Gini Dietrich

Gin and Topics: History-Making Events

By: Gini Dietrich | July 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 12Happy Friday! For those of us in the U.S. it really should be Thursday. I love short weeks! So it’s been a week since Google+ launched and it’s starting to grow on me. I still have NO idea how I’m going to organize my Circles, but I’ve been using the stream and I like how clean and easy to [&hellip... Read More

Four Ways to Tweet Like a Hollywood Screenwriter

By: Guest | July 7, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 22Today’s guest post is written by John Fitzgerald . Like most young wannabe filmmakers, I learned the basics of screenwriting by hanging out on film sets and reading books. Books such as Syd Field‘s 1979 treatise on the three-act dramatic structure, simply titled Screenplay. Fields contends that writers must follow a rigid three-act structure in order to free themselves to develop their characters. [&hellip... Read More
Gini Dietrich

Three Possibilities for Social Commerce

By: Gini Dietrich | July 6, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 32Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores, I screamed, “WHAT ARE YOU DOING?!” But then I read that they’re not using the stores to sell; rather to [&hellip... Read More

The Power of Social Over Search Engines

By: Guest | July 5, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 24Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? I asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they [&hellip... Read More
Gini Dietrich

10 Things to Consider As You Move to Google+

By: Gini Dietrich | July 5, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 162Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Our friends and fans [&hellip... Read More
Gini Dietrich

What the Heck Is Google+?

By: Gini Dietrich | July 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 75I’ve spent the past four days in Google+, trying to figure out if it’s a Facebook killer, a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so [&hellip... Read More
Gini Dietrich

Gin and Topics: One Billion Opportunities

By: Gini Dietrich | July 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 19Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. I LOVE Kate Middleton! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. I said, “Get out there and get a picture with Kate for me!” I don’t think he [&hellip... Read More
Gini Dietrich

The Google+ Project Is Here

By: Gini Dietrich | June 29, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 125Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. Yes, this is different than +1, which was introduced publicly a few weeks ago. Yes, it (seemingly) is yet another thing you have to try to fit into your life. Yes, this is [&hellip... Read More