Gini Dietrich

As Twitter Locks Out Developers, a New Site Welcomes Them

By: Gini Dietrich | September 26, 2012 | 

It won’t come to a surprise to many of you that I love Twitter.

It was the first social network I used to really engage and connect with people and it’ll always be my first love.

In the early days, I created a group of friends who we still refer to ourselves as the posse. These are people who refer business to us all the time and who I would call if I were arrested or stuck on the side of the road.

Without the social network, I would have never met some of these people and the idea makes me very sad.

I’ve always contended Twitter wouldn’t last forever. They still haven’t figured out how to make money and, as those of us hyper-involved in the social media world can attest to, they’re beginning to crumble under investor pressure.

As they should.

But the way they’re doing it? It doesn’t make a lot of sense to me.

Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has.

They’ve also let outside developers create new products for the service and have been able to enormously scale.

Earlier this year, they closed their API. What that means is, any developer who created something genius to help Twitter grow no longer has access to their coding, which allows them to increase the features and benefits of their services.

The latest in the death of being able to use Twitter? IFTTT.

So What?

It’s not entirely bothersome to me, as an IFTTT user, that I can’t create recipes to send me updates from Twitter to my phone, text message, or email.

During the Olympics, many recipes were created to send updates about specific sports or athletes so a person could keep up without being on Twitter all day long.

And non-profit organizations, such as the Red Cross, have been using it to alert people when a natural disaster is coming and how to be prepared.

Imagine that. You create a recipe that follows the Red Cross Twitter stream. And, when they tweet something about the weather in your area, you are updated in a fashion that you know you’ll always have access. Maybe it’s a phone call for some or a Facebook update for others.

But now? As of tomorrow, that ability is gone.

What’s Next?

It pains me an organization would be this close-minded.

I mean, I get it. If I were an investor in Twitter, I’d want to begin seeing a return on my money. I’ve always thought they had a huge opportunity to generate some serious revenue.

Heck, I’d pay for the service because it’s so valuable to me. But, then, they’ve never asked me (or its other users) what I thought.

So I found something new.

Actually, Michael Schechter found it and convinced me to check it out.

All you have to do is request an account. It costs $50 a year (or $100 if you’re a developer).

But if you were on Twitter in the early days (I’m talking 2006 and 2007), it feels very much like it did then.

It’s not fancy. There are only two ways to have a conversation with someone – publicly and privately – and there are so few people on it, it’s easy to sort through the stream and figure out who you want to talk to and what it is you want to do.

Sure, it’s missing some of the bells and whistles that I love about Twitter – lists, hashtag searches, a desktop app – but it’ll get there. And guess what? It’s already figured out how to make money.

They’ve opened their API to developers and already have a list of third-party apps and crowdsourced frequently asked questions.

I don’t know that it’ll replace my beloved Twitter for me, but I do know they’d better watch out because more savvy and flexible companies are nipping at their heels…and they already know how to make money.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I backed early on – and actually had a conversation about the platform with tacanderson not too long ago. User-centric? Win in my book. 

    •  @jasonkonopinski  I don’t know if it’ll replace Twitter, but it sure seems to be doing all the right things Twitter didn’t do early on.

      •  @ginidietrich It doesn’t need to replace Twitter to be successful. Like Path, it’s an alternative nichework. 

      • MSchechter

         @ginidietrich  @jasonkonopinski I also think they have ambitions beyond being a Twitter alternative.  The actual “Twitter service” isn’t actually It’s Alpha. is the account and the access to the API. A Twitter like service is just an example of what can be done. And it seems like there could be some cool stuff coming down the pike (or at least that there are really smart people playing around with it). 

  • But would these ‘friends’ help you move a body? 
    Great; just my luck about the time I figure Twitter out they will implode. Well, thanks to you, I’m ‘all in’ at this point so it will take more than that to chase me off. I’m ok drafting off you, so whatever platform you become the next big thing in I’ll probably try to slip in the back door. Hopefully there will be free food and drink…………….

