Gini Dietrich

#FollowFriday: Tony Bennett

By: Gini Dietrich | February 24, 2012 | 

There is a new kid on the block…at least in the Spin Sucks community.

His name is Tony Bennett.

No, not that Tony Bennett (though one of his life goals is to run for office and I think running on that name is a shoo-in win – talk about instant name recognition).

But, if you hang around these parts, you likely don’t know him as Tony Bennett. You know him as Socially Genius.

You might even recognize him as the guy who wears a green G on his chest. I’m pretty sure he also has a cape.

Now, normally I would dismiss someone who pretends they are a version of Superman and calls themselves a genius, but Tony rocks.

He’s smart, he’s very thoughtful, and he knows how to hang with the crazies in the comments here. I respect that. A ton.

And you know what? I’ve come to discover he’s not calling himself a social media genius. Rather, he is scouring the web for the brilliant work he thinks others are doing…and shares it.

In fact, his Facebook page is solely dedicated to the really smart work others are doing.

He’s a loan officer. Social media, blog commenting, and blog writing is not what he does in his full-time job. Yet he’s as, if not more, passionate about it that some who do it full-time.

The day before yesterday, he wrote a blog post that every woman I know should read (well, guys too…but it’s in serious support of women).

Titled, “The Queen Is King of Social Media…So Where’s Her Spot On the Throne?” he explores why the same men are invited over and over again to speak at all of the big conferences when women are left at home or in the audience.

I own my own business. So the proverbial glass ceiling is something I see when working with certain client prospects. But, if they treat me as a second-class citizen, I have the opportunity to walk away. I am in control of my own destiny.

Except when it comes to speaking.

Tony is right.

I do pretty well, speaking-wise. But there are plenty of us who are never invited to keynote the big conferences. And, if we are, we’re paid half of what the men are paid.


He really got me fired up with that blog post. He’s right. And I respect him even more for bringing it to people’s attention.

I really recommend you stop by his blog and read that post. Leave him a comment. Tell him I sent you.

And check him out everywhere else on the web. He’s done the work for you. You can find all of his social networks by clicking here.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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69 responses to “#FollowFriday: Tony Bennett”

  1. KenMueller says:

    Started following him on Twitter as a result of his comments here. Now I’ll connect with him elsewhere. Nice to meet you, Tony. Oh, and I met the ‘other’ Tony Bennett once at an event I had in NYC. Nice guy. Would look horrible in tights and a cape though.

    • ginidietrich says:

       @KenMueller Yeah…he barely looks good in a tux anymore.

    • @KenMueller I saw you followed, thanks for that. I haven’t met my more famous namesake, but I emailed him. I asked if he could endorse my Tony Bennett for Senate campaign in 2020 and if we could get a picture together so I can say that we friends. Yeah, he didn’t reply… But now that I’ve been featured in Spin Sucks, I’m pretty sure he’ll reconsider. Pretty sure that makes me cooler than him now

  2. PattiRoseKnight says:

    Boy I am getting old – I was thinking of a completely different Tony Bennett!

  3. TheJackB says:

    Green Lantern costumes work for me.

  4. lisabuben290 says:

    Recognize him from Twitter, he is a great Tweep!

    • ginidietrich says:

       @lisabuben290 It’s hard to miss his avatar, isn’t it?

      • @ginidietrich @lisabuben290 A.) Thanks Lisa – you’re a great tweep as well B.) I’m a walking example of how important avatars are. When I first started on Twitter, it was just the white G on a neon green G. No one really talked to me. Now, some people probably think I’m a tool, but most people will engage with me. I owe an assist to @mqtodd for teaching me about humanizing my avatar, Thanks Michael!

  5. I thought I might be productive at work today, but nope, looks like I’ll be playing in the Spin Sucks comments instead. Some would say that’s productive!

    Thanks so much for this unexpected surprise – I actually feel like a superhero now
    I’m glad that the post got you fired up – it should. There are some phenomenally phenomenal women around these parts and it’s time they have their chance to shine… When I become a baller, I’m definitely going to have you as a features speaker at the #SociallyGenius awards conference!!

  6. I agree, Tony is great. Love his blog . He’s very generously shared many of my posts with his community. Thanks, Tony!

  7. HowieSPM says:

    Ahem….you can’t be a social genius if you need or use a facebook page. So let’s get the Elephant Lion and baby Seal in the room out in the open first.  But I was checking out his Tagged page and it totally rocks.
    And if you heard Tony sing you would know he IS THE TONY BENNETT! Watch him on next seasons America’s Got Talent and the reality show Dance Moms (he is a Dance Dad and sued the show for diversity since it was all women and all blondes).
    I knew Tony was special. I suspect a Finance Degree since that is what all the cool people went to college for. We already knew because of that bdorman264 guy that in the grandiose halls of insurance, bonds, and arbitrage hides some really smart people who lurk the darkest recesses of social media. Just please don’t ask them what they are doing because if they told you they would have to send Anonymous after you.
    Great Tony nice to see you in Gini’s Friday of Fame.

    • bdorman264 says:

      @HowieSPM That Dorman cat is brilliant, isn’t he? Oh wait, you were talking about this Dorman, huh?

    • @HowieSPM It’s an honour and privilege to be here, it’s kind of like the singer guy felt when he won his Grammy’s I’m sure.

      Yeah, the whole SocialGenius thing didn’t work out quite planned. Never proclaimed myself to be one, the term was coined to honor people like Gini who actually are. BUT, little did I know when I started, that there’s quite a Stigma against social media experts, gurus, and geniuses. So, for the blog, just stuck with the So Genius theme… And changed awards to SociallyGenius so it’s less offensive to those who want to puke on themselves when gurus are brought up. Thanks Howie!

    • ginidietrich says:

       @HowieSPM  I’m going to have jennalanger help me ban you every time you talk about Facebook. It’ll be automatic. You type it, the comment dies.

  8. ginidietrich says:

    @SociallyGenius Oh goodie! I”ll be on the lookout for it

  9. JayDolan says:

    I know nothing about Tony, but after reading this, I think all Follow Friday recommendations should include costumes and the name of a famous singer.

  10. Mark_Harai says:

    Is that the new “Gini” super-hero costume?  I know why you like that G so much – lol!
    Cheers Tony!

  11. ginidietrich says:

    @_SKG Booooo!

  12. SociallyGenius says:

    @GeeklessTech Thanks Steve! How’s your Friday going?

  13. SociallyGenius says:

    @adamtoporek Thanks Adam!

  14. Increasingly enough, I have an update that pertains to The Queen is King blog post. New South Digital Marketing conference, the event which I hammered on the most for having 10 all make presenters, has opted to add an additional speaker. Yes, you guessed it, a female one. Call it a token or say its too late, but think any step is one in the right direction. This also shows the power our all mighty leader, Gini. I don’t think it was a coincidence that she drops a link to the post and speaks put about it that hours later one more queen gets her spot on the thrown.

    Thanks to everyone who made enough noise to be the catalyst for change – Power The People!!!

  15. […] past February, Gini Dietrich wrote a #FollowFriday on her blog, SpinSucks, about Tony Bennett (no, not THAT Tony Bennett). Tony has an incredible post entitled The Queen Is […]

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