Gini Dietrich

#FollowFriday: Susan Cellura

By: Gini Dietrich | August 16, 2013 | 
114

#FollowFriday- Susan Cellura

By Gini Dietrich

For those of you who spend any time in the comments on Spin Sucks or watch Gin and Topics religiously, Susan Cellura won’t be a new name to you.

An active community member, she also sends us at least one video per week for consideration in the Friday wrap-up. She and I have in-depth email conversations about articles we’re reading, books we’ve just finished, and life in general.

She’s one of those people who pays attention to others around her and finds things of interest to send. She’d be a great business development person because of that skill, but that’s neither here nor there.

A University of South Carolina grad (thank heaven, Mr. D doesn’t have to hate her as it wasn’t North Carolina), Susan has been in marketing communications for chemical and oil companies her entire career (she lives in Houston…I think that’s all they do there).

One of the big reasons I want to make sure you know about her is because her experience lends greatly to the big “does online marketing work for business-to-business organizations” question.

She took shared and owned media and began to use it her current position at Scientific Drilling. She was told she had support from the executive team, but literally had to start from scratch. No one in the industry had approached either media type, nor had they done so by building community. She’s the person who is leading people down a dark path with only a lighter to see what’s one step in front of her.

Methinks there is a blog series in what she’s doing. Surprise, Susan! Not only do you get #FollowFriday today, you have made my brain think about how to get content out of you.

But she’s not just a professional. It turns out she has a personal life, as well. She’s married and she and her husband have a daughter (who you can see in the cover photo on her blog).

She also is a huge college football fan and, if I remember correctly, she loves Clemson (is that allowed if she went to South Carolina?). I’m sorry for all you fans of other SEC teams. I hope you’ll forgive her that one tiny thing.

I’ve never watched a game with her, but from what I understand, this someecard sums her up perfectly (note to self: Never take Susan to a Bears game; the two of us will get kicked out):

Screen Shot 2013-08-15 at 8.55.02 AM

She’s smart, she’s funny, she has great taste in videos, and she clearly loses all of her class during football season.

You can find her on LinkedIn, Twitter, Google+, Pinterest (!!!), Facebook, and occasionally writing at Fumbling Towards Epiphany.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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114 Comments on "#FollowFriday: Susan Cellura"

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rdopping
rdopping
2 years 11 months ago

Any chick that loves football is ok in my books.

ginidietrich
2 years 11 months ago

rdopping Yesssss!

susancellura
susancellura
2 years 11 months ago

ginidietrich rdopping THANK YOU!

Howie Goldfarb
2 years 11 months ago

susancellura ginidietrich rdopping canadian football?

biggreenpen
2 years 11 months ago

Congrats Susan! I’m heading out to my son’s high school orientation but will stop by later for a more effusive and proper congratulations!!

Howie Goldfarb
2 years 11 months ago

biggreenpen oh you totally need to make some grand entrance at the orientation as befitting of a Super Hero Paula!

biggreenpen
2 years 11 months ago

Howie Goldfarb biggreenpen Well Howie, 14 year old boys love it when their mothers make grand entrances at their high school orientations. You should have seen the mortification when I rapped on the microsphone and stated, “Good thing this school’s colors are Green and Gold because I have a BIG GREEN PEN right here!!
And I suppose my commenting is going to be a three part because I am adding Phase Two prior to my formal effusive thing to say:
PUNTROOSKIE cc: bdorman264

susancellura
susancellura
2 years 11 months ago

biggreenpen Howie Goldfarb bdorman264 OUCH!!! I was there for that horrible play.  😉

biggreenpen
2 years 11 months ago

susancellura biggreenpen Howie Goldfarb bdorman264 Yeah, and feel free to fling some “wide rights” back at me. 🙂

biggreenpen
2 years 11 months ago

And here’s my “real” (phase 3) response. A) I love the name of your blog B) Are we sure about that “lighter in the dark” thing with all those petroleum products around? and C) a hearty congratulations – I really enjoy your comments and look forward too spending some more time with you here!

susancellura
susancellura
2 years 11 months ago

biggreenpen Thank you so very much!!

biggreenpen
2 years 11 months ago

susancellura biggreenpen You’re welcome! 🙂

bdorman264
2 years 11 months ago

Of course, South Carolina are the Gamecocks and maybe she just got tired of saying nobody is going to beat our…….oops, can’t say that, but that really is what they say. 
Clemson will have a good team this year so she should be happy but I have a spoiler alert for her; FSU will beat them again this year.
Football season is just about here in full swing and I’m ready.
Thanks for sharing and football and sports fans are always welcome.

