Guest

Social Media and the Solution to Your Problems

By: Guest | February 23, 2012 | 
69
Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat, and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As [&hellip... Read More
Gini Dietrich

Gin and Topics: Tweeting Beyond the Grave and Gorillas On Camera

By: Gini Dietrich | February 17, 2012 | 
28
It’s Friday! I was on the plane last night and realized it was Thursday, not Wednesday like I thought. Do the weeks go by faster and faster as the year progresses? Or maybe I’m just getting old. Don’t answer that! I won’t keep you from getting to Gin and Topics. There are some good ones this week. Thanks to everyone who sends me links. Keep ‘em [&hellip... Read More
Guest

McDonald’s May McFail, But They Still Have the Monopoly On Games

By: Guest | February 16, 2012 | 
19
Today’s guest post is written by Anne Weiskopf. I don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. What’s not to like? A few weeks back Twitter was lit up like the Golden Arches themselves with headlines of a provocative nature FAIL: [&hellip... Read More
Guest

The Trouble with PR Links

By: Guest | February 14, 2012 | 
26
Today’s guest post is written by John-Henry Scherck. He apologizes today’s post isn’t very romantic, but he hopes it woos some PR hearts.  There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is [&hellip... Read More
Gini Dietrich

Facebook Timeline Coming for Businesses

By: Gini Dietrich | February 14, 2012 | 
59
Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of this PR stuff. Let her do [&hellip... Read More
Guest

Shift from a Tactical to a Strategic Approach

By: Guest | February 13, 2012 | 
4
Today’s guest video is by Deirdre Breakenridge.  There is a great deal of discussion lately about redefining public relations. The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. The funny thing is, we still hear about organizations rushing to Twitter and Facebook and [&hellip... Read More
Gini Dietrich

Gin and Topics: Future Hipsters, Butterfingers, and Unlucky People

By: Gini Dietrich | February 10, 2012 | 
38
Guess what? It’s my birthday and Mother Nature sent me a HUGE gift! Yes, that’s right! It’s snowing on my birthday. I must have done something really, really good to deserve that. YAY! I told Jack Bauer we’ll go skiing tomorrow. He won’t really know what that means until I put my ski pants on. Then the whining will begin. I can’t wait! You guys are [&hellip... Read More
Guest

Advice From One Millennial to Another

By: Guest | February 9, 2012 | 
23
Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. When I learned how to code in HTML I thought it was cool, and within a few weeks I had made websites [&hellip... Read More
Guest

Social Selling: How to Ethically Reach your Followers and Drive Sales

By: Guest | February 7, 2012 | 
11
Today’s guest post is written by Kieran Flanagan.  In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside [&hellip... Read More