Gini Dietrich

Using Social Media for Business Growth

By: Gini Dietrich | May 6, 2010 | 
This was published in the May issue of Franchise Times. Last year, in this column, we took a look at the online crisis that was created for Domino’s when a couple of employees posted a damaging video on YouTube that took less than 24 hours to circle the world. After the story ran, Ramon DeLeon, a Domino’s franchisee in Chicago, sent me a note to say [&hellip... Read More
Gini Dietrich

Boosting Your Career Via Social Media

By: Gini Dietrich | April 21, 2010 | 
Every week we invite our Facebook fans to post a question on our wall, which I then answer via video blog. This week, Jelena Woehr asks, “What is the best way a young professional can spend a few hours each week in order to give their current and future career a boost?&#... Read More
Arment Dietrich

10 Must Have WordPress Plugins (part 1 of 2)

By: Arment Dietrich | April 19, 2010 | 
Guest blogged by Nick Harrison Below are 10 must have WordPress plugins for your blog. There are so many others that I am turning this into a two part series, but I want your ideas, too. So review the list below and then let me know which plugins you think should make the second part!... Read More
Gini Dietrich

How to Sort through Google Alerts

By: Gini Dietrich | April 13, 2010 | 
As is becoming customary, we answered another question from our Facebook fan page via video today. Nick Nichols, of DesignInaBag, asks, “how do you sort through all of the information you get in your Google alerts to get what’s most pertinent?” No hat today because the sun was shining so brightly that I had to swap it with sunglasses. Check out where we  are on location!... Read More
Arment Dietrich or

By: Arment Dietrich | April 11, 2010 | 
Guest blogged by Nick Harrison This is actually a question I get asked constantly, and WordPress doesn’t communicate it very well to a new blogger. The difference boils down to control versus limitations. That control, however, means more cost and more work. is a free hosting solution. When you go on and create a blog account, you are able to access their software [&hellip... Read More
Gini Dietrich

Recommended Blogs

By: Gini Dietrich | April 4, 2010 | 
I typically like to recommend a blog to read on Fridays, but with the holiday and the iPad released on Saturday, we thought we’d wait until today. If you don’t already know Steve McKee, he is a must in your blog reading repertoire.  He has quite the resume – a founding partner of ad agency, McKee Wallwork Cleveland, BusinessWeek columnist, speaker, and author of “When Growth [&hellip... Read More
Arment Dietrich

Search and Public Relations

By: Arment Dietrich | March 26, 2010 | 
Out of all the speakers I’ve seen this week, Gini is definitely at the top.  (And I’m only half saying that because she is my boss and I’m sucking up.) Quote of the day: “You only have the perception of control. YAY! She talked about our response campaign!  Be out there. Be commenting on articles, regardless if you are in them.  You can now do your [&hellip... Read More