Guest

Living with the Pregnant Widow

By: Guest | January 17, 2011 | 
131

Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends.

The Russian poet Alexander Herzen wrote that after a revolution we are left with “not an heir, but a pregnant widow…a long night of chaos” in which the old is gone but the new has not yet arrived.

Hello, I’m your client. Nice to meet you.

Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. I get it. Despite the unflattering little stories I see you tell each other about us clients, I’m not a complete doofus.

What do I want?

I want whatever’s next, baby. You’re the one who’s flogging this ‘social media revolution’ stuff, so give it to me. And by the way, I don’t want any crud. I want the good stuff, the top shelf stuff, the really powerful stuff. I want stuff that is a better-faster-stronger version of the old stuff I had before you took it all away from me. Gimme.

You want me to do what now? Send lots of tiny little messages. I see. And I put what in them? Useful information. Got it. And be what? Engaging… OK. I can get somebody to do engaging. What else? Links? What sort of links? Oh, useful links. OK, I’ve got that. We’ll do the tiny messages with information and links. I’m on it.

Seems kinda lame though. C’mon, I need you to reach here – what else ya got? The what? The Face Book. And that does…? Oh, I see … longer messages. With pictures. And we can put links in there too? Awesome. What else? Be engaging. I’ll just tick that twice then, shall I? What else with The Face Book? Be authentic. OK. I didn’t know I wasn’t, but if you say so.

Hold on…just thinking here…be engaging and authentic on The Face Book about what, exactly? I see. Useful information. OK, got it. And the links too – I’m guessing – they should be engaging and authentic as well? And useful – dammit you got me – how’d I forget that one? Why don’t I just underline ‘engaging authentic useful’ and ‘links’ twice with this sharpie?

All right. I have the tiny little messages and The Face Book. I’m ready for the big one…

Why’re you hesitating? Don’t hold back on me now – there’s got to be more than this. Given all the stuff you’ve told me to stop doing, there better be more than this.

You want me to do what? Sorry, you’re speaking so low I couldn’t hear you. Inked in? Ink in what? You mean ink in with my sharpie? Oh…’Linked In’. I see. You mean that job search place that people keep sending me those annoying little invites to? I’m already on there, I think. Haven’t checked in there for oh…coupla years at least.

What do you want me to put on there? Useful infor…. Hold on, I think I see where this is going. I’ll just underline  ‘engaging authentic useful’ and ‘links’ with my sharpie one more time, shall I?

Gosh, is that the time? You know, I completely forgot – I have an urgent appointment with my dentist for root canal work. Can’t miss that, huh? Really gotta rush. This has been…great. No seriously. Really eye-opening.

You got anything else before I leave?

Les McKeown is president and CEO of Predictable Success, the leading advisor on accelerated business growth. He is the author of the Wall Street Journal and USA Today best-seller “Predictable Success: Getting Your Organization On the Growth Track – and Keeping It There.”

Spin Sucks in Your Inbox

131 responses to “Living with the Pregnant Widow”

  1. lisarobbinyoung says:

    You said “doofus” – bonus points! Heh heh.

    Les is so good at saying what other people are thinking and NOT saying – or at least not saying very loudly at times. But even a pregnant widow has a timeline for delivery. We’ve been floating in this amniotic fluid for a while now. I can’t tell you how many people in the past 6 months have asked me “what’s next?” when, as Scott Stratten would say, we’re not even doing “right now” very well.

  2. lisarobbinyoung says:

    You said “doofus” – bonus points! Heh heh.

    Les is so good at saying what other people are thinking and NOT saying – or at least not saying very loudly at times. But even a pregnant widow has a timeline for delivery. We’ve been floating in this amniotic fluid for a while now. I can’t tell you how many people in the past 6 months have asked me “what’s next?” when, as Scott Stratten would say, we’re not even doing “right now” very well.

  3. FollowtheLawyer says:

    Les,

    Have I got a “thought leadership” opportunity for you! It’s called Quora, and all you need to do is ask and answer questions where you have “domain expertise” — sorta like Yahoo Answers and several others, BUT DIFFERENT — until…well…that’s not clear yet, but everybody’s talking about it, and trust me, don’t miss getting in on the ground floor!