ginidietrich
2 years 11 months ago

bdorman264 Nobody is going to beat our… LOL!!

rosemaryoneill
2 years 11 months ago

bdorman264 I live just outside of Charleston, and it still whips my head around when I hear the TV news people say “Go ‘cocks!”

ginidietrich
2 years 11 months ago

rosemaryoneill bdorman264 LOL!! I have the sense of humor of an eight year old boy.

susancellura
susancellura
2 years 11 months ago

rosemaryoneill bdorman264 It’s a scream, isn’t it?  Quick note: Clemson is my alma mater.  🙂

Howie Goldfarb
2 years 11 months ago

susancellura rosemaryoneill bdorman264 how is FSU going to win any games this year? I mean Bowden is washed up shouldn’t he retire?

susancellura
susancellura
2 years 11 months ago

Howie Goldfarb susancellura rosemaryoneill bdorman264 Alrighty now…you KNOW Bobby retired.

susancellura
susancellura
2 years 11 months ago

bdorman264 Noooo!  I don’t like to talk smack during the season, but I’m more worried about the Clemson/Georgia game than I am the Clemson/FSU game. And I would like Dabo to beat Spurrier this year. Go Tigers!

bdorman264
2 years 11 months ago

susancellura If your QB stays healthy, Clemson should be scary good this year. Georgia will be good this year too, but I would love to see Clemson and the ACC get one over on Georgia. 
Is the Esso station still there?

susancellura
susancellura
2 years 11 months ago

bdorman264 Me too! I’d love to knock Georgia down a notch (although I have a crush on UGA – he’s so cute).
Yes! Esso is still there!! They’ve updated and expanded it and now serve food, but the bands are still playing live and it is still the place to be on game day (besides the game). (Sorry about the run-on sentence.) Esso has a special place in my heart because that was the site of my first date with my now hubby.  🙂

lizreusswig
2 years 11 months ago

Yay, Susan!  Happy #FollowFriday to you! As one married to a hydrogeologist, I’m always intrigued by those who can “spin” science! 😉  More importantly though…I love a gal who loves football and I would totally get kicked out with you & Gini!

susancellura
susancellura
2 years 11 months ago

lizreusswig ginidietrich I would adore going to a Bears game and getting kicked out.

lizreusswig
2 years 11 months ago

susancellura ginidietrich I think that sounds like great fun! 🙂

Howie Goldfarb
2 years 11 months ago

lizreusswig susancellura ginidietrich is a hydrogeologist = fracker? Just curious. Because if so we can get your hubby to go eric snowden and release the chemicals they secretly use!

jolynndeal
2 years 11 months ago

Hey Susan! I can’t wait to read the blog topics Gini writes that highlight your strategies.  What a challenge you faced but what an opportunity. Looking forward to checking out your blog!

ginidietrich
2 years 11 months ago

jolynndeal Or that Susan writes!

susancellura
susancellura
2 years 11 months ago

jolynndeal I might need to catch up on my blog posts!  🙂

LSSocialEngage
2 years 11 months ago

Congrats on the #FF Susan. Love the Someecard Gini.

ginidietrich
2 years 11 months ago

LSSocialEngage That’s funny, isn’t it? When people come over here to watch games and they’ve never experienced Gini and football, Mr. D always warns them.

LSSocialEngage
2 years 11 months ago

ginidietrich ha! I miss watching football in the states. No matter how you cut it, it just doesn’t have the same energy here in Canada (Even though sometimes we try really hard :))

LauraPetrolino
2 years 11 months ago

Always gotta love a fellow football fan! Are you Clemson or SC? If Clemson we can be friends now, if SC we need to wait until after football season.
But regardless….looking forward to learning more abou you!

susancellura
susancellura
2 years 11 months ago

LauraPetrolino I’m all in with Clemson!!! 🙂

LauraPetrolino
2 years 11 months ago

Fantastic! I have another Clemson friend too, so we are all good (sadly I also have many FSU friends too, but I try not to blame then for this disability)
Hello new friend!

susancellura
susancellura
2 years 11 months ago

LauraPetrolino Yay! I have many FSU friends, especially since I grew up going to Gator games. 😉 But my Tigers are my true love!

