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Gini Dietrich

How to Sort through Google Alerts

By: Gini Dietrich | April 13, 2010 | 
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As is becoming customary, we answered another question from our Facebook fan page via video today. Nick Nichols, of DesignInaBag, asks, “how do you sort through all of the information you get in your Google alerts to get what’s most pertinent?”

No hat today because the sun was shining so brightly that I had to swap it with sunglasses. Check out where we  are on location!

How do you sort through your Google alerts? Do you have other secrets to share?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

18 comments
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Sean Fioritto
Sean Fioritto

Really? Well, I'm here all night folks. Tip your waiter. But seriously, I've already started working on this and it's pretty fun. :-) But my knowledge of the PR industry is not so good, so if you know anyone that might want this and would be willing to teach me/tell me what to make let me know! I'm @sfioritto or sean@allicator.com

Sean Fioritto
Sean Fioritto

This post is a bit old, but I just found it. I'm wondering if anyone would be interested in a web application that learns how to filter out irrelevant google alerts and makes it easier to read through them? I'm a bored software engineer looking for fun projects, and this sounds fun to me. :-)

Teresa Jackson
Teresa Jackson

I just spoted the spelling error as I submitted the comment.

I meant relevant and non-relevant

Teresa Jackson
Teresa Jackson

Gini,

I just discovered your blog. What great advice about how to google. I am constantly trying to find relevent blogs and news articles and get overwhelmed with non-relent results. So much so I am afraid to set up an alert. Thanks so much for sharing these tricks. Your onsite video makes me want to travel!

Teresa

Gini Dietrich
Gini Dietrich

I'm actually thinking about doing something while I'm in San Diego!

Lois Arbogast
Lois Arbogast

Gini-

Will the next video blog be from the beach here in San Diego?

Lois

Nick
Nick

Thanks, Gini. Our results are already improving. Much more relevant results. Huge time savings.

Kat Jaibur (@katjaib)
Kat Jaibur (@katjaib)

I'm a Google Alerts slacker. Only recently set up some alerts, and getting a ton of gar-bahjh. Did not know about the + and -. Will give that a shot. You could do a "For Dummies" series on this! Not that I fit that profile....hahaha

Gini Dietrich
Gini Dietrich

So Lisa, try this: Schweitzer + Idaho - "Governor Schweitzer". See if that sorts through them for you.

Lisa Gerber
Lisa Gerber

OMG!!!!!! I did not know that! thank you. because I have a search for my client Schweitzer set up and I get TONS of stuff on, you guessed it (or maybe not) Governor Schweitzer from Montana.

Gini Dietrich
Gini Dietrich

Hey Nick! I would try different searches for a few weeks and see what works. I recommend "kitchen design" + chicago. And "online design" + chicago - graphics. See if those work better for you.

Justin Brackett
Justin Brackett

Gini-

Thanks for the video! Loved the information but I was a little distracted by they lake and the mountains!

I am already looking forward to next weeks video!

Damian Dayton
Damian Dayton

This is totally helpful. I started using your tip from last week for a couple of clients and some results have been overwhelming.

Nick
Nick

Gini,

Thanks for the response, I am re-tuning our alerts immediately. The addition of the city is also very useful for KitchenLab, as we are primarily based in Chicago. I have no doubt that this will help me focus and save time.

Any follow up thoughts regarding Google Alerts which are industry specific--"Kitchen Design" or "Online Design"?

Enjoy the spring skiing, so jealous.

Japman Bajaj
Japman Bajaj

hehe.. i have a bit of an easy time with it

not many people with my name out there. So it's really really easy for me to spot when other people are talking about me.

Nick
Nick

Yay, I was waiting all week for an episode of Gini video!!!

I do have to make one negative comment though. I wish you had a new hat :o(. However I understand you were shooting on location so THIS time, I will forgive you...

That was great advice. I will check out Google Alerts tomorrow and try out your advise. I hate to admit that I don't use Google Alerts nearly enough, but by watching your second video, I am thinking there is more to tap into that I haven't in the past.

Thank you for secretly sending me subliminal messages saying "Nick, go to Google Alerts."