  4. FollowtheLawyer says:

    Les,

    Have I got a “thought leadership” opportunity for you! It’s called Quora, and all you need to do is ask and answer questions where you have “domain expertise” — sorta like Yahoo Answers and several others, BUT DIFFERENT — until…well…that’s not clear yet, but everybody’s talking about it, and trust me, don’t miss getting in on the ground floor!

  5. lesmckeown says:

    Thanks, Follow – and let me guess – the rules to ‘succeed’ there are…to be engaging, authentic and useful, right?

  6. lesmckeown says:

    Thanks, Follow – and let me guess – the rules to ‘succeed’ there are…to be engaging, authentic and useful, right?

  7. lesmckeown says:

    @lisarobbinyoung I get to use ‘doofus’ because I am one, Lisa. We doofii have user rights. Appreciate your comment.

  8. lesmckeown says:

    @lisarobbinyoung I get to use ‘doofus’ because I am one, Lisa. We doofii have user rights. Appreciate your comment.

  9. lesmckeown says:

    @FollowtheLawyer Sorry – I didn’t nest my reply to you – it’s up there ^

  10. lesmckeown says:

    @FollowtheLawyer Sorry – I didn’t nest my reply to you – it’s up there ^

  11. FollowtheLawyer says:

    @lesmckeown And you must listen (or hire others to listen for you).

  12. FollowtheLawyer says:

    @lesmckeown And you must listen (or hire others to listen for you).

  13. HowieSPM says:

    @FollowtheLawyer @lesmckeown are there rules? I am a rulebreaker, rabble rousing, rapscallion or so I am told. Proud of it. In fact maybe it’s my sandbox? and I have the keys to the liquor cabinet. If you want something just ask. But remember the drinks I pour are stiff ones.

    BTW what is Face Book?

    On the subject of InkedIn from the latest Beancast Podcast I guess they are now selling our data outright to direct marketers. Include our network and connections.
    I had a disagreement with one of the VC’s behind Twitter and many other Social Tech Companies asking why the Ad Model/Exploit Model. Why not sell/rent the technology? He said Ad/Exploit is only way to make money. Does this mean Apple will start giving me phones, tablets, and computers in exchange for the digital ad revenue?

  14. HowieSPM says:

    @FollowtheLawyer @lesmckeown are there rules? I am a rulebreaker, rabble rousing, rapscallion or so I am told. Proud of it. In fact maybe it’s my sandbox? and I have the keys to the liquor cabinet. If you want something just ask. But remember the drinks I pour are stiff ones.

    BTW what is Face Book?

    On the subject of InkedIn from the latest Beancast Podcast I guess they are now selling our data outright to direct marketers. Include our network and connections.
    I had a disagreement with one of the VC’s behind Twitter and many other Social Tech Companies asking why the Ad Model/Exploit Model. Why not sell/rent the technology? He said Ad/Exploit is only way to make money. Does this mean Apple will start giving me phones, tablets, and computers in exchange for the digital ad revenue?

  15. HerzogIND says:

    There you are again, leaning to the right. Great post, though Les.

    I believe Doug Davidoff has the appropriate response—“It must translate into more business.” (I’m paraphrasing, of course.)

    So SM, too, will evolve. Highly complex, adaptive systems always do. That, plus the genius of our economic model, will determine which Face Book or LinkedIn’s you should be involved with, Les. That is unless you want to be stuck selling buggies in a post-auto-industry world. 😉

  16. HerzogIND says:

    There you are again, leaning to the right. Great post, though Les.

    I believe Doug Davidoff has the appropriate response—“It must translate into more business.” (I’m paraphrasing, of course.)

    So SM, too, will evolve. Highly complex, adaptive systems always do. That, plus the genius of our economic model, will determine which Face Book or LinkedIn’s you should be involved with, Les. That is unless you want to be stuck selling buggies in a post-auto-industry world. 😉

  17. RandomShelly says:

    LOL – I have had conversations like this quite a few times when it comes to social media – and I am not even (not even close to being) a PR/Communications/business person!

