Gini Dietrich

Gin and Topics: Women Are a Mystery, SOPA, and Brain Picking

By: Gini Dietrich | January 6, 2012 | 

Ahhhhh. The first Gin and Topics of the year. What shall we discuss today?

There are lots of interesting things going on right now. We have SOPA, Best Buy crumbling before our very eyes, the Ocean Marketing debacle, and everyone talking about the three words they’re using to guide 2012 (mine are focus, delegate, and vision).

Man! That makes it a really long week, doesn’t it?

Because I just linked to four articles above, does that mean I only need one more and we’re finished for the day?

Nah…I’ll give you a real Gin and Topics.

5. Will Google, Facebook, Others Nuke Internet Over SOPA? If you aren’t caught up on SOPA, what it is, and why you should care, get yourself educated. Quickly. There are rumors that Wikipedia, Google, Facebook,  Twitter, Foursquare, Zynga, and Etsy will go dark to protest the bill. The date being bounced around is January 23. That could make it difficult for many of us to even do our jobs. I hope the Senate is listening.

4. Behind Every Great Woman. Is a man? This is a very interesting article about what it takes for women to break the glass ceiling. In every case they use, the woman CEO’s husband quit his job to stay home and take care of the house and the kids. Is that what it takes?

3. Women Are a Mystery to British Physicist Hawking. And, on the flip side, Stephen Hawking, one of the world’s best known scientists, is most perplexed by women. He claims that’s what he thinks about most. Very interesting, indeed.

2. Google Will Change Web Marketing In 2012. This is a very important read if you do any work on the interwebz. Last year Google changed its algorithms to place more focus on content and social media. This year (though they won’t admit it) they’re going to place more value on Google+ and the +1 button. But this article describes how they will provide more direct information that doesn’t require someone to go to your website.

1. No, You Can’t Pick My Brain. It Costs Too Much. Amen is all I’m going to say to this. Amen.

Have a great weekend, everyone! And get yourselves ready…it’s a full week next week, which means you have to be ready to hit the ground running. Do it.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Ocean Marketing is one of my favorites. Nothing like watching the guy on the railroad tracks ignore the warnings about the freight train coming his way. Good times.

    • ginidietrich

      @TheJackB I must admit I read it a few times and snickered. Out loud.

  • ifdyperez

    I have to say, the saddest news this week was about Best Buy. I friggin’ LOVE that place. In fact… sniff… I’m going there tonight!

    • @ifdyperez Did you read the piece in Forbes (I think it was) on why Best Buy is going the way it is? Really interesting. I have to say I have no love lost for that store. I’ve never had good service there.

      • ifdyperez

        @Shonali That’s true, their customer service kinda sucked. But it’s still the Mecca for all things electronic. I mean, where am I going to go to try out the latest video game consoles! I feel so lost already. 😛

        • ginidietrich

          @ifdyperez Don’t worry. danny brown can help you figure out your gaming needs.

        • @ginidietrich@ifdyperezdanny brown Ahem. Me too! #gamernerdsunite

        • ginidietrich

          @jasonkonopinski I guess I didn’t realize you’re a gaming geek.

        • @ginidietrich I’m a geek in many areas, my dear. Let me count the ways….

        • @ginidietrich I’m a geek in many areas, my dear. Let me count the ways (briefly): I shave with a straight razor, brew beer, roast coffee, bake bread, own way too many vinyl LPs. You decide. 🙂

        • ginidietrich

          @jasonkonopinski Oh I knew you were a geek. Just not a gaming one, too.

        • @ginidietrich #themoreyouknow

    • ginidietrich

      @ifdyperez But the happy news you received is the web may go dark on Jan 23 and you’re already campaigning for a day off of work!

      • ifdyperez

        @ginidietrich LOL! I’m just forward-thinking. 😉

  • Happy new year Gini and to everyone in the Spin Sucks community. The comments on the “No, you can’t pick my brain” post were interesting. One was to change your name to something masculine, remove all your photos from the web and then watch as customers flock to you, not to get advice for free, but to grossly over-pay for your services. HA! Funny, but at the same time sad that we’re still saying things like this in 2012.

