Gini Dietrich

#FollowFriday: Kate Finley

By: Gini Dietrich | September 28, 2012 | 
97

I met Kate Finley at a PRSA event a couple of weeks ago.

She immediately struck me as one of our industry’s up-and-comers because she: A) Wasn’t afraid to introduce herself to me and tell me something we had in common (cycling); B) Follow me on the social networks and make sure she stayed top-of-mind with me; C) Took what we talked about that evening and immediately applied some tips; and D) Writes an awesome blog about food and fitness.

Speaking of her blog, 30 days ago, she undertook a challenge to live by a Paleo diet for 30 days. You can see the results here, but a sneak peak is she lost 10 pounds and two dress sizes.

I firmly believe part of the reason she was able to do this is she blogged about it. She made it visible, she tracked results, and she allowed readers to hold her accountable.

Now she’s on to the 30 day fitness challenge, where she’ll exercise for a concentrated 30 minutes every day…and combine that with her clean eating.

I know this isn’t the typical PR or marketing blog, but (as a hiring manager and blogger), I’m really impressed with her commitment to herself and to her blog. If her resume landed on my desk, this is the type of thing that would put her above her competition.

On the professional side, Kate is the director of events and outreach for the Ohio State Chiropractic Association, where she does media training, consumer relations, crisis, and events (more than 50 of them!).

She’s a new reader here, so I suggest you be nice to her…at least for today. But do follow her on Twitter, subscribe to her blog, or connect with her on LinkedIn. And, while you’re at it, take her 30 day fitness challenge and record your results. Let’s see if, by Halloween, you’re feeling lean and have more energy, too!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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97 Comments on "#FollowFriday: Kate Finley"

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belllindsay
belllindsay
3 years 10 months ago

We have to be nice to her….!? Awwwwww. 😉 Welcome Kate, great to meet you, and congrats on all that healthy lifestyle stuff!! *hangs head in shame and smokes another ciggy* 

ginidietrich
3 years 10 months ago

 @belllindsay I will get you to stop smoking if it kills me!

belllindsay
belllindsay
3 years 10 months ago

 @ginidietrich Monday is D-Day, my friend. Get your bunker ready. :

jasonkonopinski
3 years 10 months ago

 @belllindsay  @ginidietrich <scurries off to find supplies in preparation for the fallout> 

ginidietrich
3 years 10 months ago

 @belllindsay Oh I’m ready!

KenMueller
3 years 10 months ago

 @belllindsay  @ginidietrich What you do is tell her that AD is a non-smoking office, and that applies to her, even if she works remotely. 

ginidietrich
3 years 10 months ago

 @KenMueller  @belllindsay Yes. Duh.

HowieG
3 years 10 months ago

 @jasonkonopinski  @belllindsay  @ginidietrich @KenMueller what kills me is anyone in Canada smokes cigs. I mean Lindsay could smoke a beautifully crafted Partagas Serie D #4 Robusto from Habana every day and she goes for a Camel Light instead?

belllindsay
belllindsay
3 years 10 months ago

 @HowieG  @jasonkonopinski  @ginidietrich  @KenMueller LOL! Cigars make me go a little green, not gonna lie. I’ll mail you some though! 😀 

RebeccaTodd
3 years 10 months ago

 @HowieG  @jasonkonopinski  @belllindsay  @ginidietrich  @KenMueller That’s a Dumaurier here in Canadia, Howie. 

belllindsay
belllindsay
3 years 10 months ago

 @RebeccaTodd  @HowieG  @jasonkonopinski  @ginidietrich  @KenMueller HA! Export Unfiltered! 🙂 

kateupdates
kateupdates
3 years 10 months ago

 @belllindsay Thanks Lindsay! My husband went cold turkey and quit a few months ago. SO PROUD of him. Sucked to live with him during the quitting though. Bunker … that sounds about right.

