Gini Dietrich

#FollowFriday: Lisa Grimm

By: Gini Dietrich | May 4, 2012 | 
61

Last year, right about this time, I was standing in the grand hall at the conference center where BlogWorld was being held and I finally got to meet the incomparable Lisa Grimm.

After following one another on Twitter for quite some time, it was fun to finally see her. It was too brief.

But one thing I discovered about her then and have seen her demonstrate it every day since then: She really cares about our industry.

She does digital and social media for Mall of America (a job I can’t decide is really cool or super scary – I mean, people everywhere!). I don’t spend much time on mall websites (I’d rather kill myself than go to one, especially the world’s largest), but I’ve spent some time checking out the work Lisa does and, well, I’m impressed!

Get this. They have a blog. The mall has a blog, where Lisa and her team update multiple times a day. They have things you can buy for less than $100, a pick of the week, and events happening at the mall. Talk about some ideas you can steal from them – they are using content to interest their audience that also features their vendors. Pretty stinking cool!

They have Twitter, Foursquare (where The Food Network has left a tip!!), YouTube, Facebook, Pinterest (I LOVE PINTEREST!), and a newsletter. Their digital presence puts most businesses to shame.

But you know what I like best about everything they’re doing online? They are engaging with their fans, followers, and connections.

Lisa is at the forefront of this and you can tell, just by reading the streams, she knows what she’s doing and she spends time on the social networks personally. A distinction so important because it’s difficult to execute digital programs without having done it for yourself.

She’s one of the good guys. She knows what she’s doing. And she’s really nice, too.

So check her out on Twitter, LinkedIn, Google+, and her blog (even though she hasn’t update in several months…it’s still really good content).

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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61 Comments on "#FollowFriday: Lisa Grimm"

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KenMueller
4 years 2 months ago

Awesome. Consider yourself followed, Lisa. Looking forward to “meeting’ you all over the web.
 
And Gini, how do you feel about Pinterest?

ginidietrich
ginidietrich
4 years 2 months ago

 @KenMueller I LOVE PINTEREST!!!

KenMueller
4 years 2 months ago

 @ginidietrich OK. I wasn’t sure. Then I think you’ll love the new Pinterest board I put up on my post today.

ginidietrich
ginidietrich
4 years 2 months ago

 @KenMueller I’m headed there after I write my weekly Crain’s column that was due yesterday.

KenMueller
4 years 2 months ago

 @ginidietrich Article idea for you. “This Article is Late Because I was on Pinterest All Day”

ginidietrich
ginidietrich
4 years 2 months ago

 @KenMueller HAHAHAHAH!

lulugrimm
lulugrimm
4 years 2 months ago

 @KenMueller I’m looking forward to it;-)

keithprivette
4 years 2 months ago

I know Lisa personnally before I moved from Minneapolis and what @ginidietrich has spoken of is a whole bundle of truth both on and offline.  Thank you for featuring Lisa Grimm !!!!! She not only talks about it she is strategizing, executing, planning and delivering it on a daily basis! 

ginidietrich
ginidietrich
4 years 2 months ago

 @keithprivette  We need more people like Lisa in this field. It’s time we recognize the WORK done by really experienced pros.

keithprivette
4 years 2 months ago

 @ginidietrich well you are the right person by far to bring this message forward!  Another example of why I be a fanboy of the Gini!

lulugrimm
lulugrimm
4 years 2 months ago

 @keithprivette Thank you so much. I REALLY appreciate your words here. Means a lot buddy:-) Good chat this morning, albeit way too short. 
 

jasonkonopinski
4 years 2 months ago

Right on, Lisa. Will I see you at BlogWorld this year? 

ginidietrich
ginidietrich
4 years 2 months ago

 @jasonkonopinski You’re going to BlogWorld?!? I’ll be in NY about the same time so let’s make sure we at least get a hug in.

jasonkonopinski
4 years 2 months ago

 @ginidietrich I am. 🙂  A hug would be lurvely. 

ginidietrich
ginidietrich
4 years 2 months ago

 @jasonkonopinski YAY!

lulugrimm
lulugrimm
4 years 2 months ago

 @jasonkonopinski I will not be in NY for Blogworld. Too much going on:-(

jasonkonopinski
4 years 2 months ago

 @lulugrimm Bollocks. :/ 

ginidietrich
ginidietrich
4 years 2 months ago

@Nylons Yay!

StaceyHood
StaceyHood
4 years 2 months ago

@ginidietrich Where’s my FF? *sigh*

ginidietrich
ginidietrich
4 years 2 months ago

@StaceyHood What did I tell you about blogging?

StaceyHood
StaceyHood
4 years 2 months ago

@ginidietrich That I don’t do it enough?

ginidietrich
ginidietrich
4 years 2 months ago

@StaceyHood Yes…and you have to blog to get a #FF

StaceyHood
StaceyHood
4 years 2 months ago

@ginidietrich *sigh* OK, OK…

ginidietrich
ginidietrich
4 years 2 months ago

@StaceyHood Get to it!

StaceyHood
StaceyHood
4 years 2 months ago

@ginidietrich stop being bossy! GAWD I will!!

ginidietrich
ginidietrich
4 years 2 months ago

@StaceyHood DO IT NOW

StaceyHood
StaceyHood
4 years 2 months ago

@ginidietrich Grrrrr…..that cute act is only going to take you so far in life.

jenniferwindrum
jenniferwindrum
4 years 2 months ago

@StaceyHood Hey birthday boy. What are you doing online? You should be taking the day OFF. Right???

