Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
191

It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week.

You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it.

Consider it I did. And I also considered telling her to stick it where the sun don’t shine because she had Rusty Speidel write a guest blog post about it.

But then I thought about her yummy pies and decided it was in my own best interest to revisit the subject.

So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload.

If you can’t see the video below, too bad for you! Oh shoot. I forgot my mom reads this blog and will be mad I’m being being a snot.

Sorry momma!

Click here and it’ll magically appear.

 

Now it’s your turn. Do you have social media fatigue? What do you do to manage it?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,ย co-author of Marketing in the Round, and co-host of Inside PR. She alsoย is the lead blogger atย Spin Sucks and is the founder of Spin Sucks Pro.

  • Ha! I finally get to be the first to comment for a change. Except that I had to get up at 4:30 am in order to do so (don’t ask).

    You said it: unplugging. What I’m trying to do is unplug for the ENTIRE weekend, Saturday and Sunday. I’ve been thinking a lot recently about why I feel so stressed these days, and I realized being always “on” is a big part of it. That includes not replying to comments on my own blog over the weekend, but then I do make it a priority to reply to those comments as soon as I can when I’m “back.”

    Re: the Google Reader – that made me laugh. What I’ve started doing, especially when I travel for a few days is, when I open my Reader again, I just mark everything as “read.” That eliminates the stress I feel at having those bold numbers staring back at me. I have my folders set up for blogs I want to get to anyway, so I go through those when I can.

    Happy Friday, Jean Genie!

  • Ha! I finally get to be the first to comment for a change. Except that I had to get up at 4:30 am in order to do so (don’t ask).

    You said it: unplugging. What I’m trying to do is unplug for the ENTIRE weekend, Saturday and Sunday. I’ve been thinking a lot recently about why I feel so stressed these days, and I realized being always “on” is a big part of it. That includes not replying to comments on my own blog over the weekend, but then I do make it a priority to reply to those comments as soon as I can when I’m “back.”

    Re: the Google Reader – that made me laugh. What I’ve started doing, especially when I travel for a few days is, when I open my Reader again, I just mark everything as “read.” That eliminates the stress I feel at having those bold numbers staring back at me. I have my folders set up for blogs I want to get to anyway, so I go through those when I can.

    Happy Friday, Jean Genie!

  • Urk. I mean, Happy Thursday. I need a do-over.

  • Urk. I mean, Happy Thursday. I need a do-over.

  • I honestly don’t get fatigued and have enough unplugging time when i’m out and about that I don’t worry about it. For me, my catharsis is writing, and I’ve been doing a lot of that lately, and most of it is writing for online purposes, or related to online. I am trying to be more conscious about unplugging when the family is together in the evening, or at certain points on weekends, but more for their sake than mine.

  • I honestly don’t get fatigued and have enough unplugging time when i’m out and about that I don’t worry about it. For me, my catharsis is writing, and I’ve been doing a lot of that lately, and most of it is writing for online purposes, or related to online. I am trying to be more conscious about unplugging when the family is together in the evening, or at certain points on weekends, but more for their sake than mine.

  • lauraclick

    This is a tough one that I know I struggle with sometimes (and I think we all do). Unplugging is certainly important. I do it on Saturdays too.

    I think a lot of it is that we have to manage our own expectations. We have to tell ourselves that we can’t POSSIBLY read every post in our reader (nor should we) or comment on every blog post. We need to quit feeling like we’re going to miss out on something all the time. If it starts to feel stressful or overwhelming, then we definitely need to pull back. I think @Shonali ‘s suggestion to mark all as read is a good one. It takes the stress out of the reader inbox.

    I wrote about this several weeks ago and one of my suggestions was to put parameters around our social media use. Give yourself 30 minutes or an hour to dive in at certain times of the day. And, if it helps, set a timer so you don’t look up and two hours have gone by.

    I think we could all easily spend all day reading, commenting and tweeting. It’s fun! But, at some point, we all have other work to do, right?

  • JenKaneCo

    I wrote a post about this very thing a few weeks ago and shared four tips I use to avoid becoming distracted and overwhelmed: http://kaneconsulting.biz/blog/2011/four-tips-for-fighting-digital-distraction/

  • JenKaneCo

    I wrote a post about this very thing a few weeks ago and shared four tips I use to avoid becoming distracted and overwhelmed: http://kaneconsulting.biz/blog/2011/four-tips-for-fighting-digital-distraction/

  • For me its almost impossible to unplug, because of the various projects I’m working on the side. the weekend is when we work to prepare our 20 or so blog posts for http://12Most.com to get them ready. I also spent a few hours each Saturday morning writing a summary e-mail to our contributors to ensure they are up to speed with all that happened the week prior and all that we’re working on.

    That said, I do try to focus on family when I’m with them. I’m really trying to hold the gains I have made regarding living in the moment, and being present.

  • For me its almost impossible to unplug, because of the various projects I’m working on the side. the weekend is when we work to prepare our 20 or so blog posts for http://12Most.com to get them ready. I also spent a few hours each Saturday morning writing a summary e-mail to our contributors to ensure they are up to speed with all that happened the week prior and all that we’re working on.

    That said, I do try to focus on family when I’m with them. I’m really trying to hold the gains I have made regarding living in the moment, and being present.

  • ginidietrich

    @Shonali I AM DYING! HAHAHAHAHA! It’s only Thursday. LOL!!

    I also love the mark all as read button. But then I feel guilty if I don’t get to certain blogs. And, let’s be real, @KenMueller makes me feel guilty if I don’t get to his.

  • ginidietrich

    @Shonali I AM DYING! HAHAHAHAHA! It’s only Thursday. LOL!!

    I also love the mark all as read button. But then I feel guilty if I don’t get to certain blogs. And, let’s be real, @KenMueller makes me feel guilty if I don’t get to his.

  • ginidietrich

    @KenMueller Unplugging for the family is very, very smart. It’ll keep your wife happy and perhaps she’ll take you on more dates.

