Gini Dietrich

10 Content Ideas that Generate Comments and Shares

By: Gini Dietrich | February 1, 2012 | 
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As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately.

I hereby commit to change that.

Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski, cough), you now have something to jog your brain.

It’s not just a list, though. Obviously my examples are PR, marketing, or social media relations. But you can easily turn these ideas into something for your industry, blogging niche, or particular interests.

And now let’s see if I’m right about seventh tip. Will this blog post get commented on and shared more than some of our more popular blog post (Pinterest!) in January?

I’ll report back!

10 Shareable Content Ideas

  1. The Manifesto. At the beginning of the year, there were lots of blog posts written about the three words people were using to drive their success in 2012. While I didn’t write a blog post about it, I have “focus, delegation, and vision” posted on the wall in front of me. You could easily get 500 words out of that.
  2. The Pop Culture Tie-In. I am terrible at this, but Molli Megasko is fantastic at it. She can tell you what’s happening on The Bachelor or with the Kardashian sisters and tie in a PR lesson.
  3. The Debate. We often commiserate there isn’t enough debate on the social web, so why not create it? That’s what Paul Sutton and I did last week when we debated Pinterest (I won). Giving people the opportunity to see two sides of something works incredibly well.
  4. The Good. I have to admit I was a bit leery about showcasing good PR case studies, but if it’s researched and written well, with some valuable lessons professionals can use in their daily lives, it works well. I tested this theory with how FedEx handled a customer service crisis using video and it’s our third most popular blog post this month. That said, when I wrote about Ocean Marketing being fired and how the new PR pro is handling the N-Control business, it didn’t rank in the top 10. My theory is it was an overplayed story by then. So be timely.
  5. The Bad. It’s no surprise the bad case studies are shared over and over and over again. The Papa John’s and Boners BBQ case study I wrote about employee communication and how to handle a PR crisis when they go rogue is our second most popular blog post. But when you write these types of case studies, do it in a way that is valuable to the reader and doesn’t attack the people involved. Attack the idea, not the person.
  6. The Ugly. Let’s be real. People like train wrecks. They can’t stop watching. If you can figure out how to write about one without attacking a person, it’s going to be pretty popular. Ragan does a nice job of this quite often by using terms such as “most hated” in their headlines. It grabs attention, makes people want to read and share.
  7. The Lists. Voila! Just like I’m doing today. Nate Riggs is the foremost expert on the blog lists. In fact, he did an entire webinar for Spin Sucks Pro on the topic. People like lists. They’re easy to read, bookmark, and return to later. Make sure you include the number of things in your list in the headline.
  8. Freebies. Give stuff away! It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. John Falchetto does a nice job with this. Right on his home page, there is a big orange box where you can get several free things. People like free.
  9. Ranked Lists. This isn’t something we do here because, well, we don’t want to hurt anyone’s feelings. But this works really well for other bloggers. In fact, Forbes just released their 50 most influential social media professionals and it was shared all over the world.
  10. The Something of the Year. Just like People does their sexiest man alive issue, you can do the same for your niche. Maybe it’s an app of the month or a productivity tool like Michael Schechter did with his Perfect Computer blog post. I do a book review on the first Friday of every month and a blogger to follow on every other Friday. There are lots of ideas for the something of the week, month, or year.

There is likely a part two and three to this blog post because there are so many tried and true ways to have your content commented on and shared. But I’ll stop here for now. After all, I sometimes need ideas for blogging and now I have two!

Thanks to Hubspot for the image.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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