Gini Dietrich

#FollowFriday: Tyler Orchard

By: Gini Dietrich | February 17, 2012 | 

There is an up-and-comer in our midst. Someone you need to get to know.

His name is Tyler Orchard and I think he might be oblivious.

He doesn’t blog very often (a couple of times a month), but when he does, it’s full of smart information that really makes you think.  He’s also very self-reflective, which I always respect in people.

He talks PR, social media, and politics, which drives specifically to his experience. He’s not a guy with a Twitter account and a keyboard. He really knows what he’s doing.

A Canadian (or, after Martin Waxman’s Cision panel yesterday, maybe I can claim he’s a fellow Canadian?), Tyler does communication for the Parliament of Canada.

Mr. D is in politics and I’m always amazed at the communication (or lack thereof) skills candidates have as they begin their race for office.

Granted, Canadian and U.S. politics are a bit different. But, when someone like Tyler comes along, he really stands out among the vanilla consultants and experts in the space (Mr. D excluded, of course – he’s quite charismatic).

He guest blogged for us last month, where he provided tips on being transparent and authentic in your business dealings. He created a nice conversation in the comments and wasn’t afraid to take on people who debated him.

But the real reason I like him? He loves food and wine as much as I do. And, let’s be real, that’s way more important than intelligence.

But he’s the real deal. Smart and self-reflective, with just the right amount of spark and engagement thrown in.

Check him out. You can find him on LinkedIn, Twitter, Google+, and writing at Talking Points, his blog.

Get to know him now. Before his star rises and you will no longer have access to him. Or, at the very least, get him to sign something so you can sell it on eBay.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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