  • ginidietrich

    @Sean McGinnis You’ll get over that. I felt the very same way when we were really rolling with Spin Sucks and even as we’re launching Spin Sucks Pro. But I’ve found if I totally unplug, even if just for a day, I’m far more productive during the week…even if the weekdays are 16 hour days.

  • @ginidietrich psh. the date was my idea, and then she felt guilty that we spent the money! but it was worth it…

  • ginidietrich

    @JenKaneCo So that’s why karyd is bullying me, then! BTW. I LOVED the drag blog post!

  • @ginidietrich i do not! any guilt you feel is your own. And if you THINK I’m trying to make you feel guilty, it’s not me. It’s @Shonali doing it, because she’s inside my head!

  • ginidietrich

    @lauraclick I do the same thing – social media platforms and commenting on the blog only first thing in the morning. Then again at the end of the day. Otherwise, you’re right, I’d never accomplish anything that pays money.

  • ginidietrich

    @KenMueller Oh come on! Give the girl some credit.

  • ginidietrich

    @KenMueller Sigh…

  • @ginidietrich it was my idea, but she approved it. there. feel better? and then she felt guilty.

  • Richie Escovedo

    For me, social media fatigue is fought with family responsibilities. This is a good thing. My wonderful wife and kids help keep me in check. Sometimes I need a little extra nudge to put down the smartphone, turn off the computer or iPad, and just play. I also declare Google Reader bankruptcy every now and then and click that awesome ‘Mark all as read’ button. It’s a small thing, but makes a big difference for me when trying to keep up with things.

  • @ginidietrich you sigh and @Marijean whines. What am I going to do with you two?

  • @Richie Escovedo Mark all as read is my best friend these days.

  • I just went thru Google Reader and deleted about a third of the feeds that I never read. There are more, but I have to slowly go thru those. I’m also doing a lot of unsubscribing of emails so I have fewer to delete!

  • This past weekend was the first time in 3 years that I unplugged for more than 24 hours. At first it was really scary, then that passed and I loved the feeling of peace that came as I was able to focus on the major issue at hand! Funny thing is that on Monday when I “plugged back in” it took me a really long time to get back up to speed, mentally. Which is more of a sign that my mind was tired from never being turned off. All that said this week I’ve been the sharpest I’ve been in months.

    I found out that I really did not miss all the e-mails, tweets, text, facebook updates and phone calls. I just felt odd not having my iPad with in reach or having my iPhone in my pocked. I found myself reaching for it more than ones, just to make sure it was there. I think I’ll make a iRock to help me deal with that next time.

    This week I’ve gotten back to my old routine with all things Social Media, reading blogs and commenting in the AM etc… Since doing that I seems to be more focused and have better insight vs spending hours on things that will never make me money or grow my biz.

  • This past weekend was the first time in 3 years that I unplugged for more than 24 hours. At first it was really scary, then that passed and I loved the feeling of peace that came as I was able to focus on the major issue at hand! Funny thing is that on Monday when I “plugged back in” it took me a really long time to get back up to speed, mentally. Which is more of a sign that my mind was tired from never being turned off. All that said this week I’ve been the sharpest I’ve been in months.

    I found out that I really did not miss all the e-mails, tweets, text, facebook updates and phone calls. I just felt odd not having my iPad with in reach or having my iPhone in my pocked. I found myself reaching for it more than ones, just to make sure it was there. I think I’ll make a iRock to help me deal with that next time.

    This week I’ve gotten back to my old routine with all things Social Media, reading blogs and commenting in the AM etc… Since doing that I seems to be more focused and have better insight vs spending hours on things that will never make me money or grow my biz.

  • KaryD

    @ginidietrich Something tells me no one bullies Gini into doing anything. ๐Ÿ™‚ Like @JenKaneCo said – we’ve been talking a lot about it. Unplugging and prioritizing is important. Sunday will be interesting!

  • I’m tired just reading the comments and watching the video! ๐Ÿ™‚ Your reader must be exhausted, too!

    I have met the social media warden and she’s not pretty. She expects me to be up before 5:30 to read blog posts, comment, schedule my RT of those posts, and write my own. She also expects me to be available throughout the day to reply to @ mentions, blog post comments and keep my inbox completely full of Livefyre notifications, Disqus emails about every single comment – even if they weren’t in response to mine, and Twitter mentions that make their way over there as well. She also expects me to follow up on comments in the evening, start writing another blog post and check all of my analytics. I finally wised up and told her to go shag herself.

    Here’s what I do now:

    1. I killed my reader. I know; it sounds terrible, but I keep up with what moves me and with my extended circle of friends and via email and my iGoogle page.

    2. I use my iGoogle page to hold 9 blogs that I want to monitor; changing them from time to time to keep things fresh and I subscribe to no more than 6 blogs via email at any one time. That’s 15 blogs to keep up with and I’m sure I’m slighting someone, but it’s all I can do at the moment. And as a wise person once said, Just do what you can do.

    3. I had to downgrade the amount of emails that I was receiving from Livefyre and quit subscribing to every blog post for follow up emails on the discussion. I was TOTALLY distracted by them and not getting any work done. Plus it was blowing up my blackberry.

    4. To keep up with those blog posts that I find really interesting, I subscribe to the follow up emails if I know I have the time to keep engaging and/or I really want to keep up. I also check back on them later in the day or the following day. I know. Not very participatory of me, but again, it’s all I can do at the moment and for me, it means I really do want to know how the rest of the discussion evolved.

    5. I read the posts of folks in my tribes – Triberr has helped me out here. I read and comment during an hour in the morning and if I don’t get to everyone, then I try to catch them later. I use my “mental breaks” for blog post reading as well – that time when you’re fried from project work or other stuff.

    6. I focus on my family and my business first, my relationships right along with that, my analytics next, and reading blog posts in my in box and google page after that, commenting as I have time or when I just feel moved to do so.

