Gini Dietrich

Top Five Stories for Week Ending Dec. 17, 2010

By: Gini Dietrich | December 17, 2010 | 
22
Does it feel like an off week to you? I fully realize NO ONE will be working next week, but I didn’t expect it this week. Between final interviews for our chief content officer position (BTW, we are now on the hunt for a chief marketing officer), our social media trends webinar, meetings with potential investors, and a big deadline for Project Jack Bauer today, I ... Read More
Gini Dietrich

Why Social Media?

By: Gini Dietrich | December 15, 2010 | 
25
Paul Sutton is a PR “bloke” in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?”, I wanted to say, duh! We wouldn’t have met without it! This blog post first appeared on his site – The Social Web – so if you read it there a couple ... Read More
Gini Dietrich

12 Reasons You Should Use Twitter for Business

By: Gini Dietrich | December 14, 2010 | 
59
In April of 2009, I was scrolling through Twitter and found an article in USA Today, written by Steve Strauss in his “Ask An Expert” column, and was titled, “Should Entrepreneurs Twitter? Uh, No.” As you can imagine, I clicked on the article and, after reading it, took great offense to his advice, even though I’d been tweeting for work for only five or six months ... Read More
Guest

Pre-Cognitive Social Media: Share First, Think Later?

By: Guest | December 13, 2010 | 
10
Editor’s note: Today’s guest author, Troy Costlow, a graduate student who likes books and math, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on his submitted trend, ... Read More
Gini Dietrich

The Top Five Stories for Week Ending Dec. 10, 2010

By: Gini Dietrich | December 10, 2010 | 
9
Well, one more week down and only 14 shopping days left. Are you ready? Other than the Lakers backpack I bought my youngest brother (he’s 10 and I don’t fight it because the Bulls aren’t great) that was returned and a Target run for stocking stuffers, I am ready! I’m finished speaking for the year. I’m finished with business travel for the year. I ate my ... Read More
Arment Dietrich

Billboard Chart Goes Social (50)

By: Arment Dietrich | December 9, 2010 | 
1
The infamous Billboard music chart is keeping up with the times by launching the Social 50 Music Chart.  Traditionally, Billboard tracks the music chart by reviews, profits, and articles.  The new list will track based on page views, number of fans and followers, online song plays, and streams to external pages. (So if I post the new Cee Lo song to my Facebook page, that now ... Read More
Gini Dietrich

Handling Negative Comments Online

By: Gini Dietrich | December 9, 2010 | 
20
The Facebook question of the week comes from my cutie patootie friend Samantha Collier (BTW, I said she was just @samtara in the video, but the correct link is here). She asks, “How should one respond to negative feedback, differing opinions, etc., through social media?” My answer is in the video (which, if you’re viewing through your RSS feed and can’t see, you can click here ... Read More
Guest

The Word Elite Should Not Be In Your Social Media Vocabulary

By: Guest | December 8, 2010 | 
26
Guest post by David Murray, director of social web communications for re:group. Look up the definition of the word “elite,” and you get the following: A group or class of persons or a member of such a group or class, enjoying superior intellectual, social, or economic status. The best or most skilled members of a group. If there is one thing I’ve observed this past year, ... Read More