Arment Dietrich

Spin Back Where You Came From

By: Arment Dietrich | September 18, 2007 | 
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On Sunday, Sept. 9, MTV hosted their 24th annual Video Music Awards in Las Vegas.  By now, most people are probably aware that the infamous award show is breeding grounds for extremely bold statements, whether in fashion, scripting, live performances (pythons, girl on girl kissing, to name a few) or locations. The buzz starts with the announcement of nominees and guest performances, predictions on who will [&hellip
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Arment Dietrich

Spin to Win!

By: Arment Dietrich | September 17, 2007 | 
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It seems to be an appropriate time for Michigan football to cut its losses; that’s only because they can’t erase them.  As a Michigan alum I still take great pride in “Hailing the Victor,” even if lately the actual victor hasn’t necessarily been my boys in blue. Admittedly, it’s time for me to ignore the marching band’s sweet melodies from the victorious days of yesteryear and [&hellip
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Arment Dietrich

It’s not just spin, it’s a political whirlwind

By: Arment Dietrich | September 12, 2007 | 
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In my opinion, politics and spin are often times synonymous.  But when I read a story posted on Yahoo! News by Reuters, I couldn’t resist drawing attention to the blatant spin that occurs daily, if not hourly, in the political sphere. As a former journalist, I feel it’s my responsibility to point out when a story simply reiterates the views of those interviewed, rather than laying [&hellip
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Arment Dietrich

Does Public Scrutiny Dissolve the “News” in News?

By: Arment Dietrich | September 12, 2007 | 
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Let’s look at Al Gore who is again on the receiving end of criticism for taking a private jet to ponder this question. On the one hand, Gore has influenced the environmental debate arguably more than any elected politician this century (whose job it is to illustrate and react to such public issues). Al’s movie is far more successful than a similar attempt by Leonardo DiCaprio [&hellip
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Arment Dietrich

Stupid Is, As Stupid Gets Paid and Made

By: Arment Dietrich | September 10, 2007 | 
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By now, anyone that has not been hiding under a rock has heard something about a pretty little Miss Teen South Carolina spewing out sentence fragments and haphazard ideas that somewhat form a coherent answer, to an otherwise simple question.  Lauren Caitlin Upton, Miss Teen South Carolina, was asked a question, “Recent polls have shown a fifth of Americans can’t locate the U.S. on a world [&hellip
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Arment Dietrich

Stop the Spin and Set Some Ground Rules for Social Media

By: Arment Dietrich | September 7, 2007 | 
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In a recent column for MediaPost, Jupiter Research President David Schatsky wrote about social media.  In his piece, he raised examples of some high-profile social media misfires, and that’s where I had to respectfully disagree.  His claim is that it takes a certain amount of emotional intelligence, awareness, and social skills for marketers to be able to participate in social media. I think it’s a lot [&hellip
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Arment Dietrich

But I Like Beef!

By: Arment Dietrich | September 6, 2007 | 
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It’s not often activists find a platform they can all rally around. Even people on the same side of an issue will argue the nuances of their positioning as though their lives depended on it. But Al Gore, of all people, has given animal rights activists a platform – global warming. And they’re aiming the gun at his carnivorous ways. A new PETA ad calls out [&hellip
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Arment Dietrich

Buckled Down Tight

By: Arment Dietrich | September 5, 2007 | 
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Recently, Christoper Jensen of the New York Times wrote an article titled “What’s Off the Record at the N.H.T.S.A.? Almost Everything.” Anyone interested in spin, and particularly in this case, spin control, should read this article and discover how alarmingly un-accessible the National Highway Traffic Safety Administration has become to the media and thus the public. In the article, Jensen describes the NHTSA as a disgusting [&hellip
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Arment Dietrich

All Drugs Aren't Miracles

By: Arment Dietrich | September 4, 2007 | 
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I am so glad that somebody is finally going to start looking into drug commercials.  These advertisements play with my mind. Are you tired?  Yes.  Do you find it hard to concentrate a full nine hours at work?  Sometimes.  Do you drink more than one cup of coffee a month?  Yes.  Do you want to be happy and carefree like this person in our commercial?  YES. [&hellip
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Arment Dietrich

Rehab: The New Jail

By: Arment Dietrich | August 31, 2007 | 
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Everyday it seems as though a new celebrity, athlete, or musician has their publicist announce that they are entering rehabilitation.  While some are more well known than others, many question if justice is really being served. Are rehab and a publicist the new excuse for serving time?  I agree that anyone, given the choice, would chose treatment over hard jail-time considering that programs offered can actually [&hellip
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