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Gini Dietrich

#FollowFriday: Eden Spodek

By: Gini Dietrich | June 7, 2013 | 
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#FollowFriday- Eden SpodekA little more than two years ago, I was invited to speak at PodCamp in Toronto, and it was my first foray into the country of some of my favorite people.

Eden Spodek extended that invitation and I had the opportunity to meet her in person. From there, we saw one another again last year when I spoke at Third Tuesday and SocialMix, and then again last week when I was in Ottawa for Social Capital.

Heck, I may see her more than I see some of my Chicago friends.

Blogger Turned Business Owner

Eden, for those of you who don’t know, is one of us. She’s a digital marketing expert who created a business from her experience as a blogger.

In 2006, she launched Bargainista and was one of the very first bloggers to build relationships with brands. Because no one was doing it yet, she was one of the first to pave the way for brands in Canada and, after about a year and a half, she became one of the biggest bloggers not just in Toronto, but all of Canada.

But, as they happen to do, things changed for Eden and she moved her focus from shopping and finding bargains to helping agencies figure out the brand/blogger relationship.

To boot, she’s one of the founders (with my good friend Martin Waxman) of the new digital strategy and communications management certificate program at the University of Toronto School of Continuing Studies. Which means she’s teaching all of the up-and-coming brains what we all do for a living every day. I’ve even taught the class twice now via Skype!

Eden Spodek Personally

She’s a wife, a mother (of two teenaged boys), and a very good friend. When I got back from Paris, I was going on and on about how good the macaroons were and she insisted the ones in Toronto are just as good.

To prove it, she brought me some last week and, when Lindsay Bell declined my offer to have one, I said a little prayer of thanks. I was happy to eat them all myself!

The best part, though? She’s clearly a foodie who loves food so much, she has a photo of a Dean and Deluca store as her Facebook cover photo. I’m sure there is a story behind that so you’ll have to ask her.

Introduce yourself to her in the comments, follow her on the social networks, get to know her. You can find her on Twitter, LinkedIn, Flickr, Instagram, and her blog.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

94 comments
Patrick McNease
Patrick McNease

I really like this feature. I am glad that I read @MackCollier's recent post which mentioned this awesome site. I will definitely visit this site more often in the future. 

Thank you for sharing information about @EdenSpodek as well. Her story is inspiring. 

ayms219
ayms219

I am one of @EdenSpodek 's students in the Digital Strategy and Communications Management certificate course at UofT and had the pleasure of hearing @ginidietrich speak to our class via Skype last week. We're all learning one day at a time how to become better digital communicators. We're up and blogging and figuring out how to apply the "secret sauce" to our social worlds.

Can't wait for next week!

EdenSpodek
EdenSpodek

Dear @ginidietrich and everyone in the @spinsucks community,

You've really made my day and I don't know how to thank you! For the past several months (and bits and pieces before then) I've been fumbling my way through the comments. I'm in awe of those of you who have the time to be brilliant and witty here once or twice a day, everyday six days a week (uhem, @ginidietrich @howiegoldfarb @belllindsay). Thanks for making me welcome.

My friend @ginidietrich has really mastered her secret sauce. She knows how to make everyone feel incredibly special... and there are lot of us here. I'm indebted to @martinwaxman for introducing us a few years ago and @dannybrown who organized that panel @PodCampToronto. In addition to all the great work @larawellman @karenwilson and their team did in organizing Social Capital conference last week not to mention @bobledrew and @suzemuse's warm hospitality, it was amazing hanging out with you. Being part of a workshop that essentially was like having a private Gini Dietrich AMA and hecklers' row during your keynote was incredible. The students loved every minute of your presentations over the past two semesters and have been equally inspired. 

xoxox



DwayneAlicie
DwayneAlicie

Hurrah Eden Spodek!  Enjoy your day -- and I can't wait to get to know you even better in the future!

Chris_Read
Chris_Read

I just had the pleasure of meeting @EdenSpodek at Social Capital in Ottawa last weekend and her kindness is one of the things that stuck with me the most. You know when you are talking to someone and you can tell that they genuinely want to be there talking to you and not waiting for you to finish so they can move on? She reminded me of the genuine person and I appreciated it. Also, she's the reason why I am commenting here for the first time, so she's got that going fo rher too ;D

Howie Goldfarb
Howie Goldfarb

Here are @EdenSpodek  's accomplishments:

1] 2004  First mega-blogger in Canada. First blog was the genesis for the Sham-wow infomercials (she still gets royalties!)

2] 2006 started a deals blog...deal was it got huge! Was the first Influence Blogger used by companies as diverse as Heinz, Barbie, Armor All (Armour All in Canada), Oil of Olay, ESSO, Labatt's, Tim Hortons, Just for Men, and the Canadian Royal Mounties.

3] In 2007 the inventors of Round Bacon in Edmonton asked @EdenSpodek how to re-brand it. Sales were slow. Eden said 'Damn that is some tasty bacon'She said 'Lets's call it Canadian Bacon...because everyone knows Canadians are tasty'. Sales exploded and a whole industry was launched.

4] In 2008 she was the whistle blower on the Conrad Black Media Empire.

5] In 2009 she was tapped by Stephen Harper for blogger outreach to the Walrus Nation hoping boost voter turnout. She increased Walrus votes by 700% getting 70 of them to earning accolades from around the world in poli-sci circles.

6] In 2010 was critical liaison ensuring Jay Cutler came to the Bears working a special trade clause that he gets NY Pizza flown in after each game making @PattiRoseKnight1 a big fan of hers.

