Gini Dietrich

Review of Content Marketing Measurement Platform Squeeze

By: Gini Dietrich | October 11, 2012 | 
45
I have something new for you to try! It’s way cool and I think you’ll like it. By way of background, I get asked to review a lot of products, books, and services. But I rarely post reviews on Spin Sucks, which goes to show you how very little I’m impressed. But when Jodi Echakowitz asked me to check out Squeeze, I promised her I would, but [&hellip... Read More
Lindsay Bell

Dear Pinterest: I Loathe You No Longer

By: Lindsay Bell | October 10, 2012 | 
134
Today’s guest post is by Lindsay Bell. Ahhhh, Pinterest. How I’ve loved to loath you all these years. Well, actually, it’s only been a couple of years, hasn’t it? You little spunky punk, you. You’ve done fairly well for yourself, I won’t take that away from you. You made Time magazine’s list of “50 Best Websites of 2011.” You managed to edge out LinkedIn, YouTube, and [&hellip... Read More
Gini Dietrich

Will Facebook Collections Kill Pinterest?

By: Gini Dietrich | October 10, 2012 | 
173
I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool. I’m going to tell you and then you’ll have to wait. But I’m not sure how I feel about it because (as most of you know) I LOVE Pinterest. And this, from what I can tell, will be a direct competitor. And it’s on the site [&hellip... Read More
Gini Dietrich

NFL Crowdsources Videos; Increases Social Media Presence

By: Gini Dietrich | October 9, 2012 | 
45
I love football. I love everything about it. The weather, the game, the stadium…everything. Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan. And, after moving to Chicago some 15 years later, I got myself season tickets. But it’s not just Soldier Field that [&hellip... Read More
Gini Dietrich

Should Journalists Be Required to Link to Inspiration Sources?

By: Gini Dietrich | October 8, 2012 | 
112
Martin Waxman, Joe Thornley, and I always record Inside PR late on Friday afternoons. It gives us time to reflect on the week, plus we typically don’t have any interruptions that late so it’s a good time to focus. This past week, which will run on Wednesday, Joe asked us if we’d read, “Acknowledging Antecedents, Again” by Darren Barefoot (an awesome name, by-the-way). I had not [&hellip... Read More
Gini Dietrich

The Three Things, Edition 2

By: Gini Dietrich | October 7, 2012 | 
15
Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie, and I don’t yet have a photo together. If you are a Spin Sucks subscriber, this [&hellip... Read More
Gini Dietrich

Gin and Topics: The Hexaflexagon and the Most Adorable Boy

By: Gini Dietrich | October 5, 2012 | 
35
I think winter arrived in Chicago overnight. When I went to bed last night, it was in the upper 60s. When I woke up this morning, it was so cold, Jack Bauer was snuggled up as close as he could get to me, under the blankets! Neither one of us wanted to get out bed. Guess that means it’s time to get out the flannel sheets! [&hellip... Read More
Guest

Are Blog Subscribers the Only Success Metric?

By: Guest | October 4, 2012 | 
95
Today’s guest post is by Jayme Soulati  If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Would you love every minute of it and revel in your success? Or would it suck the joy out of it for you? Let’s back up…when you launched your blog, was it your goal to [&hellip... Read More