Guest

How to Measure Results When It’s Not Tied to Sales

By: Guest | April 18, 2012 | 
82
Today’s guest post is written by Jenn Whinnem. Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy. The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our [&hellip... Read More
Gini Dietrich

The Spin Sucks Blogging Process

By: Gini Dietrich | April 16, 2012 | 
139
Last week, Mitch Joel wrote a blog post called, “Watching Me Blog.” It was in response to Chris Brogan’s piece, “Watching Mitch Joel Blog,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. But the reason I’m mentioning it here is because, [&hellip... Read More
Gini Dietrich

Gin and Topics: A Cardboard Arcade and Texts from My Dog

By: Gini Dietrich | April 13, 2012 | 
26
For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. I hope I chose correctly! Let’s see. I have a cardboard arcade, creating drama out of [&hellip... Read More
Guest

In Search of My Voice

By: Guest | April 12, 2012 | 
29
Today’s guest post is written by Brent Carnduff. Ahh voice – that mystical, alluring, and evasive quality that defines successful writers and defies the rest of us. Where does it come from? How do you find it? As near as I can tell, its much like what Supreme Court Justice Robert Stewart said about pornography, “It is hard to define, but I know it when I see [&hellip... Read More
Gini Dietrich

Instagram, LinkedIn, and Google+ News

By: Gini Dietrich | April 12, 2012 | 
69
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of most users. Is it because we truly [&hellip... Read More
Arment Dietrich

Suspend Facebook, Lock the Door, Hang Up the Phone

By: Arment Dietrich | April 11, 2012 | 
31
Today’s guest post is written by Lisa Gerber. We have an important announcement: Effective immediately at Arment Dietrich, we will be disconnecting our phone service. We no longer have the time or the resources to answer the phone. It just keeps ringing. And it won’t stop! People have questions! And they want us to do work for them! But we don’t have the time. So we’re [&hellip... Read More
Gini Dietrich

By the Numbers…Where Social Media is Today

By: Gini Dietrich | April 10, 2012 | 
57
I’m on a plane again, which means I have takeoff and landing time to catch up on reading. In the bundle I packed with me this trip is the April issue of Inc. (you’re welcome, Margie…now you don’t have to read this one either). In the “Crunching the Numbers” section, they take a look at how many of us use Google to find local businesses. What [&hellip... Read More
Guest

Three Little-Known Ways to Use Pinterest to Promote Your Business

By: Guest | April 9, 2012 | 
10
Today’s guest post is written by Jessica Lawlor. You know a site has made it big when even the President of the United States is on board. Seemingly everyone is using the wildly popular social network, Pinterest, and blog post after blog post touts the benefits of the latest social media darling. Even though you’ve likely already read several articles about how to use Pinterest for [&hellip... Read More
Gini Dietrich

Social Media Breeds PR Laziness

By: Gini Dietrich | April 9, 2012 | 
62
Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. But I also missed seeing some friends, such as Doug Haslam, [&hellip... Read More