    Well said Les, of course…

    Love,
    Shelly xoxo
    Sometime (rare) champion over Les in WWF

  18. RandomShelly says:

    LOL – I have had conversations like this quite a few times when it comes to social media – and I am not even (not even close to being) a PR/Communications/business person!

    Well said Les, of course…

    Love,
    Shelly xoxo
    Sometime (rare) champion over Les in WWF

  19. lesmckeown says:

    @HowieSPM @FollowtheLawyer “Does this mean Apple will start giving me phones, tablets, and computers in exchange for the digital ad revenue?” – People tried it in the first tech bubble – allegedly free computers if you surfed the right sites for long enough. I guess it’s only time before it comes around again.

  20. lesmckeown says:

    @HowieSPM @FollowtheLawyer “Does this mean Apple will start giving me phones, tablets, and computers in exchange for the digital ad revenue?” – People tried it in the first tech bubble – allegedly free computers if you surfed the right sites for long enough. I guess it’s only time before it comes around again.

  21. lesmckeown says:

    @HerzogIND I agree entirely. It will sort itself out, of course (already has, to some extent). Even then it’ll continue to evolve. Meantime I’d just like to see more recognition we’re at the very start of a long – though hopefully exciting – journey.

  22. lesmckeown says:

    @HerzogIND I agree entirely. It will sort itself out, of course (already has, to some extent). Even then it’ll continue to evolve. Meantime I’d just like to see more recognition we’re at the very start of a long – though hopefully exciting – journey.

  23. lesmckeown says:

    @RandomShelly You are an honorary sm/pr person by dint of association, Random 🙂

  24. lesmckeown says:

    @RandomShelly You are an honorary sm/pr person by dint of association, Random 🙂

  25. Doug_Davidoff says:

    @lesmckeown @HerzogIND Yup – you got me right.

  26. Doug_Davidoff says:

    @lesmckeown @HerzogIND Yup – you got me right.

  27. janbeery says:

    hahahaha breath hahahahaha! Ok, now….. Whew! Real tears too!

    Bottom line my dear potential client. When YOUR potential client is searching for a product or service and YOU have that product or service, are YOU where they are searching? Are YOU top of mind? Is YOUR potential client able to ask YOU for “whatever’s next baby” on the latest and greatest improvement or solution to their problem? You’d better be, cause your competition is. That competitor is seeking any and all ways possible to be THE PRODUCT OR SERVICE of choice!

    Oh, Look at the time! Well, I’m off to my next “problem solving” session. So many people in need of solutions, so little time!

    Need anything else before I leave?

  28. janbeery says:

    hahahaha breath hahahahaha! Ok, now….. Whew! Real tears too!

    Bottom line my dear potential client. When YOUR potential client is searching for a product or service and YOU have that product or service, are YOU where they are searching? Are YOU top of mind? Is YOUR potential client able to ask YOU for “whatever’s next baby” on the latest and greatest improvement or solution to their problem? You’d better be, cause your competition is. That competitor is seeking any and all ways possible to be THE PRODUCT OR SERVICE of choice!

    Oh, Look at the time! Well, I’m off to my next “problem solving” session. So many people in need of solutions, so little time!

    Need anything else before I leave?

  29. Doug_Davidoff says:

    Great stuff Les.

    I’d laugh at the humor, except it’s a little too realistic.

    This is a perfect example of the problems people have in confusing process with results. It’s also a great example of how the message is so focused on the tactics of SM. SM works as part of a larger engagement strategy. It takes commitment, but I think of it like the Celtics think. There’s a sign in the locker room that says:

    There’s a game tonight and we have to play. We might as well win.

    Since we are going to be putting forth the effort to play in business – we might as well put forth the effort to win.

  30. Doug_Davidoff says:

    Great stuff Les.

    I’d laugh at the humor, except it’s a little too realistic.

