Gini Dietrich

#FollowFriday: Kate Finley

By: Gini Dietrich | September 28, 2012 | 

I met Kate Finley at a PRSA event a couple of weeks ago.

She immediately struck me as one of our industry’s up-and-comers because she: A) Wasn’t afraid to introduce herself to me and tell me something we had in common (cycling); B) Follow me on the social networks and make sure she stayed top-of-mind with me; C) Took what we talked about that evening and immediately applied some tips; and D) Writes an awesome blog about food and fitness.

Speaking of her blog, 30 days ago, she undertook a challenge to live by a Paleo diet for 30 days. You can see the results here, but a sneak peak is she lost 10 pounds and two dress sizes.

I firmly believe part of the reason she was able to do this is she blogged about it. She made it visible, she tracked results, and she allowed readers to hold her accountable.

Now she’s on to the 30 day fitness challenge, where she’ll exercise for a concentrated 30 minutes every day…and combine that with her clean eating.

I know this isn’t the typical PR or marketing blog, but (as a hiring manager and blogger), I’m really impressed with her commitment to herself and to her blog. If her resume landed on my desk, this is the type of thing that would put her above her competition.

On the professional side, Kate is the director of events and outreach for the Ohio State Chiropractic Association, where she does media training, consumer relations, crisis, and events (more than 50 of them!).

She’s a new reader here, so I suggest you be nice to her…at least for today. But do follow her on Twitter, subscribe to her blog, or connect with her on LinkedIn. And, while you’re at it, take her 30 day fitness challenge and record your results. Let’s see if, by Halloween, you’re feeling lean and have more energy, too!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • belllindsay

    We have to be nice to her….!? Awwwwww. 😉 Welcome Kate, great to meet you, and congrats on all that healthy lifestyle stuff!! *hangs head in shame and smokes another ciggy* 

    •  @belllindsay I will get you to stop smoking if it kills me!

      • belllindsay

         @ginidietrich Monday is D-Day, my friend. Get your bunker ready. :

        •  @belllindsay  @ginidietrich <scurries off to find supplies in preparation for the fallout> 

        •  @belllindsay Oh I’m ready!

        •  @belllindsay  @ginidietrich What you do is tell her that AD is a non-smoking office, and that applies to her, even if she works remotely. 

        •  @KenMueller  @belllindsay Yes. Duh.

        •  @jasonkonopinski  @belllindsay  @ginidietrich @KenMueller what kills me is anyone in Canada smokes cigs. I mean Lindsay could smoke a beautifully crafted Partagas Serie D #4 Robusto from Habana every day and she goes for a Camel Light instead?

        • belllindsay

           @HowieG  @jasonkonopinski  @ginidietrich  @KenMueller LOL! Cigars make me go a little green, not gonna lie. I’ll mail you some though! 😀 

        •  @HowieG  @jasonkonopinski  @belllindsay  @ginidietrich  @KenMueller That’s a Dumaurier here in Canadia, Howie. 

        • belllindsay

           @RebeccaTodd  @HowieG  @jasonkonopinski  @ginidietrich  @KenMueller HA! Export Unfiltered! 🙂 

    • kateupdates

       @belllindsay Thanks Lindsay! My husband went cold turkey and quit a few months ago. SO PROUD of him. Sucked to live with him during the quitting though. Bunker … that sounds about right.

      • leolsen

         @kateupdates  Daniel QUIT?!?! Go D! But more importantly, congrats Kate on your awesome blog and much-deserved recognition today (and every other day). xo

      •  @kateupdates  @belllindsay I went cold turkey ten years ago. These days I stick with the occasional cigar. 🙂 

        • kateupdates

           @jasonkonopinski  @belllindsay  I do enjoy cigars (on occasion)

        •  @kateupdates  @belllindsay A woman after my own heart. We’ll get along just fine. 🙂 

        • belllindsay

           @jasonkonopinski  @kateupdates Good lord people – I’ve quit a *hundred* times. Gone a year and more, more than once. It’s the “staying quit” part that always does me in. #addict

        •  @belllindsay  @jasonkonopinski I was addicted to ice cream … does that count?

