Gini Dietrich

#FollowFriday: Kristine Simpson

By: Gini Dietrich | January 20, 2012 | 
86

Many of you may not know Kristine Simpson.

She stalks Spin Sucks, but she doesn’t comment often so you wouldn’t recognize her name from there. But she’s someone you need to know!

Other than being an account coordinator at Thornley Fallis, she is the producer of Inside PR, the weekly podcast Joe Thornley, Martin Waxman, and I record. And she freaking rocks!

She got engaged a few months ago and blogged the experience, from her point-of-view…and then had her fiance do the same. Completely innovative and extremely touching, you get a special glimpse into her personal life.

But most of her blogging at Running a PR Life is about PR and social media. She has a new series called “PR Word of the Week,” where she asks one communication professional to choose a PR word and describe why it’s his or her favorite (it’s my turn next Tuesday – I still have to think of my word!).

She has a love for Canada’s Parliament history and procedure and even served as a Parliamentary tour guide. Which, if you know Joe Thornley, makes perfect sense she’s working for him. And she’s a huge volunteer, spending most of her time with non-profit organizations and lending her PR and digital skills to those who can’t afford to pay for professional help.

You know what I love most about her, though? I can imagine working with the Inside PR personalities could be pretty intimidating. But she embraces it and does an excellent job of engaging us with her personality thrown in. For those of you wanting to climb the corporate ladder, she’s a great role model of someone who takes the bull by the horns and is confident enough to run with the big boys.

So check her out. You can find her on Twitter, Google+, and Running a PR Life…and even interviewed by us on Inside PR as The Real Podcaster.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Ah, the Real Podcaster. I remember that episode! Nice to meet you here, Kristine. 🙂

    • ginidietrich

      @jasonkonopinski I love that you listen!

      • @ginidietrich There are four industry-relevant podcasts to which I regularly listen and subscribe: Inside PR, Marketing Over Coffee (John Wall & Christopher Penn), The Bean Cast (Bob Knorpp) and The Twist Image (Mitch Joel).

        • ginidietrich

          @jasonkonopinski That’s what makes you so smart. Clearly.

    • Kristinesimpson

      @jasonkonopinski Nice to meet you too!

      • @Kristinesimpson I believe we’ve been following each on the Twitterz for some time now, but don’t know that we’ve conversed much. Time to change that!

        • Kristinesimpson

          @jasonkonopinski Agreed!

  • DoTime_WX

    @ginidietrich Hi Gini, took your advice & read up on / followed @Kristinesimpson Thanks, and have a great weekend

    • Kristinesimpson

      @DoTime_WX thanks for the follow! Look forward to the online conversation 🙂

      • DoTime_WX

        @Kristinesimpson Thanks Kristine, I too look forward to online conversation.

  • Hi Kristine, consider yourself followed….but in a non-creepy kinda way.

    • ginidietrich

      @KenMueller Poor Kristine. I didn’t think about what this would mean by highlighting her here.

      • @ginidietrich actually, i was already following her on Twitter. Gonna check out her blog though. Hope she doesn’t have any flickering lights.

        • Kristinesimpson

          @KenMueller@ginidietrich HAHA that comment made my morning… that and being profiled on Spin Sucks 🙂

        • ginidietrich

          @KenMueller What will you do when I ban you from commenting here?

        • @ginidietrich Same thing I did when you unfriended me on Facebook. Wait 5 seconds and then you’ll unban me.

        • ginidietrich

          @KenMueller What if I mean it this time?

        • @ginidietrich Then I’ll just take my game over to Kristine’s blog I guess.

  • Didn’t even know about Inside PR podcast… just subscribed in my iTunes. Followed Kristine, read her engagement story, and am off to refill my coffee cup now 🙂

    BTW, what happened to your Buffer button?

    • Kristinesimpson

      @keithbloemendaal You have accomplished so much in your morning! Thanks for checking me out 🙂

    • ginidietrich

      @keithbloemendaal You know what? That’s a great question! I have no idea. lisa gerber what happened to our Buffer button?? Where’s leowid ??

