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Gini Dietrich

#FollowFriday: David Siteman Garland

By: Gini Dietrich | December 10, 2010 | 
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A few months ago, I saw a tweet from Lorri Wyndham that was a link to an interview with Scott Stratten by David Siteman Garland of The Rise to the Top fame. I watched the video, which was great fun (they’re both so full of energy) and left a comment on David’s blog about how good it was and how impressed I was that he’s using Skype to develop live interviews.

And so began a fun relationship with the St. Louis man (which, BTW, is where Mr. D is from so we had a good chuckle over the common St. Louis question, “Where did you go to school?”).

Well, his book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business” (affiliate link) came out on Tuesday and that is why today’s #FollowFriday is David Siteman Garland.

If you’ve ever watched The Rise to the Top or been on air with David, you’ll understand what I mean when I say he writes like he talks. You can feel the energy and passion jumping from the pages as he talks about the David vs. Goliath philosophy of using the web (and, specifically, video) to compete with big brands. He uses phrases such as “jerk face,” “monkey house” (in place of the word “blog”), “drink a bitter glass of Haterade,” and “a cross between Mini-Me and Uncle Fester,” which all make for fun, fun reading.

But (and I don’t want to hurt your feelings, DSG, because I like you a whole bunch), if you’ve been involved in marketing via the intertubes for some time, you won’t learn anything new by reading this book. Yes, you’ll get a good chuckle. It’s a great example of how someone’s passion bounces up at you from the pages (just like Gary Vaynerchuck did in his book “Crush It”). You’ll absolutely feel energized (and maybe a little ADD) from reading it. But you won’t learn anything new.

BUT! A big, big but (not to be confused with a big butt – that makes me want to sing Sir Mixalot)….

If you’re a PR or marketing professional who doesn’t quite understand how to use the web in your job, if you’re an entrepreneur who doesn’t know how to market yourself, if you’ve been charged with adding video to your marketing program and don’t know how to get started, or if you’re a business leader charged with being the face of the company, this book is for you.

It’s a quick read because it’s so full of energy and funny quips. You’ll recognize some big players, as well as some of your friends. But most of all, you’ll be completely motivated to go out and conquer your marketing world one tweet, blog post, video, podcast, or interview at a time.

So follow David on Twitter, check out The Rise to the Top, watch the interview he did with me a couple of months ago, and, most of all, buy his book if you fit what I’ve described above. Help him stay in the top five marketing books on Amazon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

22 comments
Social Media Marketing
Social Media Marketing

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Justicewordlaw
Justicewordlaw

Wow, i loved this post. I am going to have to get this book. It seems really funny and great. I like hearing his thoughts about his book and how he thinks.

WordsDoneWrite
WordsDoneWrite

Hey Gini, thanks for the write up! I had a applied for an advanced copy to review, but didn't get one. I guess I'm not a big hot shot like you like yet! ;-) So, I certainly appreciate hearing your thoughts on David's book. Always helpful.

I always enjoy his "The Rise to the Top" shows, so if David writes like he talks, I'm sure the book will be a winner!

>>> Good luck, David! You know your Twitter family wishes you much success!

Amber @WordsDoneWrite

Danny Brown
Danny Brown

Woot, @david siteman garland is THE MAN - and he can also type very VERY fast!!! :)

Happy to see one of the more genuine people in this space enjoy such well-deserved success, fluffy bunnies or not! :)

Howie Goldfarb
Howie Goldfarb

Well David seems definitely fun and energetic on his website. He has a lot of content on his site.
I definitely think I can reduce my coffee intake just by watching his energy. Plus it's becoming a weekly tradition to follow the one person you pick. Which of course they might not be thankful for but it's the thought that counts. =)

ginidietrich
ginidietrich moderator

@HowieG I agree you can reduce your coffee intake by watching him.

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  1. [...] #FollowFriday: David Siteman Garland | Spin Sucks spinsucks.com – A few months ago, I saw a tweet from Lorri Wyndham that was a link to an interview with Scott Stratten by David Siteman Garland of The Rise to the Top fame. I watched the video, which was great fun… [...]