Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 

Nearly two months ago, we talked about 10 content ideas that generate comments and shares.

Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks.

The moral of the story? Write lists!

But that’s not my point. In the comments, there were a lot of really good additional ideas and I promised to do a second post (maybe the comments here will get us a third post!).

Without further ado, 10 additional ideas to generate comments and shares.

  1. Book Reviews. New Spin Sucks friend, Bhaskar Sarma, suggests doing book reviews. He says, “Posts based around a book can be full of win. If that book is a must read in your industry, doing something as simple as summing up the key points or at least doing a review can easily give you 500-700 words. And, if you can tie in the lessons of the book with real world examples, then that’s frosting on top of the cake.”
  2. The Rant. John McTigue says he loves a good rant, both to read and to write. He says, “I really enjoy a good rant, especially when it’s packed with both humor and enough facts to back up your position. Mostly, I love writing one every now and then. Don’t want to be too much of a whiner, but a well-placed kick in the chops goes a long way with me.”
  3. Interviews. Michelle Quillin (most of us know her as New England Multimedia) suggests interviews. She says, “Interviews work well, if it’s someone your audience is interested in learning more about. Use the social networks to ask them who they’d like you to talk to and publish the interviews.” This works with audio, video, and written text. Michelle publishes her interviews in one spot so they’re easily found.
  4. Question of the Week. Everyone knows we do Facebook question of the week on video and both John Falchetto and Jack Steiner suggest it be on the list. John said, “Not only do you cross platforms with YouTube but you answer a question that most of us (ok all of us) have on their mind but are just too dingbat to ask.”
  5. Education. John Trader suggests going back into our education archives. He says, “Remember when social media was not around? Our education and previous experience can directly tie into how we communicate today. Make comparisons to how businesses used to roll vs. how they roll today and show your audience the similarities or gargantuan differences and the strategies to capitalize on them.”
  6. The Parable. Matt LaCasse suggests the story or parable. He says, “Telling a story to make a point in a post, to me, is an incredibly interesting, and difficult, post to write.” Danny Brown did a nice job with this on his blog about a year ago. He then took those blog posts and combined those them into an eBook.
  7. The Latest Trends. Jayme Soulati (hot on her addiction to Pinterest; OK, me too) suggests talking about the latest trends. She says, “Let’s not forget the latest trend in XX (we’ll use social media). Like just now, when I took an oldie (Pinterest) and put my spin on it (today, spin doesn’t suck).”
  8. The Sales Questions. This is one that Marcus Sheridan pounds home on his blog and when he speaks. Write content around the questions you’re asked during sales meeting. Ken Mueller repeats it, “I like to answer questions I hear when I’m in front of clients or prospects. If they’re asking it, I know others are too.”
  9. Roundup of Voices. Michelle Quillin had a second suggestion with a roundup of voices. She says, “A roundup of voices from across the blogsphere on some topic of interest to your audience. A tip of the hat to Adam Toporek and Kaarina Dillabough for this one! See Adam’s “What Is Customer Service?” and Kaarina’s “Money, Marketing and Monkey Business – The Alphabet Series Continues.”
  10. The Smarty Pants. Ike Pigott simply sent me his Eleven Words Guaranteed To Generate Killer Search Engine Traffic and Clicks. Go ahead and click on it. I’ll wait.

Now it’s your turn. Let’s see if we can another 10 or more ideas!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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79 responses to “10 Additional Ideas to Generate Comments and Shares”

  1. byron_fernandez says:

    @ginidietrich Bubble, bubble, Toil and Trouble…

  2. AllenDavidov says:

    @NaomiTDot how are you feeling?

  3. KenMueller says:

    great list. I like to use #5 a lot when I speak, and also when I blog. To get people to think about how they did things in the pre-social media days, often gets them to realize how some things have changed drastically, and also how other things have merely shifted. 

    • ginidietrich says:

       @KenMueller Right…like email. It makes me nuts people have either forgotten about email or STILL don’t know how to use it correctly. Everyone has email. Not everyone is on the social networks.

      • rustyspeidel says:

         @ginidietrich “Use it correctly?” Is there a wrong way?

