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Gini Dietrich

#FollowFriday: Tyler Orchard

By: Gini Dietrich | February 17, 2012 | 
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There is an up-and-comer in our midst. Someone you need to get to know.

His name is Tyler Orchard and I think he might be oblivious.

He doesn’t blog very often (a couple of times a month), but when he does, it’s full of smart information that really makes you think.  He’s also very self-reflective, which I always respect in people.

He talks PR, social media, and politics, which drives specifically to his experience. He’s not a guy with a Twitter account and a keyboard. He really knows what he’s doing.

A Canadian (or, after Martin Waxman’s Cision panel yesterday, maybe I can claim he’s a fellow Canadian?), Tyler does communication for the Parliament of Canada.

Mr. D is in politics and I’m always amazed at the communication (or lack thereof) skills candidates have as they begin their race for office.

Granted, Canadian and U.S. politics are a bit different. But, when someone like Tyler comes along, he really stands out among the vanilla consultants and experts in the space (Mr. D excluded, of course – he’s quite charismatic).

He guest blogged for us last month, where he provided tips on being transparent and authentic in your business dealings. He created a nice conversation in the comments and wasn’t afraid to take on people who debated him.

But the real reason I like him? He loves food and wine as much as I do. And, let’s be real, that’s way more important than intelligence.

But he’s the real deal. Smart and self-reflective, with just the right amount of spark and engagement thrown in.

Check him out. You can find him on LinkedIn, Twitter, Google+, and writing at Talking Points, his blog.

Get to know him now. Before his star rises and you will no longer have access to him. Or, at the very least, get him to sign something so you can sell it on eBay.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

131 comments
3HatsComm
3HatsComm

Good one! And yeah, think we'll all be wanting @Tyler Orchard autograph someday, along w/ our own, personalized @HowieG ™ brand comment. FWIW.

NancyCawleyJean
NancyCawleyJean

I had the pleasure of interacting with Tyler in the past -- kind, thoughtful, and a gentleman! Here's to Tyler, so deserving of this #FF and post, Gini!

Hajra
Hajra

Follow you before you have a huge wall of body guards to keep us at bay?

Off to stalk your blog, before "stalking you" is actually recorded somewhere... and I live in the Middle East, this will get tougher... ;)

bdorman264
bdorman264

Well, I was going to try and come up with something extremely witty, eh; but there is no way I can top @HowieG comment.

Pook toque; isn't that what Howie is smoking in this opium den, or is it Candian bacon? And why is it round anyway?

Good to see you Tyler (again); you are in some pretty fast company here, I hope your reputation survives it.

Byron Fernandez
Byron Fernandez

@ginidietrich@Tyler Orchard I think one of the things I admire, glean most from this guy is his humility and patience. Yes, he is introspective, poignant -- but he is IONS more patient and reverent than I am, and speaking for those our age; that's a rare gift in and of itself.

To be honest, I tire of hearing people ramble on and on when I arrived at the same landmark a week ago. But humility and respect asks us to SHUT off our young and unwieldy minds and LISTEN to the value, insight and unique perspective others might bring.

Young Elk KudosCall, my Good Man.

TylerOrchard
TylerOrchard

@skypulsemedia Thank you very much. However, I should be thanking you for one of the best comments ever devised.

TylerOrchard
TylerOrchard

@skypulsemedia Thank you very much. However, I should be thanking you for one of the best comments every devised.

Howie Goldfarb
Howie Goldfarb

I first saw @Tyler Orchard he was trying out for the Yankees, but then Jack Welch hired him as a business advisor and helped ghost write his last book. after that he took a sabbatical and went to India to meditate with the Mahareeshi where the idea of round bacon came to him during an opium filled night in a tent with tribal elders thus changing the face of California inspired pizza forever. After returning and writing the Twilight novels he is now partial man of leisure and partial Canadian force to be reckoned with in Parliment.

Glad to see you found him! And grats on your Follow Friday now that you have been exposed to everyone and aliens your life will never be the same.

Danny Brown
Danny Brown

Politics and Canada are like common sense and Dubya Bush, an oxymoron. But Tyler is good people. And no, Gini, you are not s fellow Canadian. You can be a Manitoba Moose, though.

Latest blog post: How Can You Trust Social CRM?

Tyler Orchard
Tyler Orchard

@3HatsComm Thanks, Davina! I would be more than happy to sign as much as my hand could take, although it would probably end up being worth less than a Beanie Baby collection. I'd take the @HowieG T-shirt any day though!

Tyler Orchard
Tyler Orchard

@Hajra My only bodyguard right now is @belllindsay . She's the one with the bedazzled denim jacket and arms folded standing in the back. Don't let looks fool you, East Coasters are notoriously strong.

Thank you for stalking me. I'm flattered.

Tyler Orchard
Tyler Orchard

@bdorman264 Thanks a lot, Bill. I'm hoping it survives as well. So far so good. The comment would have had to be quite hallucinogenic to beat @HowieG . We're not quite sure what he had, but he was holed up in that den with something strong. I think Canadian bacon is round because we have different shaped pigs - but I could be mistaken.

Great to connect with you again! Enjoy your weekend, eh!

Tyler Orchard
Tyler Orchard

@EricaAllison It's great to "meet" you as well, Erica! I see the Canadian is rubbing off! Some of the comments have been absolute beauties. There's no better way to enjoy a Friday, eh?

Tyler Orchard
Tyler Orchard

@HowieG I was proven wrong. This is by far the best comment I have ever seen....anywhere.

Tyler Orchard
Tyler Orchard

@Danny Brown Well, this just won as the best comment of the day - hands down. I appreciate the underhanded compliment! Gini, a Manitoba Moose is an honour badge.

Byron Fernandez
Byron Fernandez

@belllindsay@Tyler Orchard Teehee. I came from a Filipino-Hispanic-Italian-French household, collective, took your shoes off at the door. We did not air our dirty laundry, we were expected to endure all things with Grace and Piety. BAHAHAHA

Howie Goldfarb
Howie Goldfarb

@KDillabough@ginidietrich@Tyler Orchard@Danny Brown I lost my Mickey Mouse Wallet with $5 Canadian in it when I was 6 at the Toronto Zoo and they announced it was found on the loud speaker (1974 for those wondering how old I am) and the money was still in there. Definitely different than the Bronx Zoo.

belllindsay
belllindsay

@HowieG@Tyler Orchard@KenMueller@ginidietrich "Ay" is Scottish. Granted, that's the motherland to a fair number of us - but it's pronounced like a capital "I" - Eh is Canadian - pronounced like a capital "A". Which is also the name of a local hockey team somewhere. "The Capital As"

Howie Goldfarb
Howie Goldfarb

@KenMueller@belllindsay@ginidietrich Friggin is not Canadian. Per Wikipedia which is always factual it was first said in an early Laurel and Hardy movie and after traveling to England and Switzerland a Canadian Mountie snowed in during a blizzard in the Alps heard his host say 'It's Friggin Cold ya?' and the Mountie responded 'No....It's Friggin Cold Ay?'

ginidietrich
ginidietrich moderator

@KenMueller Where have you been? I always say that. My five year old nephew says it and it makes me laugh every time.

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  1. [...] Tyler Orchard: You can find him on LinkedIn, Twitter, Google+, and writing at Talking Points, his blog. [...]

  2. [...] Tyler Orchard: You can find him on LinkedIn, Twitter, Google+, and writing at Talking Points, his blog. [...]