12
17
Gini Dietrich

#FollowFriday: Unmana Datta

By: Gini Dietrich | September 27, 2013 | 
58

#FollowFriday: Unmana DattaBy Gini Dietrich

You probably recognize today’s #FollowFriday. She contributes to Spin Sucks every couple of months on topics such as introverts and selling, infographics, and the power of paper.

Ladies and gentleman, please meet Unmana Datta.

Unmana is the co-founder of Markitty, which is billed as marketing consultation for the price of software.

A quick story: I spend a lot of time on the road speaking. My biggest client is Vistage, which is an organization of CEOs. Most of its members are running businesses. They know they need to understand the web and it’s ever-evolving nature. They know they have to get a grasp on how to use the web to grow their organizations. But, like every executive in the world, they’re busy. They travel to see customers. They spend a lot of time networking. They work upwards of 70 or more hours per week.

Trying to understand marketing and communications and how it’s affected by social media is interesting to them, but not their core expertise nor do they have time.

What they really need is a place to go that tells them what’s working, what’s not working, and the types of things they should be asking their teams for more of.

That’s what Markitty does.

But I see value in it for PR professionals, too. You can log in daily and it will give you a recap of the previous day, week, or month, what is working, and what to change. It’s pretty nifty!

A little bit about Unmana personally:

  • She lives in India…yes, we don’t focus solely on North America!
  • Pune is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats.
  • She loves paper and has eight different notebooks she jots notes in.
  • She’s a professional procrastinator (does that mean she gets paid to do it??).
  • She has fantastic taste in art.
  • A photo for this very blog made her to-do list!

She can be found all across the web so you can do some really good stalking. Find her on the Markitty blog, on Twitter (personally and business), on Facebook, on Pinterest (!!!), on SlideShare, on Google+, and on LinkedIn.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

58 comments
aimeelwest
aimeelwest

Good Morning! with my ever present coffee cup in hand I say enjoy your FF. I love that you use a notebook I have one in my purse always for catching random ideas. I was just cleaning up and found old ones that still have good ideas!

LauraPetrolino
LauraPetrolino

I'm a notebook person too!!! I have my to-do list notebooks, and my doodle notebook, and my blog topic notebook, and my 'random thoughts that I have no idea what to do with but I want to write them down notebook', and then of course my '2am ponderings' notebook, since I tend to not sleep much and often have my best inspiration around 2-3 am. There is something about writing things down that can never be replaced for me by any type of technology!!!

Anyway, a huge congrats for your follow Friday (and the last FF of September!! That's huge!!! You are like the official fall equinox FF...whoa-tastical, right?). Looking forward to checking out Markitty and your other networks! 

p.s. I love that you use slideshare! Too few smart people utilize slideshare and I love it and am constantly searching for stuff on it (but am often disappointed due to my first point, too few smart people use it) So yay to that!! 

lizreusswig
lizreusswig

Happy #FF! So glad to get to know you better...I never knew one could be a professional procrastinator! I might have to check out that profession! :)

Latest blog post: The Susquehanna Stage Co.

KateNolan
KateNolan

Oh, Unmana, those notebooks! I have at least a dozen and I keep buying more. Unfortunately, I worry about sullying them with insignificant notes and end up using a standard college-rule Mead notebook. Apparently the other notebooks are my Deep Thought Notebooks, but they're, curiously enough, empty... Hmm.

Unmana
Unmana

OMIGOD. omigod omigod omigod

Thank you SO much, Gini. I don't even know what to say, I'm so flattered!

Hey again, gang! *waves at comment section*

belllindsay
belllindsay

YAY Unmana!! Happy Follow Friday! :D 

RobBiesenbach
RobBiesenbach

Ha! I saw the headline and my first thought was, "Notebook Girl!" That is probably not-right on a couple of counts. So I will recalibrate and think of you as Marketing Person. Congrats!

susancellura
susancellura

Congratulations Unmana! I loved the paper post. Have a fun, fun #FF!

Matt_Cerms
Matt_Cerms

Happy #FF, Unmana!! Eight different notebooks is impressive! How did that come to be? I'm always looking to adjust my note-taking from a personal and professional standpoint. Cheers!

jolynndeal
jolynndeal

Nice to meet you, Unmana! I visited your blog. It's very well written and the content is incredible.  I am looking forward to following you and learning from you.

LSSocialEngage
LSSocialEngage

Unmana, Congratulations!! Enjoyed reading your last post and love that you have eight different notebooks. I  am a big fan of art  too and am slowly building a collection in my home. Although most of my family is from India I dream to one day  visit  - so much beauty, culture, fabulous food and Bollywood :) . I am hoping one day getting  a visa will be a much easier process (was born in India's neighbour). Enjoy the #FF :)

Word Ninja
Word Ninja

Loved the "paper" post and getting to know more about you. Congrats, Unmana!

JoeCardillo
JoeCardillo

Great to see this - have enjoyed getting to know you here on SS Unmana =)

Unmana
Unmana

@aimeelwest I'm late here, but thank you! And I love it when that happens -- when I come across something I'd written before and reread it and it doesn't make me cringe (because it so often does).

Unmana
Unmana

@LauraPetrolino Ooh, that's like my different-notebooks-for-everything! Glad to meet you, Laura!

Re: the last FF of September -- You know what's even better? It was my birthday a few days ago. Thanks for the belated birthday gift, @ginidietrich!

aimeelwest
aimeelwest

Yes! I love to jot my ideas about on paper with a pen and I hope that never goes away. I have different coloured pens for different ideas or I'll use symbols on the corner of the page so I can find the idea again.

Unmana
Unmana

@lizreusswig I actually wrote that on my Twitter bio back when I had a job and felt like I was getting paid for putting things off! Now I'm not getting paid for putting things off. :p

Unmana
Unmana

@KateNolan Thank you, thank you! So glad to know there are more like me :)

And hey, Deep Thought Notebooks are essential. And maybe creative fiction notebooks. And journal notebooks? Apart from all the work notebooks, of course!

ginidietrich
ginidietrich moderator

@Unmana You're very welcome! It was fun stalking you online and learning more about Markitty. 

susancellura
susancellura

@ginidietrich I've been to a Vistage meeting with my CEO here in Houston! I had no idea they were a client of yours. Cool. 

aimeelwest
aimeelwest

 Oh trust me there were some not to great ideas too but I like to focus on the positive when I can :)

Unmana
Unmana

@aimeelwest Ooh, different colored pens for different ideas is something I need to start doing!

aimeelwest
aimeelwest

@Unmana @lizreusswig My mother is the master at being a professional procrastinator she would be willing to tell it to you over lunch. Because no matter what you do during the day there is always lunch that can be eaten out somewhere fabulous.