Gini Dietrich

Managing Negative Online Comments

By: Gini Dietrich | October 13, 2011 | 
126

It’s Facebook question of the week time (clap, clap, clap!).

A few housekeeping things first.

If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi!

And, Inside PR (Martin Waxman, Joe Thornley, and I) are hosting a TweetUp on Monday night. If you RSVP online, the first drink is on us!

We’re also going to be doing lots of interviews for the podcast. Achieve your 15 minutes of fame AND a free drink. On us. Well, the free drink is on us for sure.

And now…the question.

Barry Silver asks:

I’ve been tracking the Triberr hashtag and find a number of people that repeatedly express their dissatisfaction there. So, in more general terms, what’s with the idea of running down various social media sites in arenas for the devotees of said site? Do people go on #prchat and bash PR or on #blogchat and bash bloggers? Any insights?

My answer to Barry’s question is in the video below (if you can’t view it in your Reader, click here and it’ll magically appear).

What do you think?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

126 Comments on "Managing Negative Online Comments"

avatar

Sort by:   newest | oldest
Shonali
4 years 7 months ago
I like the bangs! On a more pertinent note, I’m on your interview list, right? Ahem… :p I think, that oftentimes people will use a hashtag to get more attention. They know that people focusing on that topic are looking at that hashtag regularly, so it’s a way to share a question with a larger community than might otherwise see it, bring more people into the fold, as it were, and so on. That’s why I often tag posts that I share (like I did this one of yours, through our Tribe) with pertinent hashtags. It helps extend the reach.… Read more »
ginidietrich
ginidietrich
4 years 7 months ago

@Shonali What? You’re going to PRSA? Who knew?? πŸ™‚

Great point about people using hashtags to widen the reach. I hadn’t even considered that when Barry asked the question.

Katie Gutwein
4 years 7 months ago
I agree with you that, sadly, it’s (some) human(s) nature to be antagonists. That being said, whether it’s bashing via a hashtag, or just plain ‘ole brand bashing, I think this is just another example of why it’s sooo important to have a strong online presence. You can evaluate if (a) it’s worth responding (or is it just a troll), (b) what they’re bashing (do you need to take a look at your product or service and make some changes?), (c) populate the interweb πŸ™‚ with great things about what your hashtag or brand is doing. p.s. What type of… Read more »
glenn_ferrell
glenn_ferrell
4 years 7 months ago

Have fun in Orlando ! Thought about you on the plane-ride back from Virginia last night. I was reading “Relic” and, as a rampaging brain-eating beast was munching it’s way through a panicked cocktail party crowd, the PR Director was upstairs reassuring the Museum directors that anything could be fixed with the right PR πŸ™‚

DannyBrown
4 years 7 months ago
I blame Howie Goldfarb… Human nature is definitely a part of it, and you will always have people that want to moan for moaning’s sake (moaners gonna moan). But I think it can also come down to how some communities or events, etc, are run. There’s a certain person on #blogchat, for example, that does nothing but share links to their own posts, whether they’re relevant or not. For me, while I can see it may not be easy due to numbers and popularity of various chats, the moderator should check the users that are dropping a lot of links… Read more »
HowieSPM
4 years 7 months ago
I have no idea what a negative comment is. As Mashable knows I am always very constructive in my written communication correspondences. The bigger the media site the more negative comments will be prevalent. and the haters are going to hate. I think it really comes down to tactfulness. You can be blunt, aggressive if you have the facts on your side. But you shouldn’t curse or threaten or step beyond what is adult discussion level. I am just as guilty of my passion flaring over the sense of justice like I did to poor thesaleslion ‘s story about Penelope… Read more »
jasonkonopinski
4 years 7 months ago

@DannyBrown I know *exactly* who you’re talking about. πŸ˜‰

jasonkonopinski
4 years 7 months ago

@DannyBrown I know *exactly* who you’re talking about. πŸ˜‰

jasonkonopinski
4 years 7 months ago

@DannyBrown I know *exactly* who you’re talking about. πŸ˜‰

AbbieF
AbbieF
4 years 7 months ago

Leaving a comment so you will say hi! I won’t be staying for the tweetup, can I still get that drink?

Travel safe, see you soon.

ginidietrich
ginidietrich
4 years 7 months ago

@AbbieF Happy Birthday my dear friend!

ginidietrich
ginidietrich
4 years 7 months ago

@Katie Gutwein It’s never too early! It’s a yummy zin – Klinker Brick. One of my favorite with dinner wines.

