Gini Dietrich

#FollowFriday: Unmana Datta

By: Gini Dietrich | September 27, 2013 | 
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#FollowFriday: Unmana DattaBy Gini Dietrich

You probably recognize today’s #FollowFriday. She contributes to Spin Sucks every couple of months on topics such as introverts and selling, infographics, and the power of paper.

Ladies and gentleman, please meet Unmana Datta.

Unmana is the co-founder of Markitty, which is billed as marketing consultation for the price of software.

A quick story: I spend a lot of time on the road speaking. My biggest client is Vistage, which is an organization of CEOs. Most of its members are running businesses. They know they need to understand the web and it’s ever-evolving nature. They know they have to get a grasp on how to use the web to grow their organizations. But, like every executive in the world, they’re busy. They travel to see customers. They spend a lot of time networking. They work upwards of 70 or more hours per week.

Trying to understand marketing and communications and how it’s affected by social media is interesting to them, but not their core expertise nor do they have time.

What they really need is a place to go that tells them what’s working, what’s not working, and the types of things they should be asking their teams for more of.

That’s what Markitty does.

But I see value in it for PR professionals, too. You can log in daily and it will give you a recap of the previous day, week, or month, what is working, and what to change. It’s pretty nifty!

A little bit about Unmana personally:

  • She lives in India…yes, we don’t focus solely on North America!
  • Pune is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats.
  • She loves paper and has eight different notebooks she jots notes in.
  • She’s a professional procrastinator (does that mean she gets paid to do it??).
  • She has fantastic taste in art.
  • A photo for this very blog made her to-do list!

She can be found all across the web so you can do some really good stalking. Find her on the Markitty blog, on Twitter (personally and business), on Facebook, on Pinterest (!!!), on SlideShare, on Google+, and on LinkedIn.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Congratulations Unmana!!

    • biggreenpen Thanks 🙂

  • I’ve enjoyed reading your contributions, Unmana, though I’ve gotten horrible at commenting. :/ 
    Welcome to the Thunderdome. 😀

    • jasonkonopinski You’re fired.

      • ginidietrich LONG WEEKEND! Wait, what?

        • jasonkonopinski ginidietrich Hey Jason the person who writes all of Chris Brogan’s blog posts and books is on maternity leave I am sure I can get you a job replacing them if you need me to.

    • jasonkonopinski Thank you, and hello!

  • Great to see this – have enjoyed getting to know you here on SS Unmana =)

    • JoeCardillo Thank you 🙂

  • Loved the “paper” post and getting to know more about you. Congrats, Unmana!

    • Word Ninja Thank you!

  • Unmana, Congratulations!! Enjoyed reading your last post and love that you have eight different notebooks. I  am a big fan of art  too and am slowly building a collection in my home. Although most of my family is from India I dream to one day  visit  – so much beauty, culture, fabulous food and Bollywood 🙂 . I am hoping one day getting  a visa will be a much easier process (was born in India’s neighbour). Enjoy the #FF 🙂

    • LSSocialEngage Oh wow, glad to hear that. Let me know if you make it here!

  • ginidietrich

    howiegoldfarb We’re global!

    • @ginidietrich I know  You always were with Shonali NittyGriddyBlog who were trailblazers

    • susancellura

      @ginidietrich I’ve been to a Vistage meeting with my CEO here in Houston! I had no idea they were a client of yours. Cool.

      • susancellura Your CEO is a member?! You should have him suggest I speak to his group!

        • susancellura

          ginidietrich I’d be happy to do so!

  • So my guess is ginidietrich was lazy and asked Siri the stats about Pune vs going to the wall of Brittanica Encylopedias to look it up herself. Or maybe it came to her when in a trance dancing at a Goa Beach Party for 3 straight days the weekend she was ahem sick..cough.
    Nice to meet you Unmana!

    • Howie Goldfarb Hi again, Howie!

    • Howie Goldfarb I actually looked it up on Wikipedia!

  • Nice to meet you, Unmana! I visited your blog. It’s very well written and the content is incredible.  I am looking forward to following you and learning from you.

    • jolynndeal Wow, thanks so much, Jo Lynn. I’m very flattered!

  • Happy #FF, Unmana!! Eight different notebooks is impressive! How did that come to be? I’m always looking to adjust my note-taking from a personal and professional standpoint. Cheers!