leolsen
leolsen
3 years 10 months ago

 @kateupdates  Daniel QUIT?!?! Go D! But more importantly, congrats Kate on your awesome blog and much-deserved recognition today (and every other day). xo

jasonkonopinski
3 years 10 months ago

 @kateupdates  @belllindsay I went cold turkey ten years ago. These days I stick with the occasional cigar. 🙂 

kateupdates
kateupdates
3 years 10 months ago

 @jasonkonopinski  @belllindsay  I do enjoy cigars (on occasion)

jasonkonopinski
3 years 10 months ago

 @kateupdates  @belllindsay A woman after my own heart. We’ll get along just fine. 🙂 

belllindsay
belllindsay
3 years 10 months ago

 @jasonkonopinski  @kateupdates Good lord people – I’ve quit a *hundred* times. Gone a year and more, more than once. It’s the “staying quit” part that always does me in. #addict

kateupdates
3 years 10 months ago

 @belllindsay  @jasonkonopinski I was addicted to ice cream … does that count?

belllindsay
belllindsay
3 years 10 months ago

 @kateupdates  @jasonkonopinski Yes. 🙂

HeatherTweedy
3 years 10 months ago

 @kateupdates  @belllindsay  @jasonkonopinski Yes. 

RebeccaTodd
3 years 10 months ago

 @belllindsay  @jasonkonopinski  @kateupdates No one likes a quitter, right Linds? 
 

belllindsay
belllindsay
3 years 10 months ago

 @RebeccaTodd  @jasonkonopinski  @kateupdates Exactly!!! 😀 

belllindsay
belllindsay
3 years 10 months ago

 @kateupdates Tell hubs I’m very proud of him. It’s so tough. 🙂 

yvettepistorio
yvettepistorio
3 years 10 months ago

 @belllindsay I’m eating nutella for breakfast so also hanging my head in shame for my unhealthy eating habits!

HowieG
3 years 10 months ago

 @yvettepistorio  @belllindsay my finance has me put nutella on her bagel this week. And my gourmet ice cream sammy client has a nutella ice cream now. I of course for breakfast had shockingly a chobani mango yogurt.

yvettepistorio
yvettepistorio
3 years 10 months ago

 @HowieG  @belllindsay  chobani Oh look at you being all healthy! I like your fiance…I think we’d get along. I had a blueberry Chobani yesterday…does that count?!
 

HowieG
3 years 10 months ago

 @yvettepistorio  @belllindsay  chobani all Cho counts Yvette! I did shamefully have the one left over slice of pizza from last night about an hour later. Hope that makes you feel better.

yvettepistorio
yvettepistorio
3 years 10 months ago

 @HowieG  @belllindsay  chobani Yes, yes it does.

belllindsay
belllindsay
3 years 10 months ago

 @HowieG  @yvettepistorio  chobani Omigod – I ate 40 pounds of greek food last night. Urp!

ginidietrich
3 years 10 months ago

 @yvettepistorio  @belllindsay ALRIGHT! THAT IS IT! We are going to have a contest at work. 

yvettepistorio
yvettepistorio
3 years 10 months ago

 @ginidietrich  @belllindsay Bring it!

magriebler
magriebler
3 years 10 months ago

 @yvettepistorio  @belllindsay Don’t let these people confuse you. Nutella is a health food. It has chocolate.

jasonkonopinski
3 years 10 months ago

Hi Kate! I think this might be the first #FF post in a while where I’ve not been connected to the person beforehand. So I’m off to follow you now.
 
Brace yourself, it’s going to be a wild ride for you today. 🙂 

ginidietrich
3 years 10 months ago

 @jasonkonopinski Woo hoo!!

kateupdates
kateupdates
3 years 10 months ago

 @jasonkonopinski I’ll be looking for you! Thanks Jason 🙂

KenMueller
3 years 10 months ago

Welcome, Kate. Glad to meet you.

magriebler
magriebler
3 years 10 months ago

 @KenMueller @kateupdates Like he said, Kate.