    This is a perfect example of the problems people have in confusing process with results. It’s also a great example of how the message is so focused on the tactics of SM. SM works as part of a larger engagement strategy. It takes commitment, but I think of it like the Celtics think. There’s a sign in the locker room that says:

    There’s a game tonight and we have to play. We might as well win.

    Since we are going to be putting forth the effort to play in business – we might as well put forth the effort to win.

  31. janbeery says:

    @Doug_Davidoff Agree Doug! Good response! Bottom line, you going to get the business or is your competitor!

  32. janbeery says:

    @Doug_Davidoff Agree Doug! Good response! Bottom line, you going to get the business or is your competitor!

  33. Doug_Davidoff says:

    @janbeery I agree with the intent of what you are saying, but not competely in it’s execution. The promise of SM/SEO/PPC whatever is that “you’ll be at the top” or something similar to this.

    SM is a tactic in a much, much larger strategic approach. There are lots of ways to grow a business. Believe it or not the vast majority of successful businesses are not actively engaged in SM (please don’t misunderstand – I’m not saying they shouldn’t be).

    To add to that, the vast majority of people active on SM posting, what is it, valuable links – ARE NOT SUCCESSFUL!!

    There’s a great opportunity for PR/SM pros to stand out and create some REAL value. Give us the filter – let us know what’s really involved in being successful. Help us understand why so many play and fail and how we can make sure we’re successful. Show us how SM fits in the larger picture.

    Then you’ll get my attention – and open access to my marketing budget.

  34. Doug_Davidoff says:

    @janbeery I agree with the intent of what you are saying, but not competely in it’s execution. The promise of SM/SEO/PPC whatever is that “you’ll be at the top” or something similar to this.

    SM is a tactic in a much, much larger strategic approach. There are lots of ways to grow a business. Believe it or not the vast majority of successful businesses are not actively engaged in SM (please don’t misunderstand – I’m not saying they shouldn’t be).

    To add to that, the vast majority of people active on SM posting, what is it, valuable links – ARE NOT SUCCESSFUL!!

    There’s a great opportunity for PR/SM pros to stand out and create some REAL value. Give us the filter – let us know what’s really involved in being successful. Help us understand why so many play and fail and how we can make sure we’re successful. Show us how SM fits in the larger picture.

    Then you’ll get my attention – and open access to my marketing budget.

  35. Doug_Davidoff says:

    @janbeery Thanks. Just responded to you as well.

  36. Doug_Davidoff says:

    @janbeery Thanks. Just responded to you as well.

  37. For all you social media experts out there, this @lesmckeown guest post is for you http://bit.ly/e2KLvy

  38. Great Post! RT @ginidietrich: For all you social media experts out there, this @lesmckeown guest post is for you http://bit.ly/e2KLvy #abiah

  39. Me. Den. Lions. RT @ginidietrich For all you social media experts out there, this @lesmckeown guest post is for you http://bit.ly/e2KLvy

  40. lesmckeown says:

    @Doug_Davidoff I think it’s also a case of assuming that my client is me. SM folks are immersed in SM, so they think everyone else is too – but less than 8% of americans have a Twitter account – less than 1 in 12 – but listening to us talk on Twitter (and I count myself in on this) we make the mistake of thinking ‘we’ are ‘everybody’.

    We’re not.

  41. lesmckeown says:

    @Doug_Davidoff I think it’s also a case of assuming that my client is me. SM folks are immersed in SM, so they think everyone else is too – but less than 8% of americans have a Twitter account – less than 1 in 12 – but listening to us talk on Twitter (and I count myself in on this) we make the mistake of thinking ‘we’ are ‘everybody’.

    We’re not.

  42. lesmckeown says:

    @janbeery See! That very word – ‘solutions’ – that’s a real coastal expression right there. All the rest of us in the flyover states – we just want answers 🙂

  43. lesmckeown says:

    @janbeery See! That very word – ‘solutions’ – that’s a real coastal expression right there. All the rest of us in the flyover states – we just want answers 🙂

  44. RT @ginidietrich: For all you social media experts out there, this @lesmckeown guest post is for you http://bit.ly/e2KLvy

  45. Doug_Davidoff says:

    @lesmckeown Well said. That’s why I think the most valuable skill in the world to have is the ability and discipline to always see things through your customer’s eyes.