You know, that’s a really good point about knowing how to respond if you already have a strong online presence. I think those of us who spend time online don’t take it as hard as those who don’t.

ginidietrich
ginidietrich
4 years 7 months ago

@Katie Gutwein It’s never too early! It’s a yummy zin – Klinker Brick. One of my favorite with dinner wines.

You know, that’s a really good point about knowing how to respond if you already have a strong online presence. I think those of us who spend time online don’t take it as hard as those who don’t.

DannyBrown
4 years 7 months ago

@jasonkonopinski You know it’s bad when it’s immediately clear. πŸ˜‰

DannyBrown
4 years 7 months ago

@HowieSPMthesaleslion@Shonali Mashable sucks balls. Some decent writers that keep it semi-interesting (read – rarely). But, fair play to them for making mundane successful. πŸ˜‰

bdorman264
4 years 7 months ago

@DannyBrown I blame Howie too; what are we blaming him for this time? @HowieSPM

bdorman264
4 years 7 months ago
Yes, I will be there and you will be able to recognize me as the one slipping through the hedges as an intruder and of course with the bright blue speedo I will be wearing. Because I’m crashing the party I don’t think it would be appropriate to interview me for anything. It’s almost like sitting in Wrigley for an afternoon game and the boss sees you catching a foul ball on TV when you called in sick…………just sayin’………….. Oh wait, what was the question? I had to make sure I talked about me first. I don’t have to handle… Read more »
bdorman264
4 years 7 months ago
Yes, I will be there and you will be able to recognize me as the one slipping through the hedges as an intruder and of course with the bright blue speedo I will be wearing. Because I’m crashing the party I don’t think it would be appropriate to interview me for anything. It’s almost like sitting in Wrigley for an afternoon game and the boss sees you catching a foul ball on TV when you called in sick…………just sayin’………….. Oh wait, what was the question? I had to make sure I talked about me first. I don’t have to handle… Read more »
CharPennyAnn
CharPennyAnn
4 years 7 months ago

Love the bangs! Like Abbie, I too stopped in just to say hi.

CharPennyAnn
CharPennyAnn
4 years 7 months ago

Love the bangs! Like Abbie, I too stopped in just to say hi.

CharPennyAnn
CharPennyAnn
4 years 7 months ago

Love the bangs! Like Abbie, I too stopped in just to say hi.

Cision
4 years 7 months ago

@ginidietrich@Shonali I agree with Shonali…the best thing to do is respond even if it’s negative. And like Shonali said, it shows you care and are listening. And I also think it makes them feel good/important. I know when I tweet a negative experience I have to a brand and they respond to me, it makes me feel really good that they “heard” me.On a side note, I like your bangs too…they take a little getting used to but they look good on ya girl!! Have fun at PRSA…wish I could be there to meet you in person πŸ™‚

marashorr
marashorr
4 years 7 months ago

Hi Gini! I’ll be at the TweetUp…but sadly, not the rest of the conference. One of the benefits of being Orlando-based, I suppose!

DannyBrown
4 years 7 months ago

@bdorman264@HowieSPM For starters, the trade deficit in District 9.

barryrsilver
4 years 7 months ago
@HowieSPMthesaleslion@Shonali Howie, As the person that posed the question, I can tell you that passionately disagreeing with a bloggers opinion (especially when using facts and pointing to the argument, not the person) isn’t a negative comment. On the @Triberr tag, there has been an ongoing conversation that Triberr is essentially a spam agent. Some people repeatedly went back to the tag to decry the spamminess of Triberr. All I could think is Why do you return to a place to complain that you don’t like said place? (Actually, that’s a much more family friendly and much nicer version of what… Read more »
barryrsilver
4 years 7 months ago
@HowieSPMthesaleslion@Shonali Howie, As the person that posed the question, I can tell you that passionately disagreeing with a bloggers opinion (especially when using facts and pointing to the argument, not the person) isn’t a negative comment. On the @Triberr tag, there has been an ongoing conversation that Triberr is essentially a spam agent. Some people repeatedly went back to the tag to decry the spamminess of Triberr. All I could think is Why do you return to a place to complain that you don’t like said place? (Actually, that’s a much more family friendly and much nicer version of what… Read more »
ginidietrich
ginidietrich
4 years 7 months ago

@Cision Is anyone from Cision going to be at PRSA?

ginidietrich
ginidietrich
4 years 7 months ago

@glenn_ferrell HAHAHAHAAH! What a great story that is so representative of our industry. Jeez Louise.

