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Gini Dietrich

#FollowFriday: Susan Cellura

By: Gini Dietrich | August 16, 2013 | 
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#FollowFriday- Susan Cellura

By Gini Dietrich

For those of you who spend any time in the comments on Spin Sucks or watch Gin and Topics religiously, Susan Cellura won’t be a new name to you.

An active community member, she also sends us at least one video per week for consideration in the Friday wrap-up. She and I have in-depth email conversations about articles we’re reading, books we’ve just finished, and life in general.

She’s one of those people who pays attention to others around her and finds things of interest to send. She’d be a great business development person because of that skill, but that’s neither here nor there.

A University of South Carolina grad (thank heaven, Mr. D doesn’t have to hate her as it wasn’t North Carolina), Susan has been in marketing communications for chemical and oil companies her entire career (she lives in Houston…I think that’s all they do there).

One of the big reasons I want to make sure you know about her is because her experience lends greatly to the big “does online marketing work for business-to-business organizations” question.

She took shared and owned media and began to use it her current position at Scientific Drilling. She was told she had support from the executive team, but literally had to start from scratch. No one in the industry had approached either media type, nor had they done so by building community. She’s the person who is leading people down a dark path with only a lighter to see what’s one step in front of her.

Methinks there is a blog series in what she’s doing. Surprise, Susan! Not only do you get #FollowFriday today, you have made my brain think about how to get content out of you.

But she’s not just a professional. It turns out she has a personal life, as well. She’s married and she and her husband have a daughter (who you can see in the cover photo on her blog).

She also is a huge college football fan and, if I remember correctly, she loves Clemson (is that allowed if she went to South Carolina?). I’m sorry for all you fans of other SEC teams. I hope you’ll forgive her that one tiny thing.

I’ve never watched a game with her, but from what I understand, this someecard sums her up perfectly (note to self: Never take Susan to a Bears game; the two of us will get kicked out):

Screen Shot 2013-08-15 at 8.55.02 AM

She’s smart, she’s funny, she has great taste in videos, and she clearly loses all of her class during football season.

You can find her on LinkedIn, Twitter, Google+, Pinterest (!!!), Facebook, and occasionally writing at Fumbling Towards Epiphany.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

108 comments
belllindsay
belllindsay

You Yanks and your football obsession!!! :D 

dbvickery
dbvickery

A University of South Carolina grad liking Clemson? That's like a UT-grad liking Texas A&M or OU...

In fact, since she lives in Houston, she should probably just go ahead and switch allegiances to the University of Texas...not going to root for the Cougars or Owls, are you??


Happy Follow Friday, Susan.

susancellura
susancellura

Oh no! Clemson is my alma mater...I am a Tiger!!! (And I root for the Aggies over the Longhorns - opening another can of worms!). :-)

susancellura
susancellura

I do love the. " hook 'em" sign. :-) My condolences on your daughter's choice. ;-). (What is her major?)

susancellura
susancellura

Oh dear, I hope I did not make a mistake.. I jumped to the conclusion that Santa Clara was code for that other SC school. If not, my sincerest apologies.

susancellura
susancellura

Good for her!! And again, I apologize for getting caught up in the moment. Santa Clara is a fine school!

susancellura
susancellura

Love it!!! (Minus the tune and pictures, of course.). :-)

debdobson62
debdobson62

Thank you for introducing us to Susan.  Love the fact you are a big football lover and not afraid to show it. 

mickeygomez
mickeygomez

Happy Follow Friday, Susan! While you could fit my knowledge of football on the head of a pin (and even then there would be unused space), I'm always glad to meet smart and funny people, and I loved the mental image of you walking down a dark path with a lighter - I think that resonates with many of us, and certainly we could all benefit from learning more about what you're doing and how you're doing it. So nice to meet you!

RobBiesenbach
RobBiesenbach

Clemson! Fellow ACCer here -- went to UVa. It's funny, back then, in Ye Olden Tymes, Clemson was viewed in the conference as the Big Time sports school. Of course, that was before Florida State, Miami and Syracuse joined the conference ...

susancellura
susancellura

@RobBiesenbach Yay!! I knew I liked you!!!  :-)    I attended Clemson just before Danny Ford "retired" and watched as FSU, etc., took over the ACC. My father-in-law is a Syracuse graduate so it's going to be a VERY interesting season within the family unit.

RobBiesenbach
RobBiesenbach

@susancellura I'll never forget this one game when Clemson was visiting. It was a rare night game -- probably televised. Through the entire second half it poured down rain. There was always a lot of drinking at the games (smuggling in a flask was an art form -- one in the small of your back and one in your sock in case they find and confiscate the first one. If they don't find either of them, then you make a lot of friends). But with the rain, everyone got really, really crazy.

We were screaming and yelling and taunting and all of that bad sportsmanship stuff. Standing near us was this very old guy in a bright orange Clemson poncho. None of us had raincoats, so we were getting soaked to the gills (in more ways than one). He was actually enjoying our antics and we listened to his stories and it became a great big lovefest as we started to temper our bad behavior. Lesson from that night: if you know your enemy, it's a lot harder to hate them.

On the way home the sidewalk came up and hit me and nearly broke my finger. Ah, college ...

susancellura
susancellura

@RobBiesenbach One of the many things I hold dear to my heart - in my experience, it has been hard to find a Tiger who is a bad sport. And, I think I watched that game on television...

I had a friend who was an expert in smuggling...rumor has it that is why the sorority girls dressed up for the games... flasks could be taped to their legs under the skirts. Of course, now that these days the skirts are so short...  ;)

Regarding the sidewalks - ours must have been created by the same people who created UVA's!  LOL!

JoeCardillo
JoeCardillo

Awe-some, congrats on the FF Susan

'Fraid my football knowledge is limited, but now at least I know not to tangle with you. = )

Trackbacks

  1. […] last week’s #FollowFriday honor, let me tell you it was a pleasure getting to know everyone […]

  2. […] we have established in a previous post, I am a (cough) HUGE college football […]

  3. […] probably sent me this note because of the fact that I love football! (See Gini Dietrich‘s #FF post – and comments – on Spin […]