Gini Dietrich

The Three Things, Edition 7

By: Gini Dietrich | November 11, 2012 | 
6
Welcome to the seventh edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Howie’s birthday was last Sunday and I should have mentioned it in last week’s post, but I didn’t realize it until it’d already been published. So join me in wishing him a very happy belated birthday! For those of you new to this series, The Three Things arrives in [&hellip... Read More
Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
28
Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun! It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family. Did anyone see the movie “Ruby Sparks?” It’s like that. You can [&hellip... Read More
Guest

To Blog for Yourself or Contribute to Others

By: Guest | November 8, 2012 | 
3
Today’s guest post is by Jessica Valenzuela. It’s fairly indisputable that thought leadership is good for one’s brand. In today’s digital world that thought leadership can come in many forms: Regular, thoughtful tweets, LinkedIn group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and much more. For organizations with varying levels of resources [&hellip... Read More
Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
30
Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and by doing tasks outside of my official [&hellip... Read More
Guest

Social Media: You Can’t Be Everywhere

By: Guest | November 5, 2012 | 
15
Today’s guest post is by Amy McCloskey Tobin. When I first delved into the world of social media I was overwhelmed with the possibilities. For the first time in history, a small business could communicate directly with its target audience. I was thunderstruck by the realization that small marketing budgets, the bane of growth for most small businesses, were practically irrelevant. A smart plan and time to [&hellip... Read More
Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
127
The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically grown social networks. With those three things, [&hellip... Read More
Gini Dietrich

The Three Things, Edition 6

By: Gini Dietrich | November 4, 2012 | 
21
Welcome to the sixth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone send well wishes to Shrek. Because he’s in New York, he’s had to work from home all week, plus he’s creating a big new writing project as part of NaNoWriMo. He’s a little busy, flustered, and probably a bit ADD from all the extra [&hellip... Read More
Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 
38
Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum. At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research. You see, her mom – who has never smoked a day in her life – has lung cancer and to say it’s been an eye-opening experience [&hellip... Read More