        • belllindsay

           @kateupdates  @jasonkonopinski Yes. 🙂

        •  @kateupdates  @belllindsay  @jasonkonopinski Yes. 

        •  @belllindsay  @jasonkonopinski  @kateupdates No one likes a quitter, right Linds? 

        • belllindsay

           @RebeccaTodd  @jasonkonopinski  @kateupdates Exactly!!! 😀 

      • belllindsay

         @kateupdates Tell hubs I’m very proud of him. It’s so tough. 🙂 

    • yvettepistorio

       @belllindsay I’m eating nutella for breakfast so also hanging my head in shame for my unhealthy eating habits!

      •  @yvettepistorio  @belllindsay my finance has me put nutella on her bagel this week. And my gourmet ice cream sammy client has a nutella ice cream now. I of course for breakfast had shockingly a chobani mango yogurt.

        • yvettepistorio

           @HowieG  @belllindsay  chobani Oh look at you being all healthy! I like your fiance…I think we’d get along. I had a blueberry Chobani yesterday…does that count?!

        •  @yvettepistorio  @belllindsay  chobani all Cho counts Yvette! I did shamefully have the one left over slice of pizza from last night about an hour later. Hope that makes you feel better.

        • yvettepistorio

           @HowieG  @belllindsay  chobani Yes, yes it does.

        • belllindsay

           @HowieG  @yvettepistorio  chobani Omigod – I ate 40 pounds of greek food last night. Urp!

      •  @yvettepistorio  @belllindsay ALRIGHT! THAT IS IT! We are going to have a contest at work. 

        • yvettepistorio

           @ginidietrich  @belllindsay Bring it!

      • magriebler

         @yvettepistorio  @belllindsay Don’t let these people confuse you. Nutella is a health food. It has chocolate.

  • Hi Kate! I think this might be the first #FF post in a while where I’ve not been connected to the person beforehand. So I’m off to follow you now.
    Brace yourself, it’s going to be a wild ride for you today. 🙂 

    •  @jasonkonopinski Woo hoo!!

    • kateupdates

       @jasonkonopinski I’ll be looking for you! Thanks Jason 🙂

  • Welcome, Kate. Glad to meet you.

    • magriebler

       @KenMueller @kateupdates Like he said, Kate.

  • ” If her resume landed on my desk, this is the type of thing that would put her above her competition.”  I”m saving this paragraph and showing it to my undergrad students. I constantly stress that for them to be blogging consistently now will give them a big boost when they are out looking for jobs. 

    •  @KenMueller It’s true. I give this advice to young professionals all the time, but they somehow think they’re different. Not the case. We’re looking for clues that someone would already fit our culture…and being able to consistently blog is part of that.

      • magriebler

         @ginidietrich  @KenMueller I am no longer a young professional, but I feel plenty wet behind the ears as I try to acclimate to the brave new world of social media. For whatever reason, your comments about personal blogging just clicked with me in a way others haven’t. I may finally be ready to dip my big toe into shallow end of the baby pool. But first I have to buy my water wings ….

        •  @magriebler  @ginidietrich  @KenMueller You should totally start a blog! You can always start blogging “privately” and then when you have some content you feel comfortable with, your About Me section setup … jump in the deep end and go LIVE. That might help you ease into it.

        •  @magriebler  I’ll buy your water wings for you! Come on! Let’s do it!

        •  @kateupdates  @magriebler  @ginidietrich Go for it. Blogging is the best thing I ever did for building my business. 

    •  @KenMueller also let them know tattoos of their Fraternity or Sorority letters on their butts also goes a long way to get hired by @ginidietrich 

      • belllindsay

         @HowieG  @KenMueller  @ginidietrich GINI! You said you wouldn’t tell!!!!!

    •  @KenMueller I never blogged when I was in college. Amazing that I got out as soon as I did. 

  • kateupdates

    I’m honored and excited to connect with you all! Gini, as I said in my message (check your Linkedin) … thank you and you rock.
    Thanks for introducing yourselves everyone … What a way to kick-off the weekend!!
    – Kate

    •  @kateupdates You might not get anything else done today. Sorry about that!

