Arment Dietrich

Search Engine Strategies: Search and Integrated Marketing

By: Arment Dietrich | March 24, 2010 | 
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The last session of the day I chose to attend the panel about mixing search and integrated marketing. This workshop each panelist gave a 10 minute presentation and then went on to questions. Most of it was what we already know so, for this post, I’ve pulled the key points from all of the presenters. • Search is a marketing tactic, just like TV, print, email [&hellip... Read More
Arment Dietrich

Search Engine Strategies: Measuring Search

By: Arment Dietrich | March 24, 2010 | 
1
This session was fun because it was all Q&A, but you could only get your questions answered by using a certain Twitter hashtag.  This sucked for me because the WiFi at the conference is terrible and I wanted to save my phone battery for my walk home (I live in NYC and it looks different at night. Trust me, you’d save your phone battery too). BUT… [&hellip... Read More
Arment Dietrich

Search Engine Stratgies: Figuring Out AdWords

By: Arment Dietrich | March 24, 2010 | 
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I’ve never used AdWords myself, but Arment Dietrich uses paid search for clients and I have helped along the way.  What I learned today is, before using AdWords, it’s important to understand how they are measured so you can have the best success.  To do that you need to understand how the quality score comes into play. Your Google AdWord quality score is just an approximate [&hellip... Read More
Arment Dietrich

Search Engine Strategies: Avinash Kaushik

By: Arment Dietrich | March 24, 2010 | 
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You have to love a keynote speaker who shows up in a button down and jeans. I wish I had the cajones to do that!  Avinash Kaushik, author, speaker, analytics evangelist, and Google pro, began his speech by talking about his blog Occam’s Razor by saying, “It brainwashes you into thinking like I do.” If you don’t know Avinash, he is the author of “Web Analytics: [&hellip... Read More
Gini Dietrich

Search Engine Strategies

By: Gini Dietrich | March 22, 2010 | 
2
I am speaking on Thursday at SES (search engine strategies) NY. Part of the package of speaking is I have the opportunity to attend the sessions. Not being a search person by trade, some of the sessions are really interesting to me and I’m anxious to learn more. Molli Megasko is joining me and we’ll both be blogging from the sessions... Read More
Gini Dietrich

@anywhere: Twitter Unveils Its Advertising Platform

By: Gini Dietrich | March 17, 2010 | 
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A year ago, I cautioned people that if we aren’t careful, Twitter was going to eventually be a bunch of PR people talking to a bunch of PR people. Then, last week, I boldly predicted that I think Twitter is going to die if they don’t quickly figure out how to make money. So I was anxious to hear the big advertising announcement by Twitter earlier [&hellip... Read More
Gini Dietrich

SxSW: Why I’m Not There

By: Gini Dietrich | March 16, 2010 | 
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I’ve had a ton of people ask me why I’m not at SxSW and, rather than repeating myself via direct message, I figure I talk about transparency all the time so I should tell you why I’m not there. I run a business. Granted, it’s a small business, but I have employees, I have payroll to cut, I have checks to sign, I have clients to [&hellip... Read More
Gini Dietrich

Kevin Smith and Southwest Airlines: Crisis via Twitter

By: Gini Dietrich | March 10, 2010 | 
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I  published this on Associated Content last week and thought it is a good post for Spin Sucks, as well. Enjoy! By now, everyone has heard about Kevin Smith throwing a fit, and telling his more than one and a half million Twitter followers about his experience with Southwest Airlines. Two weeks ago, the filmmaker was flying from Oakland to Burbank on Southwest Airlines. Smith is [&hellip... Read More