    •  @bdorman264 There is always free food and drink where I go. And you’re the only person I would call to help me move a body.

      •  @ginidietrich  @bdorman264 Steady on, if anyone could dispose of a body it’s me. 

  • Great post Gini. I have a love for techy geeky things :). Have you tried Yammer? I’ve developed a love for it recently… 

    •  @manamica Of course you have. 🙂

    •  @manamica Oh yeah. We use it internally and with our Thornley Fallis team. We actually do better with Skype IM, though. 

  • I think the biggest barrier to more widespread adoption will be the price tag. Most general users won’t want to shell out $50. It’s interesting that the language on their home page is the same kind of language Twitter used in its early stages. It will be interesting to see if they can maintain that posture over time. 
    On the other side, I have no idea what Twitter is thinking. Hopefully they’ll see all the bad press that they are getting and take it to heart.

    •  @KenMueller It’s only $50 a year and, if you gain the same benefits from it that I do from Twitter, it’s worth the investment. I’m totally cool with the affiliated marketers and general public not being on there. That’s not what I’d use it for because I want a social network where I can actually work.

    •  @KenMueller Conversely, the $50 could potentially filter out casual users and build a really engaged and focused user-base on the other side of it. A premium membership can demonstrate a lot of value, particularly when you paired with implied scarcity. 
      Consider that Bloomberg has a premium service at $1800/month for investors, and they’re selling a ton of those because of the value of the information. 
     isn’t going to have mass appeal, but then again, it doesn’t need to. 

      •  @jasonkonopinski @ginidietrich @MSchechter Except they are positioning themselves as a mass appeal platform. All the language they use points to wanting to replace Twitter. They want the general public on there and don’t want scarcity, implied or otherwise.

        • MSchechter

          @KenMueller @jasonkonopinski @ginidietrich they charged an exceptionally high price compared to the competition and have done nothing beyond improve the product to break through their barrier. Right now they seem way more focused on serving their existing customers than rapid growth. They may want to aim for mass in the long run, but right now they seem very comfortable with the fringe that supports them.

        •  @MSchechter  @KenMueller   @ginidietrich Aye – I’d say that the casual Facebook/Twitter user doesn’t give a flip about advertising in the sidebar or in the stream. 

        • MSchechter

           @jasonkonopinski  @KenMueller  @ginidietrich Neither do I for that matter. It’s the ability to choose how I use the tool, not the ads that I’m frustrated with. I’d even willingly accept the ads in better tools. But Twitters development on their app is stagnant at worst and detrimental at best. Blocking innovators like Tapbots is just plain stupid. I think far too many people conflate the ads with the third-party tools. Devs should have to help support the site by showing ads (good for the goose, good for the gander), but shutting out all devs is just plain crappy.

        •  @jasonkonopinski  @MSchechter  @KenMueller  @ginidietrich  I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever or Black Plague.
          Apparently Facebook Exchange and retargeted ads is where they are making a killing, and re-targeted ads don’t involve user profile data, only for a teensy weensy cookie sitting in your computer that phones home.

        •  @jasonkonopinski  @MSchechter  @KenMueller  @ginidietrich  I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever over Black Plague.
          Apparently Facebook Exchange and retargeted ads is where they are making a killing, and re-targeted ads don’t involve user profile data, only for a teensy weensy cookie sitting in your computer that phones home.

        • @jasonkonopinski@MSchechter@KenMueller@ginidietrich
            I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever over Black Plague.
          Apparently Facebook Exchange and retargeted ads is where they are making a killing, and re-targeted ads don’t involve user profile data, only for a teensy weensy cookie sitting in your computer that phones home.

        • oops…multiple posts

    • MSchechter

       @KenMueller I think this is a starting point. I was hoping they would drop this already, but it seems like they’re going to wait a bit longer so the early adopters don’t freak. That barrier will remain, but I’m betting it will drop, significantly. There’s no way $50 sees mass adoption, $5-10 could be interesting though.