    Is this ideal? Not really, but it works right now and I’m confident that in the long run my online friends will know that I am reading and sharing their stuff and that I’m not commenting all the time because I’ve, well, run out of time! Thanks for revisiting and my apologies for the mini-blog post comment! xoxo

  • HowieSPM

    Vermont. When I drive from Albany to Waitsfield to see my girlfriend there are two routes. One has 45 minutes on no cell service. The other has over 1 hr of no cell service. It is incredible that time. When spring had popped I purposefully drove the scenic route 100 down to 73 and the brandon gap that goes through national forest. I added 4 hours to the trip because I stopped at every turn out. I hiked. Played in streams. Hung by waterfalls. Took pictures like mad. And the whole time no cell service. And guess what. It felt good.

    Last fall I stopped in a state park in NY an hour north of NYC and hiked in a yellow forest. It was weird that there was no orange or red leaves all yellow was totally eery. BUT I had cell service. And what was I doing? Uploading pics to twitter. I don’t do mobile facebook. I don’t have the app on my phone. But just twitter impacted what could of been a calm fun hike in the woods.

    My point being turning off is great but it is much easier if you can find somewhere you can’t turn it on!

  • @HowieSPM I notice you load pics while you run, too Howie! I used to bring my phone with me on runs, now I bring absolutely nothing!!! Not even music. I want to take it all in and really listen to my mind.

  • @justinthesouth yay, Justin! I love the concept of an iRock; perhaps I should do the same for the BB. ๐Ÿ™‚

  • HowieSPM

    @EricaAllison I agree Erica way too many quality blogs to read them all. I also read the Economist website a lot pretty much every day.

    I went to see Peter Shankman speak. I love Peter. He is crazy. But pretty genuine. He thinks everyone should be like him. 24/7 plugged in reacting to social media. He said he says happy birthday to every one of his fans on Facebook. He responds to tweets. I can’t live like that.

    Where I live there is an Elm Tree way out back in the field I go and sit when I can and just read a book get some sun and relax and listen to the bees (until the biting bugs find me LOL) It is why I think while I love cities I am done with city life. 40 years was enough for me. Need my mother nature zen.

  • HowieSPM

    @EricaAllison one more thing. Nothing like getting a Tweet from @ginidietrich asking me if I am ok in the afternoon if I haven’t come by Spin Sucks yet. LOL Damn blog policia!

  • I guess I just see ‘fatigue’ and ‘overload’ as completely different animals. In my view, ‘fatigue’ has more to do with growing dissatisfaction about how the site/network/platform du jour is changing from what it ‘used to be like’. A glut of social games that clog my newsfeed or a paradigmatic shift in how users are communicating on a platform. The solution, for me, is simple: I tighten up my guidelines for who I connect with, use global settings in my dashboard to filter out users/topics/comments that otherwise thoroughly knot my knickers, etc.

    Overload is another topic entirely (which I *think* is what today’s post is really about). I actually touched on this in a recent blog post…nudge, nudge, wink, wink. http://www.jasonkonopinski.com/2011/07/24/white-elephant-paradox-of-choice/

  • I guess I just see ‘fatigue’ and ‘overload’ as completely different animals. In my view, ‘fatigue’ has more to do with growing dissatisfaction about how the site/network/platform du jour is changing from what it ‘used to be like’. A glut of social games that clog my newsfeed or a paradigmatic shift in how users are communicating on a platform. The solution, for me, is simple: I tighten up my guidelines for who I connect with, use global settings in my dashboard to filter out users/topics/comments that otherwise thoroughly knot my knickers, etc.

    Overload is another topic entirely (which I *think* is what today’s post is really about). I actually touched on this in a recent blog post…nudge, nudge, wink, wink. http://www.jasonkonopinski.com/2011/07/24/white-elephant-paradox-of-choice/

  • HowieSPM

    @KenMueller it is amazing how technology meant to help organize and improve our consumption of content really overloads us with content. The Matrix is coming Ken!

  • HowieSPM

    @ginidietrich @Sean McGinnis Gin tell Sean your secret. It is about time anyway. You have been holding out for this long.

    OK Sean please don’t get mad. When Gini needs a break from things Gumby ghosts writes her blog posts.

  • @HowieSPM @ginidietrich I’ll have to try that if she doesn’t make it over to my blog!

  • @HowieSPM I have my non-blog websites I read as well…they are what remind me of the world outside of the blogosphere. I agree with you on the PS approach. I’ve heard him as well and think that’s CRAZY, but it works for him, doesn’t it?

  • @HowieSPM I have my non-blog websites I read as well…they are what remind me of the world outside of the blogosphere. I agree with you on the PS approach. I’ve heard him as well and think that’s CRAZY, but it works for him, doesn’t it?

  • JenKaneCo

    Many thanks! @ginidietrich

  • I heart Gini’s mom, and just want her to know that it’s not her fault you’re a snot. And a brat. However, it is to her credit that you’re so smart. That’s how this thing works.

  • I heart Gini’s mom, and just want her to know that it’s not her fault you’re a snot. And a brat. However, it is to her credit that you’re so smart. That’s how this thing works.

  • I heart Gini’s mom, and just want her to know that it’s not her fault you’re a snot. And a brat. However, it is to her credit that you’re so smart. That’s how this thing works.

  • @KenMueller @ginidietrich Meh. You love us.

  • @Marijean @ginidietrich meh. keep thinking that.

  • ginidietrich

    @Marijean I think he does love us. If he doesn’t, why can’t we get rid of him? @KenMueller

  • ginidietrich

    @KenMueller Nope. Don’t feel better.

  • ginidietrich

    @KaryD I’ll have to write my Monday blog post on Saturday. That could prove interesting.

  • ginidietrich

    @HowieSPM @Sean McGinnis HOWIE! That was OUR secret!

