Arment Dietrich

Can a Tweet be More Effective than a Super Bowl Ad?

By: Arment Dietrich | November 4, 2010 | 
5
Ford Motor Company believes social networking sites such as Facebook and Twitter can gain them greater word-of-mouth opportunities within their target audiences for less money than Super Bowl ads. “Customers are spending as much time with the mobile smart phone or online as they are watching TV now, so our advertising dollars have to flow to where the people are,” says Jim Farley, Ford’s marketing chief. [&hellip... Read More
Gini Dietrich

Inside PR Is Yours

By: Gini Dietrich | November 3, 2010 | 
13
You may or may not know that I co-host Inside PR every Wednesday with Martin Waxman and Joe Thornley, two of my favorite Canadians (don’t worry Andy Donovan and Danny Brown, I said “of”). The podcast airs every Wednesday and we’re now on episode 27 so I think we’ve finally gotten the hang of it! We discuss our views on everything from PR and communications to [&hellip... Read More
Guest

How Social Media Has Changed the Hotel Business

By: Guest | November 2, 2010 | 
6
Guest post by Ann Manion, president of Hotel Advantage. I would not describe the hospitality industry as a community of early adopters when it comes to social media. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no track record for responding to online guest [&hellip... Read More
Gini Dietrich

Facebook, drop.io, and Global Domination

By: Gini Dietrich | November 2, 2010 | 
29
If you’ve ever used drop.io to create password-protected sites for your proprietary information, last week’s announcement that they’ve been bought won’t come as a surprise to you. By Facebook. And their founder is joining the Facebook team. I think Facebook is going to beat me to Global Domination with the help of the CEO of drop.io, seemingly-crazy (alright, I’d like to heli-ski, too) Richard Branson-like, son [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 29, 2010

By: Gini Dietrich | October 29, 2010 | 
26
Have you ever fit two weeks into one? That’s how this week has felt, but I have to say that, without Patti Knight, I’d still be digging through emails and would have accomplished nothing. But, because she is a saint and filed emails, answered ones that she could, and left me the ones that could only be answered by me, I got through them all of [&hellip... Read More
Gini Dietrich

Social Media In Spanish and English

By: Gini Dietrich | October 28, 2010 | 
40
It’s the Arment Dietrich Facebook question of the week time…and I’m not sure I have an answer! I know. That NEVER happens! I was JUST telling Justin Brackett’s four year old that I know everything, too.  But Beatriz Mena proved me wrong. She asks, “What do I do with my social media for both Spanish and English visitors?” My answer is in the video, as well [&hellip... Read More
Gini Dietrich

Moderating Blog Comments

By: Gini Dietrich | October 27, 2010 | 
146
As you know, my top 10 blog posts I read on vacation on Monday included Shel Holtz’s blog about moderating comments. Then, as we were recording InsidePR yesterday, we discussed the issue again. You can read Shel’s post here and listen to the discussion with Joe Thornley here. Sneak peak: Joe and I disagree about moderating blog comments. I included Shel’s post because I think it’s [&hellip... Read More
Gini Dietrich

I’m the Smartest Person In the Room!

By: Gini Dietrich | October 26, 2010 | 
131
There is something happening online that really bothers me. People are calling themselves experts, mavens, and gurus. With no real experience or case studies to back up their claims. This is not new – I noticed it was rampant a few years ago when I began participating online. But last night I was reading a list of the top 25 women who both tweet and blog [&hellip... Read More
Guest

Is Your Brand Navigating the Social Stream Blindly?

By: Guest | October 25, 2010 | 
10
Guest post by Scott Bishop, director of social influence for Bozell. Is your business out there navigating on the web and the social stream blindly? Not sure what I mean…ok, do you ever find yourself scrambling to find things to tweet about or post on Facebook that ever receive engagement back? Are your metrics increasing? And for the final gut punch…is your business’s social media activity [&hellip... Read More