    • MSchechter

       @KenMueller And Twitter won’t. They’re being run by the investors now.

    • mdyoder

       @KenMueller Sadly, I don’t think they (Twitter) will “get” it. They sure didn’t seem to get it during the Olympics and the debacle with NBC.

  • Of course you love IFTTT G- formulas!!! So much like metrics. I could lose days to this… So what’s the skinny on App? Who’s gonna hook me up with a sweet invite? 

    •  @RebeccaTodd You can just sign yourself up, goof. They’ll send you one when they have some available. And YES I LOVE IFTTT. I have all sorts of fun recipes. 

      •  @ginidietrich Hah! The caffeine has not kicked in yet!!! 

  • vascocv

    @belllindsay @spinsucks Have an IFTTT account for ages now 😉 Like it

    • belllindsay

      @vascocv Not gonna lie. First time I’ve heard of it! 😉

      • vascocv

        @belllindsay It was @prsarahevans ‘ hint. “Ages” ago!

        • belllindsay

          @vascocv @prsarahevans Are you making fun of my age? 😉

        • vascocv

          @belllindsay YOUR age??! You’re too young to even mention the age issue 😉 @prsarahevans

        • belllindsay

          @vascocv Pffffttt!!! Xox

  • belllindsay

    My immediate reaction to this is “G’ah!! Another network!?” – but then I tend to be a late adopter. And I can’t imagine my life without my beloved Twitter. But as my dear ol’ dad always said “A change is as good as a rest.” And that’s the thing, right? If certain companies get too big for their britches, there will always be someone else in the wings to challenge their ‘top dog’ position. sounds cool. 

    •  @belllindsay I don’t think it’s something you have to rush out and get on (after all, that’s why you have me). But I do think it’s something to have in the back of your mind as we grow our services and capabilities. 

      •  @ginidietrich  @belllindsay ok moving this thread over to G+

    •  @belllindsay Me too = Late Adapter. The only time I wasn’t was G+, and I really wish I could get back all of the hours I spent on there, and my $47 (that was for you Danny Brown 

      •  @AmyMccTobin  @belllindsay  Danny Brown <snort>

      •  @AmyMccTobin  @belllindsay I have no idea what you mean… 🙂

    • @belllindsay I read that as “gets too big for their bitches”. *Leaves desk, thrusts head under the showerhead and turns the knob*

      • belllindsay

         @bhas  @belllindsay HA! Love it! 

      •  @bhas  @belllindsay LOL!!

  • ginidietrich

    @Clarity4theBoss It’s amazing to me they still haven’t figured out how to make real money

    • Clarity4theBoss

      @ginidietrich I think they should have a contest and ask the world. I’m sure a few global thought leaders would be happy to contribute!

  • ginidietrich

    @ckrohn1 VERY dangerous!

  • This is all I want to say about

    • MSchechter

      @JayDolan loved that site 🙂

    •  @JayDolan Bwahahah! That is awesome!

    •  @JayDolan It has a comment by “Marco Arment @marcoarment Creator of Instapaper”… Is related to Charles Arment? 

  • This makes me sad and happy at the same time… I was a latecomer to Twitter – it seemed so ADHD to me compared to Facebook – especially Chats. But  I’ve found some great people on it and now ‘get it.’   Sad that it’s going to die… but happy for the NEW.

    •  @AmyMccTobin Oh I don’t know that it’ll die. I used that image just to be funny. I do wonder how the heck they’ve survived this long without any real revenue sources, but it’s too useful in government and other applications for them to just go away.

      • MSchechter

         @ginidietrich  @AmyMccTobin Sadly, I think this will help it grow, just not in a way that will be very interesting or useful. It’s shifting (overly aggressively, in my opinion) into a tool for the masses. It just sucks that they feel they need to do this at the expense of the third party devs that got them here.

        •  @MSchechter  I agree. It makes me sad.

        •  @MSchechter  @ginidietrich  @AmyMccTobin What about all those that shelled out of Favstar? 