  • ginidietrich

    @Richie Escovedo Google Reader bankruptcy. I love it!

  • @ginidietrich tough crowd

  • Dearest @ginidietrich Thank you so much for addressing this. (Also, you look pretty! I like your lipstick!) As you know from your last FB question of the week blog post and rusty speidel ‘s on my site this topic has generated a lot of in person and online conversation in my total universe. I think it will be ongoing for quite some time. I like what @KenMueller had to say about being responsible for what you absorb and I do think we owe it to ourselves (for sanity’s sake) to unplug, mark as read (when it’s not), to adjust and tighten filters from time to time and to ultimately reduce the hesitation time when we’re thinking of unsubscribing to something that is no longer of value to us. (Note to self: about 100 feeds need to be deleted today.) I think there are those of us who have the ability to absorb and accept a high quantity of content. Others get easily overwhelmed. I personally like to drink from the firehose, but someone like rusty speidel probably prefers the occasional shot glass. In our industry, @ginidietrich I think we’re required to ignore the fatigue and to keep on moving forward. In a B2B industry like Rusty is in (and also as a professional musician, used to deflecting the public), there is a shield that is tougher to penetrate. Not every industry or individual is as open to the content being shared or the campaign to share as a strategy. AND THAT’S OK.

    I think there’s a popular perception that as communications counselors we’re pushing the social solution on every client engagement and that’s simply not the case. It’s just the buzz that everyone seems to hear above all the other noise.

    Thank you again for addressing this more thoroughly. I believe a pie is in order.

  • ginidietrich

    @KensViews I heart my mom too and it’s definitely not her fault I’m a snot. She reminds me of that daily. But she also said you’re a brat.

  • @Marijean @ginidietrich i think we also need to figure out what we mean by social media fatigue. It’s the difference between thinking of the technology and the purpose of the technology. Are we focusing on social MEDIA or SOCIAL media. I think when we think in terms of MEDIA, that’s where the fatigue comes. But if we think in terms of SOCIAL, then we’re not talking about the technology, but connecting with others. Relationships. Do we fatigue of our friends? Perhaps some of us do, and we need that alone time. It’s a matter of perspective.

  • @ginidietrich @Marijean I don’t see either of you trying very hard. In fact, wasn’t it you checking in on me last night to see if I was alive??? Oh, and by the way, I was alive. Still am. Tomorrow may be a different story.

  • @ginidietrich See how good @KenMueller is shifting the guilt?

  • @Sean McGinnis 20 blog posts over the weekend! DUDE. Respek.

  • @justinthesouth The same thing has started happening with me. When I unplug, usually for more than 2-3 days, it takes me a really long time to “reboot,” as it were.

  • @justinthesouth The same thing has started happening with me. When I unplug, usually for more than 2-3 days, it takes me a really long time to “reboot,” as it were.

  • @HowieSPM I love your pics.

  • @EricaAllison I think it would have helped me out a lot just having the wait in my pocket! I’m sure we can make a berry-rock too!

  • @Shonali Yeah, Monday was not fun for that reason, but I’m sure the more I let myself rest the better the reboot will go! Glad to know that I’m not a lone with this one.

  • @Shonali Yeah, Monday was not fun for that reason, but I’m sure the more I let myself rest the better the reboot will go! Glad to know that I’m not a lone with this one.

  • @ginidietrich if @GinisMom thinks I’m such a brat, why’d she just Friend me?

  • @Shonali @ginidietrich OH good! just what I need. Another woman piling on. If any of you need me I’ll be on the porch.

  • @KensViews@ginismom whoa. She just friended me too!

  • @EricaAllison @HowieSPM @ginidietrich you know what we need? A Classic Comics version of Spin Sucks. To make our reading that much easier.

  • @KenMueller I like your perspective on the issue: social MEDIA vs. SOCIAL media. I would agree with that, although I’m the type of person who requires a break from both. I think it’s that moody, creative personality revealing itself again.

  • @KenMueller I like your perspective on the issue: social MEDIA vs. SOCIAL media. I would agree with that, although I’m the type of person who requires a break from both. I think it’s that moody, creative personality revealing itself again.

  • @jasonkonopinski I recommend that people read your article. It’s an enjoyable read, and it adds another level to the discussion. I also see your point in the difference between “fatigue” and “overload.” It’s possible to be fatigued but not overloaded and vice versa. Of course, it’s also possible to be both overloaded and fatigued, which is a scary place to be.

  • @Erin F. Oh I agree. I think we all have different levels of where the fatigue begins for both of those, and therefore all need to make our own decisions.

  • rustyspeidel

    @Sean McGinnis Are you bragging?? ๐Ÿ˜‰

  • rustyspeidel

    @HowieSPM @ginidietrich @Sean McGinnis He’s not much of a writer, either. It’s SO easy to tell.

  • EmmaofCEM

    I just looked at my Facebook and Twitter feeds this morning and felt like I’d just run a marathon while smoking five packs of cigarettes after a minute of overview. Whew. Glad to know others are feeling the burn, too.

  • rustyspeidel

    @KenMueller @ginidietrich You people are all insane.

    ๐Ÿ˜‰

  • @rustyspeidel No really because its not my content. ๐Ÿ™‚ We launched 12 Most two months back as a platform for our friends – it’s a huge group blog and we just coordinate the work. But I like to have the week pre-programmed to the degree we can. We’re posting a minimum of 3 posts a day – one for each of our three categories, but for the past two weeks we’ve included a daily bonus post.

    Sorry, don’t mean to be promoting the blog here in comments, but it is germane to why I can’t unplug on the weekends. ๐Ÿ™‚ @Shonali

  • Over Memorial day weekend, I was made to unplug. It was the weirdest feeling to not have my phone by my side. I read loads of blogs during the day, and subscribe to several. I have cut down on my commenting time and Twitter time. I do not take my phone with me out to dinner anymore.

    but I do still check Twitter in the middle of the night and my phone is on my pillow beside me. I tuck it in and sing it a lullaby. ๐Ÿ˜‰

    Taking a day or weekend off from all of it really does help. I can get so caught up here that I can forget what is right in front of me and that is no good.

