Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
191

It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week.

You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it.

Consider it I did. And I also considered telling her to stick it where the sun don’t shine because she had Rusty Speidel write a guest blog post about it.

But then I thought about her yummy pies and decided it was in my own best interest to revisit the subject.

So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload.

If you can’t see the video below, too bad for you! Oh shoot. I forgot my mom reads this blog and will be mad I’m being being a snot.

Sorry momma!

Click here and it’ll magically appear.

 

Now it’s your turn. Do you have social media fatigue? What do you do to manage it?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

191 Comments on "Managing Social Media Fatigue"

avatar

Sort by:   newest | oldest
Shonali
5 years 1 month ago
Ha! I finally get to be the first to comment for a change. Except that I had to get up at 4:30 am in order to do so (don’t ask). You said it: unplugging. What I’m trying to do is unplug for the ENTIRE weekend, Saturday and Sunday. I’ve been thinking a lot recently about why I feel so stressed these days, and I realized being always “on” is a big part of it. That includes not replying to comments on my own blog over the weekend, but then I do make it a priority to reply to those comments… Read more »
Shonali
5 years 1 month ago
Ha! I finally get to be the first to comment for a change. Except that I had to get up at 4:30 am in order to do so (don’t ask). You said it: unplugging. What I’m trying to do is unplug for the ENTIRE weekend, Saturday and Sunday. I’ve been thinking a lot recently about why I feel so stressed these days, and I realized being always “on” is a big part of it. That includes not replying to comments on my own blog over the weekend, but then I do make it a priority to reply to those comments… Read more »
Shonali
5 years 1 month ago

Urk. I mean, Happy Thursday. I need a do-over.

Shonali
5 years 1 month ago

Urk. I mean, Happy Thursday. I need a do-over.

KenMueller
5 years 1 month ago

I honestly don’t get fatigued and have enough unplugging time when i’m out and about that I don’t worry about it. For me, my catharsis is writing, and I’ve been doing a lot of that lately, and most of it is writing for online purposes, or related to online. I am trying to be more conscious about unplugging when the family is together in the evening, or at certain points on weekends, but more for their sake than mine.

KenMueller
5 years 1 month ago

I honestly don’t get fatigued and have enough unplugging time when i’m out and about that I don’t worry about it. For me, my catharsis is writing, and I’ve been doing a lot of that lately, and most of it is writing for online purposes, or related to online. I am trying to be more conscious about unplugging when the family is together in the evening, or at certain points on weekends, but more for their sake than mine.

lauraclick
lauraclick
5 years 1 month ago
This is a tough one that I know I struggle with sometimes (and I think we all do). Unplugging is certainly important. I do it on Saturdays too. I think a lot of it is that we have to manage our own expectations. We have to tell ourselves that we can’t POSSIBLY read every post in our reader (nor should we) or comment on every blog post. We need to quit feeling like we’re going to miss out on something all the time. If it starts to feel stressful or overwhelming, then we definitely need to pull back. I think… Read more »
JenKaneCo
JenKaneCo
5 years 1 month ago

I wrote a post about this very thing a few weeks ago and shared four tips I use to avoid becoming distracted and overwhelmed: http://kaneconsulting.biz/blog/2011/four-tips-for-fighting-digital-distraction/

JenKaneCo
JenKaneCo
5 years 1 month ago

I wrote a post about this very thing a few weeks ago and shared four tips I use to avoid becoming distracted and overwhelmed: http://kaneconsulting.biz/blog/2011/four-tips-for-fighting-digital-distraction/

Sean McGinnis
5 years 1 month ago
For me its almost impossible to unplug, because of the various projects I’m working on the side. the weekend is when we work to prepare our 20 or so blog posts for http://12Most.com to get them ready. I also spent a few hours each Saturday morning writing a summary e-mail to our contributors to ensure they are up to speed with all that happened the week prior and all that we’re working on. That said, I do try to focus on family when I’m with them. I’m really trying to hold the gains I have made regarding living in the… Read more »
Sean McGinnis
5 years 1 month ago
For me its almost impossible to unplug, because of the various projects I’m working on the side. the weekend is when we work to prepare our 20 or so blog posts for http://12Most.com to get them ready. I also spent a few hours each Saturday morning writing a summary e-mail to our contributors to ensure they are up to speed with all that happened the week prior and all that we’re working on. That said, I do try to focus on family when I’m with them. I’m really trying to hold the gains I have made regarding living in the… Read more »
ginidietrich
ginidietrich
5 years 1 month ago

@Shonali I AM DYING! HAHAHAHAHA! It’s only Thursday. LOL!!

I also love the mark all as read button. But then I feel guilty if I don’t get to certain blogs. And, let’s be real, @KenMueller makes me feel guilty if I don’t get to his.

ginidietrich
ginidietrich
5 years 1 month ago

@Shonali I AM DYING! HAHAHAHAHA! It’s only Thursday. LOL!!

