Gini Dietrich

#FollowFriday: Kate Finley

By: Gini Dietrich | September 28, 2012 | 

I met Kate Finley at a PRSA event a couple of weeks ago.

She immediately struck me as one of our industry’s up-and-comers because she: A) Wasn’t afraid to introduce herself to me and tell me something we had in common (cycling); B) Follow me on the social networks and make sure she stayed top-of-mind with me; C) Took what we talked about that evening and immediately applied some tips; and D) Writes an awesome blog about food and fitness.

Speaking of her blog, 30 days ago, she undertook a challenge to live by a Paleo diet for 30 days. You can see the results here, but a sneak peak is she lost 10 pounds and two dress sizes.

I firmly believe part of the reason she was able to do this is she blogged about it. She made it visible, she tracked results, and she allowed readers to hold her accountable.

Now she’s on to the 30 day fitness challenge, where she’ll exercise for a concentrated 30 minutes every day…and combine that with her clean eating.

I know this isn’t the typical PR or marketing blog, but (as a hiring manager and blogger), I’m really impressed with her commitment to herself and to her blog. If her resume landed on my desk, this is the type of thing that would put her above her competition.

On the professional side, Kate is the director of events and outreach for the Ohio State Chiropractic Association, where she does media training, consumer relations, crisis, and events (more than 50 of them!).

She’s a new reader here, so I suggest you be nice to her…at least for today. But do follow her on Twitter, subscribe to her blog, or connect with her on LinkedIn. And, while you’re at it, take her 30 day fitness challenge and record your results. Let’s see if, by Halloween, you’re feeling lean and have more energy, too!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

97 responses to “#FollowFriday: Kate Finley”

  1. belllindsay says:

    We have to be nice to her….!? Awwwwww. 😉 Welcome Kate, great to meet you, and congrats on all that healthy lifestyle stuff!! *hangs head in shame and smokes another ciggy* 

  2. Hi Kate! I think this might be the first #FF post in a while where I’ve not been connected to the person beforehand. So I’m off to follow you now.
    Brace yourself, it’s going to be a wild ride for you today. 🙂 

  3. KenMueller says:

    Welcome, Kate. Glad to meet you.

  4. KenMueller says:

    ” If her resume landed on my desk, this is the type of thing that would put her above her competition.”  I”m saving this paragraph and showing it to my undergrad students. I constantly stress that for them to be blogging consistently now will give them a big boost when they are out looking for jobs. 

    • ginidietrich says:

       @KenMueller It’s true. I give this advice to young professionals all the time, but they somehow think they’re different. Not the case. We’re looking for clues that someone would already fit our culture…and being able to consistently blog is part of that.

      • magriebler says:

         @ginidietrich  @KenMueller I am no longer a young professional, but I feel plenty wet behind the ears as I try to acclimate to the brave new world of social media. For whatever reason, your comments about personal blogging just clicked with me in a way others haven’t. I may finally be ready to dip my big toe into shallow end of the baby pool. But first I have to buy my water wings ….

    • HowieG says:

       @KenMueller also let them know tattoos of their Fraternity or Sorority letters on their butts also goes a long way to get hired by @ginidietrich 

    •  @KenMueller I never blogged when I was in college. Amazing that I got out as soon as I did. 

  5. kateupdates says:

    I’m honored and excited to connect with you all! Gini, as I said in my message (check your Linkedin) … thank you and you rock.
    Thanks for introducing yourselves everyone … What a way to kick-off the weekend!!
    – Kate

    • ginidietrich says:

       @kateupdates You might not get anything else done today. Sorry about that!

    • HowieG says:

       @kateupdates What is LinkedIn?
      Grats Kate. Just hope you know the last 8 Follow Fridays all wound up in rehab and with police records unable to handle the stardom and the rock and roll life style. But @ginidietrich has a webinar that can help prepare you for the fame and the fortune.
      In fact the fasted rise and fall recorded @rdopping already is interred in a Canadian Mental Health facility because last weekend he was followed by mobs wherever he went all trying just to touch him and maybe have a bit of his ‘glow’ elevate their lives. This led to a 48 hour binge with the Beiber jetting to Europe and partying non-stop at Ibiza. He got home found his credit cards maxed, his home with yellow police tape blocking entrance and protesters outside demanding they see their new idol.
      I suggest you go hang with @KenMueller on his porch and keep a low profile. His place is alcohol free and he has 4 pitbulls keeping away any visitors. Very peaceful and quite. Maybe decompress at the green dragon and shop for Amish Country treats.