      • kateupdates

         @ginidietrich I’m looking forward to it 😉

    •  @kateupdates What is LinkedIn?
      Grats Kate. Just hope you know the last 8 Follow Fridays all wound up in rehab and with police records unable to handle the stardom and the rock and roll life style. But @ginidietrich has a webinar that can help prepare you for the fame and the fortune.
      In fact the fasted rise and fall recorded @rdopping already is interred in a Canadian Mental Health facility because last weekend he was followed by mobs wherever he went all trying just to touch him and maybe have a bit of his ‘glow’ elevate their lives. This led to a 48 hour binge with the Beiber jetting to Europe and partying non-stop at Ibiza. He got home found his credit cards maxed, his home with yellow police tape blocking entrance and protesters outside demanding they see their new idol.
      I suggest you go hang with @KenMueller on his porch and keep a low profile. His place is alcohol free and he has 4 pitbulls keeping away any visitors. Very peaceful and quite. Maybe decompress at the green dragon and shop for Amish Country treats.

      •  @HowieG  That “be nice” was directed at you, Howie.

        •  @ginidietrich trust me I need my spine adjusted she has connections! Plus I was trying to ensure @kateupdates doesn’t meet Ralph’s fate!

        • belllindsay

           @ginidietrich  @HowieG HAHAHA!!!

        • rdopping

          @HowieG @ginidietrich @kateupdates Howe? Of what do you speak? I am more popular than ever. I even found a follower hiding out in the foothills of through French Alps. Hadn’t bathed in weeks but you know, a friend is a friend.

        •  @rdopping  @HowieG  @ginidietrich  @kateupdates Hi Ralph! Finding friends while hiking is the best! Haven’t been to the French Alps yet though. I hiked the Appalachian Trail for a few days and bathing is totally not a requirement 😉

      • kateupdates

         @HowieG  @ginidietrich  @rdopping  @KenMueller 
        Howie, you seem kinda crazy but I like a little crazy in my life. Thanks for the welcome! haha

        •  @kateupdates  @HowieG  @ginidietrich  @rdopping  @KenMueller You ain’t seen nothin’ yet. 

        •  @jasonkonopinski  @kateupdates  @HowieG  @ginidietrich  @rdopping  @KenMueller Howie, I was already headed for rehab before my FF, so G really isn’t to blame. 

      •  @HowieG  @kateupdates  @ginidietrich  @rdopping  @KenMueller Howie, you are damn quick on the draw. Hope never to be facing off agin’ ya. 

  • kateupdates

    @howiegoldfarb Thanks, Howie! Nice to meet you 🙂

  • Hi Kate! Very nice to meet you here. I’m sure you’ve already seen how 83% of Gini’s community is friendly and fun! (she is really trying to bring the other 17% around.)
    Looking forward to getting to know you and I have no doubt that if Gini has recognized your value, our group is going to be enriched and that you’re going to be in the 83% (I’m trying to get there myself!)

    •  @Carmelo Who are the 17%??

      •  @ginidietrich I don’t want to ruin your day….

        •  @Carmelo You’d better not say me! Shaking my fist at you!

        •  @ginidietrich LOL, hmmm let me enter the data again, perhaps my calculations were off a bit. (on the other hand, that fist says a lot right there!)

        •  @ginidietrich  @Carmelo I am glad to see that I am not the only recipient of the fist shaking. 😉

      •  @ginidietrich  @Carmelo I’ll self- identify as a 17%-er. 

        •  @RebeccaTodd  @ginidietrich Uh oh, if too many come forward, Gini’s fist will turn into a strangle-hold. 

        •  @Carmelo  @ginidietrich I have to send blog comments to G privately for approval first as I have a very tentative grip on “acceptable”. 

    • kateupdates

       @Carmelo  Thank you for the welcome, Carmelo!