StaceyHood
StaceyHood
4 years 2 months ago

@jenniferwindrum It’s not my b-day. Mine is July 23rd.

jenniferwindrum
jenniferwindrum
4 years 2 months ago

@StaceyHood Oh dear God. Can we please just pretend it’s your b-day? That will make ME feel A LOT better. #Iamlosingit

StaceyHood
StaceyHood
4 years 2 months ago

@jenniferwindrum Um, sure if there are presents involved!

jenniferwindrum
jenniferwindrum
4 years 2 months ago

@StaceyHood Ummm…….well, will a kiss blown via Twitter suffice? Or two or three?

StaceyHood
StaceyHood
4 years 2 months ago

@jenniferwindrum Sure….that’s perfect!

jenniferwindrum
jenniferwindrum
4 years 2 months ago

@StaceyHood Awesome. Here they come. All FOUR of them. May they be wet and sloppy. 🙂

ginidietrich
ginidietrich
4 years 2 months ago

@StaceyHood LOL

kevinvandever
kevinvandever
4 years 2 months ago

@ginidietrich you already gave away the name earlier today…so there!

ginidietrich
ginidietrich
4 years 2 months ago

@kevinvandever Very few people saw that…so you win!

lulugrimm
lulugrimm
4 years 2 months ago

Okay, this is a truly delightful post and surprise.Seriously @ginidietrich! Thank you so much for your kind words here. I wish we would have connected a bit more at BWE last year and certainly hope to in the future. Mall of America is a great place and I work with an incredibly talented team that has made doing any of these things really easy:-) I hope you have a fabulous Friday and thanks again!

ginidietrich
ginidietrich
4 years 2 months ago

 @lulugrimm You are very welcome!!

lulugrimm
lulugrimm
4 years 2 months ago

@BMJEWELL 🙂

rachaelseda
4 years 2 months ago

Great Follow Friday recommendation! I can’t believe it was just over a year ago that I was at Blog World NY. I remember Lisa’s panel and most definitely learned a lot from her. Happy Friday!

ginidietrich
ginidietrich
4 years 2 months ago

 @rachaelseda Can you believe a year has already passed?

bdorman264
4 years 2 months ago

Interesting; sounds like Lisa is pushing all the right buttons to use social in an effective way for Mall of America. Is that the one w/ a movie theater? 
 
Nice to meet you Lisa; good to see you and good luck with your future efforts. 

ginidietrich
ginidietrich
4 years 2 months ago

 @bdorman264 They DO have a movie theater. And just about everything else, too.

lulugrimm
lulugrimm
4 years 2 months ago

You as well, @bdorman264 🙂 Theatres MOA is the movie theatre at Mall of America. Additionally, we’re home to Nickelodeon Universe (large indoor amusement park) and Sea Life Minnesota (indoor underwater aquarium). There’s a lot going on here all the time:-)

BobWarren
BobWarren
4 years 2 months ago

@ginidietrich ..Have a Fantastic Friday and a Super Weekend!

ginidietrich
ginidietrich
4 years 2 months ago

@BobWarren You do the same, Bob!

TedWeismann
4 years 2 months ago

I’m not a mall rat by any stretch, but have to admit the Mall of America is on my bucket list. Great to know the person behind the place’s social persona. Great to meet you @lulugrimm !

lulugrimm
lulugrimm
4 years 2 months ago

It’s a must @TedWeismann ! I’m definitely biased – obviously – but I don’t mislead people in these matters;-). Nice to meet you!

ginidietrich
ginidietrich
4 years 2 months ago

 @TedWeismann  @lulugrimm It’s kind of a crazy place. I haven’t been in years, but you could spend a whole week there and not see everything.

TheJackB
4 years 2 months ago

If I were going to be a blogger for a mall I’d want to start a separate one for the Food Court. Man, could I have all sorts of fun using the Hot Dog on a Stick folks, but I digress.
 
Nice to meet you Lisa.

ginidietrich
ginidietrich
4 years 2 months ago

 @TheJackB THAT would be awesome!! I’m totally with you.

lulugrimm
lulugrimm
4 years 2 months ago

 @TheJackB 🙂 Food Court plus several restaurants/snack venues. It’s intense!

HowieSPM
4 years 2 months ago
a mall has more twitter followers than moi? But trust me the shopping experience i provide is second to none. I have consulted for Chanel. Burberry. Neiman Marcus and Walmart, I have helped Princes find matching socks and Princess’s find tiaras made of boiled ham (well that was princess lady gaga but still). Looking at their Twitter stream I am very impressed with how you give the Mall a human face Lisa. And very brash trying to get a mall to be a 20 best places in America over say National Parks lol But go for it 8) Very impressed… Read more »
ginidietrich
ginidietrich
4 years 2 months ago

 @HowieSPM OHHHH! @lulugrimm do I get a gift card now?!?

ginidietrich
ginidietrich
4 years 2 months ago

@SociallyGenius Cheater!

SociallyGenius
4 years 2 months ago

As I was reading about how cool you sound, Lisa, I was distracted by a tweet that scrolled along my status bar. It was from Gini and it said “Cheater”. So instead of showering you with praise like Howie, I have to change my focus to instructing Gini on how to respond to tweeters that share your posts. Generally, I’ve found “Thank You” is much more effective than name calling… But that’s just me. And FYI – Laziness DOES NOT equate to cheating! Anyway, nice to meet you and “The Mall” I’ll still follow you.

ginidietrich
ginidietrich
4 years 2 months ago

 @SociallyGenius I would like to state for the record (and to defend myself), I called you a cheater because you piggybacked on my #FF. Totally cheating.

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[…] I was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for […]

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[…] Lisa Grimm: Check her out on Twitter, LinkedIn, Google+, and her blog […]

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[…] was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for […]

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