Gini Dietrich

What Social TV Means for Marketers

By: Gini Dietrich | August 16, 2012 | 
72
Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of us on the panel, and we each had [&hellip... Read More
Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
326
We’re going to try something new here today. We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths. I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in 2011. The cool thing is that Livefyre [&hellip... Read More
Guest

Three Critical Traits Of a Social Media Grown-Up

By: Guest | August 13, 2012 | 
24
Today’s guest post is written by Mark Story. Cathryn Sloane’s article “Why Every Social Media Manager Should Be Under 25” caused a bit of firestorm last month. The debate surrounds how experienced – and old – someone should be to succeed as a social media practitioner. I weighed in, as did the Huffington Post. and most people took Cathryn to task for suggesting young people “get” social [&hellip... Read More
Gini Dietrich

Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants

By: Gini Dietrich | August 10, 2012 | 
58
Many of you know I LOVE MONKEYS (cough, Jason Konopinski, cough) and you may have already seen this image floating around Facebook, but I just had to share it here…as a special addition to Gin and Topics. Every time I see this posted on another person’s Facebook page, I squeal. I mean, look at him! Cutest. Thing. Ever. It makes me want one! I wonder if [&hellip... Read More
Gini Dietrich

Eight Common Blogging Mistakes

By: Gini Dietrich | August 9, 2012 | 
160
When we started Spin Sucks nearly six years ago (go ahead and look at the very first post; it’s TERRIBLE), we thought we were pretty darn clever. Not only was the spinsucks.com URL available, but we had a fun little acronym: FADS – the Fight Against Destructive Spin. We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. [&hellip... Read More
Gini Dietrich

Pintology Tests Pinterest Ideas to Save You Time

By: Gini Dietrich | August 7, 2012 | 
37
For most of the second half of last year, my only sister (I also have four brothers) kept asking me if I was on Pinterest yet. Not needing yet another addiction, I kept telling her no. So, when I was home for the holidays, not only did she make me get on there, she got me completely addicted. I’m pretty sure I spent at least 30 [&hellip... Read More
Gini Dietrich

Gin and Topics: Nationals Bullpen Reads Fifty Shades of Grey

By: Gini Dietrich | August 3, 2012 | 
34
Happy full Olympics week! I have to say, even among all the controversy with NBC and tape delays and Twitter accounts being suspended, I’ve really enjoyed the Games this year. This morning, I started to cry when they told the story of Oscar Pistorius running the 400 meter race for South Africa…on prosthetic legs. It’s pretty freaking amazing what human beings can do when they put their minds [&hellip... Read More