Gini Dietrich

#FollowFriday: Lisa Grimm

By: Gini Dietrich | May 4, 2012 | 

Last year, right about this time, I was standing in the grand hall at the conference center where BlogWorld was being held and I finally got to meet the incomparable Lisa Grimm.

After following one another on Twitter for quite some time, it was fun to finally see her. It was too brief.

But one thing I discovered about her then and have seen her demonstrate it every day since then: She really cares about our industry.

She does digital and social media for Mall of America (a job I can’t decide is really cool or super scary – I mean, people everywhere!). I don’t spend much time on mall websites (I’d rather kill myself than go to one, especially the world’s largest), but I’ve spent some time checking out the work Lisa does and, well, I’m impressed!

Get this. They have a blog. The mall has a blog, where Lisa and her team update multiple times a day. They have things you can buy for less than $100, a pick of the week, and events happening at the mall. Talk about some ideas you can steal from them – they are using content to interest their audience that also features their vendors. Pretty stinking cool!

They have Twitter, Foursquare (where The Food Network has left a tip!!), YouTube, Facebook, Pinterest (I LOVE PINTEREST!), and a newsletter. Their digital presence puts most businesses to shame.

But you know what I like best about everything they’re doing online? They are engaging with their fans, followers, and connections.

Lisa is at the forefront of this and you can tell, just by reading the streams, she knows what she’s doing and she spends time on the social networks personally. A distinction so important because it’s difficult to execute digital programs without having done it for yourself.

She’s one of the good guys. She knows what she’s doing. And she’s really nice, too.

So check her out on Twitter, LinkedIn, Google+, and her blog (even though she hasn’t update in several months…it’s still really good content).

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

61 responses to “#FollowFriday: Lisa Grimm”

  1. KenMueller says:

    Awesome. Consider yourself followed, Lisa. Looking forward to “meeting’ you all over the web.
    And Gini, how do you feel about Pinterest?

  2. I know Lisa personnally before I moved from Minneapolis and what @ginidietrich has spoken of is a whole bundle of truth both on and offline.  Thank you for featuring Lisa Grimm !!!!! She not only talks about it she is strategizing, executing, planning and delivering it on a daily basis! 

    • ginidietrich says:

       @keithprivette  We need more people like Lisa in this field. It’s time we recognize the WORK done by really experienced pros.

    • lulugrimm says:

       @keithprivette Thank you so much. I REALLY appreciate your words here. Means a lot buddy:-) Good chat this morning, albeit way too short. 

  3. Right on, Lisa. Will I see you at BlogWorld this year? 

  4. ginidietrich says:

    @Nylons Yay!

  5. StaceyHood says:

    @ginidietrich Where’s my FF? *sigh*

  6. kevinvandever says:

    @ginidietrich you already gave away the name earlier today…so there!

  7. lulugrimm says:

    Okay, this is a truly delightful post and surprise.Seriously @ginidietrich! Thank you so much for your kind words here. I wish we would have connected a bit more at BWE last year and certainly hope to in the future. Mall of America is a great place and I work with an incredibly talented team that has made doing any of these things really easy:-) I hope you have a fabulous Friday and thanks again!

  8. lulugrimm says:


  9. rachaelseda says:

    Great Follow Friday recommendation! I can’t believe it was just over a year ago that I was at Blog World NY. I remember Lisa’s panel and most definitely learned a lot from her. Happy Friday!

  10. bdorman264 says:

    Interesting; sounds like Lisa is pushing all the right buttons to use social in an effective way for Mall of America. Is that the one w/ a movie theater? 
    Nice to meet you Lisa; good to see you and good luck with your future efforts. 

    • ginidietrich says:

       @bdorman264 They DO have a movie theater. And just about everything else, too.

    • lulugrimm says:

      You as well, @bdorman264 🙂 Theatres MOA is the movie theatre at Mall of America. Additionally, we’re home to Nickelodeon Universe (large indoor amusement park) and Sea Life Minnesota (indoor underwater aquarium). There’s a lot going on here all the time:-)

  11. BobWarren says:

    @ginidietrich ..Have a Fantastic Friday and a Super Weekend!

  12. TedWeismann says:

    I’m not a mall rat by any stretch, but have to admit the Mall of America is on my bucket list. Great to know the person behind the place’s social persona. Great to meet you @lulugrimm !

    • lulugrimm says:

      It’s a must @TedWeismann ! I’m definitely biased – obviously – but I don’t mislead people in these matters;-). Nice to meet you!

    • ginidietrich says:

       @TedWeismann  @lulugrimm It’s kind of a crazy place. I haven’t been in years, but you could spend a whole week there and not see everything.

  13. TheJackB says:

    If I were going to be a blogger for a mall I’d want to start a separate one for the Food Court. Man, could I have all sorts of fun using the Hot Dog on a Stick folks, but I digress.
    Nice to meet you Lisa.

  14. HowieSPM says:

    a mall has more twitter followers than moi? But trust me the shopping experience i provide is second to none. I have consulted for Chanel. Burberry. Neiman Marcus and Walmart, I have helped Princes find matching socks and Princess’s find tiaras made of boiled ham (well that was princess lady gaga but still).
    Looking at their Twitter stream I am very impressed with how you give the Mall a human face Lisa. And very brash trying to get a mall to be a 20 best places in America over say National Parks lol But go for it 8)
    Very impressed with the work! Of course Gini now has a 25% off card for all stores?

  15. ginidietrich says:

    @SociallyGenius Cheater!

  16. As I was reading about how cool you sound, Lisa, I was distracted by a tweet that scrolled along my status bar. It was from Gini and it said “Cheater”. So instead of showering you with praise like Howie, I have to change my focus to instructing Gini on how to respond to tweeters that share your posts. Generally, I’ve found “Thank You” is much more effective than name calling… But that’s just me. And FYI – Laziness DOES NOT equate to cheating! Anyway, nice to meet you and “The Mall” I’ll still follow you.

    • ginidietrich says:

       @SociallyGenius I would like to state for the record (and to defend myself), I called you a cheater because you piggybacked on my #FF. Totally cheating.

  17. […] I was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for […]

  18. […] Lisa Grimm: Check her out on Twitter, LinkedIn, Google+, and her blog […]

  19. […] was in LA a few months ago when I received a Facebook message from Keith Privette. He selflessly recommended a #FollowFriday for […]

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