Guest

Five Ways to Improve Your Local SEO

By: Guest | July 26, 2012 | 
22
This week our guest posts focus on the latest trends in SEO. Today: Local search by Monia Raymond.  Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update. Gini Dietrich wrote about the benefits of Google+ just yesterday [&hellip... Read More
Gini Dietrich

Five Easy Ways to Use Google+

By: Gini Dietrich | July 25, 2012 | 
55
Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Did we finally have a way around the famous opt-out process the giant social network uses? Was Google to be more kind with our private information? Or was it going to go the way of Buzz and Wave? What we didn’t expect [&hellip... Read More
Guest

SEO: Why a Focus on Rankings Is So 00’s

By: Guest | July 24, 2012 | 
19
This week our guest posts focus on the latest trends in SEO. Today: Bringing your SEO efforts up to date by Brad Shorr.  If your firm is fixated on its search ranking positions, you are dangerously out of date with your approach to SEO. I stress “dangerously” because, while rankings have been a poor barometer of SEO effectiveness for a while, they have now devolved nearly to [&hellip... Read More
Guest

Duplicate Content: Two Ways to Avoid SEO Problems

By: Guest | July 23, 2012 | 
24
This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by Derek Mabie.  Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. Google will ultimately choose one URL to show in the results page [&hellip... Read More
Gini Dietrich

Gin and Topics: Kids Hate Social Media and Robert Downey Jr.

By: Gini Dietrich | July 20, 2012 | 
52
How is it Friday again already? Lisa Gerber and I were chatting earlier this week about how quickly time is going by. Does it not feel like we were just setting New Year’s resolutions? And yet, here we are, nearly at August. Man. So, in honor of one of the last few weeks of summer, I give you some very fun Gin and Topics, including my [&hellip... Read More
Guest

Gaining a Formal Social Media Education in a DIY World

By: Guest | July 19, 2012 | 
44
Today’s guest post is written by Martin Waxman. Social media education started off DIY. That’s what differentiates it from many other forms of marketing communications. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. That said, understanding the craft and mastery [&hellip... Read More
Guest

Communicate the Value of Social Media to the C-Suite

By: Guest | July 18, 2012 | 
19
Today’s guest post is written by Tyler Orchard.  It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading senior management—or anyone for that matter—we [&hellip... Read More
Gini Dietrich

Five Ways Marketers Should Use Foursquare

By: Gini Dietrich | July 18, 2012 | 
89
A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s, a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until [&hellip... Read More