      • @ginidietrich@keithbloemendaalleowid The button dropped off the face of the earth. hackmanj is doing some work on the site, then we’re going to ask leowid to add it back in for us.

        • livefyre , I have a question – I’m trying to change the website the “my latest conversation” links to and it won’t allow me to choose Spin Sucks. How can I add that as a moderator? 🙂 Thanks.

        • @Lisa Gerberlivefyre Hey Lisa, it doesn’t look like you’re a SpinSucks moderator, but if @ginidietrich adds you as one and then you click here: http://www.livefyre.com/profile/edit/sites/ and check only “SpinSucks.com,” you’ll have your “Latest Conversation” be from SpinSucks.

          We’re working to make that feature more customizable and more easy to manage, and we appreciate your patience as we continue to develop and do so! Let me know if you have any other questions on that, I’d be happy to help in any way that I can.

        • ginidietrich

          @JMattHicks@Lisa Gerber Yo! I think the issue is it’s pulling the wrong “last conversation.” She wants it to pull Spin Sucks and, right now, it’s pulling the last website she designed. We don’t know how to change that.

        • @ginidietrich@Lisa Gerber Okay cool, I think I follow. So what should have to happen is she’ll need to be assigned as the author of the post:

          http://support.livefyre.com/customer/portal/articles/138900

          From then, it should be assigned to her and show as her latest conversation.

          Hey Lisa, do you want those sites you design to show up, or just a specific few (or just SpinSucks)?

        • @JMattHicks@ginidietrich I believe I need to be added as a moderator for Spin Sucks. It’s not listed as sites I moderate. (I can see where I can change which site it pulls from.)

          I wouldn’t mind having the ability to have the winery website show up when I’m commenting on behalf of that one elsewhere. For now, I’ve disabled that feature on my profile.

          So I think you’re first comment might be accurate. Gini needs to add me as a moderator in Livefyre.

        • ginidietrich

          @Lisa Gerber Sorry Charlie. No moderation for you!@JMattHicks

        • @ginidietrich@Lisa Gerber I think a combination of the two will do the trick! Since Gini is most likely the author (at least in the Livefyre database), she’ll need to assign the blog posts you write to you being the author. I’m not sure if you HAVE to be moderator that, now that I think about it…it’s a bit of a fringe case I haven’t come across, so let me check into that for you and get back to you!

        • ginidietrich

          @JMattHicks@Lisa Gerber I think you’re right. I just went in there and it shows me as the author on all blog posts. So we need to add Lisa as the author on the guest posts and the ones she writes. Otherwise it will also pull the blog posts I write.

        • @Lisa Gerber@ginidietrich I am ready for leowid to do his magic any time, though I’d love to know what tweaks it requires so I can upgrade my Digg Digg. Love Buffer, it’s awesome.

        • LeoWid

          @Lisa Gerber@ginidietrich@keithbloemendaalleowidhackmanj Hey guys, thanks a lot for the heads up! We are going to fix this early next week, should be all back to normal early next week, sorry for the hold up, a slight update from Digg Digg that caused it! 🙂

  • She’s also going to be writing for us, here, and will share her podcasting expertise on Spin Sucks Pro! That picture is beautiful. I want to go to the beach now.

    Gini, your word should be “douchecanoe.” Obviously.

    • Kristinesimpson

      @Lisa Gerber Yes! “Douchecanoe” is perfect, it is a PR word, right?! Gini uses it, so it must be a PR word.

      And funny note about that picture. It is taken on a very cold fall day on the water front in…. Kingston Ontario. MY old stomping grounds when I was a student at Queen’s University.

      • ginidietrich

        @Kristinesimpson@Lisa Gerber I went with Integration. Perhaps I’ll do douchecanoe here instead of as a guest post for someone else??

        • Kristinesimpson

          @ginidietrich@Lisa Gerber HAHA I will definitely read a post about “douchecanoe”!