        •  @MSchechter  @ginidietrich  @AmyMccTobin now Twitter is lighting up with Gini Dietrich sad twitter is going to die. and people are panicking. I am going to check Huff Post and Tech Crunch to see if they picked up this hot story yet. I bet mashable reprints the whole post and takes credit for it as an article from them.

  • Twitter is trying to change their business model mid stream. To be fair I have never found a twitter platform that gave me everything I wanted. And each platform is missing something so big that when I use it I get pissed. Like I can’t edit retweets on the Twitter desk top but I can on the mobile appp. Or that Hootsuite doesn’t give viewing counts when you look at a photo you uploaded (twitpic does).
    Now twitter has opened advertising to everyone hoping to make money. They closed the API realizing all this stuff created could of been theirs. Now they want to get into the influence measurement game. I think it is too late. And I have always felt long term Twitter (and facebook) will become like SMS text a no name technology embedded in your phone and available to many desktop services like jugnoo.
    As for this recipe stuff never heard of it. Way to complicated for the average person. But then @ginidietrich you are much above average. I guess extremelyavg and myself will be stuck without recipes lol Hopefully we can still make chili 😉

    • belllindsay

       @HowieG  @ginidietrich  extremelyavg Ok. *Howie* has never heard of recipes either – I don’t feel like as big an idiot now. 

      •  @belllindsay  @HowieG  Don’t worry, LB. He sent me an email calling me a, what was it, a “closet techie.” I guess there are worse things.

        • belllindsay

           @ginidietrich  @HowieG Actually, I’d say you’re rather “out of the closet”. #geek

    •  @HowieG  @ginidietrich  extremelyavg I just heard of IFTTT a day or two ago, related to this Twitter issue, and I created my first recipe last night. It’s great. I can see how you’d get addicted to it. 
      fwiw, my recipe takes anyone who mentions me in a tweet and adds that person to a new list. Love it! 

      •  @barrettrossie  @HowieG  @ginidietrich  extremelyavg Thanks for the warning…………

      •  @barrettrossie  That. Is. Awesome. Except, as of tomorrow, it will no longer do that. 🙁

        •  @ginidietrich  @barrettrossie I *think* that usage of IFTTT is still okay. What isn’t okay is archiving tweets to Evernote. Twitter doesn’t allow you to take tweets out of the platform and place them elsewhere. 

        •  @jasonkonopinski  @barrettrossie I don’t know…my understanding is IFTTT is pissed so they’re saying “screw you” to Twitter. Perhaps they’ll keep it going as long as they can. It’s still on the site … at least it was as of this morning. 

      •  @barrettrossie  Dang. Maybe I’ll write a blog post about IFTTT then. I thought I was behind the eight ball on that one.

      •  @barrettrossie  @ginidietrich  @extremelyavg well Gini’s first recipe was to alert her every time the NY Giants scored a touchdown. I can see how there could be value for these things.

    • rustyspeidel

       @HowieG  @ginidietrich  extremelyavg damn, Howie, you’re on a roll!

      •  @rustyspeidel Um,  @HowieG   is always on a roll!

        •  @ginidietrich   you always know its a good blogpost when I see@rustyspeidel commenting everywhere. You know he has an 8 rule for you right Gini? If your post doesn’t score 8 out of 10 points for his blog algorithm he will not comment.

  • I was TO’d at Netflix when they raised their price, but I went along with it and barely think about it today. So I’d pay $50 for Twitter today, if I had to.
    I don’t think I’d pay $50 to experiment with a new service sight unseen, where I don’t have an existing network. (Well, I might think about it if I were an overpaid agency copywriter, with no appreciation for how hard it is to run an agency profitably, but that’s another discussion.) 
    It’ll be interesting to see if this sparks some kind of reaction from Twitter, if it hasn’t already.  