  • Welcome!  They’re all right, don’t expect to get much done today at all.  We’re way more fun than work anyway.  🙂  
    It’s always awesome to find a well written fitness blog, so thanks @ginidietrich for highlighting @kateupdates !   (A smiley and two exclamation points – that’s nice enough, right?)

    •  @HeatherTweedy  @ginidietrich  So far, so fun 🙂 Thanks, Heather!

  • John_Trader1

    Pleased to meet you Kate. I admire your passion, it’s something we all need a pinch more of in our lives and the fact that you emulate that passion through your blog is awesome.
    I know quite a bit about the paleo diet, my brother is doing it now and has lost 20 pounds in a month. Best of luck to you as you continue on your fitness journey!

    •  @John_Trader1 Hi John! Yes, life without passion isn’t really life. I’m a firm believer in being happy as much as possible 😉 And Paleo pretty much rocks. I still love PR more but it’s up there …

  • Nice to meet you Kate! I am always happy to connect with more of Gini’s tribe. Big congrats on your new eating and exercise regime! I will pop over to your blog now to learn more.  Enjoy your Follow Friday! 

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  • rdopping

    Hey Kate. Welcome. Anytime you want a big fat greasy cheeseburger just let me know and I will eat it for you. No need to sacrifice yourself. Yes, if Gini didn’t warn you I am in Carmelo’s 17% (sort of). Enjoy the popularity! Oh, BTW, did Ms. Dietrich tell you that You now are enslaved to Spin Sucks? I just received my first of many assignments this week.

    You know, Gini, it’s really not nice not to warn people of their impending responsibilities? Toilets? What am I going to write about toilets?

    Look out Kate! 🙂

    •  @rdopping Your reply made me laugh. Thanks for the welcome AND the warning, Ralph. <3

    •  @rdopping Hey now Ralph, can’t let you suffer by yourself. I will gladly join you in eating that burger.
      Nice to meet you Kate.

      •  @thejoshuawilner  @rdopping It’s a deal!

    •  @rdopping I followed a cheeseburger joint on Twitter (they have a great social media guy), and ended up with a bunch of free burger and milkshake certificates. So anyone who wants a ginormous Fatburger, c’mon to Spokane before my freebies expire on Halloween. 

      • rdopping

         @barrettrossie Hahahahahaha……Washington, huh? Not sure I can justify another trip after the one I am on but I like the idea. We have a local grass roots group in Toronto that rates burger joints just ’cause they love burgers….

  • AnneReuss

    Welcomeeeeee.  I’m one of the nice ones, don’t worry.  You are a rockstar! I admire your daily commitment. Kudos to Gini for reminding us we should apply the same kind of passion wherever we want by using you as a great example.
    Now can I have my cookies guys? You told me to be nice! 
    wink wink 

    •  @AnneReuss Oops I was actually working there for a second … I’m back. Thanks for the welcome. Yes, sometimes the daily commitment takes time but I feel like that’s the only way I can truly keep up with the ever-changing SM/PR environment. It’s amazing! A cookie? Eat a brownie for me, won’t you?

    •  @AnneReuss Cookies for you! Yes, you are definitely one of the nice ones. You tip the scale nicely! Want some milk with your cookies?

      • AnneReuss

         @Carmelo How thoughtful of you! Why, yes. 

  • kateupdates

    @AnneReuss Thx Anne … Following you now. Happy #FF!

  • Good to see ya here Kate. I love this community, and I’ll know you will too.

  • Good to see you here Kate. I love this community and all of the professional conversation from Gini et. al. I know you will too.

    •  @Anthony_Rodriguez Glad to see you’re from Cbus, Anthony! Looking forward to seeing you at the next PRSA mtg. Thanks for the welcome 🙂

      •  @kateupdates I was totally at that mtg Gini talked to us at. We probably passed each other and didn’t realize it.

  • Nice to meet you Kate! Don’t worry, most people will be nice to you even after today. Right @HowieG ? 

    •  @barrettrossie  @HowieG Loving getting to know everyone and enjoying the good-natured banter. Nice to meet you 😉

  • kateupdates

    @Frank_Strong @spinsucks thanks Frank! Hope you’re enjoying the weekend!

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