Gini Dietrich

#FollowFriday: Jen Zingsheim

By: Gini Dietrich | August 23, 2013 | 

#FollowFriday- Jen Zingsheim

By Gini Dietrich

After 223 comments and 105 likes given, I figured it was time to highlight one Ms. Jen Zingsheim here.

Not one of the typical Crazies, Jen doesn’t comment on the blog every day. Nor does she participate in the conversation every day. But she reads every blog post and she reads every comment.

How do I know this?

The first indication is the number of likes she’s given, but the second is the things she’ll say in other social media forums that make you think, “Huh. She’s been reading!”

The one thing I like about how she participates is she reads the comments pretty thoroughly (I’m 99.99 percent certain she read all 224 comments on yesterday’s blog post) and she contributes to those conversations in a very thoughtful and intelligent way. You know, if Jen comments on something you said, you’re going to learn something and be compelled to continue the conversation.

I’m pretty sure she and I began our friendship because we both worked at FleishmanHillard in our careers. Though she’s on the east coast and I’m in the Midwest, it’s highly likely we were at the same global meetings, particularly the one in Dallas in 2000.

In her business life, she is in charge of products and services at eOutreach, which is a CustomScoop product. She is a PR professional who hangs out with her peers so she can find new ways to help us do our jobs more efficiently.

Case in point: Her baby is having created a high-end media analysis to track messages and trends in the blogosphere and in social media. Of course, this differs a bit from their competitors who track any social media mentions. She realizes bloggers are important too (at least in our own minds)!

She says she’s a contributor to the company blog, Media Bullseye, but with the exception of a couple of posts from one other person, it looks to me like she runs the darn thing single-handedly!

She’s been featured on #MeasurePR, the Twitter chat Shonali Burke hosts and has been a big supported of Jennifer Windrum’s SMAC lung cancer with sock monkeys campaign. And, a little known fact, she’s lived in Thailand.

Spend some time getting to know Jen. You can find her on Twitter, LinkedIn, Media Bullseye, Google+, and in the comments here. You can ask her about her time in Thailand, about work, or about her married name (which I didn’t highlight here).

P.S. We have Jay Baer joining us on August 29 for a free webinar about his new book, Youtility. You can register here.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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56 responses to “#FollowFriday: Jen Zingsheim”

  1. jenzings says:

    Good grief. I’m blushing. Thanks so much for the lovely words Gini–coming from someone I admire and respect, this means a lot to me.

    Have a wonderful Friday (and weekend), and hug Jack Bauer for me (not included anywhere on my profile(s): I adore dogs!)

    Again, thanks!

    • ginidietrich says:

      jenzings I just scolded him because he thinks his walks are for smelling everything and everyone. I had to explain that walks are for walking. Too bad he has no idea what I’m saying.

  2. biggreenpen says:

    Woo! You had me at “she realizes bloggers are important too” (and what was that about in our own minds??!!). Congrats Jen!!

  3. Nice to meet you  Jen; glad that your post finally revealed that all of our stats here, and no doubt offline conversations about Spin Sucks, are being carefully tracked. I guess we shouldn’t be surprised given Gini’s background at the NSA (I got that from Howie G, I think)

    • ginidietrich says:

      creativeoncall Don’t ever leave your cell phone out when we’re together, either. You never know what might happen.

    • jenzings says:

      creativeoncall Ha, that’s just smart measurement. Maybe the NSA is using the wrong language, and should point out that effective metrics help measure engagement?

      In any case, I’m (fairly) confident that Gini wouldn’t use this information for nefarious purposes. Now for nefarious porpoises, that’s different…

  4. Nice to meet you Jen! When were you in Thailand? I lived in Korea from ’97-’99 and it was an amazing experience! I only made it to Thailand once, and that was only to hit the tourist hot spots of Phuket and Phi Phi Island. 🙂

  5. Word Ninja says:

    Congratulations, Jen. I’m looking forward to following you! (Glad that doesn’t sound as weird as it used to in high school.) Enjoy your #FF…

  6. Gstockton says:

    Hi Jennifer, nice write up on you, nice to know a little more about you. There’s a really nice vibe around this blog. Have a great weekend everyone.

    • ginidietrich says:

      Gstockton Thank you! We have fun here…all business makes for boring people.

    • jenzings says:

      Gstockton It’s one of my favorites for that very reason. Nice, smart people who are passionate about communications, and can discuss things without losing their cool. (Also, they use the correct forms of their, they’re, and there.)

