Arment Dietrich

Five Steps to a Social Listening Program

By: Arment Dietrich | March 28, 2012 | 
48
Today’s guest post is written by Lisa Gerber. I guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? And would that decision be influenced the other way if the organization had [&hellip... Read More
Gini Dietrich

Facebook Speaks Out Against Employers Asking for Passwords

By: Gini Dietrich | March 28, 2012 | 
116
I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. Some business leaders go so far as to take [&hellip... Read More
Guest

Big Data: Five Essential Skills for Public Relations to Master

By: Guest | March 27, 2012 | 
54
Today’s guest post is written by Kami Huyse.  Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. We are great writers, we love strategy, we think broadly about issues, we are connectors, and we “love people” (that is a little PR joke). But math and analytics? Most of us would say, “Not really.” However, [&hellip... Read More
Guest

Four Ways to Optimize Content for B2B Search

By: Guest | March 26, 2012 | 
20
Today’s guest post is written by Anna Barcelos.  Two weeks ago, the Wall Street Journal reported Google will be changing its search engine (“The changes to search are among the biggest in the company’s history…”) to include semantic search. Semantic search will help the search engine to better understand meanings of words to provide more relevant search results. Not long after that article, CNET published a story [&hellip... Read More
Gini Dietrich

Gin and Topics: Explaining MPH In Blond Terms and Bacon

By: Gini Dietrich | March 23, 2012 | 
26
It’s Friday! It’s Friday! Is it warm where you are as it is in Chicago? I already have the start of my cycling tan. In March. Three months early. As much as I love snow, I’m pretty happy being outside on my bike this early. Maybe Chicago is the new San Diego? Perhaps, with Global Warming, the Great Lakes will be the new Riviera. Does that [&hellip... Read More
Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 
77
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. In the comments, there were a lot of really good additional ideas and I promised [&hellip... Read More
Guest

Five Examples of Blogging Voices

By: Guest | March 20, 2012 | 
95
Today’s guest post is written by Jayme Soulati. What the heck is voice? The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours. It takes the better part of a year to get comfortable in your own skin. [&hellip... Read More
Guest

Videos Done Right: Dollar Shave Club & Invisible Children

By: Guest | March 19, 2012 | 
23
Today’s guest post is written by Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.” If you’re a PR or marketing professional, creating videos for the [&hellip... Read More
Gini Dietrich

Gin and Topics: Customers As Muppets and PR Are Not Liars

By: Gini Dietrich | March 16, 2012 | 
21
Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. Justin Brackett and I were talking about it yesterday and I said I didn’t [&hellip... Read More