Gini Dietrich

Geo-Location Marketing

By: Gini Dietrich | July 22, 2010 | 
14
Guest post by Danny Brown, the social sensei at Bonsai Interactive Ah, geo-location marketing. It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet&#... Read More
Arment Dietrich

Creating Your Own Facebook Community

By: Arment Dietrich | July 21, 2010 | 
2
After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? I didn’t want to share it on my personal Facebook page, as most of my friends and family couldn’t care less.  I thought about Twitter, but I only check that once a day so the conversation would mostly stop after one [&hellip... Read More
Gini Dietrich

Live the Golden Rule

By: Gini Dietrich | July 21, 2010 | 
15
I first published this on Sarah Robinson’s blog, Escaping Mediocrity. So if you read it there last week, you won’t learn anything new by reading it here today. But, by all means, don’t be shy about leaving a comment! On June 30,  Matt Lauer had  Elizabeth Edwards onThe Today Show to talk about life, family, her revised book as it comes out in paperback, criticism she’s received, and [&hellip... Read More
Gini Dietrich

Twitter, Not An Engagement Tool, But An SEO Tool?

By: Gini Dietrich | July 19, 2010 | 
29
I’ve been thinking a lot about how to use Twitter, not as an engagement tool, but as an SEO tool for some of our clients. And then, one of my favorite Canadians, Danny Brown, blogged about using social media in a way that’s right for you. And, just like he always does, he pulled the rug right out from under me! Okay, not really, but it [&hellip... Read More
Gini Dietrich

Use Gen Y Stereotypes to Your Advantage

By: Gini Dietrich | July 19, 2010 | 
22
Guest post by Matt Cheuvront, founder of MATTCHEVY and part of Gen Y What is the first thing you think of when you hear “Gen Y”? Almost unanimously, the first adjective that comes to mind is “entitled.” Yep, Generation Y is arrogant, conceited, ungrateful, and demands instant gratification. We know more than you, we’re better than you, so if you could just accept that, we’d all [&hellip... Read More
Arment Dietrich

Tips for Getting More Comments On Your Blog

By: Arment Dietrich | July 18, 2010 | 
39
Spin Sucks reader Kara Vanskike sent me an email recently saying: “Our blog has been up and running for about a year and a half.  We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.” Despite what many people think, it’s not as easy as starting a blog, publishing a few posts, and [&hellip... Read More
Gini Dietrich

Twitter Handles: My Name or a Nickname?

By: Gini Dietrich | July 15, 2010 | 
61
It’s a Twitter week! My friend Jennifer MacDonald asks, “I have been pondering and asking many people their opinion on Twitter handles. If you are a professional in the social media space, should your Twitter handle be your real name, or is it ok to use a nickname/hobby? If you use a nickname, do you still appear as a professional to those who do not know [&hellip... Read More
Gini Dietrich

Either You Love or Hate Twitter

By: Gini Dietrich | July 14, 2010 | 
44
On this week’s InsidePR, Martin Waxman, Joe Thornley, and I discuss the resistance people have to using social media. We thought we were solely going to talk about Ivor Tossell’s article about Twitter in The Globe and Mail, but we ended up discussing social media as a whole. You can listen to it here. Our conversation led me to thinking about a comment I made a [&hellip... Read More