Gini Dietrich

Introducing the Arment Dietrich Tagline Contest

By: Gini Dietrich | January 25, 2010 | 

Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers.

Following are a couple of our favorites. But they are totally unprofessional, which is why we need your help.

* Arment Dietrich. Better Than Sex.

* Arment Dietrich. The Only Thing We Spin Is Our Bike.

The winner not only gains fame, but will have the tagline (with credit) on our home page. Heck, we might even have a t-shirt or mug to give the winner.

Before we changed the business model our tagline was “Service. Results. Spirit.” Boring, right?

But with the new Web site and our new business model (don’t know about the new business model? Read more here), we figure it’s a good time to get rid of the boring and introduce something really good.

So…I leave it in your hands. What tagline do you think best represents Arment Dietrich?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • F.A.D.S – Creating Conversations, One at a Time

  • I caught wind of the firm’s change in strategy from the infamous Mari @ Foiled Cupcakes, and I wanted to congratulate you. You’re one person I wish I’d had the opportunity to get to know before I left Chicago this month.

    That being said, I definitely think you should stay away from anything including terms like 3.0, social media, marketing, or the rest. They’re short sighted; your decisions recently reflect how quickly the landscape can change, even though something like social media is really just a new environment for creating meaningful relationships and connections.

    Some ‘mantra’ type ideas:

    Arment Dietrich: Leverage Clarity
    Arment Dietrich: Be Clear
    Arment Dietrich: Spit It Out!
    Arment Dietrich: What You Really Mean
    Arment Dietrich: Handshake Relationships

    Aaaaand creativity is lacking at the moment. Coffee time!

  • Words That Win
    Convincing Communications
    Words : Conversations : Results

  • Arment Dietrich: Invest in Connection

  • JC Maldonado

    Here are the poor interns thoughts…

    Arment Dietrich: Creative thoughts, Meaningful words, Powerful Public Relations

    Arment Dietrich: Influence and Inspire

    Arment Dietrich: Communicate with no boundaries

  • Gini,
    How about:
    Savvy Strategic PR
    Smart. Strategic. Social.
    Building Brands Boutique

    If my suggestions are awful, just smile and ignore 🙂
    I was in the audience at a corporate meeting in FL last week in which you gave an informative and enthusiastic presentation on social media marketing. Seriously, the majority of folks I spoke with at the conference said your presentation was the best one for the whole week and I’m in agreement. Thanks and good job!

  • “Building your business the new fashioned way”

  • I’m so happy for you to be doing even more of what you love! I went back and watched your Beyond The Pedway episode (seems like eons ago!) and there’s two snippets you said in there that might lead to something.

    “Not Just PR”
    “More Than Communications”

    Maybe that’ll spark something! Congrats again 🙂

  • Gini,

    Good for you! You’re definitely not alone, many have renewed their focus and strategy.

    All I have to go off of is your post about your new focus earlier this month, I took Digital Communication right from there. For what it’s worth:

    Arment Dietrich: Digital Communication, Creatively Leveraged (for Profit)
    Arment Dietrich: Comprehensive (or complete) Digital Communication
    Arment Dietrich: The Forefront of Digital Communication
    Arment Dietrich: Showing Clients (showing others) how to profit from Digital Communication

    Good luck with your new focus this year!

  • Connecting Ideas with Results
    Transforming Business
    Why AD? Just BC!

  • I like your point about wanting to help clients incorporate online communication into their business so they can eventually fly on their own. With that in mind…

    Arment Dietrich: Teaching Clients to Fish in a Digital Age
    Arment Dietrich Gives You Wings (possible conflict with RedBull?)

    Or others that come to mind…

    Arment Dietrich: Boundless Creativity for a Borderless World
    Arment Dietrich: Connect, Communicate, Collaborate
    Arment Dietrich: Your Digital Army (I like this one for it’s design potential with the symmetry between Arment/Army and Dietrich/Digital)
    Arment Dietrich: Online for your Bottom Line

  • …building relationships that matter.
    …digital communication with a conscious.
    …new media. new relationships. new possibilities.

    and for fun…

    …in it to win it.
    …putting the A and D in media since 2010
    …leveraging deliverables since 2010 A.D.

    Love the contest, and good luck!

  • The right message in the right place to the right audience.

  • Arment Dietrich: Let Your (Digital) Voice Be Heard
    Arment Dietrich: Communication Through Collaboration
    AD: The Bridge Between Technology and Communication
    AD: From Words to Web–The Digital Communication Experts
    AD: Making (Proving) Social Media Matter(s)
    AD: Social Media Masterminds
    AD: Your Digital Communication Compass
    AD: Digital Communication Architects
    AD: Evolutionary Thinking in Communication Strategy

  • Arment Dietrich: Because It’s Wine-Thirty Somewhere.

  • Although this is pretty much what my blog will focus on, I am happy to share what I plan on marketing in 2010.

    Connect-Engage and Evolve Social Relationships

  • Here are a few for you, Gini.

    Arment Dietrich…

    …Your wingman on the social scene
    …Turning the socially awkward into social butterflies
    …Making you Popular
    …Helping you connect

  • Arment Dietrich: Conversation Aid
    Arment Dietrich: Digenius (digital genius)
    Arment Dietrich: Connecting
    Arment Dietrich: Spin Cycle, Off.
    Arment Dietrich: The Change You Want To See
    Arment Dietrich: Online. All the time.
    Arment Dietrich: Five’s A Crowd (because there are four of you now)
    Arment Dietrich: Hands On(line)
    Arment Dietrich: The Stuff Brands Are Made Of. (sorry fr the preposition)

    Hope you like my ideas Gini and team, or that they inspire better ones of your own. Great contest and good luck with everything!


  • Fernando

    Arment Dietrich – Spin this b#$%@.


  • My three faves are:
    Arment Dietrich: Because We are Freakin Awesome
    Arment Dietrich: Pass the Shiraz Because we Are Cheese Dip Lovers
    Amrnent Dietrich: Yeah, boyyyyyyy!

    And one serious one:
    Arment Dietrich: The Hub of Social Media

  • Andrea

    AD: Strategic Communications
    AD: Borderless Communication
    AD: Your thoughts. New style.
    AD: Communicating in new media

  • Arment Dietrich – Your one-stop destination for all your communication needs. Gini, heads up! Don’t blame me if it’s lame. Need loads of coffee right now 🙂

  • My thoughts from the mountains:

    Communicating Ideas Everywhere
    Intelligent Communications
    Modern Communications Mastered
    Omnimedia Communications
    Strategy Realized
    Strategic Communication Partners
    Modern Strategic Communications
    Contemporary Communications
    Communication Reinvented

    I will add more if they come to me.

  • Hawley Tremblay

    Arment Dietrich: You want to speak, we can give you the words.
    Arment Dietrich: Collaborating with you, communicating for you.

  • I like Spin Cycle, Off

    How about:

    The Dialogue Group

    Magnetic Networkers

    The Social Sweater

  • Alright everyone! First, thank you for all of the great ideas! There are some really good ones in here.

    Secondly, we are going to announce the finalists here on Wednesday. So check back…you may be one of them!

  • Here is my entry:

    Yes, You.

  • Last Minute entry!

    Arment Dietrich
    Press. Play.

  • or add to that:

    Just. Press. Play.

  • Gini Dietrich

    Andrea – check today’s post. You’re on of the finalists!