Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 

It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week.

You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it.

Consider it I did. And I also considered telling her to stick it where the sun don’t shine because she had Rusty Speidel write a guest blog post about it.

But then I thought about her yummy pies and decided it was in my own best interest to revisit the subject.

So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload.

If you can’t see the video below, too bad for you! Oh shoot. I forgot my mom reads this blog and will be mad I’m being being a snot.

Sorry momma!

Click here and it’ll magically appear.


Now it’s your turn. Do you have social media fatigue? What do you do to manage it?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


  1. […] Managing amicable media fatigue: Why we’re all feeling it, what is function upon Sunday, as well as how to conduct week after week…from the Facebook subject of the week. [view original] […]

  2. […] example is a recent article on Gini Dietrich’s blog Spinsucks: Managing Social Media Fatigue. There are a number of helpful suggestions in the comments as well as a link to an article by Rusty […]

  3. […] you’ve been paying attention lately, you’ve likely noticed a LOT of posts about social media fatigue in the blogosphere.  There’s the addition of Google +, the inundation of blog posts via Triberr, […]

  4. […] the challenge in a Facebook thread, which prompted others to get on board and for me to make a deal with Gini Dietrich, and that’s when I decided I better try to take it […]

  5. […] an interesting B2B marketing perspective. Gini eventually got around to the question in her next Social Media fatigue video, and then Erica Allison followed up on all of this with her own perspective, that it really […]