KenMueller
3 years 10 months ago

” If her resume landed on my desk, this is the type of thing that would put her above her competition.”  I”m saving this paragraph and showing it to my undergrad students. I constantly stress that for them to be blogging consistently now will give them a big boost when they are out looking for jobs. 

ginidietrich
3 years 10 months ago

 @KenMueller It’s true. I give this advice to young professionals all the time, but they somehow think they’re different. Not the case. We’re looking for clues that someone would already fit our culture…and being able to consistently blog is part of that.

magriebler
magriebler
3 years 10 months ago

 @ginidietrich  @KenMueller I am no longer a young professional, but I feel plenty wet behind the ears as I try to acclimate to the brave new world of social media. For whatever reason, your comments about personal blogging just clicked with me in a way others haven’t. I may finally be ready to dip my big toe into shallow end of the baby pool. But first I have to buy my water wings ….

kateupdates
3 years 10 months ago

 @magriebler  @ginidietrich  @KenMueller You should totally start a blog! You can always start blogging “privately” and then when you have some content you feel comfortable with, your About Me section setup … jump in the deep end and go LIVE. That might help you ease into it.

ginidietrich
3 years 10 months ago

 @magriebler  I’ll buy your water wings for you! Come on! Let’s do it!

KenMueller
3 years 10 months ago

 @kateupdates  @magriebler  @ginidietrich Go for it. Blogging is the best thing I ever did for building my business. 

HowieG
3 years 10 months ago

 @KenMueller also let them know tattoos of their Fraternity or Sorority letters on their butts also goes a long way to get hired by @ginidietrich 

belllindsay
belllindsay
3 years 10 months ago

 @HowieG  @KenMueller  @ginidietrich GINI! You said you wouldn’t tell!!!!!

barrettrossie
3 years 10 months ago

 @KenMueller I never blogged when I was in college. Amazing that I got out as soon as I did. 

kateupdates
kateupdates
3 years 10 months ago

Wow.
 
I’m honored and excited to connect with you all! Gini, as I said in my message (check your Linkedin) … thank you and you rock.
 
Thanks for introducing yourselves everyone … What a way to kick-off the weekend!!
 
– Kate

ginidietrich
3 years 10 months ago

 @kateupdates You might not get anything else done today. Sorry about that!

kateupdates
kateupdates
3 years 10 months ago

 @ginidietrich I’m looking forward to it 😉

HowieG
3 years 10 months ago
 @kateupdates What is LinkedIn?   Grats Kate. Just hope you know the last 8 Follow Fridays all wound up in rehab and with police records unable to handle the stardom and the rock and roll life style. But @ginidietrich has a webinar that can help prepare you for the fame and the fortune.   In fact the fasted rise and fall recorded @rdopping already is interred in a Canadian Mental Health facility because last weekend he was followed by mobs wherever he went all trying just to touch him and maybe have a bit of his ‘glow’ elevate their lives.… Read more »
ginidietrich
3 years 10 months ago

 @HowieG  That “be nice” was directed at you, Howie.

HowieG
3 years 10 months ago

 @ginidietrich trust me I need my spine adjusted she has connections! Plus I was trying to ensure @kateupdates doesn’t meet Ralph’s fate!

belllindsay
belllindsay
3 years 10 months ago

 @ginidietrich  @HowieG HAHAHA!!!

rdopping
rdopping
3 years 10 months ago

@HowieG @ginidietrich @kateupdates Howe? Of what do you speak? I am more popular than ever. I even found a follower hiding out in the foothills of through French Alps. Hadn’t bathed in weeks but you know, a friend is a friend.

kateupdates
3 years 10 months ago

 @rdopping  @HowieG  @ginidietrich  @kateupdates Hi Ralph! Finding friends while hiking is the best! Haven’t been to the French Alps yet though. I hiked the Appalachian Trail for a few days and bathing is totally not a requirement 😉

kateupdates
kateupdates
3 years 10 months ago

 @HowieG  @ginidietrich  @rdopping  @KenMueller 
 
Howie, you seem kinda crazy but I like a little crazy in my life. Thanks for the welcome! haha

jasonkonopinski
3 years 10 months ago

 @kateupdates  @HowieG  @ginidietrich  @rdopping  @KenMueller You ain’t seen nothin’ yet. 
 