  • susancellura

    Congratulations Unmana! I loved the paper post. Have a fun, fun #FF!

    • susancellura Thanks very much!

  • Pleasure to meet you Unmana.

    • Joshua Wilner/A Writer Writes Nice to meet you, Joshua!

  • Ha! I saw the headline and my first thought was, “Notebook Girl!” That is probably not-right on a couple of counts. So I will recalibrate and think of you as Marketing Person. Congrats!

    • RobBiesenbach I’m okay with Notebook Girl if I get superpowers. 🙂

  • Hi Unmana!!! Congrats on your #FF 🙂

    • yvettepistorio Thanks Yvette!

  • YAY Unmana!! Happy Follow Friday! 😀

    • belllindsay Aw, thank you!

  • OMIGOD. omigod omigod omigod
    Thank you SO much, Gini. I don’t even know what to say, I’m so flattered!
    Hey again, gang! *waves at comment section*

    • Unmana You’re very welcome! It was fun stalking you online and learning more about Markitty.

  • SpinSucks

    MediaLabRat Woot!!

  • KateNolan

    Oh, Unmana, those notebooks! I have at least a dozen and I keep buying more. Unfortunately, I worry about sullying them with insignificant notes and end up using a standard college-rule Mead notebook. Apparently the other notebooks are my Deep Thought Notebooks, but they’re, curiously enough, empty… Hmm.

    • KateNolan Thank you, thank you! So glad to know there are more like me 🙂
      And hey, Deep Thought Notebooks are essential. And maybe creative fiction notebooks. And journal notebooks? Apart from all the work notebooks, of course!

      • KateNolan

        Unmana KateNolan We are a small, but mighty, force of paper devotees! More notebooks for all! 🙂

    • KateNolan That. Is. Awesome. I am the same way. LOL!!!

  • Unmana

    MediaLabRat Thank you. I’m so thrilled! SpinSucks

  • ginidietrich

    Unmana LOL!!! You’re very welcome! Thanks for all you do for us. SpinSucks

  • ginidietrich

    creativeoncall Ha!

  • Happy #FF! So glad to get to know you better…I never knew one could be a professional procrastinator! I might have to check out that profession! 🙂

    • lizreusswig I actually wrote that on my Twitter bio back when I had a job and felt like I was getting paid for putting things off! Now I’m not getting paid for putting things off. :p

      • Unmana lizreusswig My mother is the master at being a professional procrastinator she would be willing to tell it to you over lunch. Because no matter what you do during the day there is always lunch that can be eaten out somewhere fabulous.

  • I’m a notebook person too!!! I have my to-do list notebooks, and my doodle notebook, and my blog topic notebook, and my ‘random thoughts that I have no idea what to do with but I want to write them down notebook’, and then of course my ‘2am ponderings’ notebook, since I tend to not sleep much and often have my best inspiration around 2-3 am. There is something about writing things down that can never be replaced for me by any type of technology!!!
    Anyway, a huge congrats for your follow Friday (and the last FF of September!! That’s huge!!! You are like the official fall equinox FF…whoa-tastical, right?). Looking forward to checking out Markitty and your other networks!

    • Yes! I love to jot my ideas about on paper with a pen and I hope that never goes away. I have different coloured pens for different ideas or I’ll use symbols on the corner of the page so I can find the idea again.

      • aimeelwest Ooh, different colored pens for different ideas is something I need to start doing!

        • Unmana It makes it much easier to find things, sometimes.

    • LauraPetrolino Ooh, that’s like my different-notebooks-for-everything! Glad to meet you, Laura!
      Re: the last FF of September — You know what’s even better? It was my birthday a few days ago. Thanks for the belated birthday gift, ginidietrich!

  • Good Morning! with my ever present coffee cup in hand I say enjoy your FF. I love that you use a notebook I have one in my purse always for catching random ideas. I was just cleaning up and found old ones that still have good ideas!

    • aimeelwest I’m late here, but thank you! And I love it when that happens — when I come across something I’d written before and reread it and it doesn’t make me cringe (because it so often does).

      • Oh trust me there were some not to great ideas too but I like to focus on the positive when I can 🙂

  • Enjoy reading Unmana’s guest posts, and her co-worker contributed a guest post about Cricket on my “social media sports analogy” blog, so I’m grateful to the Markitty crew.

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