Mike Connell

The Big Question: What Are Your Favorite Nonfiction Books?

By: Mike Connell | August 11, 2017 | 
16

The Big Question: What Are Your Favorite Nonfiction Books?If you’re anything like us here at Spin Sucks, you enjoy a good read.

Many good reads.

Reading is an integral part of how many of us learn, but also how we like to spend our downtime, notwithstanding some team members’ obsession with cycling and sissy squats.

Books that Inspire, Motivate, and Drive

Whether about business, history, politics, life, how-to, or self-help, many of us have near-and-dear books that have affected our lives.

We’ve discussed the best business books you should read and page-turning PR books.

Now we want to hear from you.

In this week’s Big Question, we asked:

What are the best nonfiction books?

What are the must-read, highly re-readable nonfiction books that have a particular spot on your shelf?

The ones that inspire, teach, motivate, and help us learn and grow?

Best Nonfiction Books

As expected, there were a huge number of responses to this Big Question.

Because inspirational books are always coming in and out of our reading lives, the team determined this subject warrants a list you can add to and vote on.

Please add, vote, comment on, and share this list!

We are always eager to share what inspires, informs, and makes our readers happy.

This list will hopefully serve as a ready tool for those “what should I read now?” moments.

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Favorite Nonfiction Books

What are the must-read, highly re-readable non-fiction books that have a special spot on your shelf? The ones that inspire, teach, help us learn and grow?

Source: http://spinsucks.com

Aug 08, 2017 - amazon.com - 3
How to Win Friends & Influence People

Vedang Shan recommends a classic:

Also another one that works wonders for having great public relationships for business is How to Win Friends and Influence People by Dale Carnegie

Aug 09, 2017 - amazon.com - 2
Spin Sucks: Communication and Reputation Management in the Digital Age

Anonymous recommendation... 😉

Aug 08, 2017 - amazon.com - 0
The Art Of War

Recommended by Howie Goldfarb

Aug 08, 2017 - amazon.com - 3
The Tao of Pooh

Recommended by Howie Goldfarb.

Aug 08, 2017 - amazon.com - 3
The Life of Elizabeth I

Tamera Kremer recommends this one by @AlisonWeirBooks.

Aug 08, 2017 - amazon.com - 9
Wrecked: When a Broken World Slams into your Comfortable Life

From Laura Wasson Warfel:

Start by @JonAcuff, Wrecked by @JeffGoins and The Purpose Driven Life by @RickWarren changed my life!

Aug 08, 2017 - amazon.com - 4
Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)

Kelly Atkin recommends Myths of PR by @RichLeighPR:

This is a great read for people at the start of their PR career.

Aug 08, 2017 - amazon.com - 6
Cutlip and Center's Effective Public Relations

Edward M. Brury says:

Everyone in this profession should read Effective Public Relations by Cutlip, Center and Broom. This text elevated the practice to a strategic level from press agentry.

Aug 08, 2017 - amazon.com - 4
KNOWN: The handbook for building and unleashing your personal brand in the digital age

From Tatiana Beale:

I just started reading Known by Mark Schaefer. Since I work in the business of influencer marketing, I'm curious to learn about the other side of the business, from the influencer perspective. Beyond the idea of the influencer, this book is about harnessing your personal brand online, which I am always looking to improve.

Up Next: The Best Online Course

It’s hard to be in communications, or any busy profession, and not discuss how to keep up with industry trends, how to sharpen our skills, or how to add new ones that could change how we do business.

Finding the time for course-work is a challenge in and of itself.

But finding the right course, the best course, which will help us be better at what we do and achieve our goals is just as, if not more challenging.

Investing both our time and money in online learning is an important decision.

That’s why the next Big Question asks:

What is the best online course you have ever taken, and why?

You can answer here, in our Slack community, or on the socials (use #SpinSucksQuestion so we can find you).

About Mike Connell


Mike Connell is the director of client services at Arment Dietrich, an integrated marketing communications firm. He is also a contributor to the award-winning PR blog, Spin Sucks, the leading source for modern PR training, trends, and insights. Find more of Mike's musings on his blog, Communative . Join the Spin Sucks   community!

  • I have to admit there are WAY more fiction books on my must-have, must-read list, so we’ll be working on that list next! On Writing didn’t make the list, so I’ll have to add it myself I guess 😉

    • Debbie Johnson

      I was going to mention On Writing, too!

  • Edward M. Bury

    Honored to be part of this discussion.

  • Debbie Johnson

    I like to read biographies and autobiographies. Some favorites: Steve Jobs by Walter Isaacson; The Last Hero: A Life of Henry Aaron by Howard Bryant; Willie Mays: The Life, The Legend by James S. Hirsch; Why Not Me? by Mindy Kaling; The Year of Yes by Shonda Rhimes; Everybody Behaves Badly by Lesley M.M. Blume; A Moveable Feast by Hemingway; The Last Lecture by Randy Pausch

    • paulakiger

      AHHHH I have read 50% of these. Loved the Steve Jobs, the Year of Yes (!!!!) and the Last Lecture. YAY.

      • Debbie Johnson

        The Year of Yes on audiobook is wonderful. Shonda Rhimes is a great narrator.

        • paulakiger

          Oh I agree. That’s how I read it and I encourage people considering reading it to do audio, even if they aren’t typically audiobook people.

    • Debbie Johnson

      Also: Bossypants by Tina Fey, My Life in France by Julia Child and anything by Nora Ephron.

  • The Presentation Secrets of Steve Jobs also did wonders for my decks.

    • Really? I have that book. Someone sent it to me years ago as a freebie. I’ve never read it because I figured it would be bad….but I will now!

  • Adding to this list: Relentless, The Power of Habit, The Power of Who, Unbroken, Hidden Figures, Scrum, 10 Percent Happier, Wild, and currently reading The Wright Brothers

    • YES to all of them!

    • I’ve only read 10 Percent Happier on that list. I need to look up the rest! Scrum sounds interesting (is that the “do twice the work in half the time” one?).

  • My fave book this year…so far—The power of habit mentioned by Laura below.

    As for online courses, if you want to know, The Content Secret Masterclass. It’s truly a mind-blowing course.

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