Yvette Pistorio

Instagram: How to Use it to Build Your Brand

By: Yvette Pistorio | October 9, 2013 | 
98
Sharing images with your community is fun, which is why Instagram is such a popular app. It makes all photos look good, photographer or not. With  more than 150 million active users, I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the social network. In comes TrackMaven, a competitive analysis firm, that recently released a report to [&hellip... Read More
Joe Forte

Four Video Marketing Tips for PR Professionals

By: Joe Forte | October 8, 2013 | 
9
By Joe Forte Editor’s Note: Yesterday we talked about the types of videos every organization should produce. Today we bring you more great tips! In today’s global economy, one medium of marketing has transcended all others because of its affect across every industry: Video marketing. Video marketing refers to the promotional strategies of companies through the use of short, engaging visuals. From changing the game of [&hellip... Read More
Tony Gnau

The Four Videos Every Company Should Produce

By: Tony Gnau | October 7, 2013 | 
26
By Tony Gnau Hey everyone… let’s do a video! It sounds like so much fun, and I have it say… it is. More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content. Video allows company leaders to share their stories with customers and prospects. The About Us video is the [&hellip... Read More
Gini Dietrich

The Three Things, Edition 51

By: Gini Dietrich | October 6, 2013 | 
1
By Gini Dietrich Welcome to the 51st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me (Lindsay is out sick so I’m taking the reigns again). For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t [&hellip... Read More
Gini Dietrich

Gin and Topics: An Interpretive Dance and Prancercise (Again)

By: Gini Dietrich | October 4, 2013 | 
35
By Gini Dietrich You all are so nice. The warm welcome back I received last week made me go running to Lindsay Bell and said, “I want to do Gin and Topics again this week!” She rolled her eyes at me and said, “Fine.” So I’m back for a second week! Let’s not talk about the fact I totally got it by her because she’s sick. [&hellip... Read More
Lindsay Bell

The Three Things, Edition 50

By: Lindsay Bell | September 29, 2013 | 
3
By Lindsay Bell-Wheeler Welcome to the 50th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if [&hellip... Read More
Gini Dietrich

Gin and Topics: What Does the Fox Say?

By: Gini Dietrich | September 27, 2013 | 
62
By Gini Dietrich I’m baaaaaaack! I snuck myself into the Gin and Topics rotation. There are some advantages to being the shallow figurehead. Can you believe it’s almost October? I need to get my Halloween stuff out this weekend and get my house ready for fall. It’s been a crazy couple of months. I had a cycling accident that landed me in the emergency room and [&hellip... Read More
Eric Pudalov

Grovo: Welcome to Internet School

By: Eric Pudalov | September 26, 2013 | 
22
By Eric Pudalov Admittedly, I’m a total nerd. As some guys are hooked on football, I follow the latest social network or mobile device. Yet, working in the field of disability support, I know that for some, everyday tasks can be a challenge. This carries over into learning software and the Internet. Even for those without so-called “disabilities,” learning new programs and social networks can be [&hellip... Read More