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Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
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I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy!

It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas.

This blog post idea was shamelessly stolen from Jeff Bullas and “30 Tips To Make Your Company’s Blog Rock.”

I’m not sure I would change anything…but we could probably create a list of more than 52 ideas after an additional two years of blogging.

50 Tips to Make Your Company’s Blog Rock

  1. Ask your readers what they want you to write about.
  2. Let your readers pimp their own blogs in your comments section.
  3. Ask questions.
  4. Create contests.
  5. Install the SEO All In One pack on your WordPress blog.
  6. Use StumbleUpon and AllTop to increase your readership.
  7. Create content for Associated Content by republishing your blog posts there (it helps with readership and news outlets will republish your content on their sites).
  8. Comment on other blogs and news articles to show your thinking/expertise, but also link people back to your blog.
  9. Make sure, when you use Twitter to promote your blog post, that you’re tweeting about it more than once a day.
  10. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content .
  11. Post and link your content Diigo or other bookmarking site.
  12. Comment on industry news.
  13. Comment on industry trends, where it’s going, and the emerging trends.
  14. Provide solutions for your customers’s problems.
  15. Write case studies about a client’s successful project.
  16. Highlight how not to do things; attacking ideas, not people.
  17. Create a video blog post by interviewing a successful client – this can a powerful providing authentic evidence of authority and credibility for both you and the client.
  18. Write articles for the different types of customers that are relevant for each of  your vertical markets.
  19. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning.
  20. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.
  21. Look through your latest news releases for ideas.
  22. Enlist your colleagues to write on topics in your industry or market that they are passionate about.
  23. Develop a series of “how-to” blog posts.
  24. Turn the “how to” blog posts into short videos.
  25. When you have a great idea, go straight to your “add new” button and write the headline and save it as a draft or write it down before you forget it.
  26. Include a great iconic image at the start of the blog that catches the eye.
  27. Place Powerpoint presentations on your blog by embedding links from Slideshare.
  28. Run polls and surveys on your blog.
  29. Create great headlines that catch people attention and makes them want to read the rest of the article.
  30. Add credibility banners such as how many subscribers, number of hits, blog grade and any awards.
  31. Provide “share this” buttons (please do this; there is nothing more annoying than wanting to share content, but having to work to do it).
  32. Implement “subscribe” buttons via RSS and email.
  33. Write in bite-size chunks and use bullet points so readers can quickly and easy consumption.
  34. Break up large blocks of text with iconic and interesting images.
  35. Take screen shots to place in your post using software such as Snagit to highlight points.
  36. Be yourself even if it is a company blog. People want authenticity.
  37. Optimize your blog for search engine optimization.
  38. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter, Google+, Pinterest, and LinkedIn.
  39. Make the blog easy to find on your company’s web page with a large bannner or button.
  40. Have fun, mix up the types of posts, and add some humour occasionally.
  41. When people write a comment, take the time to email them directly and thank them for the comment and if they ask a question, then answer it. You will find that this will create a WOW factor and spread the word about the blog.
  42. Comment appropriately on blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO. This will create a a link back to your site and linking is key to increasing your own rankings with search engines.
  43. Write a blog post listing some important bloggers in your industry (such as the top five) and point out how they make their blogs successful and you might find they return the love!
  44. Interlink to other posts in your blog when writing a post especially those that are relevant and have been successful.
  45. Outsource content development for sections of your blog that are appropriate such resource sections.
  46. Update an original post that provides more value to your readers.
  47. Take readers comments and include and promote them in your blog.
  48. Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space.
  49. In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.
  50. Use video to engage different audiences.

What makes your blog kick butt?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

58 comments
JimmyLalani
JimmyLalani

Great Posting. just the information and guide i was looking fro

 

ShiCooks
ShiCooks

50 Tips to Make Your Company’s #Blog Rock http://t.co/Ga6WKXFP #socbiz || RT @ginidietrich @shonali @2morrowknight @2cre8 @silverstar22b

AITSNewsletter
AITSNewsletter

@susanbeebe @ginidietrich @ShellyKramer These are good - thanks for sharing!