  • Over Memorial day weekend, I was made to unplug. It was the weirdest feeling to not have my phone by my side. I read loads of blogs during the day, and subscribe to several. I have cut down on my commenting time and Twitter time. I do not take my phone with me out to dinner anymore.

    but I do still check Twitter in the middle of the night and my phone is on my pillow beside me. I tuck it in and sing it a lullaby. ๐Ÿ˜‰

    Taking a day or weekend off from all of it really does help. I can get so caught up here that I can forget what is right in front of me and that is no good.

  • All I know is that if you do not learn how to balance your time it will not end well for you- thus spaketh the social media sage. Cue thunder and lightning sound effects.

  • @TheJackB I don’t think I’ve heard of a social media sage yet. Haha!

    You are right about the time issue. If I don’t take a time out from the online world, the world in general is not a happy place.

  • @Erin F. Indeed – and I’m certain that everyone participating in this discussion have worked to balance the fun, light-hearted side of social business with the real brass tacks. For me – and probably all involved here – dealing with fatigue is the greater obstacle to overcome, when people’s perception of ‘this social media’ thing is nothing more than idle chit-chat, useless Facebook apps and push messaging. Declaring Google reader bankruptcy, inbox zero, etc is fine and good, but it doesn’t get us any closer to purging out the nonsensical. Right?, @ginidietrich @KenMueller maryjean

  • @Erin F. Indeed – and I’m certain that everyone participating in this discussion have worked to balance the fun, light-hearted side of social business with the real brass tacks. For me – and probably all involved here – dealing with fatigue is the greater obstacle to overcome, when people’s perception of ‘this social media’ thing is nothing more than idle chit-chat, useless Facebook apps and push messaging. Declaring Google reader bankruptcy, inbox zero, etc is fine and good, but it doesn’t get us any closer to purging out the nonsensical. Right?, @ginidietrich @KenMueller maryjean

  • jennimacdonald

    Gini as you know I wrote a post after last week’s first mention of Social Media Fatigue, but now I think it’s just that we’re (ME) burnt out. Touching on yesterday’s post on a young professional being sucessful, this is the problem. Those of us who haven’t been out of school for too long and are trying to get our career started are spreading ourselves too thin. We’re (ME) volunteering to organziations/non-profits to do their social media to build our portfolio, on top of our full-time job. Getting our own clients to help pay the bills, and networking like crazy to get immersed in the social industry. I also need a break!

  • @jennimacdonald What I’m hearing from you is nothing new, and this is where I believe the confusion arises. Are we burnt out on Social Media? Or are we burnt out on work? Small business owners have had to work long days of 12-15 or more hours since the dawn of time (or the dawn of small businesses, whenever that was) as a means of a) starting up, b) being successful, and c) beating the competition…or at least keeping up with the competition. I think perhaps we’re merely projecting that on “Social Media” as the offender…in our lives. I say this not as an apologist, but as someone trying to ask the right questions. I think we might be saying these same things about other things in our work lives, if Social Media did not exist. We work, and we work hard, because we need to, or at least believe that we need to.

    And I think we are all spreading ourselves too thin, regardless of age. I know I am at the ripe old age of 49, only two years into this startup business of mine. But I wouldn’t trade it for the world.

  • @jennimacdonald What I’m hearing from you is nothing new, and this is where I believe the confusion arises. Are we burnt out on Social Media? Or are we burnt out on work? Small business owners have had to work long days of 12-15 or more hours since the dawn of time (or the dawn of small businesses, whenever that was) as a means of a) starting up, b) being successful, and c) beating the competition…or at least keeping up with the competition. I think perhaps we’re merely projecting that on “Social Media” as the offender…in our lives. I say this not as an apologist, but as someone trying to ask the right questions. I think we might be saying these same things about other things in our work lives, if Social Media did not exist. We work, and we work hard, because we need to, or at least believe that we need to.

    And I think we are all spreading ourselves too thin, regardless of age. I know I am at the ripe old age of 49, only two years into this startup business of mine. But I wouldn’t trade it for the world.

  • @jennimacdonald What I’m hearing from you is nothing new, and this is where I believe the confusion arises. Are we burnt out on Social Media? Or are we burnt out on work? Small business owners have had to work long days of 12-15 or more hours since the dawn of time (or the dawn of small businesses, whenever that was) as a means of a) starting up, b) being successful, and c) beating the competition…or at least keeping up with the competition. I think perhaps we’re merely projecting that on “Social Media” as the offender…in our lives. I say this not as an apologist, but as someone trying to ask the right questions. I think we might be saying these same things about other things in our work lives, if Social Media did not exist. We work, and we work hard, because we need to, or at least believe that we need to.

    And I think we are all spreading ourselves too thin, regardless of age. I know I am at the ripe old age of 49, only two years into this startup business of mine. But I wouldn’t trade it for the world.

  • @jasonkonopinski @ginidietrich @KenMueller maryjean Yes, exactly. It becomes a matter of choosing what we read, whom we follow, and what we say. We can’t be contributing to the nonsensical, after all, if we’re trying to combat it.

  • @KenMueller I’m glad to hear you say that. I’m a little over a year into mine and am experiencing what would be called the “growing pains” of being a business owner. I wouldn’t trade what I’m doing for the world, either, but it can all be slightly overwhelming at times.

  • @Erin F. I guess my answer is…in this business climate, if you’re not experiencing growing pains, you’re doing something wrong. The culture requires constant growth, and I don’t mean that in a numerical sense. Just a sense of constant change. We should connect online in another forum besides the comments here…say g-chat or Facebook…or LinkedIn…or Twitter…or…oh heck, all of the above. We can chat and see how we can help each other out.

