Gini Dietrich

Instagram, LinkedIn, and Google+ News

By: Gini Dietrich | April 12, 2012 | 
69
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of most users. Is it because we truly [&hellip... Read More
Arment Dietrich

Suspend Facebook, Lock the Door, Hang Up the Phone

By: Arment Dietrich | April 11, 2012 | 
31
Today’s guest post is written by Lisa Gerber. We have an important announcement: Effective immediately at Arment Dietrich, we will be disconnecting our phone service. We no longer have the time or the resources to answer the phone. It just keeps ringing. And it won’t stop! People have questions! And they want us to do work for them! But we don’t have the time. So we’re [&hellip... Read More
Gini Dietrich

By the Numbers…Where Social Media is Today

By: Gini Dietrich | April 10, 2012 | 
57
I’m on a plane again, which means I have takeoff and landing time to catch up on reading. In the bundle I packed with me this trip is the April issue of Inc. (you’re welcome, Margie…now you don’t have to read this one either). In the “Crunching the Numbers” section, they take a look at how many of us use Google to find local businesses. What [&hellip... Read More
Guest

Three Little-Known Ways to Use Pinterest to Promote Your Business

By: Guest | April 9, 2012 | 
10
Today’s guest post is written by Jessica Lawlor. You know a site has made it big when even the President of the United States is on board. Seemingly everyone is using the wildly popular social network, Pinterest, and blog post after blog post touts the benefits of the latest social media darling. Even though you’ve likely already read several articles about how to use Pinterest for [&hellip... Read More
Gini Dietrich

Social Media Breeds PR Laziness

By: Gini Dietrich | April 9, 2012 | 
62
Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. But I also missed seeing some friends, such as Doug Haslam, [&hellip... Read More
Gini Dietrich

Gin and Topics: Cycling, Rainbows, and April Fool’s

By: Gini Dietrich | April 6, 2012 | 
11
Did anyone see the story of the 80-year-old woman who landed a plane after her husband died while flying? She and her husband were flying home to Sturgeon Bay, Wis., from Florida, when he slumped over the controls and died. A family friend, and pilot, got in another plane, flew up to her, and guided her through landing the plane. She ended up with a few [&hellip... Read More
Guest

Monetized Word-of-Mouth Business Models

By: Guest | April 4, 2012 | 
11
Today’s guest post is written by Thom Holland. Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend? Your friend …of course. As marketers, you already know that. We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of [&hellip... Read More
Gini Dietrich

Five Things to Watch Out for as Facebook Goes Public

By: Gini Dietrich | April 2, 2012 | 
50
Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. Rather the writers combined five years of interviews to put together 12 page [&hellip... Read More
Gini Dietrich

Gin and Topics: A Blind Dog and a Phone Talking Elephant

By: Gini Dietrich | March 30, 2012 | 
41
Holy. Cow. What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? Well, today is very apparent I am introvert. I haven’t had more than three hours of sleep since Sunday night. I spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, and then I thought for sure I’d hit the [&hellip... Read More