Gini Dietrich

Peer Index vs. Klout

By: Gini Dietrich | May 17, 2011 | 
113
I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.” It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Say, for instance, I want to know who the authority is on tree frogs in Singapore, I [&hellip... Read More
Gini Dietrich

Gin and Topics: Wag the Dog

By: Gini Dietrich | May 13, 2011 | 
21
If you’re in the PR industry, you’ve certainly already heard about Facebook hiring Burson Marsteller to create a smear campaign against Google. But this is an important story to follow for everyone in the business world. The gist of it is…earlier this week, USA Today reported that former CNBC tech reporter, Jim Goldman, was caught spreading lies about Google on behalf of an unnamed client. Speculation [&hellip... Read More
Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
80
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More
Arment Dietrich

Five Tips to Grow Your Facebook Community

By: Arment Dietrich | May 11, 2011 | 
31
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. When I wrinkled my nose thinking, “Jeez, what a silly question,” I realize it’s not a silly question at all. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should [&hellip... Read More
Guest

The Psychology of the Celebrity

By: Guest | May 10, 2011 | 
7
Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on SocialMediaBrat.com. Public relations professionals are celebrity-makers. Whether we’re promoting a brand or a person; the business of PR is about packaging a celebrity for public consumption and selling it to the world. I’m in the business of communications via social media and community [&hellip... Read More
Guest

Five Ways To Freshen Up Your Tweets

By: Guest | May 9, 2011 | 
18
Leo Widrich is the co-founder of a new Twitter App called BufferApp, which allows you to tweet more fresh content without annoying your followers. Getting noticed on Twitter isn’t always easy. If your stream is anything like mine there are lots of tweets rushing by and competing for your attention all the time. How do you stay relevant, and make yourself heard above the noise? How [&hellip... Read More
Guest

Google +1 and the Future of Search

By: Guest | May 5, 2011 | 
25
Sean McGinnis consults with small to mid-size customers about DCAL – Digital Customer Acquisition and Loyalty. He blogs about SEO, Internet marketing, social  media, leadership and a variety of other topics at 312 Digital. At face value, the new Google +1 seems like their latest foray into the world of “social” but it’s really much more than that. The +1 button is an incredibly important play for [&hellip... Read More