Guest

Now That We Found Love, What Are We Gonna Do?

By: Guest | June 28, 2011 | 
17
Today’s guest post is written by Michael Palko. Remember that song?  “I’m not quite sure as to what is going down; But I’m feeling hunky dory ’bout this thing that I found.” So what in the name of Dick Clark does this have to do with social media or marketing?  Well, let me tell you. I don’t have to tell this echo chamber that the use [&hellip... Read More
Gini Dietrich

Thinking About Moving to Tumblr? Don’t.

By: Gini Dietrich | June 27, 2011 | 
154
A couple of weeks ago on Inside PR, Martin Waxman, Joe Thornley, and I broached the subject of Steve Rubel moving his blog to Tumblr. At the time, I didn’t know much more than the fact that he did it so I spent some time speculating with my compadres about whether or not that was a good decision, for him, for us, and for businesses that have built [&hellip... Read More
Gini Dietrich

Gin and Topics: Equality, SEO, and a Sheep Expert

By: Gini Dietrich | June 24, 2011 | 
37
You know what next week is? A short week! Oh. Wait. I guess the short week really isn’t until the following week. But most of us will leave early next Friday. Right? Right. So sorry to rub that in the faces of my friends not in the U.S. We’ll be thinking of you as we sit outside sweltering in the heat. Until then, though, there is [&hellip... Read More
Guest

Does the Great Gatsby Live on Empire Avenue?

By: Guest | June 23, 2011 | 
51
Today’s guest post is written by Geoff Livingston. It was the Roaring Twenties. He was wealthy and threw great parties. He may have been a celebrated character, but Jay Gatsby was also mysterious and unknown. F. Scott Fitzgerald’s fictional nouveau-rich millionaire died at the hands of a jealous husband. Though the Great Gatsby was famous, very few people attended his funeral. The perception of influence did [&hellip... Read More
Guest

Dear Blogger, You’re Taking Yourself Too Seriously

By: Guest | June 21, 2011 | 
64
Today’s guest post is written by Michael Schechter. Hey! You! Over there! Dear blogger, we need to talk. Sit down for a second, ’cause I really want you to hear what I am saying. You are taking yourself too seriously. No, don’t argue. Take a moment. Think about what I’m saying here. Sure you take the work seriously, and that’s great. Sure, you have a blog [&hellip... Read More
Gini Dietrich

Gin and Topics: Videos Galore!

By: Gini Dietrich | June 17, 2011 | 
44
Today I’m in Baltimore at the Vocus User’s Conference. Hands down, this is the best conference I’ve attended in a long time. While there are some of the same speakers you see at other conferences (Scott Stratten, Peter Shankman), the line-up is really quite good and not the usual suspects. If you have the chance to attend next year, I’d seriously consider it. Yesterday Valeria Maltoni, [&hellip... Read More
Guest

Five Reasons the Intern Shouldn’t Run Social Media

By: Guest | June 16, 2011 | 
95
Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Though much of management is wearing the “social media strategy” hat in [&hellip... Read More
Arment Dietrich

The Bartender Economy

By: Arment Dietrich | June 15, 2011 | 
57
Today I (Lisa Gerber) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. I just read and commented on Danny Brown’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. I dutifully shut down my phone and opened my book. See? There is always something to keep my [&hellip... Read More