Gini Dietrich

More Online Noise?

By: Gini Dietrich | August 9, 2010 | 
42
I was chatting with a friend last week who told me he didn’t enjoy Spin Sucks as much these days. He said it used to be much more intimate and now we have different voices from people he doesn’t know so it’s hard for him to care. He said, for him, it’s just more online noise. That got my attention. More online noise. While the goal [&hellip... Read More
Arment Dietrich

Social Media and PR: Are Journalists Quicker to Adapt?

By: Arment Dietrich | August 8, 2010 | 
10
Guest post by Sharon Cain, managing director of Quest PR. Compared to PR pros, are journalists quicker to adapt and embrace the wealth of opportunities that our vibrant new world of social media presents? The dramatic evolution that journalism and PR have undergone since I was haring around the UK living on caffeine, adrenaline, and deadlines as an on-screen Sky TV reporter has been reinforced in [&hellip... Read More
Arment Dietrich

Social Media Success Story

By: Arment Dietrich | August 5, 2010 | 
14
Guest post by Thomas R. Fox, principal of tomfoxlaw.com. As a solo professional or small business owner, how can you create a footprint with little to no marketing budget? In today’s social media world, the answer is quite a bit. Following is my social media success story. I am a lawyer who was trying to develop a solo practice focusing on the U.S. Foreign Corrupt Practices [&hellip... Read More
Arment Dietrich

Key To Inbound Marketing: Buy an iPhone

By: Arment Dietrich | August 4, 2010 | 
7
Guest post by Larry Spada the vice president of branding and marketing at Outdoor Living Brands. Apple changed my life. When I saw my first Macintosh computer in the mid-1980s, I was speechless. My only exposure to computers at the time was those ugly, old, ochre cathode ray streams of digits beaming from clunky monitors – or those big monster server rooms that we typically see [&hellip... Read More
Gini Dietrich

Scheduling Your Feedburner Delivery

By: Gini Dietrich | August 4, 2010 | 
3
It’s time for the video question of the week and this one comes from Abbie Fink who asks what time of day is best for scheduling your Feedburner delivery. Also a shout out to Shelly Gibbens and Pat Lamb for two very cool things they’re doing with their businesses. Have you seen other kinds of results from changing the timing of your Feedburner delivery? (If you’re [&hellip... Read More
Gini Dietrich

Hijacking of the Fast Company Influence Project

By: Gini Dietrich | August 3, 2010 | 
4
A few weeks ago, Fast Company launched their Influence Project, a contest of sorts to find some of the most online socially influential people. Billed as an experiment to find a compass of where real influence lies on the Internet, it’s had some pretty bad publicity from bloggers and influencers alike. The experiment is being named a bad popularity contest with no real measure of influence... Read More
Arment Dietrich

Addicted to Social Media

By: Arment Dietrich | August 2, 2010 | 
11
Guest post by Martin Waxman, co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. It started innocently enough with my first BlackBerry. I think I would call that my gateway connection. Or maybe it happened earlier. With webmail and the email inbox I had to check at all hours of the day and [&hellip... Read More
Gini Dietrich

The Time for Location-Based Marketing Is Now

By: Gini Dietrich | August 2, 2010 | 
50
Last week Mashable did a story on how few people are using Foursquare and that, perhaps, business owners should wait to do any marketing through the location-based program. At the time, I was in a hurry and tweeted it with, “Not sure I agree with @mashable on waiting until later to do location based marketing.” I’ve had some time to think about it and now I’m [&hellip... Read More