Howie Goldfarb
2 years 11 months ago

susancellura LauraPetrolino ACC and SEC do they play football? I thought they were known for Field Hockey and Synchronized Swimming.

susancellura
susancellura
2 years 11 months ago

Howie Goldfarb  LauraPetrolino   In the words of Bill the Cat, “PPfffffttttt!”  🙂

Howie Goldfarb
2 years 11 months ago

susancellura Howie Goldfarb LauraPetrolino hey no one hijacks bloom county except me! lol

creativeoncall
2 years 11 months ago

I guess #FF has always secretly meant #FootballFan here… nice to almost meet you Susan.
Chuck “I Used to Be A Linebacker” Kent

susancellura
susancellura
2 years 11 months ago

creativeoncall Oh, I love #FootballFan translation! Where did you play linebacker?

Howie Goldfarb
2 years 11 months ago

susancellura creativeoncall well since everyone is a NY Giants fan of course this is a football blog. Isn’t every blog?

susancellura
susancellura
2 years 11 months ago

Howie Goldfarb  creativeoncall You are cracking me up! Perhaps there should be more football blogs? I like it!

Howie Goldfarb
2 years 11 months ago

susancellura Howie Goldfarb creativeoncall once my comment gets released for some reason yvettepistorio ginidietrich have it pending to make sure I don’t say any bad worse again.

Joshua Wilner/A Writer Writes
2 years 11 months ago

Howie Goldfarb susancellura creativeoncall The Giants? I didn’t know this was 1956. 😉

susancellura
susancellura
2 years 11 months ago

Wow, ginidietrich ! Thank you so very much!! Just one note: Clemson is my alma mater: GO TIGERS!!! South Carolina was just for my masters degree. And, yes, I wore my Clemson attire in Columbia.  🙂

ginidietrich
2 years 11 months ago

susancellura Ahhhh. That makes so much more sense.

Howie Goldfarb
2 years 11 months ago

ginidietrich susancellura that reminds me of this guy Aaron. He didn’t get into Michigan. He was on my dorm floor as a sophmore at Arizona State. Small guy really big mouth. He wore his Michigan gear everywhere. Told everyone how he hates being at ASU and after his one semester was going to Uof M. Then we played Michigan in the Rose Bowl and beat em. and all I thought was ‘OMG I so wish Aaron was coming back!’
Sadly for him he was back LOL
So USC has a masters degree program in oil drilling?

susancellura
susancellura
2 years 11 months ago

Howie Goldfarb ginidietrich Gini, do you have any idea what you have started with a football post?  LOL!  🙂

susancellura
susancellura
2 years 11 months ago

Howie Goldfarb ginidietrich some sort of chicken-like animal degree. 😉

Howie Goldfarb
2 years 11 months ago

susancellura you forget ginidietrich is a Packers fan.

RebeccaTodd
2 years 11 months ago

Nice to meet you Susan! Happy Follow Friday to you!

susancellura
susancellura
2 years 11 months ago

RebeccaTodd Thank you and nice to meet you as well!

yvettepistorio
2 years 11 months ago

Woot!! I got the chance to get to know Susan a little better this week and she’s fabulous! Just, yeah – infectious laugh and really funny. Congrats Susan!

susancellura
susancellura
2 years 11 months ago

yvettepistorio Thank you!!!

aimeelwest
2 years 11 months ago

Good Morning Susan and Happy Friday! Texas is a wonderful state to live in my brother lived there for years and we visited often.

susancellura
susancellura
2 years 11 months ago

aimeelwest Hey there! We do enjoy Houston. Having grown up in Florida, the climate is very much the same. And people are soooooooooooo friendly.

aimeelwest
2 years 11 months ago

susancellura yes all those gentleman in cowboy hats and boots saying    ma’am. Ahhh good times when I was a teenager & young adult visiting my brother 🙂

susancellura
susancellura
2 years 11 months ago

aimeelwest And they are so polite!

Word Ninja
2 years 11 months ago

Nice to learn more about you, Susan! I enjoy your reading your comments here and have been following you on Twitter. Enjoy your #FF…

susancellura
susancellura
2 years 11 months ago

Word Ninja Thank you!!

Matt_Cerms
2 years 11 months ago

Happppppy #FF, Susan! There is nothing better than college football season! Feeling good about your Tigers this year?

susancellura
susancellura
2 years 11 months ago

Matt_Cerms Thank you! Yes, I  am very excited about the season! Nervous about the Georgia game, though. But I know we have the talent and the passion, and Dabo is just an amazing coach!

Matt_Cerms
2 years 11 months ago

susancellura Georgia will definitely be tough. I think you guys can win the ACC, Bring on the tailgates and the cool weather!

