Gini Dietrich

#FollowFriday: Steve Farnsworth

By: Gini Dietrich | November 18, 2011 | 
20

Everyone who already knows Steve Farnsworth, raise your hands!

No? Not everyone? Are you sure? I think everyone knows Steve.

Maybe if I refer to him by his Twitter name: Steveology. Now?

I met Steve on Twitter a couple of years ago, became a regular reader of his blog, and then met him in person at the Vocus conference in May.

When we met, it was as if two bosom buddies were getting together after not seeing one another for 10 years.

He is a freaking riot! And he’s hyper-intelligent to boot.

He owns a business called Jolt Social Media, where he works with companies to build their content strategies and then use social media to promote and build communities. Because of that kind of work, we asked him to do a webinar for us, as a follow-up to Marcus Sheridan‘s inbound marketing and using content for sales webinars.

It was really well attended because, well,  he’s a freaking riot and hyper-intelligent to boot. People like to listen to what he has to say.

He is the video king. He takes video of people everywhere he goes. In fact, the video he did of me caught me in all sorts of bloopers, which he was more than happy to share. But, because he carries that darn video camera around, he gave me the excellent idea of doing the same when I speak. Video is a great way to get testimonials and emulating the way he does his is a good way to start.

He and I have lots in common: We both like to eat, we both love wine (and he’s more than happy to rub it in that he can go to Napa anytime he likes because he lives an hour away), we’re both February babies, and both of our significant others are named Kelly. His Kelly is a girl and mine is a boy, though. Other than that slight difference, two peas in a pod.

So check out my friend Steve on his blog, on Twitter, and on Google+. YWRI.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Hi, Steve! Following you now. Thanks, Gini!

    • ginidietrich

      @KenMueller Hi Ken! Just watching that video you posted on my timeline!

      • @ginidietrich Great video of a mother’s true love!

  • belllindsay

    Great to meet you Steve, thanks Gini. I was going to post something really inappropriate like “Gini said *bosom*!!!” but after checking out Steve’s profile I decided against it.

    • ginidietrich

      @belllindsay LOL!! And yet you still did. You crack me up.

  • arodriguez3310

    @ginidietrich Thanks for the #FF recommendation. Following Steve now.

    • ginidietrich

      @arodriguez3310 You’re very welcome!

  • Nice recommendation! I have followed Steve but I hadn’t really checked out his site. Glad I did – I’m totally loving his “Thank You” section. 🙂

    • ginidietrich

      @jeanniecw He’s our kind of peeps. Very irreverent. I mean, not that we’re like that at all.

      • @ginidietrich Who is? Us? No, no, we take everything at face value and speak of serious things.

        • ginidietrich

          @jeanniecw Exactly!

  • Steveology

    Thanks for not running those “unfortunate” photos of me and that potted plant after our last night of drinking, and instead writing this “factual” account of me. As promised, I have transferred the funds to your offshore acct…. (Thank you buddy)

    • ginidietrich

      @Steveology Hey we made a deal. What happens in Baltimore stays in Baltimore.

  • How timely! I’ve been connected to Steve on Twitter for quite some time. We only recently made a more direct connection in conjunction with your own lisagerber . Steve, Lisa and Lou Hoffman will be joining me for a panel discussion on content marketing next week. Woot. Happy to see Steve here on Spinsucks. I promise I will not brag about being closer to Napa than Steve is. 😉

    • ginidietrich

      @hackmanj Oh that’s right! Lisa told me you were doing that.

      As for your last sentence? Mean.

    • belllindsay

      @hackmanjlisagerber Where’s the incredible panel happening…? Can I get there? Would love to attend! 🙂

  • ginidietrich

    @PaulRobertsPAR Yeah!

  • Pingback: Now the Rest of the Story….PR33 « Paul Roberts on PR()

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