YOU Need to Be, Not Where ‘They’ Say You Should.” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know [&hellip... Read More

Building Trust Behind a Company’s Social Media Account

By: Guest | May 23, 2012 | 
Tweet75 Buffer Share5 Share19 +1 PinShares 99Today’s guest post is written by Mat Powers.  We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets… “Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector” “Can [&hellip... Read More
Gini Dietrich

Social Media to Replace Traditional Media Says CEO Study

By: Gini Dietrich | May 23, 2012 | 
Tweet393 Buffer Share61 Share167 +144 Pin1Shares 666Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very first speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when [&hellip... Read More

Six Step Process to Clean Up a Company’s Online Presence

By: Guest | May 22, 2012 | 
Tweet137 Buffer Share45 Share30 +120 Pin4Shares 236Today’s guest post is written by Nikki Little.  Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? If you haven’t encountered this already, I bet there will [&hellip... Read More
Gini Dietrich

Arment Dietrich Creates Partnership with Thornley Fallis

By: Gini Dietrich | May 22, 2012 | 
Tweet100 Buffer Share103 Share34 +123 Pin3Shares 263 You know how you plan and plan and plan for something so things fall into place one big event at a time and then it never goes that way? Kind of like when you get married and suddenly you’re also moving to a new city, buying a new house, and starting a new job. Lots of changes at once [&hellip... Read More

To Grow Your Audience, Become a DJ For Your Content

By: Guest | May 21, 2012 | 
Tweet98 Buffer Share15 Share28 +17 PinShares 148Today’s guest post is written by Hilary Marsh.  For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. [&hellip... Read More
Gini Dietrich

Five Things Facebook Must Do Now that They’re Public

By: Gini Dietrich | May 21, 2012 | 
Tweet135 Buffer Share10 Share45 +1 Pin1Shares 191It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Named the 29th richest man in America, [&hellip... Read More