        • ginidietrich says:

           @rustyspeidel From a marketing perspective, there’s a very wrong way. It’s not a sales tool. It’s not a spam tool. Yet…

        • trontastic says:

           @rustyspeidel  @ginidietrich 5 wrong ways people use email:
          1: No opt-in, they just email people because they happen to have their address from something else
          2: They still rent outside lists
          3: They don’t test subject lines
          4: Don’t use a welcome series
          5: Not enough calls to action that may be worth a damn to the person getting the email.

        • ginidietrich says:

           @trontastic  @rustyspeidel All of those things hurt me.

    • John_Trader1 says:

       @KenMueller I also often find that comparisons to old school ways of communicating vs. the new age tools we have available unearth interesting changes and shifts that lead me to think more creatively. Since my dad was a history geek he always pounded home the importance of learning from history and using it as a barometer for the pace of change.

  4. ginidietrich says:

    @NaomiTDot Thanks!

  5. jennimacdonald says:

    Great post Gini, I will NEVER get writer’s block if I have you as a resource! BTW I want that shirt!!! : )

  6. jennimacdonald says:

    Great post Gini, I will NEVER get writer’s block if I have you as a resource, which will hopefully turn into great comments from my amazing content : ) BTW I want that shirt!!! : )

  7. ginidietrich says:

    @brencournoyer He’s a smart one, isn’t he??

  8. trontastic says:

    GREAT LIST! Except for #3. I don’t know why but reading interviews has always bothered me. I’m sure I was beat up side the head with an interview transcript as a child or something but I cringe when I see’em. HOWEVER! A video interview…that I’ll watch.
    I really like #8 and really should do more of that. Not only does it help get the answers out to others who may be asking the same thing, but it helps us to remember the correct way to answer the questions.

  9. lauraclick says:

    I don’t see debates on the list and I know you do this a lot. If you want to generate a lot of comments, take a strong stance on an issue or have a debate showing both sides of the issue and have people jump in on either side. Encouraging a debate on a hot topic is a sure-fire way to get the community involved.
    I also think it’s good to ask questions and encourage people to share their ideas at the end of every post – no matter which format you choose.

    • ginidietrich says:

       @lauraclick They were on the first list 🙂 thepaulsutton and I have done this twice now, and it works really well. And, I agree on asking for participation at the end of every post is a great idea…especially when you’re starting out.

      • lauraclick says:

         @ginidietrich  thepaulsutton Ah! You’re right! I should have gone back and refreshed my memory from the other blog post. I knew you were too smart to leave that on the table! 😉

  10. John_Trader1 says:

    I ALWAYS enjoy posts that give me new ideas on how to offer creative content. You are a crowd sourcing fool @ginidietrich — these are all fantastic ideas!
    I need to learn how to be more of a smarty pants though. Is there an forthcoming Spin Sucks Pro webinar on that?

  11. […] Dietrich Twitter: @ginidietrich Recently on Gini Dietrich’s blog: 10 Additional Ideas to Generate Comments and Shares Topics: Public Relations, Social Media, Social […]

  12. rustyspeidel says:

    I refuse to comment. In fact, how can I make a subtractional comment that actually sucks another person’s comment off of this post? Write it backwards? 

  13. rustyspeidel says:

    ı ɹǝɟnsǝ ʇo ɔoɯɯǝuʇ˙ ıu ɟɐɔʇ’ ɥoʍ ɔɐu ı ɯɐʞǝ ɐ snqʇɹɐɔʇıouɐן ɔoɯɯǝuʇ ʇɥɐʇ ɐɔʇnɐןןʎ snɔʞs ɐuoʇɥǝɹ dǝɹsou,s ɔoɯɯǝuʇ oɟɟ oɟ ʇɥıs dosʇ¿

    • ginidietrich says:

       @rustyspeidel Um, that seems to be upside down, not backwards. Here, I’ll start for you… ?sdrawkcab ti etirW 

  14. HLeichsenring says:

    I am often wondering, that posts in my blog, of which I personally think they are second, are getting more comments and traffic than those of which I think were first.
    Kind regards from Germany

  15. ginidietrich says:

    @Sprinklr Question of the week works surprisingly well

  16. ginidietrich says:

    @jenniferwindrum xoxo

  17. Based on the best picture known to man that you used to start the post, I came up with a brilliant idea for posts. We can do music vlog spoofs changing rap lyrics to relate to blogging. For example, we’ll do such hits as “Aint Nothin but a Blog Thing” and “I like Big Blogs and I cannot lie.” #winning Although I’ve found that awarding and honouring someone can produce comments because it’s easy and not shameless for author to tell audience to comment about someone else. This post was Awesome with a capital A!