    •  @barrettrossie funny in 2009 when I didn’t hate facebook. When it was growing fast and had 400 million users. And it was clean vs all the clutter today. Before brand pages and advertising and marketers invaded. I wrote a blog post about their crappy business model. That if they charged $3 a month I would pay. And I bet 200 million would pay. And that would equal $7.2bil in revenue. They could block all advertising and marketing and reinvest in the user experience and make a killer comm platform. And they would rank number 312 in the Fortune 500 immediately.
      and guess what. They are still not fortune 500. They Only bring in $5bil. And the user experience has gotten worse. and now people won’t pay.
      I emailed Fred Wilson one of the investors in twitter, 4SQ, Disqus etc and asked him why these services aren’t charging and he said no one will pay. Yet my cell phone bill with data is over $100 a month. So his answer was bullshit. And he proved to me that VC’s don’t know business models just investing/capital flows. And that they don’t have vision. VC’s installed Eric Schmidt at Google and that company wallowed for a few years with no vision because he is a manager not a steve jobs. And who installed him? The VCs who backed google.

      • rustyspeidel

         @HowieG  @barrettrossie amen, amen, amen.

    •  @HowieG  Absofreakin’lutely. Just because a VC has had a few successes, doesn’t mean they have a deep understanding of customers. I respect the role they play, but sometimes people get a few dollars in their pocket and suddenly they think they’re smarter than they are. (Happened to a lot of us around 1999.) 

    •  @barrettrossie Right? I mean, $50 a year isn’t so bad for a tool you use every day anyway. Sure, they’d lose some users, but they’d also be making money.

  •  @ginidietrich Please tell me this is a follow up to that DM chat ;-).
    You know what’s worse? For a company that has one of the biggest characteristic of a startup (no settled business model) Twitter is behaving like one of the big boys like MS or Google.
    They have snapped up products that worked well like Tweetdeck and made something that  probably looks like an unpolished beta product. I loved the earlier yellow Tweetdeck – this new blue one makes me want to punch the screen, and I have to restart every time because the client refuses to auto reload the stream and…..I should stop being such a whiny bitch.

    •  @ginidietrich BTW I think one of my comments got eaten up for double posting. Please rescue it…I would hate for the moderately, middlingly witty comment to go waste. Breaks my bleeding ‘eart

      •  @bhas Oh OK – let me look!

      •  @bhas I don’t see it. 🙁

        •  @ginidietrich Found it. Actually, didn’t get posted the first time, so I hit the post comment button multiple times and now there are 3 comments in place of one

        •  @bhas Dork.

    •  @bhas I am so with you on the new blue TweetDeck. I hate it, too. And yet…

      • rustyspeidel

         @ginidietrich  @bhas see? first step in the erosion of the experience. they want you to pay more for less.

  • JenKaneCo

    Well if it helps, they DID ask me (I had a 90 minute call with some Twitter folks last year wanting to know my thoughts about the platform and its future) and I pretty much told them the same thing you said.

    It seems odd to me that a company in monetization mode would back themselves into a corner with all their toys like that. Kinda waiting to see if some more strategic gameplan reveals itself. I sure hope it does.

    •  @JenKaneCo So why spend that time asking its users (90 minutes is a long time!) and not listen?

      • JenKaneCo

        @ginidietrich Er…maybe they thought I was lonely? 🙂

  • Just to clear the recent changes up – it’s not that Twitter isn’t allowing access to their code or service. It’s that they’re limiting it to four distinct areas for developer skillsets:
    1. Engagement: Traditional Twitter clients and Syndication
    2. Consumer: Social Influence Ranking
    3. Analytics: Social analytics
    4. Business: Social CRM, Enterprise clients, Media integration
    This is to try and ensure the user experience is right for the users that need certain options, and that developers play to these strengths to make the platform better.
    So, a Jugnoo for example, would fall under Engagement, Analytics and Business. Tweetdeck would fall under Engagement. And so on.
    It’s not a great move by Twitter for developers that have helped get the platform to where it is, but it’s not quite as drastic either. Though, I guess, time will tell. 🙂

    •  @Danny Brown Thanks for that clarification Danny. 