RebeccaTodd
3 years 10 months ago

 @jasonkonopinski  @kateupdates  @HowieG  @ginidietrich  @rdopping  @KenMueller Howie, I was already headed for rehab before my FF, so G really isn’t to blame. 

barrettrossie
3 years 10 months ago

 @HowieG  @kateupdates  @ginidietrich  @rdopping  @KenMueller Howie, you are damn quick on the draw. Hope never to be facing off agin’ ya. 

kateupdates
kateupdates
3 years 10 months ago

@howiegoldfarb Thanks, Howie! Nice to meet you 🙂

Carmelo
3 years 10 months ago

Hi Kate! Very nice to meet you here. I’m sure you’ve already seen how 83% of Gini’s community is friendly and fun! (she is really trying to bring the other 17% around.)
 
Looking forward to getting to know you and I have no doubt that if Gini has recognized your value, our group is going to be enriched and that you’re going to be in the 83% (I’m trying to get there myself!)
 
Welcome!

ginidietrich
3 years 10 months ago

 @Carmelo Who are the 17%??

Carmelo
3 years 10 months ago

 @ginidietrich I don’t want to ruin your day….

ginidietrich
3 years 10 months ago

 @Carmelo You’d better not say me! Shaking my fist at you!

Carmelo
3 years 10 months ago

 @ginidietrich LOL, hmmm let me enter the data again, perhaps my calculations were off a bit. (on the other hand, that fist says a lot right there!)

thejoshuawilner
3 years 10 months ago

 @ginidietrich  @Carmelo I am glad to see that I am not the only recipient of the fist shaking. 😉

RebeccaTodd
3 years 10 months ago

 @ginidietrich  @Carmelo I’ll self- identify as a 17%-er. 

Carmelo
3 years 10 months ago

 @RebeccaTodd  @ginidietrich Uh oh, if too many come forward, Gini’s fist will turn into a strangle-hold. 

RebeccaTodd
3 years 10 months ago

 @Carmelo  @ginidietrich I have to send blog comments to G privately for approval first as I have a very tentative grip on “acceptable”. 

kateupdates
kateupdates
3 years 10 months ago

 @Carmelo  Thank you for the welcome, Carmelo!

HeatherTweedy
3 years 10 months ago

Welcome!  They’re all right, don’t expect to get much done today at all.  We’re way more fun than work anyway.  🙂  
It’s always awesome to find a well written fitness blog, so thanks @ginidietrich for highlighting @kateupdates !   (A smiley and two exclamation points – that’s nice enough, right?)

kateupdates
3 years 10 months ago

 @HeatherTweedy  @ginidietrich  So far, so fun 🙂 Thanks, Heather!

John_Trader1
John_Trader1
3 years 10 months ago

Pleased to meet you Kate. I admire your passion, it’s something we all need a pinch more of in our lives and the fact that you emulate that passion through your blog is awesome.
 
I know quite a bit about the paleo diet, my brother is doing it now and has lost 20 pounds in a month. Best of luck to you as you continue on your fitness journey!

kateupdates
3 years 10 months ago

 @John_Trader1 Hi John! Yes, life without passion isn’t really life. I’m a firm believer in being happy as much as possible 😉 And Paleo pretty much rocks. I still love PR more but it’s up there …

RebeccaTodd
3 years 10 months ago

Nice to meet you Kate! I am always happy to connect with more of Gini’s tribe. Big congrats on your new eating and exercise regime! I will pop over to your blog now to learn more.  Enjoy your Follow Friday! 

trackback

[…] Well, today she mentioned me in her  PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. Now I’m having a blast meeting a lot of really cool PR/SM/Smart people. Feeling very #thankful over here. Sweet, huh? Check it out here. […]

rdopping
rdopping
3 years 10 months ago

Hey Kate. Welcome. Anytime you want a big fat greasy cheeseburger just let me know and I will eat it for you. No need to sacrifice yourself. Yes, if Gini didn’t warn you I am in Carmelo’s 17% (sort of). Enjoy the popularity! Oh, BTW, did Ms. Dietrich tell you that You now are enslaved to Spin Sucks? I just received my first of many assignments this week.