3HatsComm
3HatsComm

I do some of these, really.. link to other, try for humor that's actually funny on occasion, comment, share. Do I win something? ;-) Even if you start small, just pick a few of these and your blog should see improvement; I know I need to get better w/ #38, mix up videos and even try writing a decent guest post or two, maybe even get up the nerve to submit it. FWIW.

jonbuscall
jonbuscall

Love the point about turning How Tos into video. That's such a great strategy because so many people go online to answer the questions they're struggling with. Also, How Tos often have really important keywords in the title. 

Sue Reddel
Sue Reddel

Terrific list! Thanks for sharing.

fanappz
fanappz

@ginidietrich great stuff! thanks again.

Howie Goldfarb
Howie Goldfarb

There is a typo in number 40: It is supposed to read 'Have fun, mix up the types of posts, and add some sex occasionally.'

 

And 34 should read 'ironic photos'

 

I was going to write great list then saw you were going on vacation something I haven't had in so long i forget what it is like. Been over 2 years. =P

LouHoffman
LouHoffman

@ginidietrich I find the Q&A format can be effective on a blog (even if it's 3 Qs to minimize time).

terence.stephens
terence.stephens

well, I'm gonna say this this list makes my life easier.

cloudspark
cloudspark

@ambercleveland @ginidietrich any tips on picking a theme? my restart seems to be stuck in that one single option. :D

barrettrossie
barrettrossie

Why does it have to be so much work?  But seriously... still a great list. Thanks. 

John_Trader1
John_Trader1

What an outstanding list of rockable action items, thank you!

 

One thing that we do on our blog that makes us stand out over others in the industry is that we invite dissenters, critics and naysayers the opportunity to express their opinions on our blog through a guest post. It may seem like a chance for them to blast us and our technology but all who have written guest posts have done so graciously with style and tact. It really has been a great edition to our editorial content.

PattiRoseKnight
PattiRoseKnight

Yes she FINALLY agreed to take a few vacations days!!!! Woo Hoo!!!!

bradmarley
bradmarley

This is a great list. In fact, I just shared with the team who is responsible for writing and coming up with content for the GM environment blog.

 

Speaking of that blog, we try to make it more "human" by highlighting the people behind the processes. Nobody really wants to hear us talk on and on about what GM the big automaker did. They want to know how it was done, and who did it. (At least, that's what I think.)

 

We're almost done redesigning it, in fact, and have implemented some of your tips, so I think we're on the right track.

lisagerber
lisagerber

@ginidietrich Hey back! (almost 24 hours later.) :)

Frank_Strong
Frank_Strong

@kristihedges Cheers, Kristi, how are you? Do you know @ginidietrich? Think you two would hit it off. (Kristi is a past employer).

Steveology
Steveology

@louhoffman There is no way to appease the ego that is @GiniDietrich. FYI.

Steveology
Steveology

@louhoffman You do not want to get into a "convo" with @GiniDietrich. Selfish, backstabbing, soul crushing are common experiences with her.

ginidietrich
ginidietrich

@cloudspark It's easy for you. Blog about your business and life! @ambercleveland

ambercleveland
ambercleveland

@cloudspark Do you have metrics on prior posts? You could decide based on what the audience liked/commented on/shared...

Lisa Gerber
Lisa Gerber

 @John_Trader1 LOVE this idea. It's a great way to welcome debate in - we've always said it here, it's fun when people disagree. We actually did that with the PRSA initiative to define PR.

Lisa Gerber
Lisa Gerber

 @bradmarley which is EXACTLY why I asked you to guest blog for us! You guys tell great stories. If you want to come back and share some experiences with the redesign, we'd love to have you. You should have my email - just let me know. Vey cool 

ginidietrich
ginidietrich

@Steveology @louhoffman I know Lou doesn't believe you

bradmarley
bradmarley

 @Lisa Gerber There isn't a whole lot to talk about when it comes to the redesign (it was pretty straightfoward) but I am always thinking of topics I can contribute to. I'll let you know. Thanks!

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  1. [...] Gini Dietrich shares “50 Tips to Make Your Company’s Blog Rock” at Spin Sucks. [...]

  2. [...] even set expectations here that I was on vacation and not responding to comments – a feat in and of [...]

  3. [...] group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and much [...]