barryrsilver
4 years 7 months ago

G,

Thanks for using the q. Loving the comments. Yes it’s human nature but…I don’t have a but. I just don’t get the point of going back to a site just to bash a site. If you don’t like the food at a restaurant why would anyone go there just to let everyone know how much they don’t like the food at that place. Topic is at least consistent with the local weather today. Enjoy Orlando. BTW, I would absolutely kill to have to figure out bangs. πŸ™‚

ginidietrich
ginidietrich
4 years 7 months ago

@DannyBrown@jasonkonopinski Well now I want to go to the next chat so I can figure out who it is.

ginidietrich
ginidietrich
4 years 7 months ago

@DannyBrown@bdorman264@HowieSPM And the lack of sunlight in District 9.

ginidietrich
ginidietrich
4 years 7 months ago

@DannyBrown@bdorman264@HowieSPM And the lack of sunlight in District 9.

ginidietrich
ginidietrich
4 years 7 months ago

@barryrsilver I don’t get it, either. But some people just love to be antagonistic to do so. You and I just wouldn’t go back to the restaurant.

Do you want some of my hair? I have plenty of it.

ginidietrich
ginidietrich
4 years 7 months ago

@barryrsilver I don’t get it, either. But some people just love to be antagonistic to do so. You and I just wouldn’t go back to the restaurant.

Do you want some of my hair? I have plenty of it.

ginidietrich
ginidietrich
4 years 7 months ago

@marashorr As long as you’re at the TweetUp, I don’t really care about the rest of the conference. πŸ™‚ Looking forward to seeing you!

ginidietrich
ginidietrich
4 years 7 months ago

@marashorr As long as you’re at the TweetUp, I don’t really care about the rest of the conference. πŸ™‚ Looking forward to seeing you!

ginidietrich
ginidietrich
4 years 7 months ago

@CharPennyAnn Ah thanks, Char!

ginidietrich
ginidietrich
4 years 7 months ago

@CharPennyAnn Ah thanks, Char!

ginidietrich
ginidietrich
4 years 7 months ago

@bdorman264 I already knew you were going to be there in your speedo. It was my idea, remember?

“It’s almost like sitting in Wrigley for an afternoon game and the boss sees you catching a foul ball on TV when you called in sick.” LOL!!

jasonkonopinski
4 years 7 months ago

@ginidietrich@DannyBrown You’ll have no problem picking out the offender. Trust me.

I still adore Twitter for both personal and professional communication – but the cracks are beginning to show.

jasonkonopinski
4 years 7 months ago

@ginidietrich@DannyBrown@bdorman264@HowieSPM Bloody Prawns.

Stuart Mills
4 years 7 months ago

Indeed, it’s human nature to want to bash and run down people in order to gain a sense of superiority over them. Everyone wants to feel secure and comfortable in themselves, but some people believe that the best way to do this is to knock some people down instead.

I personally believe that you get what you give, so my advice to those that bash others is this:

Beware

πŸ™‚

TheJackB
4 years 7 months ago
Some people like to complain and some people like to stir it up. I admit to sometimes being guilty of stirring it up, like my mentioning that you can’t get a decent pizza in Chicago. That is not entirely true, you can find a decent one there. Hard to find good, but decent is doable. On a more serious note when people want to get attention via social media channels one of the most effective ways to do it is to complain and or criticize. It is not hard to create a negative analysis of a tool, blog or platform.… Read more »
TheJackB
4 years 7 months ago

@barryrsilver Hair is overrated.

barryrsilver
4 years 7 months ago

@ginidietrich Thanks for the offer on the hair. The challenge is finding the proper adhesive.

barryrsilver
4 years 7 months ago

@ginidietrich Thanks for the offer on the hair. The challenge is finding the proper adhesive.

ginidietrich
ginidietrich
4 years 7 months ago

@barryrsilver I have a hot glue gun.

DannyBrown
4 years 7 months ago

@barryrsilver@ginidietrich I use Hubba Bubba.

barryrsilver
4 years 7 months ago

@DannyBrown@ginidietrich Hot glue has it’s drawbacks and my beagle likes to lick my head so I have to reject the Hubba Bubba. Do you know anyone that has tried double faced flypaper?

Maranda
4 years 7 months ago
Your hair looks sassy Gini. Very nice πŸ™‚ As far as negative comments go — I personally think that it’s simply a matter of maturity. There’s a HUGE difference between getting involved in the conversation and finding out more about something that you may or may not agree with. The line is when you stop trying to listen and just start trying to rule the conversation. This is called being a “troll” and no one likes a troll. (unless they have brightly colored hair and grant wishes when you rub their bedazzled belly buttons) If a person doesn’t understand or… Read more »
wpDiscuz
[postmatic_subscribe_widget]