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Gini Dietrich

#FollowFriday: Lisa Grimm

By: Gini Dietrich | May 4, 2012 | 
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Last year, right about this time, I was standing in the grand hall at the conference center where BlogWorld was being held and I finally got to meet the incomparable Lisa Grimm.

After following one another on Twitter for quite some time, it was fun to finally see her. It was too brief.

But one thing I discovered about her then and have seen her demonstrate it every day since then: She really cares about our industry.

She does digital and social media for Mall of America (a job I can’t decide is really cool or super scary – I mean, people everywhere!). I don’t spend much time on mall websites (I’d rather kill myself than go to one, especially the world’s largest), but I’ve spent some time checking out the work Lisa does and, well, I’m impressed!

Get this. They have a blog. The mall has a blog, where Lisa and her team update multiple times a day. They have things you can buy for less than $100, a pick of the week, and events happening at the mall. Talk about some ideas you can steal from them – they are using content to interest their audience that also features their vendors. Pretty stinking cool!

They have Twitter, Foursquare (where The Food Network has left a tip!!), YouTube, Facebook, Pinterest (I LOVE PINTEREST!), and a newsletter. Their digital presence puts most businesses to shame.

But you know what I like best about everything they’re doing online? They are engaging with their fans, followers, and connections.

Lisa is at the forefront of this and you can tell, just by reading the streams, she knows what she’s doing and she spends time on the social networks personally. A distinction so important because it’s difficult to execute digital programs without having done it for yourself.

She’s one of the good guys. She knows what she’s doing. And she’s really nice, too.

So check her out on Twitter, LinkedIn, Google+, and her blog (even though she hasn’t update in several months…it’s still really good content).

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

58 comments
TonyBennett
TonyBennett

As I was reading about how cool you sound, Lisa, I was distracted by a tweet that scrolled along my status bar. It was from Gini and it said "Cheater". So instead of showering you with praise like Howie, I have to change my focus to instructing Gini on how to respond to tweeters that share your posts. Generally, I've found "Thank You" is much more effective than name calling... But that's just me. And FYI - Laziness DOES NOT equate to cheating! Anyway, nice to meet you and "The Mall" I'll still follow you.

Howie Goldfarb
Howie Goldfarb

a mall has more twitter followers than moi? But trust me the shopping experience i provide is second to none. I have consulted for Chanel. Burberry. Neiman Marcus and Walmart, I have helped Princes find matching socks and Princess's find tiaras made of boiled ham (well that was princess lady gaga but still).

Looking at their Twitter stream I am very impressed with how you give the Mall a human face Lisa. And very brash trying to get a mall to be a 20 best places in America over say National Parks lol But go for it 8)

Very impressed with the work! Of course Gini now has a 25% off card for all stores?

BobWarren
BobWarren

@ginidietrich ..Have a Fantastic Friday and a Super Weekend!

bdorman264
bdorman264

Interesting; sounds like Lisa is pushing all the right buttons to use social in an effective way for Mall of America. Is that the one w/ a movie theater? 

 

Nice to meet you Lisa; good to see you and good luck with your future efforts. 

rachaelseda
rachaelseda

Great Follow Friday recommendation! I can't believe it was just over a year ago that I was at Blog World NY. I remember Lisa's panel and most definitely learned a lot from her. Happy Friday!

lulugrimm
lulugrimm

Okay, this is a truly delightful post and surprise.Seriously @ginidietrich! Thank you so much for your kind words here. I wish we would have connected a bit more at BWE last year and certainly hope to in the future. Mall of America is a great place and I work with an incredibly talented team that has made doing any of these things really easy:-) I hope you have a fabulous Friday and thanks again!

kevinvandever
kevinvandever

@ginidietrich you already gave away the name earlier today...so there!

StaceyHood
StaceyHood

@ginidietrich Where's my FF? *sigh*

jasonkonopinski
jasonkonopinski

Right on, Lisa. Will I see you at BlogWorld this year? 

Latest blog post:

lulugrimm
lulugrimm

 @TheJackB :-) Food Court plus several restaurants/snack venues. It's intense!

lulugrimm
lulugrimm

It's a must @TedWeismann ! I'm definitely biased - obviously - but I don't mislead people in these matters;-). Nice to meet you!

lulugrimm
lulugrimm

You as well, @bdorman264 :-) Theatres MOA is the movie theatre at Mall of America. Additionally, we're home to Nickelodeon Universe (large indoor amusement park) and Sea Life Minnesota (indoor underwater aquarium). There's a lot going on here all the time:-)

ginidietrich
ginidietrich

@kevinvandever Very few people saw that...so you win!

ginidietrich
ginidietrich

@StaceyHood What did I tell you about blogging?

ginidietrich
ginidietrich moderator

 @jasonkonopinski You're going to BlogWorld?!? I'll be in NY about the same time so let's make sure we at least get a hug in.

lulugrimm
lulugrimm

 @keithprivette Thank you so much. I REALLY appreciate your words here. Means a lot buddy:-) Good chat this morning, albeit way too short. 

 

ginidietrich
ginidietrich moderator

 @keithprivette  We need more people like Lisa in this field. It's time we recognize the WORK done by really experienced pros.

StaceyHood
StaceyHood

@ginidietrich That I don't do it enough?

jenniferwindrum
jenniferwindrum

@StaceyHood Awesome. Here they come. All FOUR of them. May they be wet and sloppy. :)

StaceyHood
StaceyHood

@jenniferwindrum Sure....that's perfect!

jenniferwindrum
jenniferwindrum

@StaceyHood Ummm.......well, will a kiss blown via Twitter suffice? Or two or three?

StaceyHood
StaceyHood

@jenniferwindrum Um, sure if there are presents involved!

jenniferwindrum
jenniferwindrum

@StaceyHood Oh dear God. Can we please just pretend it's your b-day? That will make ME feel A LOT better. #Iamlosingit

StaceyHood
StaceyHood

@jenniferwindrum It's not my b-day. Mine is July 23rd.

jenniferwindrum
jenniferwindrum

@StaceyHood Hey birthday boy. What are you doing online? You should be taking the day OFF. Right???

StaceyHood
StaceyHood

@ginidietrich Grrrrr.....that cute act is only going to take you so far in life.

StaceyHood
StaceyHood

@ginidietrich stop being bossy! GAWD I will!!

ginidietrich
ginidietrich

@StaceyHood Yes...and you have to blog to get a #FF

Trackbacks

  1. […] I was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for […]

  2. […] Lisa Grimm: Check her out on Twitter, LinkedIn, Google+, and her blog […]

  3. […] was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for […]