  18. TheJackB says:

    A good rant is always fun to read.

  19. bradmarley says:

    I love interviews. If I can’t think of something smart and compelling to say, I can usually find somebody who can. All I have to do is ask the right questions.

    • ginidietrich says:

       @bradmarley But asking the right questions isn’t easy to do.

      • BobReed says:

         @ginidietrich I’m trying my hand at this as a regular feature on my blog.  Just posted the first one today!

      • bradmarley says:

         @ginidietrich No, you’re right. Thinking of the right questions is difficult. I try to ask questions I would want to know the answer to. Whether or not that’s of interest to anybody else remains to be seen. Getting answers is only half the battle.

  20. CraigMcBreen says:

    @sarcatrist @ginidietrich Indeed! 🙂

  21. ginidietrich says:

    @bradmarley I HAVE that t-shirt!

  22. HowieSPM says:

    Here is my Top Lists to write about
    1] Yiddish Catch Phrases
    2] Reasons you love Donkey Kong
    3] Best ways to kill time in TSA lines
    4] Top words not to yell in TSA lines
    5] Tops words to yell and scare everyone in TSA lines
    6] Why only Hostess knows cupcakes
    7] Top Vegan recipes that use real Steak
    8] Reasons for met to knit
    9] Best Borscht recipes
    10] Top pick up lines used by Jack Bauer

    • ginidietrich says:

       @HowieSPM I love Yiddish. I also love monkeys that knit…

      • TheJackB says:

         @ginidietrich  @HowieSPM What a coincidence I use Yiddish in my blog on a regular basis and my best friend is a monkey that knits.

      • @ginidietrich @HowieSPM re: #10


        “I need a detailed background on anyone you’ve ever dated”


        “I can make love to you with more pain than you ever imagined”


        “I’m sorry, I’m a little lost, I was looking for the unisex restroom”


        “No games, miss, I don’t need another reason to put a bullet in your brain”


        “Trust isn’t my greatest asset, I’m only looking for friends with benefits”

  23. carrieatthill says:

    @tjkeenan Thanks for the share! How go things with you today?

  24. AmyMccTobin says:

    Lists work because they make it easy for us to read. That’s why I think 12Most has been so successful .  
    As far as ranting, ‘there ain’t no rant like the folks over at Punk Views on Social Media.”  You just have to be ready for the explosion that may come in the comments.
    I don’t know if it fits in your list, but Killer Subject Lines are key because you can’t get comments if they don’t open up and read it.  
    To really stir things up, just write either a positive or negative post about Chris Brogan… and NAME him in the headline. Then prepare not to get anything accomplished in the coming week because you’ll be too busy responding to the ranters on both sides.  

  25. Andrea Hypno says:

    After reading, before blogging, an average of one to two books per week for over thirty years book reviews are something I should definitely try, but I’d like to be able to write parables, or inspirational stories Og Mandino style. I should look more into Danny’ stuff then. Thanks for the great advices Gini.

  26. […] Pages than Likes [Post Advertising] 10 (Additional) Ideas to Generate Comments & Shares [Spin Sucks] The New Mobile Banner: Brand Rewards [Digiday] Turn Your Small Biz into a Brand Cinderella Story […]

  27. KoreSocialMedia says:

    RT @ShellyKramer: 10 Additional Ideas to Generate Comments and Shares via @ginidietrich

  28. […] Multimedia. PR Newswire published a study that proved that releases with multimedia elements garnered more views. It’s only natural readers would respond to a release that showcases an embedded video, a large image, or an audio interview. These elements don’t directly affect your SEO, but they will affect whether your release is viewed, how long readers stay on the page, and most definitely whether it is shared on social media. […]

  29. […] 10 Additional Ideas to Generate Comments and Shares (Spin Sucks) […]

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  31. Millabrain says:

    The world is
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