  46. Doug_Davidoff says:

    @lesmckeown Well said. That’s why I think the most valuable skill in the world to have is the ability and discipline to always see things through your customer’s eyes.

  47. janbeery says:

    @lesmckeown We deal with a lot of solution based environments in the medical community. Problem solving, seeking solutions, resulting in answers. Possibly a different use of language?
    This is very interesting! I’m ever learning, ever broadening my mind to consider other approaches. NOW I’m going to take this to our team meeting tomorrow and ask the question, Are our clients seeking answers or solutions?
    Thanks Les and Doug.

  48. janbeery says:

    @lesmckeown We deal with a lot of solution based environments in the medical community. Problem solving, seeking solutions, resulting in answers. Possibly a different use of language?
    This is very interesting! I’m ever learning, ever broadening my mind to consider other approaches. NOW I’m going to take this to our team meeting tomorrow and ask the question, Are our clients seeking answers or solutions?
    Thanks Les and Doug.

  49. Great post by @lesmckeown: http://bit.ly/e2KLvy Those of us with the goods to be midwife to the chaos say bring it on. (via @ginidietrich)

  50. ginidietrich says:

    @lesmckeown @FollowtheLawyer LOL to both of you!

  51. ginidietrich says:

    @lesmckeown @FollowtheLawyer LOL to both of you!

  52. ginidietrich says:

    @RandomShelly Your signature made me LOL when I was in a meeting this afternoon!

  53. ginidietrich says:

    @RandomShelly Your signature made me LOL when I was in a meeting this afternoon!

  54. ginidietrich says:

    You guys are all making me think way too hard at 7:40 p.m. I’ll be back in the morning with my retort…in the form of a blog post.

  55. ginidietrich says:

    You guys are all making me think way too hard at 7:40 p.m. I’ll be back in the morning with my retort…in the form of a blog post.

  56. Doug_Davidoff says:

    @ginidietrich and now you have your blog post for tomorrow.

  57. Doug_Davidoff says:

    @ginidietrich and now you have your blog post for tomorrow.

  58. LOL! This is great! RT @ginidietrich: For all you social media experts out there @lesmckeown guest post is for you http://bit.ly/e2KLvy

  59. @janbeery Glad you enjoyed the post, Jan – come join the discussion: http://bit.ly/e2KLvy

  60. janbeery says:

    @Doug_Davidoff after thinking about it, I hope u didn’t think I was serious on the execution of my response to the client! Just a little silliness.

  61. janbeery says:

    @Doug_Davidoff after thinking about it, I hope u didn’t think I was serious on the execution of my response to the client! Just a little silliness.

  62. Doug_Davidoff says:

    @janbeery Yeah, I got a bit carried away. After I submitted my reply I got the tongue in cheek. I’ve just heard things like that so many times from people.

  63. Doug_Davidoff says:

    @janbeery Yeah, I got a bit carried away. After I submitted my reply I got the tongue in cheek. I’ve just heard things like that so many times from people.

  64. kunter says:

    @ginidietrich Re: “You guys are making me think way too hard at 19:40”- (hmm) See? arrive at the place right after the Lady, be a gentleman, never cause “precious minds” to feel any more headaches :)) not even if she’s running a PR company (the gray-cells annihilator) Ops.. is bauer here?? I’m bugging out before he comes after me :))

  65. kunter says:

    @ginidietrich Re: “You guys are making me think way too hard at 19:40”- (hmm) See? arrive at the place right after the Lady, be a gentleman, never cause “precious minds” to feel any more headaches :)) not even if she’s running a PR company (the gray-cells annihilator) Ops.. is bauer here?? I’m bugging out before he comes after me :))

  66. 40deuce says:

    I kind of laughed. Then I kind of cried. Then I did both at the same time.
    I hope this really isn’t what consultants say when they walk into a clients office… but I have a terrible feeling in my stomach that some actually do.

