Gini Dietrich

New Community Manager at Arment Dietrich

By: Gini Dietrich | June 24, 2010 | 
I am super excited to introduce you to Dan Hindin, the new community manager at Arment Dietrich! While Dan is with us for only three months while he finishes his master’s degree in integrated marketing communications at Northwestern University, we’re all hoping he decides to join us full-time after he graduates. In today’s vlog, I ask Dan the one thing he wants to accomplish by the [&hellip... Read More
Gini Dietrich

Is Social Media Dying?

By: Gini Dietrich | June 22, 2010 | 
Guest blog by Patrick Reyes, the digital strategy and analysis manager for Buick and GMC. I recently read a blog post from Justin Kistner (through SocialFresh) where he theorizes that “social media” will reach its peak by 2012. If social media is dying how can organizations set themselves up for success in this continuously growing and evolving area... Read More
Gini Dietrich

PR Blog of the Year: Voting Continues!

By: Gini Dietrich | June 21, 2010 | 
If you haven’t heard, we’ve been nominated for PR Blog of the Year in the PR Readers’ Choice Awards! What this means is that YOU nominated us and we’ll forever be grateful. Not only is it a big deal because we were nominated by our community, but because I, personally, devour the content from our competition daily. But before I ask you to vote, I’d like [&hellip... Read More
Gini Dietrich

Five Social Media Trends

By: Gini Dietrich | June 15, 2010 | 
On this week’s InsidePR, our co-host, Joe Thornley, was on his way to Regina for CPRS and was unable to make the recording time. So you get Martin Waxman and me this week while we discuss five social media trends. Martin and Joe spoke at the conference on Monday about the same topic so, if you happened to see them (neither one of them in jeans, [&hellip... Read More
Gini Dietrich

Blogging Tips: 52 Different Ideas!

By: Gini Dietrich | June 13, 2010 | 
Earlier this year, I found Jeff Bullas and his blog and devoured his content. What initially caught my attention was “30 Tips To Make Your Company’s Blog Rock,” to which I added a few more tips. I blogged about it here. Then, last week, he compiled tips from his comments and came up with “50 Ways to Optimize Your Blog.” So, shamelessly stealing from him, I [&hellip... Read More
Gini Dietrich

Using Social Media for Lead Generation

By: Gini Dietrich | June 7, 2010 | 
I just read an article by Lisa Barone in Small Business Trends titled, “How Does Social Media Aid Lead Generation?” The article lists five reasons it accomplishes exactly that, but what I like most about the article are the surveys she quotes. “According to a May survey by virtual events provider Unisfair, 66 percent of respondents said lead generation is their greatest concern for 2010. The [&hellip... Read More