Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
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Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

Favorite Social Media Tools

By: Gini Dietrich | May 28, 2010 | 
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After Wednesday’s jeans blog post, I’m scared to write another one! Quite the controversy I caused, though it was a fantastic piece of market research. Of the comments we received, 38 agreed with me that jeans are not appropriate for speaking and 20 disagreed. If you missed it, you can find it here, but be prepared to spend some time reading. But, in honor of the [&hellip... Read More
Gini Dietrich

Attire Not Appropriate for Public Speaking

By: Gini Dietrich | May 26, 2010 | 
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I’ve been thinking a lot about this since I saw Avinash Kaushik give the keynote at SES…in jeans. It’s bothering me so much that we discussed it a bit about it during dinner at Counselors Academy and, based on the reaction I received there, I know it’s going to ruffle some feathers. But it’s important to begin the conversation… Wearing jeans for public speaking – keynote, breakout, [&hellip... Read More
Gini Dietrich

Using Social Media If You’re An Introvert

By: Gini Dietrich | May 20, 2010 | 
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On location in Asheville, N.C., I talked with Lizette Pirtle about how she uses social media to build her brand and reputation…as an introvert... Read More
Gini Dietrich

Are Conferences A Dying Breed?

By: Gini Dietrich | May 18, 2010 | 
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The fourth edition of Inside PR is in the can and this week we discuss the pros and cons of attending conferences. A bit tongue in cheek (big surprise, I know), I said the reason I attend conferences is to ride my bike in locations other than Chicago. I do, in fact, like to rent a bike wherever I’m traveling not only to get in my [&hellip... Read More
Gini Dietrich

#FollowFriday: Passing Through

By: Gini Dietrich | May 13, 2010 | 
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Typically I keep my #FollowFriday recommendations to business-oriented blogs and books, but I just finished reading “Passing Through” and thought you should know about it for three reasons: 1) It was written by a friend of mine, 2) It was self-published so he has no marketing or promotion behind him, and 3) It’s REALLY good! That being said, I’m getting nothing from recommending this book to [&hellip... Read More
Gini Dietrich

Scheduling Online Interactions

By: Gini Dietrich | May 12, 2010 | 
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Today’s question from the Arment Dietrich Facebook page comes from Jason Verhoosky of Old Beauty Design who asks, “Do you schedule time on a daily basis for social media, blogging, and online interactions or do you post/interact as needed?&#... Read More
Gini Dietrich

Facebook Privacy

By: Gini Dietrich | May 11, 2010 | 
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The third podcast of Inside PR is in the can and this week we discuss Facebook privacy (listen to it here - we’re getting better at it!), which has become a pretty big topic of late as the giant continues to change its security options. At least once a day, there is something circulating that tells you which buttons to change to keep your information more [&hellip... Read More
Arment Dietrich

Three Facebook Apps No Company Should Be Without

By: Arment Dietrich | May 10, 2010 | 
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Guest blogged by Molli Megasko Last month I gave you five tips to create a Facebook page.  Now that you’ve had a chance to master the basics, it’s time to take it to the next level. Following are three Facebook apps no company should be without. Networked Blogs – If you or your company has a blog, this application is a great way to include your [&hellip... Read More