    Cheers,
    Sheldon, community manager for Sysomos (http://sysomos.com)

  67. 40deuce says:

    I kind of laughed. Then I kind of cried. Then I did both at the same time.
    I hope this really isn’t what consultants say when they walk into a clients office… but I have a terrible feeling in my stomach that some actually do.

    Cheers,
    Sheldon, community manager for Sysomos (http://sysomos.com)

  68. Doug_Davidoff says:

    @40deuce Sheldon, I don’t think it’s so much what consultants say. It’s far more when clients “hear.”

  69. Doug_Davidoff says:

    @40deuce Sheldon, I don’t think it’s so much what consultants say. It’s far more when clients “hear.”

  70. SarahRobinson says:

    How much do I love you Les McKeown? Let me count the ways…:-) Surely there is more, indeed.

  71. SarahRobinson says:

    How much do I love you Les McKeown? Let me count the ways…:-) Surely there is more, indeed.

  72. 40deuce says:

    @Doug_Davidoff Well, that makes me feel a little bit better then.
    That part I can see happening more. We need to be able to explain ourselves and our course of actions much better. I knew that and agree with it.

  73. 40deuce says:

    @Doug_Davidoff Well, that makes me feel a little bit better then.
    That part I can see happening more. We need to be able to explain ourselves and our course of actions much better. I knew that and agree with it.

  74. HerzogIND says:

    @Doug_Davidoff @40deuce And whether or not clients can translate ‘what they hear’ into profit (or more sales, or better customer service, or whatever.)

  75. HerzogIND says:

    @Doug_Davidoff @40deuce And whether or not clients can translate ‘what they hear’ into profit (or more sales, or better customer service, or whatever.)

  76. HerzogIND says:

    @ginidietrich Waiting…..*drumming fingers*

  77. HerzogIND says:

    @ginidietrich Waiting…..*drumming fingers*

  78. HerzogIND says:

    @Doug_Davidoff In the immortal words of Herm Edwards, “You play to win the game!”

  79. HerzogIND says:

    @Doug_Davidoff In the immortal words of Herm Edwards, “You play to win the game!”

  80. DrMollieMarti says:

    Engaging — authentic — useful stuff… Guess it just doesn’t feel like ‘easy’ to those looking for the ‘easy fix’.

    Glad your engaging, authentic, useful stuff includes big doses of brilliance & witty banter. Love learning from you!

  81. DrMollieMarti says:

    Engaging — authentic — useful stuff… Guess it just doesn’t feel like ‘easy’ to those looking for the ‘easy fix’.

    Glad your engaging, authentic, useful stuff includes big doses of brilliance & witty banter. Love learning from you!

  82. TODAY’S POST: I beat up on the SM crowd for deluding us about what they can deliver: http://bit.ly/e2KLvy Your views?

  83. kategroom says:

    Goodness me, perhaps my tweets are contributing to people getting less done in their day, though clearly that creates opportunity for all the personal productivity experts on Twitter 😉

    Engaging, authentic, useful – Wow! Sounds like I should show some personality and think a bit. Maybe even interact a bit. Hm ….

    BTW, I wonder what can be done to popularise the telephone and face-to-face conversations? I find that talking to humans IRL can be astonishingly productive …

    Thanks, Les, for getting me thinking (again).

  84. kategroom says:

    Goodness me, perhaps my tweets are contributing to people getting less done in their day, though clearly that creates opportunity for all the personal productivity experts on Twitter 😉

    Engaging, authentic, useful – Wow! Sounds like I should show some personality and think a bit. Maybe even interact a bit. Hm ….

    BTW, I wonder what can be done to popularise the telephone and face-to-face conversations? I find that talking to humans IRL can be astonishingly productive …

    Thanks, Les, for getting me thinking (again).

