Gini Dietrich

#FollowFriday: Mack Collier

By: Gini Dietrich | April 29, 2011 | 

A self-professed introvert, Mack Collier is one of the smartest people in the blogosphere (and I’ll bet HE wouldn’t make fun of my Royal Wedding obsession!).

A social media strategist, speaker, and trainer, Mack also is the founder of BlogChat, a Twitter chat all about blogging.

BlogChat is a place for bloggers – new and experienced – to get information, brainstorm, and connect with one another. Even if you can’t attend live on Sunday nights at 8 p.m. CT, the timeline shows you some really invaluable stuff…for free!

You can find information about mommy bloggers, dad bloggers, competitions, blog length, the newest social tools, design and themes, finding your audience, and more!

Mack’s blog, titled with his name, is a great resource for people starting out on the web. He has a library full of social networking, Twitter, blogging, and social media monitoring 101 blog posts and information.

He has one of the best blog pitch policies I’ve ever read. His number one point I may steal:

Refer to me by my real name.  It’s ‘Mack’.  Not Mark, not blogger, or my favorite, ‘To Whom It May Concern’.

Mine would say, “My name is Gini. Not Gina, not Jenny, not Gigi, not Guinea, not Genie.”

He spends a lot of time working with companies to understand how to do blogger relations. As someone who grew up in the PR industry and now is pitched by PR professionals, I know this is very important work.

It’s amazing how PR pros still mass pitch, but have just now included bloggers into their news release campaigns. This is Mack’s take:

Please pitch me on topics that I am interested in.  For example, if you’ve read this blog for any amount of time, you know that customer evangelism, music marketing, and blogger outreach programs are some of the topics I am interested in.  I’ve never written about Agency X winning the GM account, so I’m probably not going to start if you pitch me on that story.

Please don’t say you read and love my blog, then pitch me on something that I never cover here.

My advice? Read his blog, really absorb what he writes, attend #BlogChat, follow him on Twitter, and get to know him. YWRI.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • MackCollier

    Aw thank you Gini! And I can see how people would get your name wrong as well. It floors me how I’ll be talking to someone on Twitter for 15 mins or more, then they’ll tweet ‘Well thanks for the conversation, Mark, I enjoyed it!’

    And thanks for the FF, this officially makes my weekend 🙂

  • ginidietrich

    @MackCollier Ah people. Happy Friday!

  • This was such a great post @ginidietrich . I know that @MackCollier has a great social platform with Blog Chat and how it offers so much vital information for bloggers across all experienced levels.

    LOL I do enjoy the way both of you would like to be referred as. Though I do feel the same way as well because my name is Justice. Not, Justin, Justise, buddy, man, or guy.

  • HowieSPM

    NOOOOOOO! I have been calling the Royal Wedding the Royal DooDah because it shouldn’t be getting news. Aren’t the Royals the richest Welfare Family on Earth?! Sheesh! @MackCollier I am with you on this one!

    Anyway…ahem to the subject at hand. Congrats Mack well deserved. Now that you have peaked in your career today will you retire? Go to Disney Land? But first we need to work on those @livefyre points. Trust me @ginidietrich can help!

  • Hey Gini,

    I love it! – “My name is Gini. Not Gina, not Jenny, not Gigi, not Guinea, not Genie.”

    Mack sounds like an interesting guy though. I’ll be sure to add him to the next #FF!

    By the way, I was watching the Royal Wedding, and it was absolutely magnificent! I’m so happy for those two. 🙂


  • ParkRidgeDDS

    Dear Guinea ( gee…I thought you loved when I called you that 😉 ….I am a huge fan of @MackCollier ..his posts are interesting, helpful and sincere. And… and Tony can discuss Royal Wedding details…he was up at 2AM thinking it started that early…turned out, he was the first guest. 😉

  • SoloBizCoach

    I love Mack’s BlogChat. What a fun community he has built around that chat!

  • MackCollier

    If I had a cool name like Justice, I would demand that everyone refer to me properly 😉

  • SoloBizCoach

    @MackCollier Try having a last name that is more commonly a first name. I get Leo all the time.

  • MackCollier

    @HowieSPM @livefyre @ginidietrich I know, nowhere to go but down from here, right? 🙂

  • MackCollier

    @Christina_Crowe Thank you Christina!

  • MackCollier

    @ParkRidgeDDS Aw thank you, isn’t Gini the best?

  • MackCollier

    @SoloBizCoach Thank you sir, the #Blogchat community is awesome!

  • bdorman264

    @MackCollier @HowieSPM @livefyre @ginidietrich That’s the term I was looking for; the Royal family has mastered the welfare system. Now they can blog and teach others how to do it; all for 99.99 and 3 easy steps.

  • bdorman264

    I will definitely check Mr Mark out; I’m sure he can keep me from stepping on so many toes.

    That is my next blog fear that I will refer to the person who commented by a different name. With only 3 commentors I’m sill pretty safe, but what if I get up to 10…………..yikes………..

    I look forward to getting to know you Mike………, uh Mark………….

  • ginidietrich

    @bdorman264 Terrible.

  • ginidietrich

    @ParkRidgeDDS Drinks + Tony + Gini = Royal Wedding bliss!

  • ginidietrich

    @Christina_Crowe It WAS magnificent!

  • MackCollier

    @bdorman264 You are dead to me. Whoever you are.

  • ginidietrich

    @Justicewordlaw This just makes me want to call you dude.

  • MackCollier

    @SoloBizCoach Once knew a girl named Amy Smith. Try standing out in Google with that name.

  • bdorman264

    @MackCollier Ha, ha……….what? Whadda mean you aren’t joking……

  • If you’re not a fan of Mack, you need to be. I had interacted with him a time or two on Twitter then met him at SxSW, very cool guy. Great pick for a #FF!

  • MackCollier

    @bdorman264 just messin’ with you 😉

  • MackCollier

    @JMattHicks Thanks Jeremy!

  • bdorman264

    @MackCollier Me too; good to see you……

  • FI-NA-LL-Y!!! 😀 I am so glad you put the spotlight on Mark, I mean Mack, Gina, er, Gini. He deserves it. Mack is a wealth of knowledge, want to know why? Because he has a laser focus on what his clients need and want to learn about. And it’s that down-to-earth smartness that makes him savvy. As for BlogChat…holy Toledo! Can you say skyrocket success?! I might could… 😉

    XOXO, Beth Heart (Yeah, can you believe some people think my last name could be an organ and I seriously wouldn’t change it if that were the case?! Where do these silly people come from??)

  • MackCollier

    @BethHarte Beth I might can see why some people would think your last name was Heart 😉

  • MackCollier

    And Gini, I would never make fun of your Royal Wedding obsession, or for any other reason 😉

  • 3HatsComm

    Shame I missed this last week, this cracked me up! Good pick Jinnie, that Mickey can sure write some blogs.

  • bdorman264

    Mack man has it goin’ on. It’s a cool name anyway……….cool hand Mack………:)