Gini Dietrich

#FollowFriday: Unmana Datta

By: Gini Dietrich | September 27, 2013 | 
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#FollowFriday: Unmana DattaBy Gini Dietrich

You probably recognize today’s #FollowFriday. She contributes to Spin Sucks every couple of months on topics such as introverts and selling, infographics, and the power of paper.

Ladies and gentleman, please meet Unmana Datta.

Unmana is the co-founder of Markitty, which is billed as marketing consultation for the price of software.

A quick story: I spend a lot of time on the road speaking. My biggest client is Vistage, which is an organization of CEOs. Most of its members are running businesses. They know they need to understand the web and it’s ever-evolving nature. They know they have to get a grasp on how to use the web to grow their organizations. But, like every executive in the world, they’re busy. They travel to see customers. They spend a lot of time networking. They work upwards of 70 or more hours per week.

Trying to understand marketing and communications and how it’s affected by social media is interesting to them, but not their core expertise nor do they have time.

What they really need is a place to go that tells them what’s working, what’s not working, and the types of things they should be asking their teams for more of.

That’s what Markitty does.

But I see value in it for PR professionals, too. You can log in daily and it will give you a recap of the previous day, week, or month, what is working, and what to change. It’s pretty nifty!

A little bit about Unmana personally:

  • She lives in India…yes, we don’t focus solely on North America!
  • Pune is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats.
  • She loves paper and has eight different notebooks she jots notes in.
  • She’s a professional procrastinator (does that mean she gets paid to do it??).
  • She has fantastic taste in art.
  • A photo for this very blog made her to-do list!

She can be found all across the web so you can do some really good stalking. Find her on the Markitty blog, on Twitter (personally and business), on Facebook, on Pinterest (!!!), on SlideShare, on Google+, and on LinkedIn.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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58 responses to “#FollowFriday: Unmana Datta”

  1. biggreenpen says:

    Congratulations Unmana!!

  2. I’ve enjoyed reading your contributions, Unmana, though I’ve gotten horrible at commenting. :/ 
    Welcome to the Thunderdome. 😀

  3. JoeCardillo says:

    Great to see this – have enjoyed getting to know you here on SS Unmana =)

  4. Word Ninja says:

    Loved the “paper” post and getting to know more about you. Congrats, Unmana!

  5. Unmana, Congratulations!! Enjoyed reading your last post and love that you have eight different notebooks. I  am a big fan of art  too and am slowly building a collection in my home. Although most of my family is from India I dream to one day  visit  – so much beauty, culture, fabulous food and Bollywood 🙂 . I am hoping one day getting  a visa will be a much easier process (was born in India’s neighbour). Enjoy the #FF 🙂

  6. ginidietrich says:

    howiegoldfarb We’re global!

  7. So my guess is ginidietrich was lazy and asked Siri the stats about Pune vs going to the wall of Brittanica Encylopedias to look it up herself. Or maybe it came to her when in a trance dancing at a Goa Beach Party for 3 straight days the weekend she was ahem sick..cough.
    Nice to meet you Unmana!

  8. jolynndeal says:

    Nice to meet you, Unmana! I visited your blog. It’s very well written and the content is incredible.  I am looking forward to following you and learning from you.

  9. Matt_Cerms says:

    Happy #FF, Unmana!! Eight different notebooks is impressive! How did that come to be? I’m always looking to adjust my note-taking from a personal and professional standpoint. Cheers!

  10. susancellura says:

    Congratulations Unmana! I loved the paper post. Have a fun, fun #FF!

  11. Ha! I saw the headline and my first thought was, “Notebook Girl!” That is probably not-right on a couple of counts. So I will recalibrate and think of you as Marketing Person. Congrats!

  12. Hi Unmana!!! Congrats on your #FF 🙂

  13. belllindsay says:

    YAY Unmana!! Happy Follow Friday! 😀

  14. Unmana says:

    OMIGOD. omigod omigod omigod
    Thank you SO much, Gini. I don’t even know what to say, I’m so flattered!
    Hey again, gang! *waves at comment section*

  15. SpinSucks says:

    MediaLabRat Woot!!

  16. KateNolan says:

    Oh, Unmana, those notebooks! I have at least a dozen and I keep buying more. Unfortunately, I worry about sullying them with insignificant notes and end up using a standard college-rule Mead notebook. Apparently the other notebooks are my Deep Thought Notebooks, but they’re, curiously enough, empty… Hmm.

  17. Unmana says:

    MediaLabRat Thank you. I’m so thrilled! SpinSucks

  18. ginidietrich says:

    Unmana LOL!!! You’re very welcome! Thanks for all you do for us. SpinSucks

  19. ginidietrich says:

    creativeoncall Ha!

  20. lizreusswig says:

    Happy #FF! So glad to get to know you better…I never knew one could be a professional procrastinator! I might have to check out that profession! 🙂

    • Unmana says:

      lizreusswig I actually wrote that on my Twitter bio back when I had a job and felt like I was getting paid for putting things off! Now I’m not getting paid for putting things off. :p

      • aimeelwest says:

        Unmana lizreusswig My mother is the master at being a professional procrastinator she would be willing to tell it to you over lunch. Because no matter what you do during the day there is always lunch that can be eaten out somewhere fabulous.

  21. I’m a notebook person too!!! I have my to-do list notebooks, and my doodle notebook, and my blog topic notebook, and my ‘random thoughts that I have no idea what to do with but I want to write them down notebook’, and then of course my ‘2am ponderings’ notebook, since I tend to not sleep much and often have my best inspiration around 2-3 am. There is something about writing things down that can never be replaced for me by any type of technology!!!
    Anyway, a huge congrats for your follow Friday (and the last FF of September!! That’s huge!!! You are like the official fall equinox FF…whoa-tastical, right?). Looking forward to checking out Markitty and your other networks!

  22. aimeelwest says:

    Good Morning! with my ever present coffee cup in hand I say enjoy your FF. I love that you use a notebook I have one in my purse always for catching random ideas. I was just cleaning up and found old ones that still have good ideas!

  23. dbvickery says:

    Enjoy reading Unmana’s guest posts, and her co-worker contributed a guest post about Cricket on my “social media sports analogy” blog, so I’m grateful to the Markitty crew.

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