  85. @keyinfluencer, ur take, Mr. SM? RT @lesmckeown: I beat up on the SM crowd for deluding us about what they can deliver: http://bit.ly/e2KLvy

  86. TODAY’S POST: I say the social media folks have sold us short. Your views?: http://bit.ly/e2KLvy

  87. ADORE this man and his “no bs” approach! RT @lesmckeown: I say the social media folks have sold us short. Your views?: http://bit.ly/e2KLvy

  88. HerzogIND says:

    @lesmckeown @lisarobbinyoung Ain’t that the truth. ! 😉

  89. HerzogIND says:

    @lesmckeown @lisarobbinyoung Ain’t that the truth. ! 😉

  90. TODAY’S POST: I take a risk by beating up on the social media folks in their own back yard: http://bit.ly/e2KLvy Your views?

  91. RT @lesmckeown: I take a risk by beating up on the social media folks in their own back yard: http://bit.ly/e2KLvy | spot on, les!

  92. @deniseleeyohn That means a lot to me, coming from you. Love for you to add to the discussion, if you had a moment: http://bit.ly/e2KLvy

  93. HerzogIND says:

    So why are we debating how SM is paying off for the “average” businessperson? 🙂

  94. HerzogIND says:

    So why are we debating how SM is paying off for the “average” businessperson? 🙂

  95. TODAY’S POST: I say that for the average business person, social media sucks: http://bit.ly/e2KLvy Your views?

  96. Loved it Les 🙂 RT @lesmckeown: TODAY’S POST: I say that for the average business person, social media sucks: http://bit.ly/e2KLvy

  97. Island of value in an ocean of social media noise by @lesmckeown http://bit.ly/e2KLvy

  98. lesmckeown says:

    @kategroom Happy to inflame the little gray cells, Kate. Do come back and share nay further thoughts this generates 🙂

  99. lesmckeown says:

    @kategroom Happy to inflame the little gray cells, Kate. Do come back and share nay further thoughts this generates 🙂

  100. lesmckeown says:

    @DrMollieMarti Thank you, Mollie – I appreciate the kind words. You can come back here and comment anytime – although @ginidietrich doesn’t encourage too much kindness in her blog comments.

  101. lesmckeown says:

    @DrMollieMarti Thank you, Mollie – I appreciate the kind words. You can come back here and comment anytime – although @ginidietrich doesn’t encourage too much kindness in her blog comments.

  102. lesmckeown says:

    @SarahRobinson Well, you counted them on Twitter, Sarah – so I’m just going to say it: 1278.

  103. lesmckeown says:

    @SarahRobinson Well, you counted them on Twitter, Sarah – so I’m just going to say it: 1278.

  104. lesmckeown says:

    @Doug_Davidoff @40deuce Doug is right..

  105. lesmckeown says:

    @Doug_Davidoff @40deuce Doug is right..

  106. lesmckeown says:

    @janbeery I was just teasing with you on the ‘solutions’ thing. I reckoned you were having fun in your reply, so I thought I would too 🙂

  107. lesmckeown says:

    @janbeery I was just teasing with you on the ‘solutions’ thing. I reckoned you were having fun in your reply, so I thought I would too 🙂

  108. TODAY’S POST: I say that social media hasn’t delivered for the average businessperson: http://bit.ly/e2KLvy Your views?

  109. RT @lesmckeown: TODAY’S POST: I say that social media hasn’t delivered for the average businessperson: http://bit.ly/e2KLvy Your views?

  110. RT @lesmckeown: TODAY’S POST: I say that social media hasn’t delivered for the average businessperson: http://bit.ly/e2KLvy Your views?

  111. RT @lesmckeown: TODAY’S POST: I say that social media hasn’t delivered for the average businessperson: http://bit.ly/e2KLvy Your views?

  112. […] and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the […]

  113. SeanMcGinnis says:

    @Doug_Davidoff @lesmckeown ” the most valuable skill in the world to have is the ability and discipline to always see things through your customer’s eyes.”

    This is the ONE SKILL that makes the difference between an average business person and a good one. Great ones add something else, but good ones see things through their customers eyes, and it matters not the position. Sales, product development, project management, marketing – all of it is bettered by assuming wlel what your customers know.

