Gini Dietrich

#FollowFriday: Kristine Simpson

By: Gini Dietrich | January 20, 2012 | 
86

Many of you may not know Kristine Simpson.

She stalks Spin Sucks, but she doesn’t comment often so you wouldn’t recognize her name from there. But she’s someone you need to know!

Other than being an account coordinator at Thornley Fallis, she is the producer of Inside PR, the weekly podcast Joe Thornley, Martin Waxman, and I record. And she freaking rocks!

She got engaged a few months ago and blogged the experience, from her point-of-view…and then had her fiance do the same. Completely innovative and extremely touching, you get a special glimpse into her personal life.

But most of her blogging at Running a PR Life is about PR and social media. She has a new series called “PR Word of the Week,” where she asks one communication professional to choose a PR word and describe why it’s his or her favorite (it’s my turn next Tuesday – I still have to think of my word!).

She has a love for Canada’s Parliament history and procedure and even served as a Parliamentary tour guide. Which, if you know Joe Thornley, makes perfect sense she’s working for him. And she’s a huge volunteer, spending most of her time with non-profit organizations and lending her PR and digital skills to those who can’t afford to pay for professional help.

You know what I love most about her, though? I can imagine working with the Inside PR personalities could be pretty intimidating. But she embraces it and does an excellent job of engaging us with her personality thrown in. For those of you wanting to climb the corporate ladder, she’s a great role model of someone who takes the bull by the horns and is confident enough to run with the big boys.

So check her out. You can find her on Twitter, Google+, and Running a PR Life…and even interviewed by us on Inside PR as The Real Podcaster.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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