    •  @Danny Brown Based on what I’m reading, the tools (such as Jugnoo) that help people manage Twitter better are next. But you would know more than I would about it…seeing as you’re working directly with them and I’m just reading what people think is going to happen.

      •  @ginidietrich It’s more like they’re going after those that are breaking the agreements with Twitter, as well as making the experience less than good. They’re scared folks will correlate a crappy experience with Twitter as opposed to the second-rate app that’s causing the experience. They clearly don’t want to lose users for that reason, so it’s clamp-down time. There are many different takes on the reasoning behind it.
        As an example, one of the largest social monitoring companies in this space lost access to the Twitter firehose, because they broke the API agreements. So you can start to see what Twitter’s up against – if the big boys are doing it (and they can afford to pay Twitter for the access), then you can just imagine how much some of the little guys are throttling the agreement.

        •  @Danny Brown I wouldn’t want my app to be associated with crap, either. I totally get it. But is six years later a little too late?

        •  @ginidietrich I guess we’ll find out soon. 🙂

        • rustyspeidel

           @Danny Brown  @ginidietrich That sounds like an excuse. “It’s for the users’ own protection.” 

        •  @rustyspeidel  @ginidietrich Ironically, it is. Would you rather have a few trusted sources working directly with Twitter, or thousands that can drop any malware in that they want?

        • MSchechter

          @Danny Brown @ginidietrich I heart you, but that’s some BS. Tweetbot blows Twitters apps away and they are being discouraged. Hell, Twitter killed their Mac App and is limiting what those clients can do. They want us to use the web client so they can control the experience. Not ensure its quality.

        •  @MSchechter  @Danny  @ginidietrich Potatoes potahtos. One user experience is another user “control concern”.
          I’m not saying Twitter is clear of any weird decisions here but sometimes the crux of the matter isn’t as clear as it might seem.

        • MSchechter

           @Danny Brown   @ginidietrich I don’t think I could possibly disagree more. And I don’t think you would be if Jugnoo was one of those great companies that happened to be in the wrong quadrant either. This isn’t about the user. It’s about the profit. This makes Twitter worse, not better. 

        •  @MSchechter  @ginidietrich Twitter is a very small part of Jugnoo. We were sensible enough to not out all our eggs in one basket. And, regardless if I was at Jugnoo or not, I’d be in the same boat – you said it yourself countless times before, Mike, if you don’t pay for the product, you ARE the product.

        • MSchechter

           @Danny Brown  @ginidietrich Now you’re speaking my language. And thus a paid option was appealing. But I do think you’ve always been a great voice against crappy business practices and this is really one of them. I understand Twitter’s need to turn a profit, but what a crappy way to do it.

        •  @ginidietrich  @Danny Brown the irony in your comment Gini. Steve Jobs had no problem with 27 different fart noise apps being on his elegant iphone. Or an app that mimics snorting cocaine….I don’t mean the sound…white lines that disappear if you roll up a dollar and breathe in while following the line.
          So in my view Twitter should be ok with anything done with its app or api. I mean farts and coke are ok by steve jobs what could possibly happen to twitter.

      •  @ginidietrich  @Danny Brown From what I have read this crackdown is focused on consumer oriented apps, not enterprise. Danny, am I talking sense?

        •  @bhas  @ginidietrich The majority are apps that would be used more by consumers. It’s why, when you look at the four models Twitter wants to concentrate third-party apps on, Analytics and Business are the two main quadrants. Consumers (generally) don’t care about analytics, but businesses do.
          If third-party devs can make their tools more geared towards businesses, that will leave Twitter web open more for the consumer audience. More consumers, more use, more ads, etc…

        • rustyspeidel

           @Danny Brown  @bhas  @ginidietrich …and goodbye user experience. 

        •  @rustyspeidel  @bhas  @ginidietrich That depends on the developers, Rusty – and remember, these are the guys that made Twitter better to use in the first place. If Twitter is smart, it’ll leave the companies that are left to do the things they do best.

