Gini Dietrich

SxSW: Why I’m Not There

By: Gini Dietrich | March 16, 2010 | 
I’ve had a ton of people ask me why I’m not at SxSW and, rather than repeating myself via direct message, I figure I talk about transparency all the time so I should tell you why I’m not there. I run a business. Granted, it’s a small business, but I have employees, I have payroll to cut, I have checks to sign, I have clients to [&hellip... Read More
Gini Dietrich

Kevin Smith and Southwest Airlines: Crisis via Twitter

By: Gini Dietrich | March 10, 2010 | 
I  published this on Associated Content last week and thought it is a good post for Spin Sucks, as well. Enjoy! By now, everyone has heard about Kevin Smith throwing a fit, and telling his more than one and a half million Twitter followers about his experience with Southwest Airlines. Two weeks ago, the filmmaker was flying from Oakland to Burbank on Southwest Airlines. Smith is [&hellip... Read More
Gini Dietrich

Twitter Business: Case Studies for Using Twitter in B2B Companies

By: Gini Dietrich | March 4, 2010 | 
Spending as much time as I do speaking, writing, and counseling clients on the shift in how we communicate, Twitter invariably comes up at least once a day (if not more). People don’t understand why they’d want to read about what someone had for lunch. Or, sometimes, someone will tell me they HAVE to get on Twitter because it’s all everyone talks about and they need [&hellip... Read More
Gini Dietrich

Blog: Tips on How to Blog

By: Gini Dietrich | March 3, 2010 | 
I was catching up on my Google reader and subscribed blogs and came across Jeff Bullas, a blogger in Sydney. His blog,, discusses ideas and tips for better Internet marketing, including using the social networks as part of your overall strategy. The blog post that caught my eye, however, is one that has 30 tips for making your blog rock. As I started to comment, [&hellip... Read More
Gini Dietrich

Facebook: Creating a Fan Page

By: Gini Dietrich | March 1, 2010 | 
This post is guest blogged by Molli Megasko, an account executive with Arment Dietrich. Molli started her career with us and has been integral in how we’ve moved our business model in the past 18 months. She is our Facebook guru and is here to talk to you about creating a fan page, engaging with your fans, and developing creative ideas for posts and photos. Yesterday [&hellip... Read More
Gini Dietrich

The Tagline Contest Winner!

By: Gini Dietrich | March 1, 2010 | 
The tagline contest started on my personal Facebook page when one of my crazy friends suggested we have a slogan such as Arment Dietrich: Better than Sex. As you can imagine, it created a fun little conversation, which got me thinking, “What if we practiced what we preach and crowdsource a new tagline?” So we started the conversation on Facebook and then we moved it here. [&hellip... Read More
Gini Dietrich

SEO Search Engine Optimization for Blogs

By: Gini Dietrich | February 22, 2010 | 
In all of my years working with Web guys, I’ve never found someone as good at search engine optimization (SEO) as Nick Harrison at Dashal. Watching him work SEO is like watching a carefully choreographed ballet. Everything he does has a part and, when it all comes together, you suddenly own not just the first couple of listings, you own the entire first page. I asked [&hellip... Read More
Gini Dietrich

Getting Started On Social Media: Nine Tips

By: Gini Dietrich | February 16, 2010 | 
I spend a lot of time of time on the road speaking to Vistage groups, doing keynotes, providing workshops, and sitting on panels. The topic?  Social media for executives. The one thing all of my audiences have in common is they all are business leaders and they don’t understand how to translate social media to their companies... Read More