You know, Gini, it’s really not nice not to warn people of their impending responsibilities? Toilets? What am I going to write about toilets?

Look out Kate! 🙂

kateupdates
3 years 10 months ago

 @rdopping Your reply made me laugh. Thanks for the welcome AND the warning, Ralph. <3

thejoshuawilner
3 years 10 months ago

 @rdopping Hey now Ralph, can’t let you suffer by yourself. I will gladly join you in eating that burger.
 
Nice to meet you Kate.

kateupdates
3 years 10 months ago

 @thejoshuawilner  @rdopping It’s a deal!

barrettrossie
3 years 10 months ago

 @rdopping I followed a cheeseburger joint on Twitter (they have a great social media guy), and ended up with a bunch of free burger and milkshake certificates. So anyone who wants a ginormous Fatburger, c’mon to Spokane before my freebies expire on Halloween. 

rdopping
rdopping
3 years 9 months ago

 @barrettrossie Hahahahahaha……Washington, huh? Not sure I can justify another trip after the one I am on but I like the idea. We have a local grass roots group in Toronto that rates burger joints just ’cause they love burgers….http://thebroadhouse.com/about/

AnneReuss
AnneReuss
3 years 10 months ago

Welcomeeeeee.  I’m one of the nice ones, don’t worry.  You are a rockstar! I admire your daily commitment. Kudos to Gini for reminding us we should apply the same kind of passion wherever we want by using you as a great example.
 
Now can I have my cookies guys? You told me to be nice! 
wink wink 

kateupdates
3 years 10 months ago

 @AnneReuss Oops I was actually working there for a second … I’m back. Thanks for the welcome. Yes, sometimes the daily commitment takes time but I feel like that’s the only way I can truly keep up with the ever-changing SM/PR environment. It’s amazing! A cookie? Eat a brownie for me, won’t you?

Carmelo
3 years 10 months ago

 @AnneReuss Cookies for you! Yes, you are definitely one of the nice ones. You tip the scale nicely! Want some milk with your cookies?

AnneReuss
AnneReuss
3 years 10 months ago

 @Carmelo How thoughtful of you! Why, yes. 

kateupdates
kateupdates
3 years 10 months ago

@AnneReuss Thx Anne … Following you now. Happy #FF!

Anthony_Rodriguez
3 years 10 months ago

Good to see ya here Kate. I love this community, and I’ll know you will too.

Anthony_Rodriguez
3 years 10 months ago

Good to see you here Kate. I love this community and all of the professional conversation from Gini et. al. I know you will too.

kateupdates
3 years 10 months ago

 @Anthony_Rodriguez Glad to see you’re from Cbus, Anthony! Looking forward to seeing you at the next PRSA mtg. Thanks for the welcome 🙂

Anthony_Rodriguez
3 years 10 months ago

 @kateupdates I was totally at that mtg Gini talked to us at. We probably passed each other and didn’t realize it.

barrettrossie
3 years 10 months ago

Nice to meet you Kate! Don’t worry, most people will be nice to you even after today. Right @HowieG ? 

kateupdates
3 years 10 months ago

 @barrettrossie  @HowieG Loving getting to know everyone and enjoying the good-natured banter. Nice to meet you 😉

kateupdates
kateupdates
3 years 9 months ago

@Frank_Strong @spinsucks thanks Frank! Hope you’re enjoying the weekend!

trackback
3 years 9 months ago

[…] PR whiz Gini Dietrich’s wonderful blog, “Spin Sucks,” I became introduced to Kate Finley. Kate also has a great blog and inspired me, not only through it, but through her commitment to a […]

trackback

[…] to my Whole30 posts encouraging others and a shout out from my new friend, Gini Dietrich at Spin Sucks, this bird hatched and was getting ready to fly in a matter of days. Just a couple of weeks into […]

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[…] I introduced myself, she introduced me to her community of Spin Sucks crazies and the rest is history. Pretty amazing history I might add! I’ve been fortunate to count her […]

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