      • JoeCardillo says:

        jenzings Gstockton But only when their have to 😉

      • KateNolan says:

        jenzings Gstockton Jen, yesterday I almost commented with a where/wear mix up and I’m increasingly having trouble with they’re/their/there (which is a pet peeve of mine)… I blame it on seeing so much bad grammar on the internet (not here, of course!) and not any potential grammar-dementia I might be developing.

  7. Nice to meet you Jen!! Congrats on your #FF 🙂

  8. susancellura says:

    Welcome to #FF, Jen!! It’s great to meet you!

  9. Matt_Cerms says:

    Happppy #FF, Jen! 223 comments!?!? I have some catching up to do! 🙂

  10. JoeCardillo says:

    Hi Jen, very good to meet you, look forward to conversatin’ more

  11. katskrieger says:

    So nice to meet you @jenzings…all I can hear is your media monitoring minute on FIR. NOW I know what you look like! #rock. 🙂

  12. Nice to meet you, Jen!

  13. RebeccaTodd says:

    Happy Follow Friday Jen! Nice to meet you!

  14. ginidietrich says:

    creativeoncall At least in our own minds!

  15. Jen and I have bumped into each other on the Interwebz and here on the blog in the past, and I’m happy to see her get the spotlight this week!

  16. bobledrew says:

    Ms. Media Monitoring Minute! As I live and breathe!

  17. Still trying to figure out how jenzings Shonali still can’t figure out how to measure Public Radio. I mean years now. And a Twitter meeting every week trying to crowd source answers with other Public Radio Pros. 
    Can this be more simple? Count listeners to the different shows. Blammo! Done. Easy as that. 
    That said so it turns out if you give jenzings a date and comment number for any post on this blog she can recite the post and the comment from heart.
    And that surely deserves the #FF grats Ms. Zings!

    • jenzings says:

      Howie Goldfarb  Shonali My car radio is 7″ wide, and it only plays NHPR. So I think that measures at least one public radio, yes?
      🙂 Thanks for the nice words, Howie!

  18. patmrhoads says:

    I know this has been said many times before, and possibly even by myself, but I have to say it again: I LOVE how you do #FF on this blog. I really enjoy getting to learn something about the people you recommend, and getting a sense for WHY I should follow them. A sincere ‘thank you’ from me to you.

  19. belllindsay says:

    Hi Jen, great to meet you!!! 😀

  20. SpinSucks says:

    howiegoldfarb Happy Friday Howie!

  21. dbvickery says:

    Anybody who does analytics is OK in my book.
    Reading 224 comments on a blog post…that’s CRAZY talk.

  22. Jen!!! I do not know you yet, but I definitely look forward to changing that situation and I will tell you that I like you already because I’m very excited about your last name! Anyone who has a last name with ‘Zing’ in it, simply has to be amazing! How lucky you are to have a ‘zing’, I’m jealous, yet not in a negative envy way, in a…I must be friends with this woman so I can name drop in casual conversation, “oh yes, I was just hanging out with my friend Zing….” and watch them as they swoon over my obviously prestigious and exceptionally cool friends. 
    So yay! 
    ( I also believe I just wrote the longest run on sentence known to the history of man and poor belllindsay probably just choked having to read that monstrosity! Sorry)

  23. aimeelwest says:

    Good Evening! Wonderful to meet you. Thailand, what a wonderful place to live. Did you live there long or not?

  24. Shonali says:

    Jen is super-cool and I am sorry I wasn’t able to come across and comment on Friday. In addition to everything you wrote about her, she was also instrumental in getting CustomScoop to offer a service level for indie PR pros; I know this first-hand since Jen asked me for feedback while they were working on it. I can’t say enough good things about her, Chip, and the entire eOutreach team. Currently I am a client, and they are nothing but spectacular to work with. Re: #measurePR, she’s not just featured, but a frequent guest moderator – she is very, very involved!

  25. lizreusswig says:

    Sorry I missed your big day!  Great to meet you, Jen! Sounds like you’re “crazy” smart, so you obviously fit in here! 🙂

  26. abbycristal says:

    actually make it seem so easy with your presentation but I find this topic to
    be really something which I think I would never understand. It seems too
    complicated and very broad for me. I am looking forward for your next post, I
    will try to get the hang of it!

  27. jassicacolin says:

    You have mentioned
    exceedingly remarkable relates ! ps beautiful spot. “I perceive a
    violence in your vows, Besides hardly the newss.

  28. abbibarclay says:

    It was
    wondering if I could use this write-up on my other website, I will link it
    back to your website though.Great Thanks.

  29. ScottKirk says:

    Typical crazies? Is that what you just called me?

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