Howie Goldfarb
2 years 11 months ago

Matt_Cerms susancellura American Cello Convention?

susancellura
susancellura
2 years 11 months ago

Matt_Cerms All in!

susancellura
susancellura
2 years 11 months ago

Howie Goldfarb Matt_Cerms Methinks someone is jealous. LOL!

Howie Goldfarb
2 years 11 months ago

susancellura Howie Goldfarb Matt_Cerms my degree is from a UNC school but growing up Big East for basketball and then doing half my college in the Pac 10…to me the ACC doesn’t exist esecially having 2 of the whiniest basketball coaches and fans in the world Duke and Syracuse in the conference.

Joshua Wilner/A Writer Writes
2 years 11 months ago

Howie Goldfarb susancellura Matt_Cerms If we are talking college basketball I am always UCLA first.

Howie Goldfarb
2 years 11 months ago

Joshua Wilner/A Writer Writes Howie Goldfarb susancellura Matt_Cerms funny when I moved to LA I hated USC even more (but not as much as Laker fans lol) and with Arizona State always sucky in basketball I have a fondness for the basketball program for UCLA.

susancellura
susancellura
2 years 11 months ago

Joshua Wilner/A Writer Writes Howie Goldfarb susancellura Matt_Cerms Oh, Clemson has never had a basketball team that I know of…for me it’s all football.

Howie Goldfarb
2 years 11 months ago
I was all set to go to Clemson. Then Arizona State called me up and said” susancellura is a huge Clemson fan. You really want to be a Sun Devil. Plus we are the Disneyland of Colleges” So I became a Sun Devil because i did not want beer thrown on me during Clemson touchdowns which was susancellura ‘s signature touchdown celebration move.  While I was at ASU partying with the party elite susancellura was working hard on learning how to fix football games. How else would Clemson ever win a championship or a game. So she enrolled at USC… Read more »
susancellura
susancellura
2 years 11 months ago

Howie Goldfarb You mischievous devil!!! Very creative! LOL!

RebeccaTodd
2 years 11 months ago

Howie Goldfarb susancellura Shaving the gamecocks- really now Howie?

RebeccaTodd
2 years 11 months ago

Howie Goldfarb susancellura You name it, she drilled it?!? Aidez-moi!

JoeCardillo
2 years 11 months ago

Awe-some, congrats on the FF Susan
‘Fraid my football knowledge is limited, but now at least I know not to tangle with you. = )

susancellura
susancellura
2 years 11 months ago

JoeCardillo Thanks!  Just wear orange, consider it a primary color, and yell, “Go Tigers!” 😉

JoeCardillo
2 years 11 months ago

susancellura JoeCardillo Perfect. & every now and then I’ll yell “nice tackle #37”

susancellura
susancellura
2 years 11 months ago

JoeCardillo We don’t have a #37, but # 85 will work.  😉

Howie Goldfarb
2 years 11 months ago

JoeCardillo susancellura love orange! My black suede Vans skate shoes have bright orange laces. But that is because Orange = Mets Knicks Islanders.

DwayneAlicie
2 years 11 months ago

Black + Orange = SF Giants! We can’t be seen together  Howie Goldfarbor we may appear too matchy-matchy.
HAPPY FOLLOW FRIDAY, susancellura!

susancellura
susancellura
2 years 11 months ago

DwayneAlicie Howie Goldfarb Thank you!

Joshua Wilner/A Writer Writes
2 years 11 months ago

DwayneAlicie Howie Goldfarb susancellura The SF Giants, as in the horrible, awful team in the norther part of my beloved home state.
Those guys that wish they were as cool as my Dodgers. 
Is that who we are talking about. 😉

Howie Goldfarb
2 years 11 months ago

DwayneAlicie Howie Goldfarb susancellura I though SF was brown and orange?

Joshua Wilner/A Writer Writes
2 years 11 months ago

Welcome to the club, but let’s clarify something- they don’t play real football in the SEC. Go Pac-12!
🙂

susancellura
susancellura
2 years 11 months ago

Joshua Wilner/A Writer Writes Well, I’m a bit partial to the SEC having grown up with that conference…but ACC over Pac-12!  Cheers!  🙂

Howie Goldfarb
2 years 11 months ago

Joshua Wilner/A Writer Writes yeah I mean every other conference is the minor leagues for sure.

