Arment Dietrich

Technorati Faves

By: Arment Dietrich | January 14, 2008 | 
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Arment Dietrich

Technorati Profile

By: Arment Dietrich | January 14, 2008 | 
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Technorati Profile
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Arment Dietrich

Forget St. Barth; I'm Going to Rehab

By: Arment Dietrich | January 12, 2008 | 
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Guest blog written by Cory Sealey Smoky voiced and drug addled chanteuse Amy Winehouse pined, “They tried to make me go to rehab, but I said no no no.”  From Winehouse and Britney Spears to conservative religious leaders and political pundits like Rush Limbaugh, It seems like rehab is the new Club Med.  Call someone a derogatory term, just go to “Naughty Word Rehab” like Isaiah [&hellip
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Arment Dietrich

Positive PR

By: Arment Dietrich | January 12, 2008 | 
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Guest blog written by Molli Megasko I am sick of having to defend the good in public relations and I am sick of spin, period.  So when I heard about a man living at IKEA I was thrilled that this fun, positive PR was making headlines! Mark Malkoff, New York comedian and filmmaker, needed a place to stay while his apartment is being fumigated for cockroaches [&hellip
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Arment Dietrich

Games PR Firms Should Not Play

By: Arment Dietrich | January 9, 2008 | 
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Guest blog written by Maggie Hassler In a news release issued Dec. 5, 2007, established PR agency boldly states “60% of US consumers polled agree that the government should regulate the sale of violent or mature video games.”  The extensive news release only reports negative findings for the video game industry.  Results from the survey the PR agency decided to omit include two thirds of 18 [&hellip
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Arment Dietrich

Too Lazy to Seek the Truth

By: Arment Dietrich | January 8, 2008 | 
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Guest blog written by Brigitte Lyons I’m just going to say it: There are flacks in our industry. Spinsters exist, despite honest practitioners efforts to do the best by our clients and their audiences. But the cause of spin and root of flacks isn’t the industry we’re in — it’s laziness. Every industry, profession, and job has its fair share of lazy employees. Slacker PR pros [&hellip
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Arment Dietrich

Sticks and Stones

By: Arment Dietrich | January 8, 2008 | 
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Guest blog written by Shawn M. Kahle, APR Sticks and stones may break my bones but words will never hurt me.  The mantra of chubby kids everywhere ­ and for this one, it stuck! Actions speak louder than words ­ grandpa, a man of few words, proved this one in his every action. Hacks vs. flaks.  Spin doctors vs. publicists.  Professions vs. occupations. Words, words, words. [&hellip
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Arment Dietrich

Blog power makes Best Buy back off.

By: Arment Dietrich | January 4, 2008 | 
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Guest blog written by Theodore Hahn After much hullabaloo, Best Buy is wiping egg off its face, and Scott Beale and his crew are breathing a sigh of relief. On November 6th, Beale (founder of San Francisco film and video production company Laughing Squid) posted an image of a promotional t-shirt for the NYC prank choreographers Improv Everywhere, and wrote about how the logo, an obvious [&hellip
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Arment Dietrich

Happy New Year!

By: Arment Dietrich | January 3, 2008 | 
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Editor’s Note: We’re back after two weeks of holidays, family, and Colorado skiing! It’s a new year and rather than talk about our New Year’s resolutions, we have three goals we want to achieve this year. But only one is pertinent to FADS. Through PRSA Chicago, we are going to create an advocacy program for the PR industry.  Call it PR for the PR industry. Interested [&hellip
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Arment Dietrich

Headlines Are Worth a Thousand Words

By: Arment Dietrich | December 21, 2007 | 
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If there’s anything that I hate, it’s headlines that don’t actually reflect the content of a story. Take the Associated Press’ recent article on Republican presidential candidate Mike Huckabee.  Despite the fact that the headline reads, “Huckabee Questions Mormons’ Belief,” the content of the article reflects something different. In an interview for an upcoming article that will appear in Sunday’s New York Times Magazine, Huckabee says, [&hellip
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