    •  @Danny Brown I’ve looked around Twitter’s site for more info, because as @ginidietrich mentioned, most of the stuff that is being written about this is mostly what people think is going to happen. Thanks for clarifying, and I too feel that it’s not a great move to just shut out the developers that helped its growth, but maybe putting them in categories, and let the developers flourish on their own merit. 

      •  @Rodriguez247  @ginidietrich Agreed, mate – it’ll make for a smoother experience all round. It’s why Apple works, versus some of the complaints from devs on Andoid and the myriad of handset-specific options they have to keep in mind.

        • jureklepic

           @Danny Brown  @Rodriguez247  @ginidietrich from what i understand is also deepens on how API calls are made. If they are made in username then new regulation doesn’t apply. For example Hashtracking makes all calls in users’s name so they are not affected by new API limitation.  I think i just told a small secret that i shouldn’t LOL 🙂 

        • MSchechter

           @Danny Brown  @Rodriguez247  @ginidietrich And while I’m arguing (cause I enjoy it). This is something that my beloved Apple is going too far on as well. Omitting useful apps like TextExpander and Moom to offer a “safer” experience is some BS. It hampers innovation. In Apple’s case it isn’t about cash, it’s about perceived safety, but it’s the similar, excessive corporate policies that favor the bottom line over the developers and users (even though the users don’t know better).

    • MSchechter

      @Danny Brown very true, but they are clearly diminishing the importance of the engagement quadrant. And that’s where and why I use the service.

    • MSchechter

      @Danny Brown this is one of the better takes I’ve seen on things.

      •  @MSchechter  Here’s a question to that post – we’re power users. Does the general public even care about half of this, or even know? We’re discussing it because we’re in the industry and space but my wife couldn’t give two hoots, and hasn’t even heard of Twitter and its dev “battle”.
        It will come down to how much the mass market cares, since they’re a larger chunk of the pie now. And Twitter is clearly moving into more analytical services now, which adds benefit to the brand equation.
        it could be one of the best things Twitter’s ever done, or it could be platform suicide. We’ll find out sooner rather than later.

        • MSchechter

           @Danny Brown I tend to agree with you that this will be a net positive for Twitter the company. I just still think it’s a crappy thing for the devs who helped them get here and shows what kind of decisions they will be making going forward. I also think, as an informed customer, that these are changes that are distinctly not in my favor and the favor of the average, ignorant user. To quote John Gruber, everything I love about Twitter is in the top right quadrant…

  • ginidietrich

    @y0mbo I’ll follow you there!

    • y0mbo

      @ginidietrich Cool. See you there!

  • I can’t imagine a world without Twitter. Of course, I almost never use Twitter for tweeting and get really upset when I see people using it. I hope they learn how to make money. I wish they would simply ask me if I’d like to be a premium subscriber for $5.95 per month, because I would. That would generate some money right there.

  • Yes, I’m not happy with Twitter. however, is not going to “take off”.. it got some hype during the summer in the valley, and some reporters wrote about it, but last I saw 200 users make up 80% of the conversation.
    There has been an alternative for years that is open and free
    No one uses it.
    The issue is this, people will go where the people are.  If Twitter is that place, we’ll stay.  If people start to leave, bye bye.
    Twitter is attempting to make money.   That is their right.  If they push too far and alienate their main user base, then they will be punished.  In the market place.
    However, as long has much of this “internets” thing is “free” to most users, most users simply will not pay for these services.    
    Shaun Dakin

    •  @ShaunDakin I totally agree it’s their right to make money and I’m not claiming is *the* answer to Twitter…only that it’s another tool to check out. I really like it because it feels very much like the early days of Twitter. You know, when no one was on it and people didn’t understand it. I also like it because they’ve already figured out one revenue stream. 

  • rustyspeidel

    See, why can’t Twitter just do that and charge for the API?? I’m sure many large brands would be more than happy to pay. I bet some might be willing to pay a LOT for special feature access.
    It’s like I always say–as soon as the money gets in the way of the user experience, tech products go down the drain. It’s happened many times before, it’s happening at Facebook now and it’s gonna give the revamped MySpace an opening. Same thing could happen here. 

