11
57
Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
191

It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week.

You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it.

Consider it I did. And I also considered telling her to stick it where the sun don’t shine because she had Rusty Speidel write a guest blog post about it.

But then I thought about her yummy pies and decided it was in my own best interest to revisit the subject.

So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload.

If you can’t see the video below, too bad for you! Oh shoot. I forgot my mom reads this blog and will be mad I’m being being a snot.

Sorry momma!

Click here and it’ll magically appear.

 

Now it’s your turn. Do you have social media fatigue? What do you do to manage it?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

155 comments
PureNaturalDiva
PureNaturalDiva

@DvinMsM That is a good question. I'm hoping to get out before rush hour, but I need to work that out with hubs and sitter #newluxeride

DvinMsM
DvinMsM

@PureNaturalDiva #newluxeride wow! IThank YOU - didn't mind train until i heard it would be a train & a bus oy...when will u know time?

DvinMsM
DvinMsM

@PureNaturalDiva Looking for ride/was going to take train as I have ride back but tracks are broken so it'll take 4 hours ...?

PureNaturalDiva
PureNaturalDiva

@LifeAfterKidsTV When are you heading down. I'd love to find someone to carpool with... parking is $25-35 per day at the marriott #BlogHer

KathyBurstein
KathyBurstein

@NialaBoodhoo The guest blog post was spot on. Absolutely spot on. Didn't watch the video yet but will later. Thanks for sharing...

codemen
codemen

@bkmacdaddy Considering the phone went off, maybe the next vlog should be on phone fatigue :-)

jim.joseph.exp
jim.joseph.exp

Wow ... this sure generated a lot of commentary! Social media fatigue is real, just like anything that gets a lot a lot a lot of attention and then settles down to a new norm. Google+ has brought this to life again as we are all trying to build our networks on yet another site. I'm going to handle it in the manner you suggest ... unplug for a bit. Sunday's going to be tech-free. Jim

DogzMrGray
DogzMrGray

@tobeydeys are you really up at this hour or do you have your little robots working for you?

HLeichsenring
HLeichsenring

Wow 13,604 in posts in just 3 days... Well to be honest, I have much less in my reader, but even that is hard to read. What I am doing is check the titles if it sounds interesting, and then … read about half of it.

Sometimes I do not feel good about it, but else it is not working with other duties. Maybe that “feeling no good” is another expression for “fatigue”? The “guilty conscience” or feeling remorse is an effect of being actively involved in social media?

Kind regards from Germany
Hansjörg

barryrsilver
barryrsilver

Social Media fatigue? Really? In consumer goods I've never heard of Ketchup fatigue, washing detergent fatigue, salad dressing fatigue, etc. It does appear that SM sites are multiplying like rabbits, but so what? The best way to manage SM fatigue is to actually manage the Oh my God, I might miss something syndrome. Having said all that and believing in what I said, there is a challenge for those that make their living advising about social media.

AlbertMaruggi
AlbertMaruggi

Bull - I mean that nicely, I'm really not a mean guy, but I am kind of at the end of my rope. 1,300 blog posts! I'm in the profession too and respect what you all do. Joe Thronley is a very thoughtful strategist. Hi Joe. But yes I believe we collect and follow many people, but actually read every post, no. I mean the math doesn't add up.

We skim and we dig when we are ready and have time or have the need e.g. health issue, buying decision, etc. And that's why companies need the content, for when the average Joe and Jane actually give a rip about what our clients are writing about.

to me that's the issue. And that's what companies and individuals need to understand. Content is there for those who are looking, and not necessarily to be there as in the old time "subscriber" model. Very 20th century don't you think?

Sure, we'll catch up with those with whom we have a deep relationship with, read a few posts over several weeks, we'll comment at times. Or we actually have an orchestrated network, everyone has an assignment and that's how we keep the wheels moving.

We contribute to aggregated blogs and follow each other - the more we do that, the further away we get from the "real world' I worked in national politics in Washington, DC for 10 years. As you know there is this idea of the Washington Beltway mentality. That those inside the DC circle can't relate to those in real America. Well social media and its circles seem to be getting the same way, we all better be aware of that or risk falling into the same disconnected circle as most politicians.

3HatsComm
3HatsComm

IDK.. a common theme is the 'forced' hiatus... turning off the toys, turning off the WiFi, driving into dead zones or me, hiding on a cruise ship. :-) It's one reason I'm rethinking the mobile, smart-phone.. I don't want to be this connected, this kind of overload and pressure. Rather than a day a week, I'm stepping away a few hours a day. Just liking letting calls go to voicemail and emails pile up a little, I'm trying to get myself comfortable putting social on hold for a while.. it'll be there when I get back. FWIW.

jennimacdonald
jennimacdonald

Gini as you know I wrote a post after last week's first mention of Social Media Fatigue, but now I think it's just that we're (ME) burnt out. Touching on yesterday's post on a young professional being sucessful, this is the problem. Those of us who haven't been out of school for too long and are trying to get our career started are spreading ourselves too thin. We're (ME) volunteering to organziations/non-profits to do their social media to build our portfolio, on top of our full-time job. Getting our own clients to help pay the bills, and networking like crazy to get immersed in the social industry. I also need a break!

Erin F.
Erin F.

@barryrsilver That's very true. I sometimes advise about social media, but I can't keep track of everything. I just tell the person if I don't know the answer to the question and ask for some time to research it.

ginidietrich
ginidietrich moderator

@AlbertMaruggi Funny you say that...we've been having the same conversation in a Facebook group. That's why I have my Reader segmented into different categories. I can read what the social media echo chamber is saying and I can also read something really smart like Jay Rosen or Jeff Jarvis. It's all in how you manage it. And, don't worry...I marked all as read last week.

