Gini Dietrich

Gin and Topics: Teen Jeopardy, MyFace, and More

By: Gini Dietrich | February 15, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 93Well, here we are again. Another Friday. Another week that flew by. It was a crazy week. First my birthday, then Lindsay Bell’s, then Martin Waxman’s, then Jayme Soulati’s, and then Valentine’s Day, Brian Vickery’s, and Ralph Dopping’s birthdays all wrapped up in one. Clearly nothing happened this week on the interwebz with that many birthdays and a holiday [&hellip... Read More

Dear Chobani: I Love You

By: Guest | February 14, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 141Today’s guest post is by Howie Goldfarb. I am sitting here typing this Valentine’s Day-related blog post Lindsay Bell asked me to deliver, while eating a banana Chobani, which is a brand new flavor. I’m eating my banana Chobani with my really sweet chic designed 21st century Chobani yogurt spoon (see below). How did I get such a sweet set up? [&hellip... Read More

Community Managers: Advice From the Trenches

By: Guest | February 13, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 122Today’s guest post is by Yvette Pistorio. It’s a mystery to many people what a community manager does. Thank goodness for Jeremiah Owyanng, who created a holiday for us…Community Manager Appreciation Day. It’s the fourth Monday, every January, and it was created to, “Recognize and celebrate the efforts community managers around the world to improve customer experiences.” It can be [&hellip... Read More

Kill Influence Scores; Improve Influence Marketing

By: Guest | February 12, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 211Today’s guest post is by Sam Fiorella. Last year will certainly be remembered by many marketers as the year social scoring was “called out.” Blog posts, articles, and conference presentations about social influence scoring platforms such as Klout, Kred, and PeerIndex were fodder for heated debate, criticisms, and rants. Aside from the common “influence cannot be measured by a [&hellip... Read More
Gini Dietrich

Three Things You Can Learn about Social Media from HMV

By: Gini Dietrich | February 12, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 213By now you’ve probably heard the story of the HMV employee gone rogue as a group of them were let go at once. “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the initial message from @HMVtweets, which has more than 70,000 Twitter followers. This happened while 60 employees at the 91-year-old company were laid off during a round [&hellip... Read More
Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 72Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can [&hellip... Read More
Gini Dietrich

Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO

By: Gini Dietrich | February 8, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 77Well, here we are again. Another Friday. Another week that went by way too quickly. The storm the east coast is getting started here yesterday, but it must be picking up steam as it moves because we really just have one giant snow cone without the syrup. I’ll admit I’m insanely jealous you’ll be getting two feet of snow. [&hellip... Read More
Gini Dietrich

One Compelling Video Idea for You to Steal

By: Gini Dietrich | February 6, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 287Several years ago, I was leaving the office. I had on my coat and hat; I was holding my gloves until the moment right before I stepped outside. My bags were full of things to take home to work on. And I stopped in one of our account executive’s offices to say goodnight. She was sitting there with two [&hellip... Read More