7] In 2012 she rescued 28 puppies from a burning oil rig/puppy mill in the arctic circle (aka Mordor) owned by Goldfinger in a daring night/air&sea rescue with @biggreenpen

8] In 2013 gets a Friday Friend Follow from @ginidietrich the last Russian Tsar

Career Complete I say! Grats Eden!

Word Ninja
Word Ninja

Nice to meet you, Eden! Congrats on #FF.

LauraPetrolino
LauraPetrolino

Aaaaand most importantly....she is a member of the early morning crew!! Woohoo! Hi @EdenSpodek nice to learn more about one of my early bird partners in crime!!! 

Lara Wellman
Lara Wellman

I first met @EdenSpodek on Twitter because @bobledrew thought we should know each other.  I've since gotten to meet her in person at a few conferences, and it's always wonderful.  

Eden is one of the most supportive people I've ever met, she's an amazing #FollowFriday pick. :)

Karen_C_Wilson
Karen_C_Wilson

I met @EdenSpodek exactly one year ago today at PAB here in Ottawa and she's lovely! Absolutely one of my favorite people I've met online. Having her come to Social Capital, speak and also be one of our biggest fans is just a bonus. She's good, good people! 

EdenSpodek
EdenSpodek

@ayms219 Keep reading with @ginidietrich and the rest of the @spinsucks community has to say here and you'll double your knowledge this semester. There's lots of secret sauce here. 

EdenSpodek
EdenSpodek

@dwaynealicie Thanks Dwayne! I remember your spectacular #FF introduction here not that long ago. Looking forward to staying more connected.

biggreenpen
biggreenpen

@Chris_Read And look, now you've commented SEVEN (if I counted right) times! You're a self-professed noob. I'm going for the title of Tangent Titan. When that fails, I just admit that I am in over my head and say, "what does that mean" or "thanks for being so informative." :-)

EdenSpodek
EdenSpodek

@Chris_Read I believe it was I who had the pleasure of meeting you at Social Capital last weekend. Your passion and your dedication to helping others will still with me for a long time. I've been admiring you from a distance for a while and glad we finally met in person. Happy seeing you here too despite @belllindsay. ;-) 

Howie Goldfarb
Howie Goldfarb

@jasonkonopinski kind of funny marketers tell brands that everyone is brand junkies when really only marketers are...that is the reason they become marketers. 'I want to work with Chanel or BMW or Kraft Foods' vs I want to be a Doctor or Engineer.
That is a huge breakthrough maybe @ginidietrich can tell us if there is a PR equivalent. Maybe Communication Junkies people  with celebrities, TV news or politics because who is smitten by celebs or politics definitely not marketers! We like brands! =P And if PR people were brand junkies they would be in marketing not PR!

EdenSpodek
EdenSpodek

@LauraPetrolino True and it's good to know there are some great friends around during those crazy hours. ;) Of all weeks, I've been sleeping until until 7 and feel like I've been missing something. See you on the early shift again next week. 

EdenSpodek
EdenSpodek

@Lara Wellman @bobledrew I remember those days, seems like ages ago. Time flies! I had such a great time with you last weekend and can't wait to see you again  soon. See my comments about Social Capital below. ;) 

EdenSpodek
EdenSpodek

@Karen_C_Wilson Love you! You're one of my favourite people online and off. Last week was the icing on the cake. You and @Lara Wellman did such an amazing job at Social Capital, it was an honour to participate. Thanks!

Chris_Read
Chris_Read

@biggreenpen Hah, I'm also a quick learner ;D I find diving in blind is always the best way to learn something new. We'll see what happens here but I'm looking forward to the ride!

Chris_Read
Chris_Read

@EdenSpodek I have absolutely no reply to that, except, Thank You. Probably one of the kindest things anyone has ever said to me. How am I just finding this place now?  @belllindsay 

Chris_Read
Chris_Read

Haha, nice welcome to the site! I don't even know how to tag people yet, which makes this even more terrifying because of the noobness oozing out of me. I'll figure it out though and then you'll be begging me to shut up, haha!

Karen_C_Wilson
Karen_C_Wilson

@EdenSpodek @Lara Wellman We've had so many comments like this since last weekend. It's given so much energy for us to do it all over again. It's so good to hear this feedback. Makes every minute we work on it worth it. :)

EdenSpodek
EdenSpodek

@Chris_Read You're welcome! One of these days employers will understand the benefits of not blocking employee access. Ugh! 

Chris_Read
Chris_Read

@EdenSpodek I just realized it was my work place that was blocking me from replying properly. Thanks!

EdenSpodek
EdenSpodek

@Chris_Read Just start typing in a person's Twitter handle /Livefyre account name and you'll be able to tag them.

LauraPetrolino
LauraPetrolino

@Chris_Read If Merriam-Webster led innovation Chris we'd all still be running around with little pocket dictionaries (I'm sure they thought those were pretty mind blowing...I can picture that board meeting now..."and so gentleman I introduce to you......the POCKET DICTIONARY. It's a regular dictionary but it fits IN YOUR POCKET!!!!"

Gasps of wonder from the crowd....

Anyway, welcome Chris!!!

Chris_Read
Chris_Read

Thanks, @JoeCardillo! I'm happy to be here. This seems like an amazing community.

Chris_Read
Chris_Read

Thanks! The people at Merriam-Webster disagree with us. ;)

belllindsay
belllindsay

@Chris_Read  It's sink or swim here Chris! That was a test. You passed with flying colours! LOL

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  1. [...] great giver of delicious macaroons, Eden Spodek is a wife, mother to two boys, blogger, and PR [...]