        • @Kristinesimpson@ginidietrich That is, perhaps, more appropriate. Less fun, but more appropriate.

      • @Kristinesimpson OHHHHH, I love Kingston. My father used to live up in the Thousand Islands and we’d boat down to Kingston for lunch. really pretty town (city?)

        • Kristinesimpson

          @Lisa Gerber It is offically a city, but feels like a town. I loved the campus and water front. I can’t say I saw more than my little university campus bubble, but I did do a drive around to visit all the jails. Kingston has 8 jails, 2 universities and 1 college. So we are all a bunch of students and ex-cons!

  • David_Hall

    I loved reading this post ! Way to go Kristine – you continue to impress every one you work with…you always will, of course…

    • ginidietrich

      @David_Hall Thanks for stopping by!

    • Kristinesimpson

      @David_Hall Thanks David… I can’t take all the credit, you were one of my teachers 🙂 AND the one who started me on social media.

  • Followed. Because I am a robot that does exactly what Gini says, exactly when she says to do it. 🙂

    • ginidietrich

      @Sean McGinnis HAPPY BIRTHDAY!!

    • Kristinesimpson

      @Sean McGinnis I can live with that reason 🙂 Oh and happy birthday!

    • SociallyGenius

      @Sean McGinnis I’m turning into a Giniborg as well, my family keeps wondering why I keep mumbling spinsucks and asking for Gin & Topics at the bar. I was disappointed when George Burns died because he was the only famous guy I shared a birthday with. So Congrats, you can now fill that roll!

      • ginidietrich

        @SociallyGenius It’s your birthday too?? Happy Birthday!!

      • @SociallyGenius@sean “Giniborg” haha, nice! Oh wait, I think I might be one too. Damnit.

    • belllindsay

      @Sean McGinnis LMAO!!!!

  • Brilliant! I started following you right away on Twitter! Thank you for your enthusiasm here all the way from the old continent and please stay in touch! Regards from Hamburg Germany!

    • ginidietrich

      @Bruno Pierre Gebarski Hamburg is one of my most favorite places on earth!

    • Kristinesimpson

      @Bruno Pierre Gebarski Thanks for checking me out! I will have to visit Hamburg one day… because Gini says so 🙂

  • Kristinesimpson

    @sherrilynne Thank you 🙂

  • Followed because Gini thinks the Cubs and Bears will win titles before 2823. Nice to meet you.

    • Kristinesimpson

      @TheJackB Nice to meet you too!

    • ginidietrich

      @TheJackB If the Cubs don’t do something under Theo Epstein, we’re screwed. Forever.

      • @ginidietrich My grandfathers used to talk about watching Hack Wilson play and how the old timers remembered when the Cubs were good. Don’t want to say how long ago that was. 😉

        • ginidietrich

          @TheJackB I’m well aware how long ago that was.

  • So, I’ve learned that @Kristinesimpson is awesome with a capital “A” and that Hamburg is a place I must visit, and that @Sean McGinnis is a birthday robot, and that @ginidietrich ‘s PR word of the day is “douchecanoe”, and that @Lisa Gerber wants to be on a beach and that thejackb supports the Cubs and Bears championships for 2823…..and Gus wonders why I love this place so much…..DUH!!!!

    Claudia

    • ginidietrich

      @SocialMediaDDS LOL!! How much coffee have you had today??

  • Great post, @ginidietrich ! I second and third everything you say about @Kristinesimpson . And it’s not just because I’m trying to ‘publicize’ my word of the week guest post or that Kristine knows us by our sound waves. Kristine is both talented, curious and you can always count on her to do everything she commits to.

    • ginidietrich

      @martinwaxman BTW. I loved your word of the week. I read it last night while writing mine.

    • Kristinesimpson

      @martinwaxman @ginidietrich HAHA nice plug! 😉

  • Great to meet you @Kristinesimpson . Please don’t freak out about all the reporters and new “friends” that will come out of the woodwork now that you’ve achieved the height of global celebrity that being a featured Follow Friday person in Spin Sucks will bring you. The attention is so intense that it’s almost embarrassing. Just try to take lots of deep breaths and be aware of which is your good side for the camera.

