Gini Dietrich

How Much Should I Budget for Social Media?

By: Gini Dietrich | October 7, 2010 | 
52

The Arment Dietrich Facebook question of the week comes from Rich Burghgraef, who asks, “How much should I budget for social media?” I think he’s asking the wrong question and I tell you why in the video (or click here if you’re in RSS and can’t see the video).

Plus I talk about how much to budget for internal resources and external resources. And I talk about our new commenting system, called Livefyre.

It’s time to begin budgeting for 2011. What else would you tell Rich?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

There are 52 comments

Your email address will not be published. Required fields are marked *

  
Please enter an e-mail address