    • ginidietrich

      @Shelley Pringle Happy New Year to you! Yeah…I thought that particular comment was interesting, too. The ironic thing? I find more men than women ask to pick my brain.

      • jennwhinnem

        why am I not surprised about that. @ginidietrich @Shelley Pringle

  • JuliaStewartPR

    My fave was the Hawking article, I’m a budding science geek. The conference on his 70th birthday sounds amazing. Wouldn’t you like to be able to pick his brain? Oh, wait…

    • ginidietrich

      @JuliaStewartPR LOL!!! Not only would he probably not let me pick his brain (if he has my same philosophy), it sounds like women scare him.

  • jennwhinnem

    Thank you Stephen Hawking for implying that all women are the same! And for perpetuating gender myths! Dang it now that’s two men who have made me angry with this week with stupid sentiments about women.

    • ginidietrich

      @jennwhinnem Ah, let him be. He’s a brilliant old man who can’t get around on his own. I’m sure science is much easier to understand than we are.

  • Women might be less confusing (and less intimidating) to Mr. Hawking if he actually DATED one! Just a thought. Was that sarcastic? Did you miss me?

    • ginidietrich

      @NancyD68 I have missed you terribly!

  • LHInsights

    @ginidietrich a must 🙂 hope u have a lovely weekend.

  • CandiceStone

    Too funny – I had just been reading an excerpt from Steven Tyler’s book and he references Stephen Hawking where he talks about women.

    • ginidietrich

      @CandiceStone How is that book? Have you read Steve Jobs?

      • CandiceStone


        It probably sounds like a cop-out but I don’t get much time to read books and when I have I’ve tried to catch up on the health/healing books I’ve been lining up. I loved Deep Nutrition. I was playing the Oprah interview with Steve Tyler while I was trying to get through some CES stuff last week and he mentioned energy so I was interested to see what he wrote about it but Google Books didn’t have it in the excerpt. I really would like to read the Steve Jobs bio – did you enjoy it? What do you think about Apple’s chance of keeping on their stellar trajectory without him?

  • Ok, I am perplexed by women too, but I still love them! 😉

    • ginidietrich

      @keithbloemendaal LOL!! I’ll teach you all the secrets. Just smile and nod.

      • @ginidietrich You forgot: and say “I’m Sorry” every day LOL

    • @keithbloemendaal Don’t worry. I perplex myself most of the time as well!

  • KristenDaukas

    One of my favorite articles that I tweet and post at least a couple of times a year is on the same topic from Nicole Jordan…

    As much as Iawyers get a hard time, they’ve got that whol “billable” thing down pat. You wouldn’t think twice about them telling you their 1 hour consult is $XYZ, why do others think differently for other professionals. I’m starting to feel the same about the itty bitty speaking sessions. Just too much lost time and zero return on my time.

    • ginidietrich

      @KristenDaukas I made a conscious decision to no longer do speaking for free. It’s not fair to those who do pay me. And you know what happens? Either they pay you or they don’t. And it’s kind of amazing when you tell people how much it costs. They tend to pay you.

  • #1 is my favourite! Cheers! Kaarina

    • ginidietrich

      @KDillabough Right? Last year (or maybe it was two years ago), I wrote a blog post about all the different places you can get free advice from me. Here, on Twitter, Facebook, etc. I just send that link to people when they ask to pick my brain.

  • Amen is right. Amen. #SayNoToPicking

    • ginidietrich

      @WordsDoneWrite And yet…we still have a hard time saying no.

      • _Signalfire_

        @ginidietrich@WordsDoneWrite Saying no might be tough… What I found even harder than saying “no” to brain picking questions is the, “hey, let’s meet for lunch! I’ve got a couple questions.”

        As I mentioned to one client (lawyer of all things), I compared his hourly rate, the time over lunch, and if he was dispensing legal advice over lunch. Would the lunch be billed separate or as part of his hourly rate?

        That put it in a lot of perspective for him…

        • @_Signalfire_@ginidietrich@WordsDoneWrite That is so good!

        • ginidietrich

          @_Signalfire_ That IS good!

      • @ginidietrich@WordsDoneWrite That is so true Gini

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