    • Kristinesimpson

      @Tinu Thanks Tinu! I am taking lots of deap breaths everytime I see “50 new emails” – all new followers through Twitter!

      • @Kristinesimpson@Tinu I became the Bieber’s BFF after my FF. He sent a limo to pick me up and had me watch him friend me on Myspace on his Blackberry. Then he took me out to eat at Burger King. I was even allowed to order off menu vs only the value meal menu.

  • PR Word of the Week; what an awesome idea! I think I’ll go check out some of those words right now.

    • Kristinesimpson

      @Anthony_Rodriguez The next one comes out Monday and it extra special… because it is Gini’s word.

      • ginidietrich

        @Kristinesimpson@Anthony_Rodriguez Yeah! Wait until Monday!

  • Kristinesimpson

    @MichaelBowers thanks for the #FF

  • belllindsay

    Dear @Kristinesimpson : As a former TV producer, I know only too well how hard it is to deal with stars – sweet jesus where do they *get* those swelled heads and ginormous egos!! 😉 Keep up the good fight girlfriend. Has anyone mentioned yet that you’re friggin’ cute as a button…?? I suppose it’s not politically incorrect to do so since I’m a gal also. Cute, smart, selfless, and ballsy…? What’s not to love! Glad to meet you – @ginidietrich always and only picks the best. 🙂

    • Kristinesimpson

      Thanks @belllindsay !! Your post was so sweet and encouraging.

      • belllindsay

        @Kristinesimpson I think you read it wrong. HAHAHA!! (jokes)

    • ginidietrich

      @belllindsay I think you just made fun of me on my own blog!

      • belllindsay

        @ginidietrich *Gasp*!! Never!!! xo 😉

  • 6 years! Nice to be young and so much time ahead. I just got engaged less than a year after our first date LOL But I am way older than dirt and almost as old as @KenMueller so of course time is a ticking!

    Grats Kristine on your FF nice to meet you. Hope Gini warned you of the Alien. Just ask @belllindsay how awful her life has been since her FF and meeting me. She might move to Madagascar now.

    • @HowieSPM@belllindsay You better believe I’m old. engaged? first date? Shoot, we’re approaching out 27th anniversary!

      You kids shut up now. I need to nap.

      • belllindsay

        @KenMueller@HowieSPM Pffffttttt. I’m on my second already! But this one’s 10 years younger than I am. #istillgotit 😉

    • Kristinesimpson

      @HowieSPM @KenMueller @belllindsay Haha I am excited and nervous to be a part of this community now. So many emotions!

      • @Kristinesimpson@HowieSPM@belllindsay excited and nervous. that pretty much sums it up. And after a bit, that will turn to fear and loathing.

        • @KenMueller@Kristinesimpson@belllindsay well @ginidietrich puts all FF people on a commenting program. You must now comment 5 times per week. Reply to 2 comments. And leave one snyde but timely mention of gumby to @Sean McGinnis and say why he is not fit for PR or Marketing. But should be working the turnstyles at Detroit Lions games instead.

        • belllindsay

          @HowieSPM@KenMueller@Kristinesimpson@ginidietrich@Sean McGinnis ….and make fun of dannybrown also! 😉

        • belllindsay

          @KenMueller@Kristinesimpson@HowieSPM HAHAHAHAHA!! Couldn’t have said it better myself!! 🙂

        • @belllindsay @HowieSPM @KenMueller @Kristinesimpson @ginidietrich @Sean McGinnis And call Gini by her real name, Gina.

    • belllindsay

      @HowieSPM@KenMueller Oooooh, Madagascar sounds nice! And fear not, @Kristinesimpson – my life was awful before I met Howie. He just made it awful’er. 🙂

  • Pingback: #FollowFriday: 2012 Recap | Spin Sucks()

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