Gini Dietrich

Either You Love or Hate Twitter

By: Gini Dietrich | July 14, 2010 | 
On this week’s InsidePR, Martin Waxman, Joe Thornley, and I discuss the resistance people have to using social media. We thought we were solely going to talk about Ivor Tossell’s article about Twitter in The Globe and Mail, but we ended up discussing social media as a whole. You can listen to it here. Our conversation led me to thinking about a comment I made a [&hellip... Read More
Gini Dietrich

Why Social Media Isn’t Dying

By: Gini Dietrich | July 8, 2010 | 
Guest post by Jelena Woehr, community coordinator for Associated Content by Yahoo! What Would Juvenal Tweet? Last week, Patrick Reyes asked “Is Social Media Dying?” Although Patrick’s post was insightful, I must disagree with its premise. In order to ask whether or not social media is dying, one must agree that social media was born, that social media currently lives, and that social media can die... Read More
Arment Dietrich

Managing An Online Community

By: Arment Dietrich | July 7, 2010 | 
Well, I’m three weeks into my job here as community manager of Spin Sucks. It’s an exciting position that brings new interactions with different people every day. It’s so much fun playing in the sandbox with you all that it doesn’t feel like a job at all! As I continue to wrap my head around what exactly it means to “manage” an online community and what/who [&hellip... Read More

Blog List Posts: Popularity Contests or Effective Community-Building Tools?

By: Guest | July 6, 2010 | 
Guest post by Arik Hanson, APR, the principal of ACH Communications If you’re a regular reader of this blog, you know it recently won Blog of the Year in annual PR Readers’ Choice Awards. Quite an honor, right? An award solely based on votes and nominations from your blogging peers. Well, not everyone sees it that way. Some see lists like this as popularity contests – [&hellip... Read More
Gini Dietrich

Who Are We to Judge?

By: Gini Dietrich | July 6, 2010 | 
During our Independence Day festivities, I had a conversation with four-year-old Ellie, the daughter of a family friend. It went like this… Gini: Ellie, what do you want to be when you grow up? Ellie: I’m not sure yet. I don’t have to decide until my birthday. Gini: You don’t have to decide until your birthday? When is your birthday? Ellie: November. I will be five. [&hellip... Read More
Gini Dietrich

Create a Business Blogging Strategy While You’re On Vacation

By: Gini Dietrich | July 1, 2010 | 
On today’s video…I am a total dork, three housekeeping items (including something BIG coming here next week), and (the real meat) how to create a business blogging strategy while you’re on vacation... Read More
Gini Dietrich

Do You Have a Conversation Strategy?

By: Gini Dietrich | June 30, 2010 | 
Guest post by Dr. Jon Buscall, an online communications consultant based in Sweden. Forget about thinking in terms of communications, marketing or PR for a moment. What’s your conversation strategy? How are you setting out to talk to the people that matter for your business – whether it’s prospects or even mainstream media... Read More
Gini Dietrich

People Protesting Peacefully at the G20

By: Gini Dietrich | June 30, 2010 | 
On this week’s InsidePR, Martin, Joe, and I spend a bit of time talking about the G20, how it was perceived to the U.S., how people protested peacefully, and not so peacefully, and where we were getting our news surrounding the conference. But, as Martin and Joe continued the conversation about what G20 meant to Toronto and how the “news” was coming via Twitter from people not [&hellip... Read More