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Gini Dietrich

#FollowFriday: Julio Varela

By: Gini Dietrich | January 21, 2011 | 
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I met Julio Varela on Twitter almost at the same time I went from BearsFan07 to ginidietrich. Which means I’ve known him for almost three years. And he is worth every minute of getting to know!

A Harvard grad, Julio goes against every stereotype you have of those who went to school there. Yes, he’s smart, but the arrogance the school seems to breed missed him. He’s the most fun, down-to-earth, smart man I know.

And those are the beginning reasons he is today’s #FollowFriday.

Julio took a blogging and Twitter break as he started a new job last year. To say he was sorely missed is putting it lightly. I saw him for dinner last summer and the sparkle and mischievous was missing from his eyes as he described being off social media.

But he’s back…and he’s learned a few things that are going to help you.

A quick look at his resume: He’s the editorial director at Houghton Mifflin, where he works on textbook publishing. He is writing a book at night, called Franky Benitez, which you can read his on his blog. And, don’t hold this against him, he’s a Knicks fan, a Patriots fan, and a Red Sox fan. He’s also a huge Arsenal fan, but I know nothing about soccer so I can’t harass him about it.

The father of two, Julio is a huge supporter of Latino literature and isn’t afraid to call it as he sees it, even if it means taking sides with people like best-selling author Alisa Valdes-Rodriguez.

Even if you’re not interested in reading fiction or care about his sports affiliations, he’s worth the follow just because he’s so much fun.

So follow Julio on Twitter, read his blog, and get to know him. I promise you…you’ll, at the very least, laugh until it hurts.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

15 comments
RandomShelly
RandomShelly

Any recommendation you make - I love - so going to follow... I'm glad you clarified what Arsenal fan meant - I was thinking guns until you said soccer because well, I had NO clue :)

Howie Goldfarb
Howie Goldfarb

Yay Julio! Very cool. Great way to start the weekend!

JonHearty
JonHearty

Thanks for this #FF, Gini! I love following new, interesting people on Twitter, and it's extra awesome when they come by your recommendation! I'm now following @julito77 and am SUPER interested in hearing more about his book!

KevinVandever
KevinVandever

Gini, I'll give Julio some afternoon Glee (although it's still morning where I am) because that's just what he'd want from me. :)

I met Julio on Twitter about two years ago and IRL about six months after that. We've partnered in a couple pranks, shared many laughs and, when we were sure no one was looking so as to not ruin our reps, even had a few serious conversations. He's a wicked awesome dude! Definitely deserving of your #FollowFriday recommendation.

NancyMyrland
NancyMyrland

Oh yes, yes, yes, he is everything you've mentioned Gini! My one regret about him is that we still haven't met F2F!!! I know that will change in our future, and am certain a humongous hug is in our future...well, at least I hope so because I live for hugs from special people! What a great choice for your special Follow Friday post today!

adriandayton
adriandayton

Julio was one of my first friends on Twitter and he has stayed one of my favourites!

JulioRVarela
JulioRVarela

Wait a minute, you are being nice to me? What did I do? Seriously, you are the best, G! Your giving attitude on social media is the gold standard. Thank you again! Julito

ginidietrich
ginidietrich moderator

@JulioRVarela I had this to publish at 8:00 this morning and something happened and I didn't realize it until an hour ago. So I'm sorry you didn't get lots of morning glee!

Trackbacks

  1. […] Julio Varela Ms. D is a sucker for super-smart people, with or without Ivy League pedigree.  She writes, “A Harvard grad, Julio goes against every stereotype you have of those who went to school there. Yes, he’s smart, but the arrogance the school seems to breed missed him.” […]