Gini Dietrich

Introducing the Arment Dietrich Tagline Contest

By: Gini Dietrich | January 25, 2010 | 

Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers.

Following are a couple of our favorites. But they are totally unprofessional, which is why we need your help.

* Arment Dietrich. Better Than Sex.

* Arment Dietrich. The Only Thing We Spin Is Our Bike.

The winner not only gains fame, but will have the tagline (with credit) on our home page. Heck, we might even have a t-shirt or mug to give the winner.

Before we changed the business model our tagline was “Service. Results. Spirit.” Boring, right?

But with the new Web site and our new business model (don’t know about the new business model? Read more here), we figure it’s a good time to get rid of the boring and introduce something really good.

So…I leave it in your hands. What tagline do you think best represents Arment Dietrich?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

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30 Comments on "Introducing the Arment Dietrich Tagline Contest"


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Nathan Mathews
6 years 8 months ago

F.A.D.S – Creating Conversations, One at a Time

6 years 8 months ago
I caught wind of the firm’s change in strategy from the infamous Mari @ Foiled Cupcakes, and I wanted to congratulate you. You’re one person I wish I’d had the opportunity to get to know before I left Chicago this month. That being said, I definitely think you should stay away from anything including terms like 3.0, social media, marketing, or the rest. They’re short sighted; your decisions recently reflect how quickly the landscape can change, even though something like social media is really just a new environment for creating meaningful relationships and connections. Some ‘mantra’ type ideas: Arment Dietrich:… Read more »
Paul Engel
6 years 8 months ago

Words That Win
Convincing Communications
Words : Conversations : Results

jon wortmann
6 years 8 months ago

Arment Dietrich: Invest in Connection

JC Maldonado
JC Maldonado
6 years 8 months ago

Here are the poor interns thoughts…

Arment Dietrich: Creative thoughts, Meaningful words, Powerful Public Relations

Arment Dietrich: Influence and Inspire

Arment Dietrich: Communicate with no boundaries

Laura -
6 years 8 months ago

How about:
Savvy Strategic PR
Smart. Strategic. Social.
Building Brands Boutique

If my suggestions are awful, just smile and ignore πŸ™‚
I was in the audience at a corporate meeting in FL last week in which you gave an informative and enthusiastic presentation on social media marketing. Seriously, the majority of folks I spoke with at the conference said your presentation was the best one for the whole week and I’m in agreement. Thanks and good job!

Mike Babcock
6 years 8 months ago

“Building your business the new fashioned way”

Tim Jahn
6 years 8 months ago

I’m so happy for you to be doing even more of what you love! I went back and watched your Beyond The Pedway episode (seems like eons ago!) and there’s two snippets you said in there that might lead to something.

“Not Just PR”
“More Than Communications”

Maybe that’ll spark something! Congrats again πŸ™‚

6 years 8 months ago


Good for you! You’re definitely not alone, many have renewed their focus and strategy.

All I have to go off of is your post about your new focus earlier this month, I took Digital Communication right from there. For what it’s worth:

Arment Dietrich: Digital Communication, Creatively Leveraged (for Profit)
Arment Dietrich: Comprehensive (or complete) Digital Communication
Arment Dietrich: The Forefront of Digital Communication
Arment Dietrich: Showing Clients (showing others) how to profit from Digital Communication

Good luck with your new focus this year!

Bruce Hendrickson
6 years 8 months ago

Connecting Ideas with Results
Transforming Business
Why AD? Just BC!

Meredith L. Eaton
6 years 8 months ago

I like your point about wanting to help clients incorporate online communication into their business so they can eventually fly on their own. With that in mind…

Arment Dietrich: Teaching Clients to Fish in a Digital Age
Arment Dietrich Gives You Wings (possible conflict with RedBull?)

Or others that come to mind…

Arment Dietrich: Boundless Creativity for a Borderless World
Arment Dietrich: Connect, Communicate, Collaborate
Arment Dietrich: Your Digital Army (I like this one for it’s design potential with the symmetry between Arment/Army and Dietrich/Digital)
Arment Dietrich: Online for your Bottom Line

Michael Willits
6 years 8 months ago

…building relationships that matter.
…digital communication with a conscious.
…new media. new relationships. new possibilities.

and for fun…

…in it to win it.
…putting the A and D in media since 2010
…leveraging deliverables since 2010 A.D.

