Gini Dietrich

Seven Tools for Your 2012 Marketing and Communication Plans

By: Gini Dietrich | November 8, 2011 | 
85
This is not our annual trends blog post. That is coming in a few weeks…and it includes some things you won’t expect. Plus it will give you an opportunity to include a trend you think we forgot. So be thinking about what you want to include. We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. [&hellip... Read More
Guest

Real World Experience vs. School Education

By: Guest | November 7, 2011 | 
50
Today’s guest post is written by Harrison Kratz. It seems every time I post a status or tweet about my choice to leave school for a full-time social media gig in New York City, a debate emerges about real-world experience and the education you gain in school. I am not devaluing a college education; it just isn’t right for me in my current situation. My issue, [&hellip... Read More
Arment Dietrich

Contest: Top 25 Social Media Wins and Gaffes

By: Arment Dietrich | November 6, 2011 | 
9
We are having a contest through the month of November and it is your opportunity to win fame, fortune, and fabulous prizes. Well, a great wine opener anyway. And a seat to our December webinar; The Spin Sucks Second Trends Webinar. (More on that later.) And this lamp. (Not really a lamp; that’s a joke.) We are in search of the most horrendous, and the most [&hellip... Read More
Gini Dietrich

Gin and Topics: Are Star Wars Toys Worth Dying Over?

By: Gini Dietrich | November 4, 2011 | 
40
I swear Mother Nature is punishing me. My mom called last night to say they’re getting snow in Utah. My sister-in-law called to say they’re getting snow in Southern Missouri. The east coast got snow last weekend. Denver is getting snow. I live in the Northern arctic. WHERE IS MY SNOW?!? Mother Nature, I’m sorry! Whatever I did, I’m sorry! I realize that has nothing to [&hellip... Read More
Guest

Social Proof or Social Spoof?

By: Guest | November 3, 2011 | 
49
Today’s guest post is written by Andy Crestodina.  Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation…The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken; a phenomenon sometimes referred to as herd [&hellip... Read More
Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
68
It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here to tell you that’s horse hockey... Read More
Gini Dietrich

How Much Transparency Is Too Much?

By: Gini Dietrich | October 31, 2011 | 
152
Reed Hastings, the CEO of Netflix, has had a rough year. First Netflix hired actors in Canada to pretend they were excited customers. The problem? Canada was dying to get Netflix so the anticipation and excitement was already there and actors weren’t necessary. But the bigger issue was those actors were talking to media, as if they were real customers. And, maybe they were, but that’s [&hellip... Read More
Gini Dietrich

Gin and Topics: Lollipops, Donkeys, and Misrepresentations

By: Gini Dietrich | October 28, 2011 | 
43
It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. So do that sometime before midnight on Saturday and read (and watch) Gin and Topics right now... Read More
Gini Dietrich

Producing Business Videos: Shooting, Editing, and Embedding

By: Gini Dietrich | October 27, 2011 | 
131
It’s Facebook question of the week time (clap, clap, clap)! Sorry, John Trader…I can’t seem to get the whistle down. This week’s question comes from Christina Pappas, the author of The Content Cocktail, about producing videos and how I do them. She asks... Read More