  6. kateupdates says:

    @howiegoldfarb Thanks, Howie! Nice to meet you 🙂

  7. Carmelo says:

    Hi Kate! Very nice to meet you here. I’m sure you’ve already seen how 83% of Gini’s community is friendly and fun! (she is really trying to bring the other 17% around.)
    Looking forward to getting to know you and I have no doubt that if Gini has recognized your value, our group is going to be enriched and that you’re going to be in the 83% (I’m trying to get there myself!)

  8. Welcome!  They’re all right, don’t expect to get much done today at all.  We’re way more fun than work anyway.  🙂  
    It’s always awesome to find a well written fitness blog, so thanks @ginidietrich for highlighting @kateupdates !   (A smiley and two exclamation points – that’s nice enough, right?)

  9. John_Trader1 says:

    Pleased to meet you Kate. I admire your passion, it’s something we all need a pinch more of in our lives and the fact that you emulate that passion through your blog is awesome.
    I know quite a bit about the paleo diet, my brother is doing it now and has lost 20 pounds in a month. Best of luck to you as you continue on your fitness journey!

    • kateupdates says:

       @John_Trader1 Hi John! Yes, life without passion isn’t really life. I’m a firm believer in being happy as much as possible 😉 And Paleo pretty much rocks. I still love PR more but it’s up there …

  10. RebeccaTodd says:

    Nice to meet you Kate! I am always happy to connect with more of Gini’s tribe. Big congrats on your new eating and exercise regime! I will pop over to your blog now to learn more.  Enjoy your Follow Friday! 

  11. […] Well, today she mentioned me in her  PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. Now I’m having a blast meeting a lot of really cool PR/SM/Smart people. Feeling very #thankful over here. Sweet, huh? Check it out here. […]

  12. rdopping says:

    Hey Kate. Welcome. Anytime you want a big fat greasy cheeseburger just let me know and I will eat it for you. No need to sacrifice yourself. Yes, if Gini didn’t warn you I am in Carmelo’s 17% (sort of). Enjoy the popularity! Oh, BTW, did Ms. Dietrich tell you that You now are enslaved to Spin Sucks? I just received my first of many assignments this week.

    You know, Gini, it’s really not nice not to warn people of their impending responsibilities? Toilets? What am I going to write about toilets?

    Look out Kate! 🙂

  13. AnneReuss says:

    Welcomeeeeee.  I’m one of the nice ones, don’t worry.  You are a rockstar! I admire your daily commitment. Kudos to Gini for reminding us we should apply the same kind of passion wherever we want by using you as a great example.
    Now can I have my cookies guys? You told me to be nice! 
    wink wink 

    • kateupdates says:

       @AnneReuss Oops I was actually working there for a second … I’m back. Thanks for the welcome. Yes, sometimes the daily commitment takes time but I feel like that’s the only way I can truly keep up with the ever-changing SM/PR environment. It’s amazing! A cookie? Eat a brownie for me, won’t you?

    • Carmelo says:

       @AnneReuss Cookies for you! Yes, you are definitely one of the nice ones. You tip the scale nicely! Want some milk with your cookies?

  14. kateupdates says:

    @AnneReuss Thx Anne … Following you now. Happy #FF!

  15. Good to see ya here Kate. I love this community, and I’ll know you will too.

  16. Good to see you here Kate. I love this community and all of the professional conversation from Gini et. al. I know you will too.

  17. Nice to meet you Kate! Don’t worry, most people will be nice to you even after today. Right @HowieG ? 

  18. kateupdates says:

    @Frank_Strong @spinsucks thanks Frank! Hope you’re enjoying the weekend!

  19. […] PR whiz Gini Dietrich’s wonderful blog, “Spin Sucks,” I became introduced to Kate Finley. Kate also has a great blog and inspired me, not only through it, but through her commitment to a […]

  20. […] to my Whole30 posts encouraging others and a shout out from my new friend, Gini Dietrich at Spin Sucks, this bird hatched and was getting ready to fly in a matter of days. Just a couple of weeks into […]

  21. […] I introduced myself, she introduced me to her community of Spin Sucks crazies and the rest is history. Pretty amazing history I might add! I’ve been fortunate to count her […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Please enter an e-mail address