Arment Dietrich

Addicted to Social Media

By: Arment Dietrich | August 2, 2010 | 
Guest post by Martin Waxman, co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. It started innocently enough with my first BlackBerry. I think I would call that my gateway connection. Or maybe it happened earlier. With webmail and the email inbox I had to check at all hours of the day and [&hellip... Read More
Gini Dietrich

The Time for Location-Based Marketing Is Now

By: Gini Dietrich | August 2, 2010 | 
Last week Mashable did a story on how few people are using Foursquare and that, perhaps, business owners should wait to do any marketing through the location-based program. At the time, I was in a hurry and tweeted it with, “Not sure I agree with @mashable on waiting until later to do location based marketing.” I’ve had some time to think about it and now I’m [&hellip... Read More
Arment Dietrich

Five Things the Air Force Knows About Social Media That You Should Too (Seriously)

By: Arment Dietrich | July 29, 2010 | 
Guest post by Nancy Lyons and Meghan Wilker of the Geek Girls Guide. The above flowchart (full-size image here) is an edited version of an official document authored and circulated by the Air Force – the “United States Air Force’s Web Response Assessment.” We use this document often (with permission) and believe it to be an ideal example of a social media response plan. We love [&hellip... Read More
Arment Dietrich

Short and Sweet: Five Tips to a Better Blog Post

By: Arment Dietrich | July 27, 2010 | 
Guest post by Jason Verhoosky, creative director/owner of Old Beauty Design & Media. As the father of a two-year-old, I am constantly reminded that it is not always necessary to tell the long story to get your point across. In fact, my loving wife reminds me on a daily basis that my daughter tunes me out after the first four to six words. I share this [&hellip... Read More
Gini Dietrich

Marketing Your Business through the Use of Podcasts

By: Gini Dietrich | July 26, 2010 | 
I’m an English major. I love to read. I consume a ton of media – business books, fiction, articles, blog posts, tweet streams, e-Books, pretty much anything I can get my hands on. So the idea that video and audio work as marketing tools better than the written word scared me. I don’t watch many online videos. I don’t listen to many podcasts. So the rest [&hellip... Read More
Arment Dietrich

A Letter to LinkedIn

By: Arment Dietrich | July 25, 2010 | 
Dear LinkedIn programmers, We all know the purpose of LinkedIn is for business connections, either client prospects or job referrals, but I have an idea that can help boost LinkedIn to become more of an interactive Rolodex... Read More
Gini Dietrich

Geo-Location Marketing

By: Gini Dietrich | July 22, 2010 | 
Guest post by Danny Brown, the social sensei at Bonsai Interactive Ah, geo-location marketing. It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet&#... Read More
Arment Dietrich

Creating Your Own Facebook Community

By: Arment Dietrich | July 21, 2010 | 
After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? I didn’t want to share it on my personal Facebook page, as most of my friends and family couldn’t care less.  I thought about Twitter, but I only check that once a day so the conversation would mostly stop after one [&hellip... Read More