Gini Dietrich

Gin and Topics: TV for Dogs and Creepy Marketing

By: Gini Dietrich | February 24, 2012 | 

It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday.

I wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone.

So here I sit, watching it snow, and hoping we get a little bit more so I can get the skis out this weekend!

There are some interesting things for this week’s Gin and Topics. If it’s snowy and cold where you are, this will give you a good five minutes of entertainment. 

5.  Porsche Stuck In Wet Cement. I don’t know if this proves karma exists or if it’s a lesson I should take in patience. Because this is totally something I would do. Deb Dobson and I laughed and laughed at this poor guy. What a moron.

4. How Target Figured Out Teen Was Pregnant Before Her Father Did. You may have already seen this, as it’s been making the rounds this week. From a marketing perspective, it’s really freaking amazing what we can do to target individuals, instead of groups of audiences, now. From a consumer perspective, it’s really scary how much data companies have on us.

3. Smartphone Kind of Man. You are going to LOVE this. My friend Ken Colburn, who owns Data Doctors, decided it was time to get serious about video. And serious he got. He and his team produced a video of guys texting, emailing, Facebooking, and more…while on the pot. But wait and see what happens at the end. Downright genius!

2. TV Aims for New Audience. I seriously can’t make this stuff up. Not only is there now a television station just for dogs, but in England, there is bunny jumping. As in a real sport where bunnies jump, as if they’re horses. For all you animal lovers out there, these two are for you. Thanks to John Trader for the bunny jumping one. I never would have found that on my own.

1. WSJ Facebook Pages Target of Anonymous. I don’t know why I find Anonymous so fascinating. I know most of what they’re doing is illegal. Based on that, alone, I shouldn’t get giddy when something is written about them. I guess I’m just jealous I don’t have the hacking skills it takes to be a part of something like that. I’m a geek. I know.

WAIT! WAIT! Hold the presses!

I received this video after I wrote Gin and Topics, but it’s so good, I had to revise the blog post. It can’t wait for next week because it’s surrounding the Oscars.

+1. Couple’s Big Oscar Risk. Read the article I’ve linked to in the headline and then watch the video (click here or it’s embedded below). It made me cry.

Have a great weekend, everyone!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • arikhanson

    @ginidietrich Man do I love that title…

    • ginidietrich

      @arikhanson I’m just reporting the weird news!

      • arikhanson

        @ginidietrich News of the Weird. Another title I like.

  • I love that last video. Now I have to see the film. This could end up being an incredible viral marketing campaign for a film, that was never intended to be a marketing campaign. Gotta love it. 

    • ginidietrich

       @KenMueller Wasn’t that great? Mr. D sent it to me after I wrote this blog post. I had to include it. 

  • Have fun on the slopes this weekend, just don’t get stuck on any wet cement… Haha, I laughed so hard at that earlier this week. Also, I’ve accepted the fact that most data miners know more about me than I do… Even Facebook knew I had a mancrush on Scott Stratten before I made it public.

    • ginidietrich

       @SociallyGenius No skiing for me. I’m in Ft. Lauderdale for the Retail Packaging Assoc. I am giving the opening keynote this morning and then fly home. By then, the snow will all be gone. And it’s 1,000 degrees here. I no like!

  • That DataDoctors video is brilliant. I’m snort-laughing in a coffee shop right now. 

    • ginidietrich

       @jasonkonopinski Right?? It’s funny because it’s true.

  • TheDataDoc

    Thanks for including our slightly warped sense of marketing in your blog Gini!  I’ve learned a lot by ‘listening’ to smart people like you and will continue to experiment with this truly amazing communication channel…stay tuned for more insanity!

    • ginidietrich

       @TheDataDoc I love it! Very, very funny!

  • TheDataDoc

    By the way, we have been asked repeatedly what this production cost us to do; one employee already on our media group payroll and the rest were volunteers (singers, actors) or film student interns that were excited to be part of the project!  

    • ginidietrich

       @TheDataDoc I love that you found men wiling to do it. So funny!

  • I loved the Data Doctors video. Sadly, I was nodding my head the entire time.

    • ginidietrich

       @bradmarley HAHAHAH! Remind me, when I’m out to dinner with you, not to borrow your phone.

  • I am wildly amused. Well done, Data Doctors. Well done. 
    How cute are those Oscar nominees? When dreams come true, emotions can’t be contained. 

    • ginidietrich

       @Maranda I also love they’re in their PJs and hair slightly mussed. On video.

  • willemknibbe

    @ginidietrich You had me at Gin but lost me at Topics !

    • ginidietrich

      @willemknibbe You can just take the gin. I don’t mind!

  • TheRedDogInn

    @ginidietrich ALWAYS!!!

  • DebraCaplick

    Well, I will definitely be rooting for Time Freak now!

    • ginidietrich

       @DebraCaplick Right?? It made me cry. I also love they’re in their PJs.

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  • John_Trader1

    Brilliant Data Docs video Gini, thanks for sharing that. All of us creative types (and those wannabes) can take a cue from this that you don’t need a big budget and Hollywood talent to create something that resonates. Well done!

  • Right now, it’s 2.08 AM in the night and I so need to go to sleep, but that Data Doctors video makes me want to pull out my headphones, crank up the speakers and moonwalk…
    …just like  Marty McFly in that old timey Western salon in the beginning of the 3rd movie.
    Though I fear, if I do that I will have the whole house come at me with torches and pitchforks

  • addypotter

    An entire TV station dedicated to entertaining dogs? Really? I don’t think our dogs need this. Are computers for dogs next. Maybe I will have to expand my <a href=””>computer repair</a> to include services for them too.

    •  @addypotter Crazy, huh? They say the one thing people will always spend their money on is their pets.

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