    Even thought it sounds incredibly easy, it is brutally difficult to do well.

  114. SeanMcGinnis says:

    @Doug_Davidoff @lesmckeown ” the most valuable skill in the world to have is the ability and discipline to always see things through your customer’s eyes.”

    This is the ONE SKILL that makes the difference between an average business person and a good one. Great ones add something else, but good ones see things through their customers eyes, and it matters not the position. Sales, product development, project management, marketing – all of it is bettered by assuming wlel what your customers know.

    Even thought it sounds incredibly easy, it is brutally difficult to do well.

  115. RandomShelly says:

    @lesmckeown LOL on the Random – I just know you’ll call me that WHEN I meet you face to face! …Just as long as I get to hear the “Yo Dude” in context 🙂

  116. RandomShelly says:

    @lesmckeown LOL on the Random – I just know you’ll call me that WHEN I meet you face to face! …Just as long as I get to hear the “Yo Dude” in context 🙂

  117. RandomShelly says:

    @ginidietrich Glad to be of assistance Gini! 😉 How about this one…
    Dear Gini,
    Thanks so much for getting Les to play WWF with me – Every single time he uses all his letters (which is A.LOT.) – I say “Arrrggg Les, Thanks a lot Gini”… 🙂
    Love,
    Shelly (who is eating up the knowledge of words and strategy)
    xo

  118. RandomShelly says:

    @ginidietrich Glad to be of assistance Gini! 😉 How about this one…
    Dear Gini,
    Thanks so much for getting Les to play WWF with me – Every single time he uses all his letters (which is A.LOT.) – I say “Arrrggg Les, Thanks a lot Gini”… 🙂
    Love,
    Shelly (who is eating up the knowledge of words and strategy)
    xo

  119. ginidietrich says:

    @RandomShelly @lesmckeown I hate it when he uses all his letters. How the heck does he do that?!?

  120. ginidietrich says:

    @RandomShelly @lesmckeown I hate it when he uses all his letters. How the heck does he do that?!?

  121. Rick_LaPoint says:

    Hi Les,

    I loved this.

    Everyone told me I had to be on this new thing called Twitter. I said, “I’ve been using IRC live chat since 1995. Back when I wrote HTML for Netscape 1.0.”

    They looked bewildered, “What’s IRC? What’s Netscape?”

    Back when I was in outside sales, being informative, authentic, engaging–and linking with others–was the time-proven method for getting the sale.

    “But you’ve gotta be on FaceBook.”

    “I’ve been posting content, links and pictures on web forums, not to mention on UseNet, for years.”

    They looked bewildered, “What’s UseNet?”

    Solomon said, “There is nothing new under the sun.”

    If the “men on the street” interviews are any indication, I won’t be surprised to see some kid look bewildered and ask, “What’s the Sun?”

    Rick

  122. Rick_LaPoint says:

    Hi Les,

    I loved this.

    Everyone told me I had to be on this new thing called Twitter. I said, “I’ve been using IRC live chat since 1995. Back when I wrote HTML for Netscape 1.0.”

    They looked bewildered, “What’s IRC? What’s Netscape?”

    Back when I was in outside sales, being informative, authentic, engaging–and linking with others–was the time-proven method for getting the sale.

    “But you’ve gotta be on FaceBook.”

    “I’ve been posting content, links and pictures on web forums, not to mention on UseNet, for years.”

    They looked bewildered, “What’s UseNet?”

    Solomon said, “There is nothing new under the sun.”

    If the “men on the street” interviews are any indication, I won’t be surprised to see some kid look bewildered and ask, “What’s the Sun?”

    Rick

  123. lesmckeown says:

    @Rick_LaPoint Rick thanks for this – your comment is even better than my original post!

  124. lesmckeown says:

    @Rick_LaPoint Rick thanks for this – your comment is even better than my original post!

  125. […] table, why The Economist is completely off-base about our industry today, and why Les McKeown is tired of hearing about the shiny, new penny from PR […]

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