    •  @rustyspeidel I think so, too. I want them to make money. I’d love for them to have many different revenue streams. But don’t call it in the name of user experience when most of the third-party apps are better than what they’ve created.

      •  @ginidietrich  @rustyspeidel Hard for me to add anything to this, but it is exactly how I feel about the situation. Twitter has yet to announce any improvements that help users. If they lose their base all that work to get advertisers won’t matter at all. It will become a ghost town.

  • GRLitman

    Hmmm. RT @ginidietrich A new site welcomes developers, as Twitter locks them out

  • Sprinklr

    @ginidietrich Great article. Twitter considering some interesting moves, like closing down follower count:

    • ginidietrich

      @Sprinklr Ug. I know! I was just reading that.

      • Sprinklr

        @ginidietrich Thanks for the recommendation for!

        • ginidietrich

          @Sprinklr My pleasure!

  • SFenthusiast

    .@zaibatsu I thought the twitter #API lockout wasn’t scheduled until 2013? This article says tomorrow ? #sm

  • Sigh…another network. And yes, I signed up for it. Although I love Twitter and am so sorry to watch the decisions being made right now. 

    •  @allenmireles Don’t you worry! I’ll let you know if it’s something you need to pay attention to in the coming months.

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  • kenleyneufeld

    @geoffliving @ginidietrich been happily using for a few weeks now. Check it out.

    • geoffliving

      @kenleyneufeld I’ve been thinking of you, my friend. I see a retreat in my near future!

      • kenleyneufeld

        @geoffliving make the retreat in California. 😉

        • geoffliving

          @kenleyneufeld I was thinking that San Diego would be awesome.

        • kenleyneufeld

          @geoffliving if you bring family, the holiday retreat is really sweet. Plus, the weather is usually very nice (70-80) at the end of Dec.

        • geoffliving

          @kenleyneufeld I’ll ask Caitlin!

  • nateriggs

    Meh. I think it will die before it ever gets off the ground.
    Pay for play social networks have never really been appealing to the masses.  I mean, I get where his head is with the core values video, but truth be told, there’s not enough appeal to build enough trial to keep their business going on membership fees. Likewise, isn’t it kind of a cart and horse argument?  For one, why would I pay to be a part of a social network where none of my friends were?  And, what about business social media users?  My own use is probably 70% business at best, so I’m not necessarily concerned with ‘fun features’. 
    But that’s me. I can’t speak for everyone…

    •  @nateriggs I would pay to have access to a small social network that was a niche for the things I’m interested in…. or to weed out the 20-somethings who make the hoax RIPs trend…. but maybe that’s wishful thinking.  I actually really dug G+ when it was in beta and full of tech geeks and photogs…. now, I never visit.

      • nateriggs

         @AmyMccTobin Fair enough. I use Path for that and it’s free. Limited to 50 people per network which keeps you close to your real life friends.  G+ is good for that with circles, but to your point, it’s hit or miss in terms of activity

  • arshimbo

    @ginidietrich Now following you cuz @ShellyKramer RT a great piece by you & it includes my buddy @MSchechter. We both like bourbon, too! 🙂

    • MSchechter

      @arshimbo @ginidietrich @ShellyKramer mmmmm, bourbon 🙂

  • I need an tutorial. Also: before I made this comment you had exactly 140 comments. Sorry bout that!

  • afmarcom

    @markwschaefer Mark, are you on

  • mickeymantas

    @markwschaefer @ginidietrich cool to see new #sm like come up. But they avoid ads by charging $50 – $100 to use it.

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  • JordanArvin

    I am looking into getting a new phone case for my iPhone, and I came across They have seem pretty cool cases, and they have some good discounts. I can get 20% off my order and free shipping if I use the code BG20UV. What do you guys think about them? Has anyone purchased one of their cases before?

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