  • ginidietrich

    @KenMueller See if I ever check in on you again.

  • ginidietrich

    @rustyspeidel @KenMueller That is a true statement.

  • ginidietrich

    @rustyspeidel Um, @Sean McGinnis is totally bragging.

  • @KenMueller That sounds good. I’m on all of the above networks. I just “circled” you on Google+.

  • @Erin F. I prefer it to Guru or Expert because I get to wear shorts, tie dyed shirts and no shoes. More importantly I get to utter nonsensical statements and people fawn over them. Good times.

  • @TheJackB @Erin F. my boyfriend called me a “social media guru” and I said I do not have a white robe and so, I am not a guru.

    On an unrelated note – I thought this was a party. Where are the party hats?

  • @Erin F. woohoo. let the friending commence

  • ginidietrich

    @HowieSPM @KenMueller Funny. There is a new leadership book coming out that opens with the Matrix.

  • ginidietrich

    @justinthesouth So where were your phone and iPad? I find the same thing – you reach for that stuff, out of habit, when you have some downtime…even if it’s just a few minutes.

  • ginidietrich

    @EricaAllison I think I have social media fatigue from reading your comment! To deal with your third thing, I have rules set up in Outlook so that stuff never hits my inbox or my phone. I check it when I have a few minutes. I also turn off my email during the day. It’s waaaaaay too distracting.

  • ginidietrich

    @HowieSPM I JUST said I need a vacation where my phone doesn’t work. I don’t trust myself.

  • ginidietrich

    @jasonkonopinski You know, you’re right. I should change it to Managing Social Media Overload…and all the stuff that comes with it.

  • ginidietrich

    @KensViews @KenMueller She totally did not friend either one of you.

  • ginidietrich

    @Marijean “I believe a pie is in order.”

    That’s all I needed to read!

  • @ginidietrich @KensViews @KenMueller gini’s mom wants to be friends with me!

  • ginidietrich

    @EmmaofCEM That image made me laugh out loud!

  • ginidietrich

    @NancyD68 You check Twitter in the middle of the night?! Why?? I also sleep with my phone, but I justify it by saying something bad could happen in the middle of the night and someone will need to get a hold of me. Of course, my ringer is off so that’s a terrible justification, but it works for me.

  • ginidietrich

    @TheJackB Isn’t mschechter having t-shirts made that say that?

  • ginidietrich

    @NancyD68 My mom will be friends with you when the FB ban is over.

  • ginidietrich

    @NancyD68 My mom will be friends with you when the FB ban is over.

  • ginidietrich

    @jennimacdonald Join us on Sunday. Totally unplugged. Do it!

  • ginidietrich

    @jennimacdonald Join us on Sunday. Totally unplugged. Do it!

  • @NancyD68 @TheJackB Hmm. Good question. We should ask @ginidietrich about that.

  • ginidietrich

    @Erin F. @NancyD68 @TheJackB Nancy is always trying to get something out of me. Last week it was cake. I guess I should be happy we’ve downgraded to party hats.

  • @ginidietrich The Kens, or Ken2 as we’re known in some circles, have apparently struck a @GiniNerve. My work here is done. (For today) BTW, @KenMueller and I LOVED those baby pix of you that your mom shared with us!

  • jennimacdonald

    @ginidietrich but Sunday was when I was planning on working on my post for Lisa, Spin Sucks Pro : )

  • jennimacdonald

    @KenMueller You’re exactly right! I’m just new to the game. Also my work/career is social media so it’s easy to point the finger. : )

  • jennimacdonald

    @KenMueller You’re exactly right! I’m just new to the game. Also my work/career is social media so it’s easy to point the finger. : )

  • @ginidietrich I think that is really the bigger obstacle to overcome – managing the torrent of information that comes coursing down the pipe. My experiences with social networks has been overwhelmingly positive, but even I have to vent my frustrations with people who just don’t seem to get the value of having an active presence in the stream. At the end of the day (lord, I loathe that phrase ;)), the reasons that people use various platforms are hugely varied.

    That said, the fact that the discussion following your post seemed to latch on to latch onto ‘overload’ suggests to me that is really what’s on most people’s minds. Just my tuppence, of course. ๐Ÿ™‚

  • EmmaofCEM

    @ginidietrich Haha, for real LOLs (FRLOLs) are my favorite kind. ๐Ÿ™‚

  • I know…made me tired typing it! I just started using rules in Outlook and you know what’s happening? I forget to look in the folder!!! ๐Ÿ™‚ Oh my, there’s much to do here, much to do. ๐Ÿ™‚ @ginidietrich

  • @ginidietrich @HowieSPM On a cruise, unless you pay usury rates for slow access, you are blissfully cut off from the world. ๐Ÿ˜‰

  • @EricaAllison Heh, for last week’s post wrote that I was tired just tweeting @ginidietrich post.. and now, tired reading yours. ๐Ÿ˜‰ Done many of the same things, stopping the onslaught of LF subs, things like that. Whatever works.

  • IDK.. a common theme is the ‘forced’ hiatus… turning off the toys, turning off the WiFi, driving into dead zones or me, hiding on a cruise ship. ๐Ÿ™‚ It’s one reason I’m rethinking the mobile, smart-phone.. I don’t want to be this connected, this kind of overload and pressure. Rather than a day a week, I’m stepping away a few hours a day. Just liking letting calls go to voicemail and emails pile up a little, I’m trying to get myself comfortable putting social on hold for a while.. it’ll be there when I get back. FWIW.

  • @ginidietrich @Erin F. @TheJackB I did not forget about the cake! I was just figuring that once we had party hats we could have cake too!

  • @ginidietrich Why do I check Twitter in the middle of the night? Habit. I keep my phone next to me and on because my son is not with me every night and something could happen.

    It is also a leftover habit from when Dad was alive -easier to call 911 when you don’t have to first turn your phone on.

    Old habits die hard. What can I say?

