Gini Dietrich

No One Cares About Your News Release

By: Gini Dietrich | May 7, 2012 | 
85
A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see image to the left. Actually, what I [&hellip... Read More
Gini Dietrich

Gin and Topics: Hungry Lion, Bike Riding Dog, and Kids Singing Queen

By: Gini Dietrich | May 4, 2012 | 
24
Friday, Friday, Friday! I’m off to New Orleans tomorrow for the annual Counselors Academy. Jay Baer and I are co-keynoting (the brain child of Martin Waxman), which I’m really excited about! If you’ve ever seen Jay speak, you’ll know he’s going to make me look suuuuuper good in front of my peers. We’re doing something kind of fun and different: We’re interviewing each other on stage. [&hellip... Read More
Gini Dietrich

Facebook Creates Organ Donor Update

By: Gini Dietrich | May 3, 2012 | 
73
I have to admit, Facebook is doing something I can really get behind. They want to lower the number of people who die each year waiting for an organ donation. What? Facebook, the social network? Yes, indeedy. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save their lives. Many of those people – [&hellip... Read More
Guest

Mad Men, Pancake Syrup, and Analytics

By: Guest | May 2, 2012 | 
11
Today’s guest post is written by Justin Graves.  Yes, they have something in common! As anyone who watches any television at all has surely noticed, the new “Mad Men” season has finally started. It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos that launched advertising into the business it is [&hellip... Read More
Gini Dietrich

The Web Is Dead! Long Live Smartphones!

By: Gini Dietrich | May 1, 2012 | 
111
The sky is falling! The sky is falling! The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. I really hate being wrong. It rarely happens. Yet here we are. What are we going to do? I discovered this disturbing news as I’ve been reading about the Facebook purchase of Instagram. You [&hellip... Read More
Guest

LinkedIn: Don’t Overlook The Social Media Underdog

By: Guest | April 30, 2012 | 
44
Today’s guest post is written by Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered users, way below the nearly one billion [&hellip... Read More
Gini Dietrich

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

By: Gini Dietrich | April 27, 2012 | 
13
It’s the end of April. How did this happen? I feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the day off with the very first keynote [&hellip... Read More
Guest

Five Ways to Get Your CEO to Embrace Social Engagement

By: Guest | April 26, 2012 | 
6
Today’s guest post is written by Jeff Hunt.  We just conducted a study which found companies who fully embrace social engagement have four times more business success than less-engaged companies. Four times. The study also found, in the most socially engaged companies, the chief executive officer and other C-suite executives are the vital advocates for change to make social engagement possible – and profitable. But how do you [&hellip... Read More