Love the contest, and good luck!

John White
6 years 8 months ago

The right message in the right place to the right audience.

Jeff Lipschultz
6 years 8 months ago

Arment Dietrich: Let Your (Digital) Voice Be Heard
Arment Dietrich: Communication Through Collaboration
AD: The Bridge Between Technology and Communication
AD: From Words to Web–The Digital Communication Experts
AD: Making (Proving) Social Media Matter(s)
AD: Social Media Masterminds
AD: Your Digital Communication Compass
AD: Digital Communication Architects
AD: Evolutionary Thinking in Communication Strategy

Jack Monson
6 years 8 months ago

Arment Dietrich: Because It’s Wine-Thirty Somewhere.

Javier Labbe
6 years 8 months ago

Although this is pretty much what my blog will focus on, I am happy to share what I plan on marketing in 2010.

Connect-Engage and Evolve Social Relationships

Kara Vanskike
6 years 8 months ago

Here are a few for you, Gini.

Arment Dietrich…

…Your wingman on the social scene
…Turning the socially awkward into social butterflies
…Making you Popular
…Helping you connect

Evan Roberts
6 years 8 months ago

Arment Dietrich: Conversation Aid
Arment Dietrich: Digenius (digital genius)
Arment Dietrich: Connecting
Arment Dietrich: Spin Cycle, Off.
Arment Dietrich: The Change You Want To See
Arment Dietrich: Online. All the time.
Arment Dietrich: Five’s A Crowd (because there are four of you now)
Arment Dietrich: Hands On(line)
Arment Dietrich: The Stuff Brands Are Made Of. (sorry fr the preposition)

Hope you like my ideas Gini and team, or that they inspire better ones of your own. Great contest and good luck with everything!


6 years 8 months ago

Arment Dietrich – Spin this b#$%@.


Julio Ricardo Varela
6 years 8 months ago

My three faves are:
Arment Dietrich: Because We are Freakin Awesome
Arment Dietrich: Pass the Shiraz Because we Are Cheese Dip Lovers
Amrnent Dietrich: Yeah, boyyyyyyy!

And one serious one:
Arment Dietrich: The Hub of Social Media

6 years 8 months ago

AD: Strategic Communications
AD: Borderless Communication
AD: Your thoughts. New style.
AD: Communicating in new media

Amy Akomas
6 years 8 months ago

Arment Dietrich – Your one-stop destination for all your communication needs. Gini, heads up! Don’t blame me if it’s lame. Need loads of coffee right now πŸ™‚

Nat Slavin
6 years 8 months ago

My thoughts from the mountains:

Communicating Ideas Everywhere
Intelligent Communications
Modern Communications Mastered
Omnimedia Communications
Strategy Realized
Strategic Communication Partners
Modern Strategic Communications
Contemporary Communications
Communication Reinvented

I will add more if they come to me.

Hawley Tremblay
Hawley Tremblay
6 years 7 months ago

Arment Dietrich: You want to speak, we can give you the words.
Arment Dietrich: Collaborating with you, communicating for you.

Raymond Alvarez
6 years 7 months ago

I like Spin Cycle, Off

How about:

The Dialogue Group

Magnetic Networkers

The Social Sweater

Gini Dietrich
6 years 7 months ago

Alright everyone! First, thank you for all of the great ideas! There are some really good ones in here.

Secondly, we are going to announce the finalists here on Wednesday. So check back…you may be one of them!

GL Hoffman
6 years 7 months ago

Here is my entry:

Yes, You.

Michael Wilson
6 years 7 months ago

Last Minute entry!

Arment Dietrich
Press. Play.

Michael Wilson
6 years 7 months ago

or add to that:

Just. Press. Play.

Gini Dietrich
Gini Dietrich
6 years 7 months ago

Andrea – check today’s post. You’re on of the finalists!