  • @ginidietrichmschechter I don’t remember, but I think that he should.

  • AlbertMaruggi

    Bull – I mean that nicely, I’m really not a mean guy, but I am kind of at the end of my rope. 1,300 blog posts! I’m in the profession too and respect what you all do. Joe Thronley is a very thoughtful strategist. Hi Joe. But yes I believe we collect and follow many people, but actually read every post, no. I mean the math doesn’t add up.

    We skim and we dig when we are ready and have time or have the need e.g. health issue, buying decision, etc. And that’s why companies need the content, for when the average Joe and Jane actually give a rip about what our clients are writing about.

    to me that’s the issue. And that’s what companies and individuals need to understand. Content is there for those who are looking, and not necessarily to be there as in the old time “subscriber” model. Very 20th century don’t you think?

    Sure, we’ll catch up with those with whom we have a deep relationship with, read a few posts over several weeks, we’ll comment at times. Or we actually have an orchestrated network, everyone has an assignment and that’s how we keep the wheels moving.

    We contribute to aggregated blogs and follow each other – the more we do that, the further away we get from the “real world’ I worked in national politics in Washington, DC for 10 years. As you know there is this idea of the Washington Beltway mentality. That those inside the DC circle can’t relate to those in real America. Well social media and its circles seem to be getting the same way, we all better be aware of that or risk falling into the same disconnected circle as most politicians.

  • @jennimacdonald we’re in the same boat!

  • Social Media fatigue? Really? In consumer goods I’ve never heard of Ketchup fatigue, washing detergent fatigue, salad dressing fatigue, etc. It does appear that SM sites are multiplying like rabbits, but so what? The best way to manage SM fatigue is to actually manage the Oh my God, I might miss something syndrome. Having said all that and believing in what I said, there is a challenge for those that make their living advising about social media.

  • @barryrsilver That’s very true. I sometimes advise about social media, but I can’t keep track of everything. I just tell the person if I don’t know the answer to the question and ask for some time to research it.

  • @barryrsilver That’s very true. I sometimes advise about social media, but I can’t keep track of everything. I just tell the person if I don’t know the answer to the question and ask for some time to research it.

  • @3HatsComm I kind of do the same thing, the stepping away for a few hours every day. I’m not always successful in doing that, but it is a goal.

  • @3HatsComm I kind of do the same thing, the stepping away for a few hours every day. I’m not always successful in doing that, but it is a goal.

  • @Erin F. Sounds fair to me. In other endeavors I’ve always had success saying I’m 95% sure but that’s not good enough. Will you give me a few days to give you a 100% answer.

  • Am not. Brat.

    @ginidietrich@rustyspeidel

  • lauraclick

    @EricaAllison Great points, friend! I think you just wrote your next blog post! ๐Ÿ™‚ You’re right – we do it to ourselves. We just need to give ourselves permission to let go. After all, we can’t be all things to all people all of the time.

    I just went and changed my Livefyre settings AGAIN. I turned them off completely for awhile, but missed replies to ME. Now they have the option to just get those, which is a darn good thing.

  • lauraclick

    @EricaAllison@ginidietrich I use folders a lot too, but then forget to check them. It’s all a balance for sure. I think it’s time I start unsubscribing to stuff though. That will help…a LOT.

  • ginidietrich

    @lauraclick@EricaAllison I don’t forget to check them because I have this OCD problem with bold numbers staring me in the face.

  • ginidietrich

    @jennimacdonald Guess you’ll do it on Saturday!

  • ginidietrich

    @barryrsilver@Erin F. I think @jasonkonopinski is right in that it’s not really social media fatigue. It’s information overload. I know, for me, I get to the point that I don’t care if I miss something. The great thing about the nuts here is, if they want me to see something, they’ll nudge me.

  • ginidietrich

    @AlbertMaruggi Funny you say that…we’ve been having the same conversation in a Facebook group. That’s why I have my Reader segmented into different categories. I can read what the social media echo chamber is saying and I can also read something really smart like Jay Rosen or Jeff Jarvis. It’s all in how you manage it. And, don’t worry…I marked all as read last week.

  • ginidietrich

    @3HatsComm It’ll totally be there when you get back. My most productive days are when I turn off my email. I did that last Friday and I accomplished more then than I did in two weeks.

  • jenjarratt

    @danperezfilms @ginidietrich watched video http://t.co/LsFSIPJ Guess answer is, u don’t really manage it, just turn it off once in a while?

  • @ginidietrich It’s good to have friends/nuts like that. ๐Ÿ™‚

    I’ve come to the same conclusion as well. I love to stumble across an interesting article, but I’m not going to search for one per say. If it’s important, I’m sure someone will bring it to my attention.

  • @ginidietrich It’s good to have friends/nuts like that. ๐Ÿ™‚

    I’ve come to the same conclusion as well. I love to stumble across an interesting article, but I’m not going to search for one per say. If it’s important, I’m sure someone will bring it to my attention.

  • @3HatsComm I need to work on the whole “getting comfortable putting social on hold for awhile.” It’s hard for me. I stare at a computer most of the day at work. After dinner or doing whatever I have going on that evening, I’m back on the computer for awhile catching up on email, doing work and reading/commenting on blogs. I don’t have quite as many blogs in my Reader as @ginidietrich does, but it seriously gives me anxiety if I let it go for too long!

    And God forbid I hit “read all” and waste all that great knowledge. Yeah, I need to be better with just letting go when it all piles up. The world will not end if I miss reading a blog post or two.

  • @Nikki_Stephan@ginidietrich Sadly the ‘mark all as read’ button and I are well acquainted. Like @KenMueller I am also trying to either purge or better organize my reader, so I can prioritize what I really need to read vs. want. It is hard for me too as I feel guilty when I miss good posts but it happens. I read a joke somewhere “I can’t go to bed, there is epic shit happening on the Internet!” I laughed then realized it was time to shut it down and try to let it go.

