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Gini Dietrich

Merry Christmas from My Family to Yours!

By: Gini Dietrich | December 23, 2010 | 
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You may not know that I am the oldest of six (now the double type A makes sense, huh?). I have four brothers and one sister. There are 10 nieces and nephews on my side. And to say those kids are the loves of my life is putting it mildly (don’t worry, Jack Bauer; you’re the love of my life in the pet form!).

I have two brothers in Colorado, a brother and my sister in Utah, and a brother in Portland, Ore. And then there’s me. In the middle of the country. Sure, I love Chicago. It’s a great city. But, come October every year, I get so homesick. Not just for my family (though they’re the major part of it), but for the mountains, the snow (though we get lots of snow here), and the fresh (and dry) mountain air. So why I ever left is yet to make sense to me. Apparently I’m the only dummy in the family.

I was raised Mormon and, in the religion, kids are baptized not when they’re born, but when they’re eight years old. The age that they’ve learned the difference between right and wrong and can make those decisions on their own. My middle brother, Jonathan, has four kids and his third child, Olivia, was baptized this past weekend. So Mr. D and I packed up, flew to Denver, and killed about 17 birds with one stone: Participating in Olivia’s baptism, making me feel a tiny bit less homesick, seeing our good friends Harry Brumleve and Erin Brumleve, spending time with my mom and step-dad (who drove in from Utah), and making a Christmas video for you.

So here they are…Kenayde, Nathaniel, Olivia, and Sophia giving you the scoop on what I really do for a living and wishing you a very Merry Christmas!

If you’re viewing this via RSS and can’t see the video, I know I’m biased, but you don’t want to miss this one. Click here and it’ll magically appear!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

45 comments
kunter
kunter

And this "genie" is quickly becoming a role model :)
in response to what you had told me the first time.. bests

kunter
kunter

Yes, adorable :) thanks for the transparency you've been advocating for.. but see the unfairness, you are making video, you're selling something, we're on the keypads, typing something.. both ways this isn't fair.. Perhaps Livefyre would like to consider video replies soon

{{ after I have suggested this website might be suffering from performance issues related with livefyre -- yes I believe so, and if that's not the case then there are back-end related problems, but there are problems anyway -- they have contacted me on twitter and I cared for sending them feedback }}

nevertheless.. flash based comment sections with VIDEO enabled would be a great shot.. and time saving too :)

And fair :) facts are coming.. just saying :) many blessings to your family and have a great holiday
kunter.

JocelynRimbey
JocelynRimbey

Haha, oh my goodness! To die for. No one really knows what I do either, except they aren't even children! ;)

Merry Christmas!

abarcelos
abarcelos

Gini, love the video! Enjoy that priceless time as much as you can. xo

kategroom
kategroom

Adorable! Thanks for sharing who you are...and for the reassurance that not everyone *needs* to be able to describe what we do for a living. Have a peaceful and safe Christmas.

Howie Goldfarb
Howie Goldfarb

BTW I forgot. In 2011 we expect Video Blogs of you Hiking, Bike Riding, and something with Magazines!

Howie Goldfarb
Howie Goldfarb

This was awesome! You mentioned why Chicago. My friend @testfyre moved from Ireland to NYC where he got into the Ad business and now he has his own Agency in Chicago. When I have asked him about it he says Chicago over the last 10 years has gotten so incredible he can never leave. My last visit was 1986 when I flew to visit my college friend who lived in Naperville, then drove to Arizona State (via Denver) where we went to school. He was appalled when taking me to the most famous hot dog stand in Chicago that after waiting 25 minutes on line I asked for mine with just Ketchup! (I don't follow rules very well).

Happy Holidays and Happy New Year Gini! One of the best things to happen to me in 2010 besides my first paying clients (as few as they currently are!) is connecting with you, the A-D team, and your AWESOME community/family of Spinsucks! So while I am grateful for blessings of the past I am looking forward to an even more amazing 2011 with everyone!

Sushi
Sushi

Now this is how you kill seventeen birds with one stone. I love how they have no idea what you do for a living. Happy Festivus and Merry Christmas! (Yes, Festivus is today. Christmas Eve Eve my batoot.)

heyclay
heyclay

That's awesome. Merry Christmas!

EricaAllison
EricaAllison

Too cute! And so accurate! Kids and dogs...they know things the rest of us don't!
Merry Christmas to you, Gini! I look forward to getting to know you in the coming yearssssss!

Best,
Erica

JefferyBialek
JefferyBialek

What a great looking family - Thanks for sharing them with us! Merry Christmas to you too Gini, and to you & yours, all the best for the New Year!