I also love the mark all as read button. But then I feel guilty if I don’t get to certain blogs. And, let’s be real, @KenMueller makes me feel guilty if I don’t get to his.

ginidietrich
ginidietrich
5 years 1 month ago

@KenMueller Unplugging for the family is very, very smart. It’ll keep your wife happy and perhaps she’ll take you on more dates.

ginidietrich
ginidietrich
5 years 1 month ago

@Sean McGinnis You’ll get over that. I felt the very same way when we were really rolling with Spin Sucks and even as we’re launching Spin Sucks Pro. But I’ve found if I totally unplug, even if just for a day, I’m far more productive during the week…even if the weekdays are 16 hour days.

KenMueller
5 years 1 month ago

@ginidietrich psh. the date was my idea, and then she felt guilty that we spent the money! but it was worth it…

ginidietrich
ginidietrich
5 years 1 month ago

@JenKaneCo So that’s why karyd is bullying me, then! BTW. I LOVED the drag blog post!

KenMueller
5 years 1 month ago

@ginidietrich i do not! any guilt you feel is your own. And if you THINK I’m trying to make you feel guilty, it’s not me. It’s @Shonali doing it, because she’s inside my head!

ginidietrich
ginidietrich
5 years 1 month ago

@lauraclick I do the same thing – social media platforms and commenting on the blog only first thing in the morning. Then again at the end of the day. Otherwise, you’re right, I’d never accomplish anything that pays money.

ginidietrich
ginidietrich
5 years 1 month ago

@KenMueller Oh come on! Give the girl some credit.

ginidietrich
ginidietrich
5 years 1 month ago

@KenMueller Sigh…

KenMueller
5 years 1 month ago

@ginidietrich it was my idea, but she approved it. there. feel better? and then she felt guilty.

Richie Escovedo
Richie Escovedo
5 years 1 month ago

For me, social media fatigue is fought with family responsibilities. This is a good thing. My wonderful wife and kids help keep me in check. Sometimes I need a little extra nudge to put down the smartphone, turn off the computer or iPad, and just play. I also declare Google Reader bankruptcy every now and then and click that awesome ‘Mark all as read’ button. It’s a small thing, but makes a big difference for me when trying to keep up with things.

KenMueller
5 years 1 month ago

@ginidietrich you sigh and @Marijean whines. What am I going to do with you two?

KenMueller
5 years 1 month ago

@Richie Escovedo Mark all as read is my best friend these days.

KenMueller
5 years 1 month ago

I just went thru Google Reader and deleted about a third of the feeds that I never read. There are more, but I have to slowly go thru those. I’m also doing a lot of unsubscribing of emails so I have fewer to delete!

justinthesouth
5 years 1 month ago
This past weekend was the first time in 3 years that I unplugged for more than 24 hours. At first it was really scary, then that passed and I loved the feeling of peace that came as I was able to focus on the major issue at hand! Funny thing is that on Monday when I “plugged back in” it took me a really long time to get back up to speed, mentally. Which is more of a sign that my mind was tired from never being turned off. All that said this week I’ve been the sharpest I’ve been… Read more »
justinthesouth
5 years 1 month ago
This past weekend was the first time in 3 years that I unplugged for more than 24 hours. At first it was really scary, then that passed and I loved the feeling of peace that came as I was able to focus on the major issue at hand! Funny thing is that on Monday when I “plugged back in” it took me a really long time to get back up to speed, mentally. Which is more of a sign that my mind was tired from never being turned off. All that said this week I’ve been the sharpest I’ve been… Read more »
KaryD
KaryD
5 years 1 month ago

@ginidietrich Something tells me no one bullies Gini into doing anything. 🙂 Like @JenKaneCo said – we’ve been talking a lot about it. Unplugging and prioritizing is important. Sunday will be interesting!

EricaAllison
5 years 1 month ago
I’m tired just reading the comments and watching the video! 🙂 Your reader must be exhausted, too! I have met the social media warden and she’s not pretty. She expects me to be up before 5:30 to read blog posts, comment, schedule my RT of those posts, and write my own. She also expects me to be available throughout the day to reply to @ mentions, blog post comments and keep my inbox completely full of Livefyre notifications, Disqus emails about every single comment – even if they weren’t in response to mine, and Twitter mentions that make their way… Read more »
HowieSPM
HowieSPM
5 years 1 month ago
Vermont. When I drive from Albany to Waitsfield to see my girlfriend there are two routes. One has 45 minutes on no cell service. The other has over 1 hr of no cell service. It is incredible that time. When spring had popped I purposefully drove the scenic route 100 down to 73 and the brandon gap that goes through national forest. I added 4 hours to the trip because I stopped at every turn out. I hiked. Played in streams. Hung by waterfalls. Took pictures like mad. And the whole time no cell service. And guess what. It felt… Read more »
EricaAllison
5 years 1 month ago

@HowieSPM I notice you load pics while you run, too Howie! I used to bring my phone with me on runs, now I bring absolutely nothing!!! Not even music. I want to take it all in and really listen to my mind.