  • fakedannybrown

    @ShellyKramer Stop flirting with the Twitterverse.

  • HLeichsenring

    Wow 13,604 in posts in just 3 days… Well to be honest, I have much less in my reader, but even that is hard to read. What I am doing is check the titles if it sounds interesting, and then โ€ฆ read about half of it.

    Sometimes I do not feel good about it, but else it is not working with other duties. Maybe that โ€œfeeling no goodโ€ is another expression for โ€œfatigueโ€? The โ€œguilty conscienceโ€ or feeling remorse is an effect of being actively involved in social media?

    Kind regards from Germany
    Hansjรถrg

  • DogzMrGray

    @TobeyDeys are you really up at this hour or do you have your little robots working for you?

  • jim.joseph.exp

    Wow … this sure generated a lot of commentary! Social media fatigue is real, just like anything that gets a lot a lot a lot of attention and then settles down to a new norm. Google+ has brought this to life again as we are all trying to build our networks on yet another site. I’m going to handle it in the manner you suggest … unplug for a bit. Sunday’s going to be tech-free. Jim

  • jim.joseph.exp

    Wow … this sure generated a lot of commentary! Social media fatigue is real, just like anything that gets a lot a lot a lot of attention and then settles down to a new norm. Google+ has brought this to life again as we are all trying to build our networks on yet another site. I’m going to handle it in the manner you suggest … unplug for a bit. Sunday’s going to be tech-free. Jim

  • JimJosephExp

    @TedRubin @ginidietrich love it, great post!

  • HowieSPM

    @ginidietrich@3HatsComm wow if you turned off your email permanently then you would probably rule the world if you are that productive from just one day without it Gini!

  • HowieSPM

    @3HatsComm when I was younger before I had a cell phone, got my first one in 99 I think, I loved road trips because there was no way anyone could get a hold of me. Well also loved leaving my house because with just a land line same thing!

  • HowieSPM

    @NancyD68@TheJackB@Erin F. if you have never burned dried sage in your home you should. I think it smells incredible and it chases away evil spirits and cleanses the home in my opinion.

    Because it works so well I am working on burning a social media sage someday. Maybe it will cleanse my home of lost tweets and mark zuckerberg.

    @ginidietrich can confirm burning a social media guru might work just as well. She gets so much traffic here when she burns them on this blog I have to believe it works at home too.

  • TedRubin

    @JimJosephExp Thanks Jim!

  • @3HatsComm Haha! Your joke makes me think of an xkcd comic (DId I really just reveal my nerdiness?) in which one character tells the other one that he can’t go to bed because somebody is wrong on the internet.

  • @HowieSPM How funny! One of the jokes circulating Google+ – at least when I first joined – was that Zuckerberg and I were mortal enemies.

    You’ll have to let me know if burning a social media sage works.

  • @HowieSPM I hear you.. I remember the days of people not calling, not wanting to waste minutes or get high w/ LD or roaming charges. None of that matters much these days so you can run but can’t hide.. unless you ‘forget’ to bring your phone w/ you.

  • @HowieSPM I hear you.. I remember the days of people not calling, not wanting to waste minutes or get high w/ LD or roaming charges. None of that matters much these days so you can run but can’t hide.. unless you ‘forget’ to bring your phone w/ you.

  • codemen

    @bkmacdaddy Considering the phone went off, maybe the next vlog should be on phone fatigue ๐Ÿ™‚

  • codemen

    @bkmacdaddy Considering the phone went off, maybe the next vlog should be on phone fatigue ๐Ÿ™‚

  • JimJosephExp

    @TedRubin see you soon

  • ginidietrich

    @JimJosephExp Thanks! ๐Ÿ™‚

  • ConchyJoeCooks

    @LinkedInExpert sorry about the typo! it WOULD be great to see you again! LOL! ๐Ÿ˜‰

  • KathyBurstein

    @NialaBoodhoo The guest blog post was spot on. Absolutely spot on. Didn’t watch the video yet but will later. Thanks for sharing…

  • NialaBoodhoo

    @KathyBurstein yeah, don’t watch the video. Just read the post.

  • JimJosephExp

    @ginidietrich have a great weekend!

  • ginidietrich

    @JimJosephExp You do the same! (fun seeing you in my stream)

  • JimJosephExp

    @ginidietrich very fun!

  • SonnyJohns

    v.cool to learn I work with the daughter of @thebarefootceo

  • SonnyJohns

    v.cool to learn I work with the daughter of @thebarefootceo

  • thebarefootceo

    @SonnyJohns as you can see that apple didn’t fall far from the tree ๐Ÿ™‚

  • SonnyJohns

    @thebarefootceo right on! Happy weekend to ya! Look forward to meeting you one day soon!

  • LifeAfterKidsTV

    @PureNaturalDiva hey there how are you? R You going to #BlogHer?

  • PureNaturalDiva

    @LifeAfterKidsTV I’m great! I was in Canada for almost 2 weeks… off the grid. Just what I needed. I will be at #BlogHer!

  • PureNaturalDiva

    @LifeAfterKidsTV When are you heading down. I’d love to find someone to carpool with… parking is $25-35 per day at the marriott #BlogHer

  • DvinMsM

    @PureNaturalDiva Looking for ride/was going to take train as I have ride back but tracks are broken so it’ll take 4 hours …?

  • PureNaturalDiva

    @DvinMsM I’m leaving weds… not sure when… I have a new luxe ride if you want a spot!

  • DvinMsM

    @PureNaturalDiva #newluxeride wow! IThank YOU – didn’t mind train until i heard it would be a train & a bus oy…when will u know time?

  • PureNaturalDiva

    @DvinMsM That is a good question. I’m hoping to get out before rush hour, but I need to work that out with hubs and sitter #newluxeride

  • DvinMsM

    @PureNaturalDiva Okay let’s chat Monday…we can use the HOV lanes ๐Ÿ˜€ and again…thank you!

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