RobBiesenbach
2 years 11 months ago

Clemson! Fellow ACCer here — went to UVa. It’s funny, back then, in Ye Olden Tymes, Clemson was viewed in the conference as the Big Time sports school. Of course, that was before Florida State, Miami and Syracuse …

susancellura
susancellura
2 years 11 months ago

RobBiesenbach Yay!! I knew I liked you!!!  🙂    I attended Clemson just before Danny Ford “retired” and watched as FSU, etc., took over the ACC. My father-in-law is a Syracuse graduate so it’s going to be a VERY interesting season within the family unit.

RobBiesenbach
2 years 11 months ago
susancellura I’ll never forget this one game when Clemson was visiting. It was a rare night game — probably televised. Through the entire second half it poured down rain. There was always a lot of drinking at the games (smuggling in a flask was an art form — one in the small of your back and one in your sock in case they find and confiscate the first one. If they don’t find either of them, then you make a lot of friends). But with the rain, everyone got really, really crazy. Standing near us was this very old guy in… Read more »
susancellura
susancellura
2 years 11 months ago

RobBiesenbach One of the many things I hold dear to my heart – in my experience, it has been hard to find a Tiger who is a bad sport. And, I think I watched that game on television…
I had a friend who was an expert in smuggling…rumor has it that is why the sorority girls dressed up for the games… flasks could be taped to their legs under the skirts. Of course, now that these days the skirts are so short…  😉
Regarding the sidewalks – ours must have been created by the same people who created UVA’s!  LOL!

mickeygomez
2 years 11 months ago

Happy Follow Friday, Susan! While you could fit my knowledge of football on the head of a pin (and even then there would be unused space), I’m always glad to meet smart and funny people, and I loved the mental image of you walking down a dark path with a lighter – I think that resonates with many of us, and certainly we could all benefit from learning more about what you’re doing and how you’re doing it. So nice to meet you!

susancellura
susancellura
2 years 11 months ago

mickeygomez Thank you! And I hope I can live up to ginidietrich’s hype.  🙂

debdobson62
debdobson62
2 years 11 months ago

Thank you for introducing us to Susan.  Love the fact you are a big football lover and not afraid to show it.

susancellura
susancellura
2 years 11 months ago

debdobson62 Thank you!

ginidietrich
2 years 11 months ago

Oh! Oh! Susan’s birthday is on Sunday so now everyone has to wish her a happy birthday!

biggreenpen
2 years 11 months ago

ginidietrich I’ve got just the thing! And I may have beaten bdorman264 to it! (And remember, Gini, you’re the one who got us started down this football road in the first place!) Happy birthday Susan – I hope you like my musical selection: http://www.youtube.com/watch?v=jD0f_DV9-r4

susancellura
susancellura
2 years 11 months ago

Love it!!! (Minus the tune and pictures, of course.). 🙂

biggreenpen
2 years 11 months ago

susancellura You are totally a good sport!

dbvickery
2 years 11 months ago

A University of South Carolina grad liking Clemson? That’s like a UT-grad liking Texas A&M or OU…
In fact, since she lives in Houston, she should probably just go ahead and switch allegiances to the University of Texas…not going to root for the Cougars or Owls, are you??

Happy Follow Friday, Susan.

susancellura
susancellura
2 years 11 months ago

Oh no! Clemson is my alma mater…I am a Tiger!!! (And I root for the Aggies over the Longhorns – opening another can of worms!). 🙂

dbvickery
2 years 11 months ago

susancellura I can’t actually “like” your response because of the A&M favoritism.
My youngest was born in Greenville, SC. She got accepted to Clemson, and really considered it, before choosing Santa Clara. Clemson is a great school with loyal sports fans.

susancellura
susancellura
2 years 11 months ago

I do love the. ” hook ’em” sign. 🙂 My condolences on your daughter’s choice. ;-). (What is her major?)

susancellura
susancellura
2 years 11 months ago

Oh dear, I hope I did not make a mistake.. I jumped to the conclusion that Santa Clara was code for that other SC school. If not, my sincerest apologies.

dbvickery
2 years 11 months ago

susancellura Political science / international relations. May go corporate or work in mission field (she did Haiti during the summer).
And Santa Clara is in San Jose, CA…top shelf school 😉

susancellura
susancellura
2 years 11 months ago

Good for her!! And again, I apologize for getting caught up in the moment. Santa Clara is a fine school!

belllindsay
2 years 11 months ago

You Yanks and your football obsession!!! 😀

RebeccaTodd
2 years 11 months ago

belllindsay Tell ’em, Ell Bee!

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