Howie Goldfarb
Howie Goldfarb

@3HatsComm when I was younger before I had a cell phone, got my first one in 99 I think, I loved road trips because there was no way anyone could get a hold of me. Well also loved leaving my house because with just a land line same thing!

Nikki Little
Nikki Little

@3HatsComm I need to work on the whole "getting comfortable putting social on hold for awhile." It's hard for me. I stare at a computer most of the day at work. After dinner or doing whatever I have going on that evening, I'm back on the computer for awhile catching up on email, doing work and reading/commenting on blogs. I don't have quite as many blogs in my Reader as @ginidietrich does, but it seriously gives me anxiety if I let it go for too long!

And God forbid I hit "read all" and waste all that great knowledge. Yeah, I need to be better with just letting go when it all piles up. The world will not end if I miss reading a blog post or two.

ginidietrich
ginidietrich moderator

@3HatsComm It'll totally be there when you get back. My most productive days are when I turn off my email. I did that last Friday and I accomplished more then than I did in two weeks.

Erin F.
Erin F.

@3HatsComm I kind of do the same thing, the stepping away for a few hours every day. I'm not always successful in doing that, but it is a goal.

KenMueller
KenMueller

@jennimacdonald What I'm hearing from you is nothing new, and this is where I believe the confusion arises. Are we burnt out on Social Media? Or are we burnt out on work? Small business owners have had to work long days of 12-15 or more hours since the dawn of time (or the dawn of small businesses, whenever that was) as a means of a) starting up, b) being successful, and c) beating the competition...or at least keeping up with the competition. I think perhaps we're merely projecting that on "Social Media" as the offender...in our lives. I say this not as an apologist, but as someone trying to ask the right questions. I think we might be saying these same things about other things in our work lives, if Social Media did not exist. We work, and we work hard, because we need to, or at least believe that we need to.

And I think we are all spreading ourselves too thin, regardless of age. I know I am at the ripe old age of 49, only two years into this startup business of mine. But I wouldn't trade it for the world.

barryrsilver
barryrsilver

@Erin F. Sounds fair to me. In other endeavors I've always had success saying I'm 95% sure but that's not good enough. Will you give me a few days to give you a 100% answer.

3HatsComm
3HatsComm

@HowieG I hear you.. I remember the days of people not calling, not wanting to waste minutes or get high w/ LD or roaming charges. None of that matters much these days so you can run but can't hide.. unless you 'forget' to bring your phone w/ you.

3HatsComm
3HatsComm

@Nikki Little@ginidietrich Sadly the 'mark all as read' button and I are well acquainted. Like @KenMueller I am also trying to either purge or better organize my reader, so I can prioritize what I really need to read vs. want. It is hard for me too as I feel guilty when I miss good posts but it happens. I read a joke somewhere "I can't go to bed, there is epic shit happening on the Internet!" I laughed then realized it was time to shut it down and try to let it go.

Howie Goldfarb
Howie Goldfarb

@ginidietrich@3HatsComm wow if you turned off your email permanently then you would probably rule the world if you are that productive from just one day without it Gini!

jennimacdonald
jennimacdonald

@KenMueller You're exactly right! I'm just new to the game. Also my work/career is social media so it's easy to point the finger. : )

Erin F.
Erin F.

@KenMueller I'm glad to hear you say that. I'm a little over a year into mine and am experiencing what would be called the "growing pains" of being a business owner. I wouldn't trade what I'm doing for the world, either, but it can all be slightly overwhelming at times.

Erin F.
Erin F.

@ginidietrich It's good to have friends/nuts like that. :)

I've come to the same conclusion as well. I love to stumble across an interesting article, but I'm not going to search for one per say. If it's important, I'm sure someone will bring it to my attention.

ginidietrich
ginidietrich moderator

@barryrsilver@Erin F. I think @jasonkonopinski is right in that it's not really social media fatigue. It's information overload. I know, for me, I get to the point that I don't care if I miss something. The great thing about the nuts here is, if they want me to see something, they'll nudge me.

Erin F.
Erin F.

@3HatsComm Haha! Your joke makes me think of an xkcd comic (DId I really just reveal my nerdiness?) in which one character tells the other one that he can't go to bed because somebody is wrong on the internet.

Erin F.
Erin F.

@KenMueller That sounds good. I'm on all of the above networks. I just "circled" you on Google+.

KenMueller
KenMueller

@Erin F. I guess my answer is...in this business climate, if you're not experiencing growing pains, you're doing something wrong. The culture requires constant growth, and I don't mean that in a numerical sense. Just a sense of constant change. We should connect online in another forum besides the comments here...say g-chat or Facebook...or LinkedIn...or Twitter...or...oh heck, all of the above. We can chat and see how we can help each other out.

Trackbacks

  1. [...] Managing amicable media fatigue: Why we’re all feeling it, what is function upon Sunday, as well as how to conduct week after week…from the Facebook subject of the week. [view original] [...]

  2. [...] example is a recent article on Gini Dietrich’s blog Spinsucks: Managing Social Media Fatigue. There are a number of helpful suggestions in the comments as well as a link to an article by Rusty [...]

  3. [...] you’ve been paying attention lately, you’ve likely noticed a LOT of posts about social media fatigue in the blogosphere.  There’s the addition of Google +, the inundation of blog posts via Triberr, [...]

  4. [...] the challenge in a Facebook thread, which prompted others to get on board and for me to make a deal with Gini Dietrich, and that’s when I decided I better try to take it [...]

  5. [...] an interesting B2B marketing perspective. Gini eventually got around to the question in her next Social Media fatigue video, and then Erica Allison followed up on all of this with her own perspective, that it really [...]