EricaAllison
5 years 1 month ago

@justinthesouth yay, Justin! I love the concept of an iRock; perhaps I should do the same for the BB. 🙂

HowieSPM
HowieSPM
5 years 1 month ago
@EricaAllison I agree Erica way too many quality blogs to read them all. I also read the Economist website a lot pretty much every day. I went to see Peter Shankman speak. I love Peter. He is crazy. But pretty genuine. He thinks everyone should be like him. 24/7 plugged in reacting to social media. He said he says happy birthday to every one of his fans on Facebook. He responds to tweets. I can’t live like that. Where I live there is an Elm Tree way out back in the field I go and sit when I can and… Read more »
HowieSPM
HowieSPM
5 years 1 month ago

@EricaAllison one more thing. Nothing like getting a Tweet from @ginidietrich asking me if I am ok in the afternoon if I haven’t come by Spin Sucks yet. LOL Damn blog policia!

jasonkonopinski
5 years 1 month ago
I guess I just see ‘fatigue’ and ‘overload’ as completely different animals. In my view, ‘fatigue’ has more to do with growing dissatisfaction about how the site/network/platform du jour is changing from what it ‘used to be like’. A glut of social games that clog my newsfeed or a paradigmatic shift in how users are communicating on a platform. The solution, for me, is simple: I tighten up my guidelines for who I connect with, use global settings in my dashboard to filter out users/topics/comments that otherwise thoroughly knot my knickers, etc. Overload is another topic entirely (which I *think*… Read more »
jasonkonopinski
5 years 1 month ago
I guess I just see ‘fatigue’ and ‘overload’ as completely different animals. In my view, ‘fatigue’ has more to do with growing dissatisfaction about how the site/network/platform du jour is changing from what it ‘used to be like’. A glut of social games that clog my newsfeed or a paradigmatic shift in how users are communicating on a platform. The solution, for me, is simple: I tighten up my guidelines for who I connect with, use global settings in my dashboard to filter out users/topics/comments that otherwise thoroughly knot my knickers, etc. Overload is another topic entirely (which I *think*… Read more »
HowieSPM
HowieSPM
5 years 1 month ago

@KenMueller it is amazing how technology meant to help organize and improve our consumption of content really overloads us with content. The Matrix is coming Ken!

HowieSPM
HowieSPM
5 years 1 month ago

@ginidietrich @Sean McGinnis Gin tell Sean your secret. It is about time anyway. You have been holding out for this long.

OK Sean please don’t get mad. When Gini needs a break from things Gumby ghosts writes her blog posts.

EricaAllison
5 years 1 month ago

@HowieSPM @ginidietrich I’ll have to try that if she doesn’t make it over to my blog!

EricaAllison
5 years 1 month ago

@HowieSPM I have my non-blog websites I read as well…they are what remind me of the world outside of the blogosphere. I agree with you on the PS approach. I’ve heard him as well and think that’s CRAZY, but it works for him, doesn’t it?

EricaAllison
5 years 1 month ago

@HowieSPM I have my non-blog websites I read as well…they are what remind me of the world outside of the blogosphere. I agree with you on the PS approach. I’ve heard him as well and think that’s CRAZY, but it works for him, doesn’t it?

JenKaneCo
JenKaneCo
5 years 1 month ago

Many thanks! @ginidietrich

KensViews
5 years 1 month ago

I heart Gini’s mom, and just want her to know that it’s not her fault you’re a snot. And a brat. However, it is to her credit that you’re so smart. That’s how this thing works.

KensViews
5 years 1 month ago

I heart Gini’s mom, and just want her to know that it’s not her fault you’re a snot. And a brat. However, it is to her credit that you’re so smart. That’s how this thing works.

KensViews
5 years 1 month ago

I heart Gini’s mom, and just want her to know that it’s not her fault you’re a snot. And a brat. However, it is to her credit that you’re so smart. That’s how this thing works.

Marijean
5 years 1 month ago

@KenMueller @ginidietrich Meh. You love us.

KenMueller
5 years 1 month ago

@Marijean @ginidietrich meh. keep thinking that.

ginidietrich
ginidietrich
5 years 1 month ago

@Marijean I think he does love us. If he doesn’t, why can’t we get rid of him? @KenMueller

ginidietrich
ginidietrich
5 years 1 month ago

@KenMueller Nope. Don’t feel better.

wpDiscuz
[postmatic_subscribe_widget]