Griddy
Griddy

I love this video Auntie Gini (I'm copying Troy here lol).

Your nieces and nephews are beautiful and simply adorable!

It's so nice that you shared this piece. I love learning more about the people I admire and respect.

I didn't know that little tid bit about about Mormons - the baptism. It makes sense - I like that. I was baptized before I could say anything remotely sarcastic - or anything at all lol ;).

A very Merry Christmas to you and your wonderful family Gini. Hope you enjoy the holidays.

God Bless you all.

TroyClaus
TroyClaus

HAH! Great video Aunt Gini :) Hope you have a very Merry Christmas and a safe holiday as well.

Your friend,

Troy

KatrinaLaflin
KatrinaLaflin

Beautiful family! Thanks for sharing them. Merry Christmas and a Healthy and Prosperous New Year to you and your!

NancyMyrland
NancyMyrland

Very cute Gini! Merry Christmas my friend. :-)

3HatsComm
3HatsComm

Wishes for a Merry Christmas right back at you!

JustInTheSouth
JustInTheSouth

Love the video Gini! Marry Christmas to you and yours!

sydcon_mktg
sydcon_mktg

Awe so cute!!! Thanks for sharing your family with us! Merry Christmas Gini, to you & yours!!!!

kunter
kunter

@ginidietrich I think this is about habits, not about figuring out ways - since that would be quite obvious.. one would everytime record his message on you tube, then put down a link over here.. or these Livefyre guys certainly may come up with an interface that would have native you tube handler. Nevertheless, this is about how we form our emails.. are they typed? or recorded (for the god's sake this is 2010..)

I think I've found my next blog topic
bests

ginidietrich
ginidietrich moderator

@kunter I would LOVE video replies! We must figure out how to do it.

ginidietrich
ginidietrich moderator

@JocelynRimbey Don't you love it?! Perhaps we should begin a "PR Is..." blog and let all of our families read it. Hope you had a merry Christmas! And that you're enjoying all the snow!!

ginidietrich
ginidietrich moderator

@Sushi Happy Festivus to you! I wish I could get paid to hike and ride a bike, but alas!

ginidietrich
ginidietrich moderator

@EricaAllison I so look forward to it too, Erica! You've already grabbed yourself a special place in my heart! Merry Christmas! Have fun with your family!

Howie Goldfarb
Howie Goldfarb

@Griddy @ginidietrich Mr. Alex Bogusky left Advertising because it seems age 12 is when our brains have developed enough to make proper decisions. So he was disillusioned with the advertising that kids under 12 get bombarded with. So 8 is much better than zero! I think maybe the Religions themselves want you to be sucked in before you can deicde for yourself as an adult don't you think because it benefits them?

As for the rest Griddy said I will double it all.

Griddy
Griddy

@ginidietrich Oh, and right back at ya.
I'm happy I get to know you more and more everyday Gin :). You're a remarkable woman and I wish you nothing but good health, buckets of laughter, tons of happiness, loads of love and tremendous success in all that you do.

Griddy
Griddy

@ginidietrich So it's kind of the same timing and maybe reasoning as our first communion right?

ginidietrich
ginidietrich moderator

@Griddy It's pretty interesting because they believe, up until you're 8, you don't know the difference between right and wrong, therefore you shouldn't be held accountable for your "sins" should you die before you're baptized. They take it VERY seriously and it's an extremely spiritual experience. And Merry Christmas to you! I am so thankful you popped into my life and have loved getting to know you!

Howie Goldfarb
Howie Goldfarb

@ginidietrich @TroyClaus Do you get better gear from your brother Santa than the rest of us? Or are you normally stuck with cleaning his sleigh Dec 27th? Because if you get better gear we need to be better friends. if you get stuck cleaning the sleigh I am sure Gini can whip up some helpers for ya. =) Happy Holidays!

ginidietrich
ginidietrich moderator

@TroyClaus Thanks Troy! They're quite funny little kids! Merry Christmas to you, too!

ginidietrich
ginidietrich moderator

@KatrinaLaflin I wish I could claim credit to their adorableness, but alas! Merry Christmas to you!!

ginidietrich
ginidietrich moderator

@CLGraphics Thanks Peter! Go read your pre-released, signed manuscript and have a very Merry Christmas!

ginidietrich
ginidietrich moderator

@NancyMyrland Merry Christmas to you! If I were anywhere near Indy, I'd go do snow angels with your puppies and hug Mr. M.