Gini Dietrich

#FollowFriday: Tony Bennett

By: Gini Dietrich | February 24, 2012 | 
69

There is a new kid on the block…at least in the Spin Sucks community.

His name is Tony Bennett.

No, not that Tony Bennett (though one of his life goals is to run for office and I think running on that name is a shoo-in win – talk about instant name recognition).

But, if you hang around these parts, you likely don’t know him as Tony Bennett. You know him as Socially Genius.

You might even recognize him as the guy who wears a green G on his chest. I’m pretty sure he also has a cape.

Now, normally I would dismiss someone who pretends they are a version of Superman and calls themselves a genius, but Tony rocks.

He’s smart, he’s very thoughtful, and he knows how to hang with the crazies in the comments here. I respect that. A ton.

And you know what? I’ve come to discover he’s not calling himself a social media genius. Rather, he is scouring the web for the brilliant work he thinks others are doing…and shares it.

In fact, his Facebook page is solely dedicated to the really smart work others are doing.

He’s a loan officer. Social media, blog commenting, and blog writing is not what he does in his full-time job. Yet he’s as, if not more, passionate about it that some who do it full-time.

The day before yesterday, he wrote a blog post that every woman I know should read (well, guys too…but it’s in serious support of women).

Titled, “The Queen Is King of Social Media…So Where’s Her Spot On the Throne?” he explores why the same men are invited over and over again to speak at all of the big conferences when women are left at home or in the audience.

I own my own business. So the proverbial glass ceiling is something I see when working with certain client prospects. But, if they treat me as a second-class citizen, I have the opportunity to walk away. I am in control of my own destiny.

Except when it comes to speaking.

Tony is right.

I do pretty well, speaking-wise. But there are plenty of us who are never invited to keynote the big conferences. And, if we are, we’re paid half of what the men are paid.

Half.

He really got me fired up with that blog post. He’s right. And I respect him even more for bringing it to people’s attention.

I really recommend you stop by his blog and read that post. Leave him a comment. Tell him I sent you.

And check him out everywhere else on the web. He’s done the work for you. You can find all of his social networks by clicking here.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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